“It’s not the spectacular things that are the important things, it’s the unspectacular things that

are the important things, especially in the future.”

unspectacular things.

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KCAI H&R Block Artspace 1st Floor

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WELCOME SCREEN Dieter Rams: Bio, Video Exhbition Information, and 10 Principles.

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map products exhibition 10 principles aug. reality

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WELCOME SCREEN Dieter Rams: Bio, Video Exhbition Information, and 10 Principles.

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T3 POCKET RADIO
The Braun T3 transistor radio was designed by Dieter Rams in collaboration with the Ulm School of Design (Hochschule Gestaltung) and was the first pocket portable transistor radio to come from Braun. The Braun T3 offers a clear illustration of Dieter Rams design principles at work and their continuing influential impact.

1ST GEN. APPLE iPOD
Most notable of all contemporary homages to Rams' design of the T3 is Jonathan Ive's design of the iPod for Apple. Jonathan Ive has acknowledged that the Apple design lab adheres to Rams design philosophy and his principles of good design.

T3 POCKET RADIO

1ST GEN. APPLE iPOD

T3 iPHONE APP

SIDE BY SIDE COMPARISON

GRID
T3 POCKET RADIO

SIMPLE INTERFACE

DETAIL VIEW

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To view the products, you’ll have to visit each wall screen and take a detail shot of the product interface using this app. Take a photo by tapping the each grey box on this screen. Unlocking the products will grant you access to viewing that product on the interactive tables.

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6 UNOBTRUSIVE 6 UNOBTRUSIVE 6 UNOBTRUSIVE
GOOD DESIGN IS GOOD DESIGN IS GOOD DESIGN IS
Product fulfilling a purpose are like tools. Product They fulfilling are neither a purpose are like tools. They are neither decorative objects nor works of art. decorative Their design objects should nor thereworks of art. Their design should therefore be both neutral and restrained fore in order be both to leave neutral room and forrestrained in order to leave room for the user’s self expression. the user’s self expression.
VIEW ALL PRINCIPLES VIEW ALL PRINCIPLES

Product fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained in order to leave room for the user’s self expression.
VIEW ALL PRINCIPLES

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T3 POCKET T3RADIO POCKET RADIOT3 POCKET RADIO
The Braun T3 transistor radio was designed by Dieter Rams in collaboration with the The Braun T3 transistor radio was designed The Braun by T3 Dieter transistor Rams radio in collaboration was designed with by the Dieter Rams in collaboration with the Ulm School of Design (Hochschule für Gestaltung) and was the first pocket portable Ulm School of Design (Hochschule Ulm fürSchool Gestaltung) of Design and (Hochschule was the first pocket für Gestaltung) portable and was the first pocket portable transistor radio to come from Braun. The Braun T3 offers a clear illustration of Dieter transistor radio to come from Braun. transistor The Braun radio T3 offers to come a clear from illustration Braun. The of Braun Dieter T3 offers a clear illustration of Dieter Rams design principles at work and their continuing influential impact. Most notable of Rams design principles at work and Rams their continuing design principles influential at work impact. and Most theirnotable continuing of influential impact. Most notable of all contemporary homages to Rams' design of the T3 is Jonathan Ive's design of the all contemporary homages to Rams' all design contemporary of the T3homages is Jonathan to Rams' Ive's design design of of the the T3 is Jonathan Ive's design of the iPod for Apple. Jonathan Ive has acknowledged that the Apple design lab adheres to iPod for Apple. Jonathan Ive has acknowledged iPod for Apple. that Jonathan the Apple Ivedesign has acknowledged lab adheres to that the Apple design lab adheres to Rams design philosophy and his principles of good design. Rams design philosophy and his principles Rams design of good philosophy design. and his principles of good design.
MORE INFO RELATED PRODUCTS MORE INFO RELATED PRODUCTS MORE INFO RELATED PRODUCTS

T2 POCKET RADIO
Rams principles still inspire many product designs todays. Here are some Rams principles still inspire many product Rams principles designs todays. still inspire Here many are some product designs todays. Here are some products that were influenced by this T3 Pocket Radio products that were influenced by this products T3 Pocket thatRadio were influenced by this T3 Pocket Radio

T2 POCKET RADIO

T2 POCKET RADIO

INSPIRED PRODUCTS INSPIREDINSPIRED PRODUCTS PRODUCTS
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APPLE IPOD APPLE IPOD 1st GENERATION 1st GENERATION
The Braun T3 transistor radio was designed The Braun by T3 Dieter transistor radio was designed by Dieter Rams in collaboration with the Ulm School Rams in of collaboration Design with the Ulm School of Design (Hochschule für Gestaltung) and (Hochschule was the first für Gestaltung) and was the first pocket portable transistor radio to come pocket from portable Braun. transistor radio to come from Braun. The Braun T3 offers a clear illustration The of Braun Dieter T3 Rams offers a clear illustration of Dieter Rams design principles at work and their continuing design principles influen-at work and their continuing influential impact. Most notable of all contemporary tial impact. homages Most notable of all contemporary homages to Rams' design of the T3 is Jonathan to Rams' Ive's design design of of the T3 is Jonathan Ive's design of the iPod for Apple. Jonathan Ive has the acknowledged iPod for Apple. Jonathan Ive has acknowledged that the Apple design lab adheres to that Rams the Apple designdesign lab adheres to Rams design philosophy and his principles of good philosophy design. and his principles of good design.

APPLE IPOD 1st GENERATION
The Braun T3 transistor radio was designed by Dieter Rams in collaboration with the Ulm School of Design (Hochschule für Gestaltung) and was the first pocket portable transistor radio to come from Braun. The Braun T3 offers a clear illustration of Dieter Rams design principles at work and their continuing influential impact. Most notable of all contemporary homages to Rams' design of the T3 is Jonathan Ive's design of the iPod for Apple. Jonathan Ive has acknowledged that the Apple design lab adheres to Rams design philosophy and his principles of good design.

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