MCKENZIE Welcome to fundamental course.

MCKENZIE Welcome to fundamental course.

Using his idea of representing his work by using only what is necessary. We wanted to go in direction by taking the advice of Rams himself.MCKENZIE A design exhibit dedicated to and work of industrial designer Dieter Rams. .

.ERICA We were inspired by the yellow button on the his calculator and decided to use this as inspiration for our vibrant color treatment.

. 75 p t s t ro ke ERICA Our monochromatic color palette.STYLE GUIDE V E R L AG B O L D V E R L AG E X T R A L I G H T . and image treatment allow for Rams work to speak for itself. legible type.

overwhelming. but keeping the graphics to a minimal it still keeps the space open. .FIRST FLOOR // LAYOUT MCKENZIE When walking through the gallery the viewer is fronted with bright yellow walls. Almost.

His products were for the people and so we felt that having the actual pieces would give the viewer even more context for his design. where the actual artifacts will be located.SECOND FLOOR // LAYOUT MCKENZIE The viewer can continue on the journey of Rams’ work to the second floor as a continuation of the bottom. .

ENTRANCE WALL // CONTEXT ERICA As you will discover as we take you on this journey our design is bold. and taking one from Rams himself. minimal. . contrasting.

CONTEXT ERICA Walking in the space the viewer is greeted with the ten principles. .

MAIN ROOM // CONTEXT MCKENZIE He thought that his designs should modest and restrained. Our designs contrast that principle. We want the artifacts to be blown up on the walls. .

CONTEXT MCKENZIE We only used the keys words or phrases from his ten principles. Like innovative seen here. Each principle is paired with one of his products. He was ahead of his time and we wanted to really focus on his pieces that made him successful. .

CONTEXT MCKENZIE The graphic element of the the black line throughout the exhibit is the course to lead the viewer through the space. It links in different spots from wall to wall. .

We want them to interact with the ipad and find out more information about each piece.MAIN WALL // CONTEXT MCKENZIE Having the pieces so large on the wall. we thought it would create an interesting interaction by turning the ipad into a viewfinder. .

This supplemental app allows additional information to be viewed at your leisure. . A JOURNEY OF DIETER RAMS ERICA While visiting the exhibit you are given an ipad to enhance your overall experience. When you first receive the ipad you are introduced to the exhibit.IPAD EXPERIENCE F U N DA M E N TA L CO U R S E Dieter Rams established himself as one of the most influential designers of the twentieth century.

giving you directions on how to use the app .IPAD EXPERIENCE By tapping the + sign. you can detect the artifact on the wall to learn more information. the screen then changes.

following the directions the user taps on the + sign. .IPAD EXPERIENCE you are introduced to a timeline showing the pieces of dieter’s work that you will be exposed to.

IPAD EXPERIENCE you are introduced to a timeline showing the pieces of dieter’s work that you will be exposed to. following the directions the user taps on the + sign. .

IPAD EXPERIENCE hold still for scan the plus sign activates the camera allowing the viewer the scan the piece of work that they would like to receive more information about. .

IPAD EXPERIENCE hold still for scan INNOVATIVE the user then would try to fit the image into the given box as best as possible and hold for the app to scan the piece. .

IPAD EXPERIENCE hold still for scan INNOVATIVE the user then would try to fit the image into the given box as best as possible and hold for the app to scan the piece. .

because you can take it with you when you move anywhere. no matter the changing need or fashion. Its ability to evolve and improve with the passage of time – has demonstrated over the 50 years since its conception that this an investment as safe as houses. obsolescence has e ectively been built out. pared-down silhouette. the 606 Shelving System Rams’s less-is-more aesthetic when it was introduced in 1960.IPAD EXPERIENCE 606 Shelving System-1960 With its unobtrusive. 606 is a design classic by any standard: whether you use as a measure of that the fact that it has won numerous awards for design excellence. once the piece is fully scanned it redirects you to an informational screen showing you additional information as well as images. once the view is done. Through meticulous design and a carefully considered service o ering. or whether the criteria is more the fact that it reaches such soaring heights while entirely transcending fashion. The modular system can be used as e ectively for a single shelf or an entire library. they would tap off of the information. in fact. It doesn’t change. . and has the key advantage of being designed – aesthetically and practically – to last. Safer. and is part of the permanent collection of The Museum of Modern Art in New York (among others).

once the piece is fully scanned it redirects you to an informational screen showing you additional information as well as images. the 606 Shelving System Rams’s less-is-more aesthetic when it was introduced in 1960. or whether the criteria is more the fact that it reaches such soaring heights while entirely transcending fashion. The modular system can be used as e ectively for a single shelf or an entire library. Safer. Through meticulous design and a carefully considered service o ering. 606 is a design classic by any standard: whether you use as a measure of that the fact that it has won numerous awards for design excellence. pared-down silhouette. because you can take it with you when you move anywhere. Its ability to evolve and improve with the passage of time – has demonstrated over the 50 years since its conception that this an investment as safe as houses. and is part of the permanent collection of The Museum of Modern Art in New York (among others). once the view is done. obsolescence has e ectively been built out. no matter the changing need or fashion. . and has the key advantage of being designed – aesthetically and practically – to last. It doesn’t change. in fact. they would tap off of the information.IPAD EXPERIENCE 606 Shelving System-1960 With its unobtrusive.

IPAD EXPERIENCE The viewer has the option to also click on the images within the timeline to receive the same information. .

.IPAD EXPERIENCE The viewer has the option to also click on the images within the timeline to receive the same information.

.IPAD EXPERIENCE The viewer has the option to also click on the images within the timeline to receive the same information.

with the name. . one of his products.OUTSIDE BILLBOARD // CONTEXT MCKENZIE The space outside is reminiscent of the inside. and his name.

” .“ Good design concentrates on the essential aspects.

Master your semester with Scribd & The New York Times

Special offer for students: Only $4.99/month.

Master your semester with Scribd & The New York Times

Cancel anytime.