an effort by
Reasons for poor viewership of hockey matches (both on TV
as well as on ground) Reasons for not taking up Hockey as professional Player. Contribution of various factors associated with game to above problems. To find out ways to improve the major problems mentioned above.
Secondary Data – we gathered some data and findings from previous efforts
made by others on similar issues and tried to collect points on issues mentioned in previous slide.
Depth Interviews – we conducted one to one interviews with few persons and
tried to gather their viewpoints on issues mentioned previously.
We concentrated on(while collecting above two data) concerned with hockey:
* Past information and forecasts * Resources and constraints * Viewer behaviour * Legal environment * Economic environment * Marketing and technological skills
SECONDARY DATA FINDINGS:
It helped us in gathering information regarding topics mentioned below which again helped us in forming survey in a better manner and in a structured way with deeper understanding of Indian Hockey Information obtained on:
Study what the history of hockey has been in India.
– Study the current state of the game of hockey in India. – Study the effect of factors such as change of laws and regulations on the
quality of hockey.
– Study the role of administration in Indian hockey
DEPTH INTERVIEWS FINDINGS:
It helped us in seeking answers to three categories of questions the respective answers of which helped us in setting up the options for questionnaire to take the survey forward. Given below are category and respective responce that we collected…. Part 1: What deters you from watching hockey?
Level of broadcast and commentary Lack of awareness. Lack of glamour associated with the game. Absence of identifiable role models. Level of performance acting as a deterrent. Lack of competitive tournaments.
Part 2: How to improve viewing experience?
• Make celebrities endorse hockey and hence enhance glamour associated
• Improve the on-field infrastructure to attract crowds during matches. • „Buy‟ interests of the crowds to get them coming into stadiums; if not ,empty
stadiums de motivates people from watching the sport even on television. • Conduct pre-match „chat-patah‟ sessions to attract hockey non-enthusiasts. Part 3: What deters him/her to take up hockey as a sport ?
Lack of awareness. Lack of „bread-winning‟ potential in the game. Absence of role-models
Snapshots below will tell you how our National Game “Hockey” is being neglected by one and all……
By taking up survey in full form we want to prove below mentioned assumption of us, quantifying it through data survey and analysis . The assumptions have been arrived from the finding mentioned previously…. We want to prove…..
Poor infrastructure impacts the performance of the players. Performance of the Indian National Hockey team impacts the viewership Lack of administrative effort to popularize the game amongst youngsters
(schools/colleges) is decreasing the popularity of the sport.
Absence of glamour contributes to the declining visibility of the
game vis-à-vis other sports such as cricket. Revival of hockey needs strong media (both print as well as visual) backing.
Concentration of efforts directed towards infrastructure and towards
building media relations is required to pull non-hockey enthusiasts towards the game.
Consists of the aggregate of all people who have watched or
played hockey during the course of their lifetime, but has gradually shed interest with regards to the game (due to various reasons: our job being to search the reasons out) ------40 respondents
Consists of aggregate of all people who played hockey during
course of their lifetime and still have active interest in game or still are part of it(include players and former players) ----------35 respondents
In next series of slides we will present all the questions of questionnaire that was filled up and the corresponding responses to it in number and graphical form
Hockey Players in India are being deprived of good facilities(eg. Astro-turf, Quality physical training, expert coaching etc.) which in turn is affecting their performance ,how does it impact their performance?
What is opinion regarding the facilities provided by hockey grounds in India as against grounds for others sports such as cricket?
Have you been encouraged to play hockey during your school/college days?
Rate the effort of the sports management authority of your school/college to promote hockey?
Do you think absence of encouragement has contributed to your not taking up the sports as a career option?
Have you attended any coaching camps and played any competitive tournaments organised by local sports body?
Do you know any celebrity endorsing hockey in India ?
Would you like to watch a game of hockey if you got to see your favourite celebrities during the course of match?
Rate the Glamour(celebrity endorsements, idols you adore, style and glitz) associated with hockey vis-a-vis that of cricket?
Does the presence of Mandira Bedi encourages you to follow the game of cricket more closely(sample)rate it? 5 being highest and 1 being lowest.
What is your opinion regarding frequency of broadcast of key international matches? 5 being highest and 1 being lowest.
Would you like to watch a channel solely dedicated to hockey?
Where do you prefer watching a hockey match?
If on Television, which is the one thing that you would like to improve?
What is about hockey that disappoints you most? Rate(1 being the most and 8 being the least)?
How critical do you think infrastructure to the performance of the team?
How you ever played any hockey matches at your school or college?
Do You Think a more festive & Hyped atmosphere should be encouraged in hockey stadium (Like 20-20 match)?
Would you read a newspaper/article on hockey or on cricket?
Would you read a newspaper article/column on hockey as a first page news?
Would you like to have a feel of playing hockey, given a chance..say at a mall etc?
Performance of Indian hockey team has been de motivating factor for you to watch/play hockey?
Well after the completion of the survey we came to the following conclusions:
Improvement in the interest level of hockey requires inclination, focus and effort from the administration to promote the game amongst the younger people ( try and start promoting the game in majority of schools and colleges which are backed by proper facilities). Improvements can also be sought in areas such as the infrastructure of hockey grounds in India ( Astroturf pitches being of utmost importance). Finally, improvements aimed at the state of Indian Hockey cannot be attained without active participation from the print and visual media and media can also play a huge role in the penetration of the game into the minds of hockey non-enthusiasts.