Project Strategic Launch of 3M Woodworking 20 Spray Adhesive in Indian Market

“Dissertation Submitted in the Partial Fulfilment of the Requirements for Master of Business Administration”

Submitted By Naveen Alexander Enrol No: A30301911045

Internal Guide Prof: Srivats R

External Guide Sameer Manroy

Amity Global Business School #372, Koramangala, 3rd Block Bangalore

Masters of Business Administration

Project Strategic Launch of 3M Woodworking 20 Spray Adhesive in Indian Market

“Dissertation Submitted in the Partial Fulfilment of the Requirements for Master of Business Administration”

Submitted By Naveen Alexander Enrol No: A30301911045

Internal Guide Prof .Srivats R

External Guide Sameer Manroy

Amity Global Business School #372, Koramangala, 3rd Block Bangalore

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Acknowledgement
A successful and satisfactory completion of ant task is the outcome of the valuable contribution of variable efforts, explicit or implicit. The key for the achievement of such a difficult task lies in the hands of my professors and mentors. My heart full thanks to Prof Srivat R, my faculty Guide mentor for his benevolent and expertise guidance and support which have been my great strength to initiate and complete this project and without whom this project would never be a reality.

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Table of content
Chapter no. Chapter1 Chapter2 Chapter3 Chapter4 Chapter5 Chapter6 Topic Executive summary Introduction Industry and Company profile Research METHODOLOGY Data presentation and analysis Findings and Suggestion Conclusion Annexure Daily report Weekly report Application Guide Application Guide CD Bibliography Page no. 10 19 36 40 54 57 58 62 66 68 69 70

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ILLUSTRATION
Figure no 5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 5.9 5.10 5.11 5.12 5.13 5.14 Chart Name Employee status Often use of 3M products Reason for buying the product Price of product Purchase of product Recommendation of our product Comparison of our product Advertisement Ad effective in purchase decision Tried the product Reason of purchase interest of buying the product Reaction to the product Purchase again Page No 41 42 43 44 45 46 47 48 49 50 51 52 53 54

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EXECUTIVE SUMMARY
Towards the fulfilment of MBA program, a study was conducted on “customer behaviour at 3M India limited”.. The main objective of this study is to study the customer opinion on our product. As the customers satisfaction has become an important element of the product. This project is all about how the existing customers of 3M wood working adhesive spray how did our customers perceive our product and whether they are satisfied with our product. This project talks about how the people view our product and what the alterations should we do to our product. In order to sustain in the market

3M India limited is into adhesive products with a new adhesive called as spray adhesive, which is the first company in India to enter into market with spray adhesive. The main advantage of this product is there is no competition. Using spray adhesive the work of the carpenter makes easier. The purpose of the study is creating awareness to people. The study will bring out the extent of customer satisfaction level towards 3M wood working adhesive spray. The study will point different problems encountered by the customers of 3M wood working adhesive spray. The study will help the company to take decisions for increase their sales of 3M wood working adhesive spray. This study will know the advantages of measures to be taken and any modifications to be done for the product.

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CHAPTER 1- INTRODUCTION

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Introduction
Consumer Behaviour may be defined as “the interplay of forces that takes place during a consumption process, within a consumers‟ self and his environment. This interaction takes place between three elements behaviour; It continues through pre-purchase activity to the post purchase experience; It includes the stages of evaluating, acquiring, using and disposing of goods and services”. The “consumer” includes both personal consumers and business/industrial/organizational consumers. knowledge, affect and

Consumer behaviour explains the reasons and logic that underlie purchasing decisions and Consumption patterns; it explains the processes through which buyers make decisions. The study includes within its purview, the interplay between cognition, affect and Behaviour that goes on within a consumer during the consumption process: selecting, using and disposing of goods and services.

CONCEPTUAL OVERVIEW Consumer behaviour concept and target marketing
Learning Objectives      Explain how consumer behaviour concepts influence the development of marketing communications strategies Assess the information needed to identify and select target markets Distinguish between demographic, psychographic, geographic, and behaviour response segmentation variables Explain the influence of relationship marketing concepts on marketing

communications strategies Explain the concept of positioning and its role in developing marketing communications strategies.

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Consumer Behaviour
Marketers must have access to data concerning consumers; buying habits and which kinds of media they favour, in order to develop convincing communications programs.

Needs and Motives
Need:  Motive:  Condition prompting action to satisfy a need “Communicating benefits and presenting the right image prompts the action to purchase.” Absence of something useful

Maslow‟sHierarchy of Needs

Self-Actualization Esteem Social Safety Physiological

Attitudes
“Favourable or unfavourable feelings about an idea or object.”  Advertising messages should coincide with the prevailing attitudes held by the target market. Trying to alter an attitude is expensive and risky

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Reference Groups
A group, class, or category of people to which individuals believe they belong, whether or not they actually do.       A member of a group experiences considerable pressure to “fit in”. Co-workers Sports teams Hobby clubs Fraternal organizations Schoolmates

Identifying and Selecting Target Markets
“The ability of a company to target specific customers is based on the concept of market segmentation.” Market Segmentation - dividing a large market into smaller homogeneous markets based on common needs or similar lifestyles.

Identifying & Selecting Market Segments
Identify Market Segments

Select Segments with Most Potential

Position Product to Appeal to Target

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Demographic Segmentation
Target markets are pursued on the basis of:      Age Gender Income, Occupation, Education, Marital Status & Household Formation Cultural Mix

Geographic Segmentation
The division of geographically expansive market into smaller geographical units        Regional language and culture Urban / Suburban vs Rural Four broad urban regions Geographic Segmentation Ontario‟s Golden Horseshoe Lower Mainland of BC and southern Vancouver Island Montreal and region Calgary-Edmonton corridor

Direct Segmentation
Companies target customers individually.    It is now possible to design unique products and communications strategies for current and prospective customers. Customer relationship management (CRM) Database management systems

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Behaviour – Response Segmentation
Dividing buyers into groups according to:     Occasion-for-use Benefits-sought Frequency of use Loyalty-response

Summary of Different Segmentations

Demographic      Age Gender Occupation Material Status House hold composition

Geographic      Region City Urban Suburban Rural

Psychographic     Lifestyle Activities Interest Opinion

Behavioural Responses     Occasion of use Benefit Sought Usage Rate Degree of loyalty

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Importance of Positioning

Target market Analysis

Competitor Analysis

Positioning Strategy

Product

Price

Marketing Comm.

Distribution

Importance of Segmentation
“Knowing consumers intimately is key to developing successful strategies; this knowledge provides input for a sound positioning strategy”

Creative Strategies
Positioning Strategies

Media Strategies

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Market Positioning Concepts
Positioning is the selling concept that motivates purchase   It can be a tangible benefit or an image that a company wants to instill in the minds of customers. It is very important that the positioning statement aptly describe a primary benefit and an image that is important to the target market.

Positioning and Marketing Communications
Advertising can communicate the positioning strategy many different ways.      Head-On Brand-Leadership Product-Differentiation Innovation Lifestyle

Repositioning “Changing the place a brand occupies in the customer‟s mind in relation to competitive products.”  Repositioning is considered if consumer attitudes change or if the marketing activity of a direct competitor changes.
Nature of Consumer Behaviour  The subject deals with issues related to cognition, affect and behaviour in consumption behaviours, against the backdrop of individual and environmental determinants. The individual determinants pertain to an individual‟s internal self and include psychological components like personal motivation and involvement, perception, learning and memory, attitudes, self-concept and personality, and, decision making. The environmental determinants pertain to external influences surrounding an individual and include sociological, anthropological and economic

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components like the family, social groups, reference groups, social class, culture, subculture, cross-culture, and national and regional influences.  The subject can be studied at micro or macro levels depending upon whether it is analysed at the individual level or at the group level.  The subject is interdisciplinary. It has borrowed heavily from psychology (the study of the individual: individual determinants in buying behaviour), sociology (the study of groups: group dynamics in buying behaviour), social psychology (the study of how an individual operates in group/groups and its effects on buying behaviour), anthropology (the influence of society on the individual: cultural and cross-cultural issues in buying behaviour), and economics (income and purchasing power).  Consumer behaviour is dynamic and interacting in nature. The three components of cognition, affect and behaviour of individuals alone or in groups keeps on changing; so does the environment. There is a continuous interplay or interaction between the three components themselves and with the environment. This impacts consumption pattern and behaviour and it keeps on evolving and it is highly dynamic.  Consumer behaviour involves the process of exchange between the buyer and the Seller, mutually beneficial for both.  As a field of study it is descriptive and also analytical/ interpretive. It is descriptive as it explains consumer decision making and behaviour in the context of individual determinants and environmental influences. It is analytical/ interpretive, as against a backdrop of theories borrowed from psychology, sociology, social psychology, anthropology and economics, the study analyses consumption behaviour of individuals alone and in groups. It makes use of qualitative and quantitative tools and techniques for research and analysis, with the objective is to understand and predict consumption behaviour.  It is a science as well as an art. It uses both, theories borrowed from social sciences to understand consumption behaviour, and quantitative and qualitative tools and techniques to predict consumer behaviour.

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Scope of study The study of consumer behaviour deals with understanding consumption patterns and behaviour. It includes within its ambit the answers to the following:       „What‟ the consumers buy: goods and services „Why‟ they buy it: need and want „When‟ do they buy it: time: day, week, month, year, occasions etc. „Where‟ they buy it: place „How often they buy‟ it: time interval „How often they use‟ it: frequency of use

The scope of consumer behaviour includes not only the actual buyer but also the various roles played by him/ different individuals

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CHAPTER 2 - INDUSTRY PROFILE &COMPANY PROFILE

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INDUSTRY PROFILE
The Industrial Adhesives and Tapes Division (IATD) designs, manufactures and markets extensive product lines within five businesses: Converter Markets and Bonding Tapes; Specialty, Single Coated and Masking Tapes; Adhesives; Paper and Printing; and Packaging Tapes and Equipment. IATD offers products within these categories/areas: acrylic, epoxy, urethane, hot melt, cyanoacrylate, aerosol adhesives and chemicals, water-based and solvent-based general liquid adhesives, adhesive applicators and specialty sealants; a complete line of single- and doublecoated pressure sensitive tapes, including adhesive transfer tapes, masking, specialty tapes, bundling and reinforcing, identification label materials, packaging, protective tapes and equipment, and products for paper and printing. IATD products are ideal for applications that need high and low temperature performance, short and long term protection, special characteristics, weatherability, durability, high strength, bonding, sealing, tamper indicating, identifying, box closure and sealing, bundling and reinforcing, masking and gasketing. The Converter Market Industry Center is dedicated to the development of products to the converter channel. This includes identification materials including adhesive transfer tapes for the manufacture of nameplates. The Paper and Printing business unit provides products and services to the paper mill and commercial printing industry. Major Markets: Construction, general industrial, electronics, transportation, metal and metal finishing, plastic, wood (furniture), appliances, recreational, medical device, pharmaceutical, food and beverage, paper and printing, marine, metal finishing, aerospace and commercial vehicle. Distribution: Industrial distributors, retail markets and authorized converters.

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COMPANY PROFILE
3M Company (3M), incorporated in 1929, is a diversified technology company with a presence in the industrial and transportation; health care; consumer and office; safety, security and protection services; display and graphics, and electro and communications businesses. 3M manages its operations in six business segments: Industrial and Transportation; Health Care; Consumer and Office; Safety, Security and Protection Services; Display and Graphics, and Electro and Communications. 3M products are sold through a number of distribution channels, including directly to users and through wholesalers, retailers, jobbers, distributors and dealers in a range of trades in a number of countries worldwide. In April 2012, it acquired Cordierite Inc. In February 2011, 3M (Industrial and Transportation Business) announced that it completed its acquisition of Alpha Beta Enterprise Co. Ltd., a manufacturer of box sealing tape and masking tape. In February 2011, 3M (Consumer and Office Business) acquired Hybrivet Systems Inc., a provider of instant-read products to detect lead and other contaminants and toxins. In April 2011, 3M (Electro and Communications Business) acquired AP&T Co. Ltd. In April 2011, 3M (Display and Graphics Business) acquired Original Wraps Inc., a company specializing in the creative business development, technology and design of personalization platforms for vehicles and vehicle accessories. In July 2011, 3M (Industrial and Transportation Business) acquired Advanced Chemistry & Technology Inc., a manufacturer of polysulfide sealants for aerospace applications. In October 2011, 3M (Consumer and Office Business) acquired the do-it-yourself and professional business of GPI Group. GPI is a manufacturer and marketer of home improvement products such as tapes, hooks, insulation, and floor protection products and accessories. During the year ended December 31, 2011, the Company acquired Winterthur Technologies AG. Industrial and Transportation Business The Industrial and Transportation segment serves a range of markets, such as automotive original equipment manufacturer (OEM) and automotive aftermarket (auto body shops and retail), renewable energy, electronics, paper and packaging, food and beverage, and appliance. Industrial and Transportation products include tapes, a variety of coated and non21 | P a g e

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woven abrasives, adhesives, specialty materials, filtration products, energy control products, closure systems for personal hygiene products, acoustic systems products, and components and products that are used in the manufacture, repair and maintenance of automotive, marine, aircraft and specialty vehicles. Its industrial products include vinyl, polyester, foil and specialty industrial tapes and adhesives; Scotch Masking Tape, Scotch Filament Tape and Scotch Packaging Tape; packaging equipment; 3M VHB Bonding Tapes; conductive, low surface energy, hot melt, spray and structural adhesives; reclosable fasteners; label materials for durable goods; and coated, nonwoven and microstructured surface finishing and grinding abrasives for the industrial market. 3M Purification Inc. (previously referred to as CUNO Incorporated), provides a line of filtration products for the separation, clarification and purification of fluids and gases. Other industrial products include fluoroelastomers for seals, tubes and gaskets in engines; and engineering fluids. In addition, this segment provides 3M Scotchtint Window Film for buildings; 3M Ultra Safety and Security Window Film for property and personal protection during destructive weather conditions; closure systems for personal hygiene products, and acoustic systems products. Its transportation products include insulation components, including components for catalytic converters; functional and decorative graphics; abrasionresistant films; masking tapes; fasteners and tapes for attaching nameplates, trim, mouldings, interior panels and carpeting; coated, nonwoven and microstructured finishing and grinding abrasives; structural adhesives, and other specialty materials. In addition, 3M provides paint finishing and detailing products, including a system of cleaners, dressings, polishes, waxes and other products .Health Care Business The Health Care segment serves markets that include medical clinics and hospitals, pharmaceuticals, dental and orthodontic practitioners, and health information systems. Products and services provided to these and other markets include medical and surgical supplies, skin health and infection prevention products, inhalation and transdermal drug delivery systems, dental and orthodontic products (oral care), health information systems, and food safety products. In the medical and surgical areas, 3M is a supplier of medical tapes, dressings, wound closure products, orthopedic casting materials, electrodes and stethoscopes. In infection prevention, 3M markets a range of surgical drapes, masks and preps, as well as sterilization assurance equipment. Other products include drug delivery systems, such as
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metered-dose inhalers, transdermal skin patches and related components. Dental and orthodontic products include restoratives, adhesives, finishing and polishing products, crowns, impression materials, preventive sealants, professional tooth whiteners, prophylaxis and orthodontic appliances. In health information systems, 3M develops and markets computer software for hospital coding and data classification, and provides related consulting services. 3M provides food safety products for food processors to test the microbiological quality of food. Consumer and Office Business The Consumer and Office segment serves markets that include consumer retail, office retail, home improvement, building maintenance and other markets. Products in this segment include office supply products, stationery products, construction and home improvement products (do-it-yourself), home care products, protective material products, certain consumer retail personal safety products, and consumer health care products. Consumer and office products include Scotch brand products, such as Scotch Magic Tape, Scotch Glue Stick and Scotch Cushioned Mailer; Post-it Products, such as Post-it Flags, Post-it Note Pads, Post-it Labeling & Cover-up Tape, and Post-it Pop-up Notes and Dispensers; construction and home improvement products, including surface-preparation and wood-finishing materials, Command Adhesive Products and Filtrete Filters for furnaces and air conditioners; home care products, including Scotch-Brite Scour Pads, Scotch-Brite Scrub Sponges, Scotch-Brite Microfiber Cloth products, O-Cel-O Sponges and Scotchgard Fabric Protectors; protective material products; certain maintenance-free respirators; certain consumer retail personal safety products, including safety glasses and hearing protectors; and Nexcare Adhesive Bandages. Safety, Security and Protection Services Business The Safety, Security and Protection Services segment serves a range of markets for the safety, security and productivity of workers, facilities and systems. The product offerings include personal protection products, cleaning and protection products for commercial establishments, safety and security products (including border and civil security solutions), roofing granules for asphalt shingles, corrosion protection products used in the oil and gas pipeline markets, and track and trace solutions. Cogent Inc. and Attenti Holdings S.A. Cogent Inc. is a provider of finger, palm, face and iris biometric systems for governments, law enforcement agencies, and commercial enterprises. Attenti Holdings S.A. is a supplier of
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remote people-monitoring technologies used for offender-monitoring applications and to assist eldercare facilities in monitoring the safety of patients. This segment‟s products include personal protection products, such as certain reusable respirators, personal protective equipment, head and face protection, body protection, hearing protection and protective eyewear. In addition, this segment provides electronic surveillance products, films that protect against counterfeiting, and reflective materials that are used on apparel, footwear and accessories, enhancing visibility in low-light situations. 3M‟s Track and Trace Solutions business utilizes radio frequency identification (RFID) technology to provide an array of solutions. Other products include spill-control sorbents; 3M Thinsulate Insulation and 3M Thinsulate Lite Loft Insulation; nonwoven abrasive materials for floor maintenance and commercial cleaning; floor matting; natural and color-coated mineral granules for asphalt shingles, and corrosion protection products. Display and Graphics Business The Display and Graphics segment serves markets that include electronic display, traffic safety and commercial graphics. This segment includes optical film solutions for liquid crystal display (LCD) electronic displays; computer screen filters; reflective sheeting for transportation safety; commercial graphics sheeting and systems; architectural surface and lighting solutions; and mobile interactive solutions, including mobile display technology, visual systems products, and computer privacy filters. The optical film business provides films that serve numerous market segments of the electronic display industry. 3M provides products for five market segments, including products for LCD computer monitors, LCD televisions, hand-held devices, such as cellular phones and tablets, notebook personal computers (PCs) and automotive displays. In traffic safety systems, 3M provides reflective sheeting‟s used on highway signs, vehicle license plates, construction work-zone devices, trucks and other vehicles, and also provides pavement marking systems. The Company's commercial graphics products include films, inks, digital signage systems and related products used to produce graphics for vehicles, signs and interior surfaces. In addition, this business includes desktop and notebook computer screen filters that address needs for light control, privacy viewing and glare reduction.

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Electro and Communications Business The Electro and Communications segment serves the electrical, electronics and communications industries, including electrical utilities; electrical construction, maintenance and repair; original equipment manufacturer (OEM) electrical and electronics; computers and peripherals; consumer electronics; telecommunications central office, outside plant and enterprise; as well as aerospace, military, automotive and medical markets; with products that enable the efficient transmission of electrical power and speed the delivery of information. Products include electronic and interconnect solutions, microinterconnect systems, highperformance fluids, high-temperature and display tapes, telecommunications products, electrical products, and touch screens and touch monitors. Its electronic and electrical products include packaging and interconnection devices; highperformance fluids used in the manufacture of computer chips, and for cooling electronics and lubricating computer hard disk drives; high-temperature and display tapes; insulating materials, including pressure-sensitive tapes and resins; and related items. 3M Flexible Circuits use electronic packaging and interconnection technology, providing more connections in less space, and are used in ink-jet printer cartridges, cell phones and electronic devices. This segment serves the world‟s telecommunications companies with a range of products for fiber-optic and copper-based telecommunications systems for rapid deployment in fixed and wireless networks. The 3 M Aluminum Conductor Composite Reinforced (ACCR) electrical power cables, with an aluminium-based metal matrix at its core, increases transmission capacity for existing power lines. The touch systems business includes touch screens and touch monitors.

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3M Wood working
Agency brief
What is 3M wood utility business? A business that provides tapes, adhesives and abrasive products to the target market that are applied either on wall or wood ,consequently fulfilling customer needs and creating value for stakeholders Who is the target market?

What is the competitive advantage of 3M wood utility business? • Unique range of products that are involved in wall & wood working process from beginning to the end e.g. in case of bonding alaminate to plywood, carpenter uses 3M synthetic resin adhesive to bond the laminate to plywood surface and finally puts 3Mmasking tape to hold the surface till the bonding is complete. • An international product portfolio in abrasives, tapes and adhesives that can be leveraged in India to upgrade the market to newer products that can make life easier. What is the value proposition that 3M wood utility business offers? To the end users and consumers – 3M wood utility business offers high quality and innovative products for wall and wood working that makes their life easy How is „life made easy‟ for the end user and consumer? Life made easy for painters and polishers through • Sheet goods – 230U & P518 – better surface preparation products for superior wall & wood finishes • 3M masking tapes – tapes for surface protection and superior two tone painting job Life made easy for carpenters through
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• 3M synthetic resin adhesive – fast drying adhesive for wood working solutions • 3M masking tapes – guaranteed length and no adhesive transfer tape that go into holding substrates together postapplication of adhesive • 3M fiber discs – Fiber discs that offer better cut rate and usage life • 3M mirror mount tape – tapes to adhere mirrors to wall or wood surface quickly and most conveniently Life made easy for furniture units through • Single business window that caters to all wood working needs of furniture units i.e. from fiber discs to adhesives to masking tapes • Upgrades to better products that make the wood working process efficient than before What does „life made easy‟ proposition does to 3M? • „Life made easy‟ strongly reflects our business vision and our brand promise • Establishes 3M‟s connect with consumers and end users through an easily understandable statement • Strong positions 3M in the mind of the influencer, end user and consumer as a wall an d wood working solutions provider that makes life - problem free and easy What is the objective to appoint an agency for 3M wood utility business? Following are the respective objectives for the appointment of the agency: • Marketing communication design – Ideation & conceptualization § To bring in fresh ideas that relate to the brand and its communication to the consumers, end users and channel partners § To conceptualize the ideas into an on ground activity or program that delivers the respective business goal • Marketing operations – Planning of the activity and on ground execution § Comprehensive planning of the activity or program along with set timelines of execution and responsibility heads § Execution of the activity or program in line with the plan • Evaluation of the marketing activity – Post execution, evaluation of the marketing activity or program through extensive e-consumer, end user or channel feedback

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What kind of agency are we looking for? We are looking for an integrated marketing communications agency that provides us with a single window solution for all marketing activities. The marketing activities will include ideation, conceptualization, execution and final evaluation of the marketingactivity in line with our business goals. (Details of activities for 2010 mentioned in the scope of work) What are our current objectives vis-à-vis 2010? As far as our current activities are concerned, we have the following short term goals that fall in line with our marketing objectives • There is a list of activities planned for 2010 that need to be executed by October end, 2010. The execution of these activities is quite critical to the business and hence needs a faster turn around time for respective execution. • There is a list of parallel activities that will be part of the marketing communications agency which includes – § Improvements in the current „Life made easy‟ logo along with clearly defined plan to incorporate the same with mother logo „3M‟ § Improvements in current „ Easy bhai‟ logo along with the plan to incorporate the same to all communication What is the scope of work of marketing communications agency? 3M wood utility business has listed set of activities for 2010, for which we need execution by September 15, 2010. Following is the list of elements that needs action from respective marketing communication agency:

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LIST OF ELEMENTS

(Product display stands – tentative size - 2ft by 1ft by 5ft – length by breadth by height with three shelves to keep 1kg, 5kg and 10kg pack of 3M synthetic resin adhesive) (Stationery - Set of 150-200 visiting cards, 200 letter heads & 200 envelopes) (Shop signage – tentative size – 6ft by 3ft – glow sign boards) (Easy bhai sammelan collaterals - two banners with eyelids – 8 ft by 4ft, registration table branding (sun board) – 1.5ft by 1 ft, standees (1) – 6 ft by 2.5 ft) (Product posters – tentative size – A3) (Season novelty - Novelty for furniture unit manufacturer owners e.g. set of wallet/Satya Paul ties etc.) The scope of work for the marketing agency will include: • Creative design for the entire merchandise elements o Logo design

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o Element design template Communication design for elements, wherever necessary • Procurement of the merchandise elements. • Production of specific elements like display stands, signage etc. based on approved design /template • On ground execution/installation of any signage, stands at various retail outlets across Indi a (specifically north, west and south region) • Pre and post execution, marketing activity evaluation through set of retailers across India 1. The agency is required to present the concept presentation detailing on various design options (2-3) for each element based on discussion with 3M wood utility business team. 2. In case of merchandise, the agency needs to show at least three different samples of each merchandise element. 3. Along with that, it needs to submit tentative quotation for the entire program including agency fees and all taxes as applicable. Evaluation of marketing communications agency: The evaluation of the marketing communications agency shall be based on the following parameters: • Minimum annual business turnover for the agency - Rs10 crores • Credentials presentation (USP, past experience on marketing communication) • Existing clientele (FMCG, automobile, Paints industry etc.) •Concept presentation

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Corporate Responsibility
Corporate responsibility is now high on national and international agendas. Yet 3M has long held the belief that reputation depends not solely on our financial performance but also on the way we run our business. In 1975, 3M was one of the first major manufacturing companies actively to address environmental issues and, as with our drive for innovation, we involved employees through our benchmark program Pollution Prevention Pays. We believe we have a sound record of achievement in corporate responsibility but continually strive to improve our performance and address the on-going challenges and opportunities. We are committed to sustainable development through a proactive approach to environmental protection, social responsibility and strong economic progress.

Vision
3M's commitment is to actively contribute to sustainable development through environmental protection, social responsibility and economic progress. To us, that means meeting the needs of society today, while respecting the ability of future generations to meet their needs. Everything we do is underpinned by our corporate values and our day-to-day actions are guided by our Business Conduct Policies.

Sustainability Strategic Principles
3M's strategies for sustainability encompass the pursuit of customer satisfaction and commercial success within a framework of environmental, social and economic values. Economic Success: Build lasting customer relationships by developing differentiated, practical and ingenious solutions to their sustainability challenges. Environmental Stewardship: Provide practical and effective solutions and products to address environmental challenges for ourselves and our customers. Social Responsibility: Engage key stakeholders in dialogue and take action to improve 3M‟s sustainability performance. 3M India's initiatives towards Environment and Social Responsibility

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3M India has 4 Manufacturing Plants in operation in India. All these plants are certified ISO 14001: 2004 for its Environmental Management System. The initiative of obtaining this certification is purely based on 3M's Environmental Policy. At 3M, prior to launching any new product, the product is taken through a process called Life Cycle Management (LCM) which addresses the Safety, Hazard & Environmental aspects of products from concept stage upto the disposal of the product after its usage by the end consumer. LCM is a commitment on our part to protect our environment for the benefit of the communities we live and operate in. Further, each of our plants has in place a Stake Holder Engagement Plan to ensure that concerns / views of interested parties like employees, society, customers are taken care of from the point of view of environmental protection . As part of our normal due diligence during the purchase or sale of any piece of Land / Plant in India, we engage a third party environmental consultancy service to conduct Phase 1 & Phase 2 environmental due diligence, wherein soil samples are tested to meet ASTME Standards (Global Standard for Soil Testing). We are one of the few companies in India which follows ASTME Standards for Environmental Due Diligence Each year, on World Environment Day, we contribute to this global effort with activities such as planting of tree saplings and promoting environmental protection awareness amongst our plant employees through an exhibition van sent by the State Pollution Control Board. To observe National Safety Day, we celebrate the entire month as Safety Health Environment Month at all our manufacturing facilities. Our main objective is to promote safety, health and environment protection to our employees, their families and our local communities. 3P (Pollution Prevention Pays) is our way to engage employees to work for Green Projects like Recycling, Reuse, Reduce Recover. Employees who come up with innovative 3P Projects, aimed at protecting the environment, are recognized by the 3M India Leadership on a quarterly basis. 3M, globally, has in place a robust Environmental Health Safety (EHS) policy which has objectives related to environmental protection and to providing safer work places at all our plant locations. At our upcoming manufacturing facility at Pune, a substantial investment has been made towards installing a Thermal Oxidizer to burn organic vapors at the highest standard thereby
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ensuring that there is no pollution to the ambient environment. As part of our commitment to resource conservation, we have our own Sewage Treatment Plant and follow the pollution control board norms to reuse water for gardening purposes and other miscellaneous needs. In 2007, we invested substantial funds to revamp the Sewage Treatment Plant at our Bangalore plant. Under the 3M Restriction of Hazardous Substance Policy (3M-RoHS), a global environmental initiative on Environmental and Health Protection, we recently made investments to purchase lead free soldering equipment to support a lead free working environment which protects both our employee and the environment. In addition, we have a number of employee welfare activities for plant employees like educational scholarships for children, emergency loans and the like. On an annual basis, office-based employees collect books, clothes, blankets and such other items and donate them to charities. In addition, 3M Clubs (a company sponsored, employee run club to promote social interaction amongst employees) present in all the major cities in India often take on projects that are of service to the under-served in our community.

Careers
3M's success is delivered day in and day out by its people. For more than a hundred years the ideas and determination of talented individuals have ensured continuous growth so that today we are a $30 billion global business with about 84,000 employees. Why not join us? We are an open and exciting company where every person has the chance to use their energy, creativity and skills to make a real contribution. Working at the leading edge of innovation means people are stretched constantly and are focused on delivery of individual and team targets. The reward for you is a challenging, stimulating career with a range of opportunities across seven diverse businesses - and ongoing structured development means you will grow, develop and discover new horizons. Our success will become your success.

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Leadership Development
People who join 3M and demonstrate leadership capability have access to a structured curriculum of leadership development programmes. One example being our global, intensive three-week Accelerated Leadership Development programme. We also have specific functional programmes, such as the Marketing Leadership Development programme. In India we run a Leadership Development Programme specifically for high potential managers in conjunction with DFS Consulting.

Performance Management
We believe people should understand how their contribution adds value to the business. Therefore every individual has clear objectives, linked to team and business objectives. These are reviewed at least every year. In addition, the Employee Contribution and Development Process (EC&DP) is a process for measuring and shaping individual contribution and development. We also gather feedback through surveys from employees to ensure the EC&DP is working and that people have written personal objectives in place.

Two-way Communication
We actively promote two-way communication between employees and the company in a number of ways, including through employee forums. One issue that has been raised through this process is work/life balance and we are addressing this with positive action, for example through counselling and training in stress management and flexible work timings. If facing new challenges excites you, if you want to work for a company that is more than a 100 years old and be part of a family that takes care of you, then 3M is the place for you. Visit our Careers section for more information on the opportunities we have to offer and the work culture at 3M India.

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CHAPTER 3 - RESEARCH METHODOLOGIES

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RESEARCH METHODOLOGY
Objectives     To study the consumer behaviour of the 3M wood working 20 spray adhesive How does the consumer respond to the product To find out the defect of the product To find out the after sales response of the product

Research Approach

The research worker contacted the respondents personally with well- prepared sequentially arranged questions. The questionnaire is prepared on the basis of objectives of the study. Direct contract is used for survey, i.e., contacting employees directly in order to collect data.
Sample size

The study sample constitutes 50 respondents constituting in the research area.
Sampling Area

The study is conducted in Bangalore at Wholesalers shops and Retails outlet from the customers of 3M woodworking20adhesive spray
Sampling Design

The researcher has used probability sampling in which stratified random sampling is used.
Collection of Data

Most of the data collected by the researcher is primary data through personal interview, where the researcher and the respondent operate face – to – face.

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Masters of Business Administration Research Instrument

The researcher has used a structured questionnaire as a research instrument tool which consists of open ended questions, multiple choice and dichotomous questions in order to get data. Thus, Questionnaire is the data collection instrument used in the study. All the questions in the questionnaire are organized in such a way that elicit all the relevant information that is needed for the study
Statistical Tools

The statistical tools used for analysing the data collected are percentage method, bar chart and pie chart.
Analysis of Data

The data are collected through survey and books, reports, and internet etc., the survey conducted among the consumers of 3M woodworking 20 Adhesive spray. The data collected by the researcher are tabulated and analysed in such a way to make interpretations. Various steps, which are required to fulfil the purpose, i.e., editing, coding, and tabulating. Editing refers to separate, correct and modify the collected data. Coding refers to assigning number or other symbols to each answer for placing them in categories to prepare data for tabulation refers to bring together the similar data in rows and columns and totalling them in an accurate and meaningful manner The collected data are analysed and interrupted using statistical tools and techniques. Limitations of the study  The survey is subjected to the bias and prejudices of the respondents. Hence 100% accuracy can‟t be assured.  The researcher was carried out in a short span of time, where in the researcher could not widen the study.  The study could not be generalized due to the fact that researcher adapted personal interview method

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Statement of Problem The need of study is to analyse the customer behaviour of 3M wood working 20 spray adhesive. It gives clear cut information about decision making of the 3M wood working 20 spray adhesive . The market research study help in to understand the current market and the public attitude, perception towards the company Market research serves a single purpose which assist the management in making better decision and help them in recognizing and reacting to the market opportunities and problem.

Chapter Scheme
Chapter 1: Introduction Chapter 2: Industry profile & company Profile Chapter 3: Research Methodology Chapter 4: Data Presentation, Analysis and Finding Chapter 5: Summary of Findings Chapter 6: Recommendation Chapter7: Conclusion

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CHAPTER 5 - DATA PRESENTATION, ANALYSIS AND FINDINGS

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DATA PRESENTATION, ANALYSIS AND FINDINGS

5.1 What is your employment status?
So.no 1 2 3 4 Particulars Architects Engineer Contractor Carpenter Total Percentage 12% 6 4% 2 30% 15 54% 27 50

Employement Status
30 25 20 15 10 5 0 Architects Engeneers Contractor Carpentor Total

Interpretation From this following chart it is understood that most of the customer that come is carpenters coming into the retail shop or wholesaler is i.e. 54%, contractors 30%,,engineer 4% and architects 12%.

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5.2 How often do you use 3M product/service?
So.no 1 2 3 4 Particular Total 2 4 25 19 50 Percentage 4% 8% 50% 38%

Once per week or more 2 to 3 times per month Once per month Less than once per month

Offen use of 3M Poduct/Service
4% 8% 38% Once per week or more 2 to 3 times per month Once per month 50% Less than once per month

Interpretation Most of the consumer have responded that it depends according to the work that they r going 2 do it might be once or according to the work to complete.

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5.2 What would be your main reason for buying the product?

So.no

Particular 1 Quality 2 Quantity 3 Brand 4 Price 5 Work done faster

Total 26 3 5 0 16 50

Percentage 52% 6% 10% 0% 32%

Reason for buying the product
30 25 Total 20 15 10 5 0 Quality Quantity Brand Particular Price Work done faster

Interpretation From the above chart we can understand that the customers have liked the quality of the product that is the main reason that they would like to buy the product and compared to other product the work can be done faster. But the price of the product is high that why most of the customers don’t prefer to buy the product .

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5.4 Based on the description, what price would you expect to pay for the service? Please

record one number
Percentag e 4 28 40 28

So.no 1 2 3 4

Particular

Total 2 14 20 14 50

610 500 450 300

Price of the product
4%

28% 28%

610 500 450 300

40%

Interpretation Most of the consumer would not like to increase their expense thought they like the product all want it at a lower rate.

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5.5 If you wanted to buy/have this new service, which purchase method would you most prefer?
Percentag Total e 20 30 60 10 20 10 50

SO.no

Particular 1 Calling and ordering by telephone 2 Ordering through the mail 3 Going to the company/place of business/wholesale store

Purchare of product
30 25 20 15 10 5 0 Calling and ordering Ordering through the Going to the by telephone mail company/place of business/wholesale store

Series1

Interpretation Most of the consumers would like save their time so that they can do their work fast by not wasting time .once the consumer become the regular customers of the retail shop or wholesaler then it wil become easy 2 make a good relationship with the wholesaler.

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5.6

Would you recommend our product/service to contacts within your industry?
Particular 1 2 3 4 Total 30 10 1 9 0 50 Percentag e 60 20 2 18 0

S.no

Definitely Probably Not sure Probably not Definitely not

Recomand our Poduct
Probably not 18%

Definitely not 0%

Not sure 2% Probably 20% Definitely 60%

Interpretation Most of the consumer would recommends the product .but some of the consumers would not because of the price of the product is too high.

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5.7 Thinking of similar products/services offered by other companies, how would you compare our product/service offered to them?
Percentag e 80 14 6 0 0

S.no 1 2 3 4 5

Particular

Total 40 7 3 0 0 50

Much better Somewhat better About the same Somewhat worse Don‟t know

Comparison of other Product
40 35 30 25 20 15 10 5 0 Much better Somewhat better About the same Somewhat worse Don’t know

Interpretation The consumer have liked the product than the other because they can do there work fast some saying that the product is the same .

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5.8 Have you ever seen the brand name in advertisement?

S.no

Particular 1 Yes 2 No

Total

Percentag e 20 10 80 40 50

Advertisement
Yes No

20%

80%

Interpretation
Most os the customer have not seen the brand at advertisement only 20% have knowledge about the company and the product .

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5.9 Does Advertisement made any effect on your purchasing decision of brand?
S.no 1 2 3 Particular Total Percentag e 54 27 42 21 4 2 50

Yes No Can't say

Advertisement Effect in Purchase Decission
30 25 20 15 10 5 0 Yes No Can't say

Interpretation Yes most of the consumers had no knowledge about the product when they understood how and what is the product used they got attracted to the product/brand.

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5.10 Have you ever tested or tried this product?
S.no Particular 1 Yes 2 No Total 3 47 50 Percentage 54 42 4

Tried the Product
6%

Yes No

94%

Interpretation As this is a new product most of the consumers were not aware of the product how it is use n what all can be done in by using this product.

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5.11. Your preference for product purchase is usually at
S.no Particular 1 Price of the product 2 Quality of the product 3 Brand name of the product 4 Availability of any brand / any product Total 0 26 24 0 0 50 Percentage 0 52 48 0 0

You prefer to go with this brand due to

Reson for Purchase
30 25 20 15 10 5 0 Price of the product

Axis Title

Series1, 0 Quality of the Brand name of Availability of You prefer to product the product any brand / go with this any product brand due to

Interpretation Most of the consumers will buy the product because of it Quality the way the product can be used in various application and the bonding can be done fast .but since the price is high only a few who can afford the product will buy it .

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5.12 Overall, how interested are you in buying this service?
S.no 1 2 3 4 5 Particular Total 10 3 7 10 20 50 Percentage 20 6 14 20 40

Not at all interested Not very interested Neither interested nor uninterested Somewhat interested Extremely interested

Intrest of buying the product
Not at all interested 20% 40% 6% 14% 20% Neither interested nor uninterested Somewhat interested Extremely interested Not very interested

Interpretation Some of the customers who know how is the product and what all can be done by the product will by but some of the consumer will not buy the product because of it high price and their own principals.

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5.13 Overall, what is your reaction to the described product?
So.no 1 2 3 4 Particular Total 4 0 7 12 27 50 Percentage 8 0 14 24 54

Poor Fair Good Very Good Excellent

Reaction to the described product

30 25 Axis Title 20 15 10 5 0 Poor Fair Good Axis Title Very Good Excellent

Interpretation The need of the consumer is 2 strict wood and to get there work done fast in this graph it shows that the consumer is satisfied with the product and its ways of using the product, buy some customer is not because of the price and the application cannot be used in all the material.

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5.14 Would you purchase our product/service again? So.no 1 2 3 4 Particular Total 17 22 2 3 6 50 Percentage 34 44 4 6 12

Definitely Probably Not sure Probably not Definitely not

Purchase again
12% 6% 4%

34%

Definitely Probably Not sure Probably not Definitely not

44%

Interpretation Most of the customer save the cost so only those who fine the product is affordable they will buy it .Majority of the consumers are impressed with the product.

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CHAPTER: 6 SUGGESTION AND FINDINGS

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FINDINGS
   The customer that comes is carpenters coming into the retail shop or wholesaler are i.e. 54%, contractors 30%, engineer 4% and architects 12%. Most of the consumer have responded that it depends according to the work that they r going 2 do it might be once or according to the work to complete. The customers have liked the quality of the product that is the main reason that they would like to buy the product and compared to other product the work can be done faster. But the price of the product is high that why most of the customers don’t prefer to buy the product . The consumer would not like to increase their expense thought they like the product all want it at a lower rate. Most of the consumers would like save their time so that they can do their work fast by not wasting time .once the consumer become the regular customers of the retail shop or wholesaler then it will become easy 2 make a good relationship with the wholesaler. Most of the consumer would recommends the product .but some of the consumers would not because of the price of the product is too high The consumer have liked the product than the other because they can do their work fast some saying that the product is the same. Most of the customer has not seen the brand at advertisement only 20% have knowledge about the company and the product.

 

     

Most of the consumers had no knowledge about the product when they understood how and what is the product used they got attracted to the product/brand.
This is a new product most of of the consumers were not aware of the product how it is use n what all can be done in by using this product. The consumers will buy the product because of it Quality the way the product can be used in various application and the bonding can be done fast .but since the price is high only a few who can afford the product will buy it . The customers who know how is the product and what all can be done by the product will by but some of the consumer will not buy the product because of it high price and their own principals. The consumer is 2 strict wood and to get there work done fast in this graph it shows that the consumer is satisfied with the product and its ways of using the product, buy some customer is not because of the price and the application cannot be used in all the material. The customer save the cost so only those who fine the product is affordable they will buy it .Majority of the consumers are impressed with the product.

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SUGGESTION
    The company should provide sample to the consumer so that they can test the product and know how good it is. They should provide all the stores with stock They should give advertisement for the product The should provide with relevant information to the consumer

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CONCLUSION
3M is a very successful and well reputed company in the Industrial and Transportation Business, Health Care Business, Consumer and Office Business, Safety, Security and Protection Services Business, Display and Graphics Business, Electro and

Communications Business the customers of 3M are mostly satisfied with the Product provided by them. Though there is some dissatisfaction in areas like Price of the product, Application cannot be used in all the woods and it will take more than the time given for bonding.. Provide ad for the product and Provide proper information to the employees,. 3M is a pioneer in its fields and keeps its employees motivated and satisfied, I see a bright and successful future for this company.

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ANNEXURE
QUESTIONNAIRE
Please take a few moments to complete our product satisfaction survey. Your responses will help us to address any issues that you may have as well as to better target our products and Services to meet your needs. You responses will be kept confidential. This survey will take approximately 5 minutes to complete. Name: Age: Gender: 1. What is your employment status? a) Interior Designer b) Engineer c) Carpenter d) Contractor e) Other

6

How often do you use 3M product/service? a. Once per week or more b. 2 to 3 times per month c. Once per month d. Less than once per month

3. What would be your main reason for buying the product?

a. Quality b. Quantity c. Brand d. Price e. Work done faster
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4. Based on the description, what price would you expect to pay for the service? Please

record one number a) 610 b) 500 c) 450 d) 300

5. If you wanted to buy/have this new service, which purchase method would you most prefer? a. b. c. d.
6. Would

Calling and ordering by telephone Ordering through the mail Going to the company/place of business/wholesale store Using the Internet

you recommend our product/service to contacts within your industry?

a. b. c. d. e.

Definitely Probably Not sure Probably not Definitely not

7. Thinking of similar products/services offered by other companies, how would you compare our product/service offered to them? a. b. c. d. e. Much better Somewhat better About the same Somewhat worse Don‟t know

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8. Have you ever seen the brand name in advertisement? a) Yes b) No

9. How would you ratify the commercials on the factor of Script of Ad? a) b) c) d) e) Excellent Good Can‟t Say Not so good Not have any effect

10. Does Advertisement made any effect on your purchasing decision of brand? a) Yes b) No c) Can't say

11. Have you ever tested or tried this product? a) Yes b) No

12. Your preference for product purchase is usually at a) b) c) d) e) Price of the product Quality of the product Brand name of the product Availability of any brand / any product You prefer to go with this brand due to

13. Overall, how interested are you in buying this service?
a) b) c) d) e)

Not at all interested Not very interested Neither interested nor uninterested Somewhat interested Extremely interested

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14. Overall, what is your reaction to the described product? a. b. c. d. e. Poor Fair Good Very Good Excellent

15. How often do you use products from this [Service Category]?
a. b. c. d. e. f. g.

Every day Once a week Once a month Two-three times a year Once a year Less often Never used

16. Would you purchase our product/service again? a. b. c. d. e. Definitely Probably Not sure Probably not Definitely not

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DAILY REPORT
Balaji Plywood 1 2 3 4 Nataraj Timber Metro Plywood&Veneers Mysore Glass & Plywood Hanuman Timbers 1 Sharif(Bangalore Plywood) Ramja Warny(S.R Furnitures) Sri Karth.R(Wood India) Shaif(Bangalore Plywood) 9341226358 9731066884 9845244474 9449520000 7760883009 NILL NILL NILL NILL NILL Ravi Kiran NILL NILL NILL Viswanath RC Yes Yes Yes Yes Yes No No No No No

1

9449520000

NILL

NILL

Yes

Yes

NILL 1 Jaganath

NILL

NILL 9880240712

NILL

NILL NILL

NILL NILL Yes No

2 Sree Balaji Plywood

Lalith

Back of modio hospital 9980049810 (Sangivni)

NILL

Yes

No

1 2 3 4 5 6

Rakash Kumar Raju Sharma Muruther G.Radhakrishan(Wood tech) Lalu Ram Sulhar Lal

9845244004 9901738100 9738881868 9845261627 9341916241 9845947326 9590299906

NILL NILL NILL NILL NILL NILL NILL

NILL Rakash NILL NILL NILL NILL NILL

Yes Yes Yes Yes Yes Yes Yes

No No No No No No No

Pushpak Sri Ram Hardwre and Plywood

1

1 2

Rajhavan Ram Mohan(Builder)

9845567388 9980035943

NILL NILL

NILL NILL

Yes Yes

No No

Sir Vengateshwara Tanders Bashankankari

NILL 1 2 1

NILL Arumugam

NILL 9480334663 080-32216471 9611337287

NILL NILL NILL NILL

NILL NILL Ranjith NILL

NILL Yes Yes Yes

NILL No No No

Gandhi Glass &

Syed Mukthayr

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Masters of Business Administration Plylam 2 3 Mahaveer Hardware Kitchen Bathroom ace 080-23345109 9845720943 NILL Sudhir Yes KR Pandurayanth Yes No No

1 2

Pavan SA Sreedhar

9964116812 , 9590377513 9845896219

NILL NILL

NILL NILL

Yes Yes

No No

Sree Shyam Enterprices

1 2 3 4 5 6 7 1 2

Shanmughum Chandha Shakhar Srinivas Vijay Suash Ravi Gomu Chandrupa VB Nagareddy(Contractor) Ganash Babu Chandra Shekhar Bhuvanesh Thinuash Malash Paramashivam Mahadev Venkitash Malika Arjun Badigar Navrathan Manivannan(Senior Sales Executive of SONEAR PLY)

9845647415 9538365854 9844082950 7204915630 9448550354 9448035467 9845130549 8095479237 9341246903 9449301169 9986256715 9243023656 9980831477 9845062157 8710088254 9845628816 9481427845 9035813161 9986527003 7795383438

NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL

NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL

Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

No No No No No No No No No No No No No No No No No No No No

Balaji Plywood

Sri Vinyaka

1 2 3 4 5 6 7 8 9 10 11

12 Shival Hardware & Plywood Silicon Durga Sales

9845988697

NILL

NILL

Yes

No

1

Babu

9845320709

NILL

NILL

Yes

No

1 2 3 4

Rathnakar Mahash Ajay Santhosh Sharma

9844995177 9731127346 9880577562 9034704375

NILL NILL NILL NILL

NILL NILL NILL NILL

Yes Yes Yes Yes

No No No No

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Swarna Plywood & Glass

1 2 3 4 5 6 7 8 9

Thirumal R K Sharma Arun Kumar(M N constuuction) Makash Anil Kumar Sunil Dharmandher Khetharam Govindha Nabel Ahamadh Asif

9980817959 9686789138 9880400613 9538416280 9880919080 9886451276 9972223427 9845294895 9945133292

NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL

NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL

Yes Yes Yes Yes No No No Yes No Yes Yes Yes Yes

No No No No No No No No No No No No No

Lakhmi Ply

1 2 3 4

8747998861 9742882631 9591836877 , Ansar Khan 9886390976 G S Raju (Madu Agency) 9740384653

Vinayaka Timber & Plywood

1 2 3 4 5

Kumar George Mallick Anil(Contractor) Hyder

9448522332 9880656299 9845640667 9535512315 9900740533

NILL NILL NILL NILL NILL

NILL NILL NILL NILL NILL

Yes Yes Yes Yes Yes

Yes No Yes No No

Sree Kalyan Glass & Plywood

1 2 3 4

Bala Sharma Mahander Surash Mukash

9886763641 9141797310 9886454076 9844395755

NILL NILL NILL NILL

NILL NILL NILL NILL

Yes Yes Yes Yes

No No No No

Bhagaya Laxmi Timber & Plywood

1 2 3 4 5

Sandeep Razvan Imran Raja Babu

9986621090 7204238298 8904434950 9342157757 9379906662

NILL NILL NILL NILL NILL

NILL NILL NILL NILL NILL

Yes Yes Yes Yes Yes

No No No No No

Bharath Glass Home

1 2 3 1

Balu Sumesh Manu Bherull

9845321690 9883126831 9446813200 9980906117

NILL NILL NILL NILL

NILL NILL NILL NILL

Yes Yes Yes Yes

No No No No

Jai SriramPlywood

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Masters of Business Administration 2 Ambika Hardware & Plywood Karthik 8884981870 NILL NILL Yes No

1 2 3 4 5 6 7 8 9

Manohar Discoy Construction Co (Kiran) Shaker Mani A Robert Zumer Lal Sinivas Ram Kumar

9343724034 9845596873 8453423809 9886751472 9739838849 9886228738 9448967809 9242887250 9845398315

NILL NILL NILL NILL NILL NILL NILL NILL NILL

NILL NILL NILL NILL NILL NILL NILL NILL NILL

Yes Yes Yes Yes Yes Yes Yes Yes Yes

No No No No No No No No No

Bhanwani Enterpriceses

1 2 3 4 5 6 7 8 1 2 3 4 5 6 7 1 2 3 4

Frances Prakash Manesh Nadish Murthi Girish Ramana Mohan Prashant Mangarnath Kumar Kallil Kumar Manjuna Bunalal Balu Kumar Raja Babulu

9945791401 9880943877 9916978645 9742768005 9448352351 9880613551 9901699715 9686352429 9591477109 9663204841 9060991223 9591122477 9845491627 9341701293 7760595561 9886127460 9446187986 9632786143 9746414662

NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL

NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL NILL

Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

No No No No No No No No No No No No No No No No No No No

Shiv Enterprices

Balaji Timber

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WEEKLY REPORT
POP Condition at Counter (Replenished Y/N) 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 0 0 0 66 | P a g e Name of the Counter Visited

Sale in the week

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

Balaji Plywood Nataraj Timber Metro Plywood&Veneers Mysore Glass & Plywood Hanuman Timbers Sree Balaji Plywood Pushpak Sri Ram Hardwre and Plywood Sir Vengateshwara Tanders Bashankankari Gandhi Glass & Plylam Mahaveer Hardware Kitchen Bathroom ace Shyam Enterprices Balaji Plywood Sri Vinyaka Shival Hardware & Plywood Silicon Durga Sales Swarna Plywood & Glass Lakshmi Ply Vinayaka Timber & Plywood

4 1 1 0 2 7 1 2 0 2 3 2 7 2 10 3 4 9 4 5

6 1 2 0 0 5 0 1 1 10 0 5 1 0 3 3 1 0 2 2

15 2 6 3 14 2 12 4 3 6 6 4 6 6 6

Stock at Outlet 9 6 5 2 2

Person Met

Sr. No.

Masters of Business Administration 21 22 23 24 25 26 27 28 29 Vinayaka Timber & Plywood Sree Kalyan Glass & Plywood Bhagaya Laxmi Timber & Plywood Bharath Glass Home Jai SriramPlywood Ambika Hardware & Plywood Bhanwani Enterpriceses Shiv Enterprices Balaji Timber " 4 5 3 2 9 8 7 4 111 " 0 0 0 1 3 2 2 0 51 " 3 2 2 3 6 5 6 4 150 " 0 0 0 1 1 1 1 1 24

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APPLICATION GUIDE

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PRODUCT APPLICATION GUIDE CD

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BIBLIOGRAPHY
  Peter, P.J. and Olson, J.C., Consumer Behaviour and Marketing Strategy, Seventh Edition, 2005, McGraw-Hill Higher Education. Schiffman, L.G. and Kanuk, L.L http://in.reuters.com/finance/stocks/companyProfile?symbol=MMM., Consumer Behavior, Eight Edition http://www.researchmethod.org/types-of-research/ http://solutions.3mindia.co.in/wps/portal/3M/en_IN/about3M/information/about/careers/

 

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