DIETER RAMS

DIETER RAMS AND HIS TEN PRINCIPLES TO LIVE BY

DIETER RAMS
Univers LT Std Family
It began with a bet. The 23-year-old Dieter Rams was working as a junior in a Frankfurt architect’s of ce when a colleague spotted an ad in a local newspaper for an “in-house architect” at a company they knew nothing about. He dared Mr. Rams to apply to see which of them would be chosen.

Primary colors

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Secondary colors

-/+

01 02 03 04 05 06 07 08 09 10

30 FEET

LIFE
FIRST FLOOR

DIETER RAMS

WHO? DIETER
BETTER , BUT LESS

IT BEGAN WITH A BET.

The 23-year-old Dieter Rams was working as a junior in a Frankfurt architect’s of ce when a colleague spotted an ad in a local newspaper for an “in-house architect” at a company they knew nothing about. He dared Mr. Rams to apply to see which of them would be chosen.

1940

1950

Dieter Rams was born in Wiesbaden, Germany, in 1932. He was strongly in uenced by the presence of his grandfather who was a carpenter. Rams’s early awards for carpentry led to him training as an architect as Germany was rebuilt in the early 1950s.

Much of his work is rational and minimal, a style that would later in uence Apple products.

1959
TP 1 RADIO/PHONO C O M B I N AT I O N

1960

1970

1980

Co mbined with a leathe r strap, this TP 1 was one of Rams’ favo rite designs that he consid ers to be th e “ rst walkman”

WHO? DIETER
BETTER , BUT LESS

IT BEGAN WITH A BET.

The 23-year-old Dieter Rams was working as a junior in a Frankfurt architect’s of ce when a colleague spotted an ad in a local newspaper for an “in-house architect”

1940

games

CONTEXT PHOTO MODEL PHOTO FLOOR PLAN

at a company they knew nothing about. He dared Mr. Rams to apply to see which of them would be chosen.

Dieter Rams was born in Wiesbaden, Germany, in 1932. He was strongly in uenced by the presence of his grandfather who was a carpenter. Rams’s early awards for carpentry led to him training as an architect as Germany was rebuilt in the early 1950s.

Much of his work is rational and minimal, a style that would later in uence Apple products.

30 FEET

WORK
FIRST FLOOR

v

DIETER RAMS

01 02 03 04 05

1972
DIETER RAMS AND HIS TEN PRINCIPLES TO LIVE BY

MPZ 21 MULTIPRESS CITRUS JUICER,
The shaver was designed in 1938,

10 PRINCIPLES OF GOOD DESIGN

S TA R T T O U R

EXPLORE

but World War II delayed its introduction until 1951. It featured an oscillating cutter block with a ver y thin, yet ver y stable steel -foil mounted above it. This principle is

MANIFESTO

HELP

SHARE PHOTO

still used in Braun's shavers of today.

YOUR GALLERY

VIEW ALL

02

GOOD DESIGN MAKES A PRODUCT USEFUL

06 07 08 09 10

A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

UPLOAD YOUR E X AM PLE

SEE E X AM PLES

GOOD DESIGN
01 Is Innovative 02 Makes a Product Useful 03 Is Aesthetic 04 Makes a Product Understandable 05 Is Honest 06 Is Unobtrusive 07 Is Long Lasting 08 Is Thorough Down to the Last Detail 09 Is Enviromentally Friendly 10 Is As Little Design As Possible

30 FEET

GAME
SECOND FLOOR

To design is to think responsibly. How will you help?

IS MY DESIGN GOOD?
Back in the early 1980s, Dieter Rams was becoming increasingly concerned by the state of the world around him"an impenetrable confusion of forms, colours and

START OVER SEE ANSWER
OUTLINE the shapes or forms that are similar on both objects. Drag the correct label to object.
PREV NEXT

noises."

Aware that he was a signi cant contributor to that world, he asked himself an important question: is my design good design?

LONGLASTING
BRAUN T3 POCKET RADIO ORIGINAL APPLE IPOD

IS MY DESIGN GOOD?
Back in the early 1980s, Dieter Rams was becoming increasingly

START OVER SUBMIT
Reduce the interface elements by tapping on them so that only the essentials remain.
PREV

YOU’VE REDUCED TOO MUCH

concerned by the state of the world around him"an impenetrable confusion of forms, colours and noises."

Aware that he was a signi cant contributor to that world, he asked himself an important question: is
NEXT

REDUCE

my design good design?

LEARN MORE TP 1 radio/phono combination

IS MY DESIGN GOOD?
Back in the early 1980s, Dieter Rams was becoming increasingly

START OVER SUBMIT
Reduce the interface elements by tapping on them so that only the essentials remain.
PREV NEXT

concerned by the state of the world around him"an impenetrable confusion of forms, colours and noises."

Aware that he was a signi cant contributor to that world, he asked himself an important question: is my design good design?

REDUCE

LEARN MORE TP 1 radio/phono combination

IS MY DESIGN GOOD?
Back in the early 1980s, Dieter Rams was becoming increasingly concerned by the state of the world around him"an impenetrable confusion of forms, colours and

START OVER SEE ANSWER
OUTLINE the shapes or forms that are similar on both objects. Drag the correct label to object.
PREV NEXT

noises."

Aware that he was a signi cant contributor to that world, he asked himself an important question: is my design good design?

LONGLASTING
BRAUN T3 POCKET RADIO ORIGINAL APPLE IPOD

IS MY DESIGN GOOD?
Back in the early 1980s, Dieter Rams was becoming increasingly

START OVER SUBMIT
Reduce the interface elements by tapping on them so that only the essentials remain.
PREV

YOU’VE REDUCED TOO MUCH

concerned by the state of the world around him"an impenetrable confusion of forms, colours and noises."

Aware that he was a signi cant contributor to that world, he asked himself an important question: is
NEXT

REDUCE

my design good design?

LEARN MORE TP 1 radio/phono combination

IS MY DESIGN GOOD?
Back in the early 1980s, Dieter Rams was becoming increasingly

START OVER SUBMIT
Reduce the interface elements by tapping on them so that only the essentials remain.
PREV NEXT

concerned by the state of the world around him"an impenetrable confusion of forms, colours and noises."

Aware that he was a signi cant contributor to that world, he asked himself an important question: is my design good design?

REDUCE

LEARN MORE TP 1 radio/phono combination

Master your semester with Scribd & The New York Times

Special offer for students: Only $4.99/month.

Master your semester with Scribd & The New York Times

Cancel anytime.