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So, it is time to kick off the book authoring! The working title is "Sustainopreneurship - Business with a Cause. The Whys, Whats and Hows of Entrepreneurship and Innovation for Sustainability". The title has been discussed earlier on the book group on the community "Sustainopreneur's Café". The book will partly recycle and edit earlier texts created (mostly academical) into popular format, and add new content in some lines, enriching first and foremost with case stories and detailed sharing on the "how" aspect - ideas on how to create a sustainopreneurial venture.
Over the next days, I will share the intended content of the finalized book part by part, by giving summaries of each part. When this exercise is done, a synopsis will be created to get to the core of the matter - and a wise thing to do after each and every part has been presented in details, 400 words a post. Sources and process related to each and every part will also be covered in detail, with a preliminary outlining of the chapters included in the book. Firstly, though, sharing every part title and the intended content in one sentence. The book is intended to end up in 500+ pages, with eight main parts and one introductory part, with 33 chapters. Part 0. The Coverage This part grasps the purpose and content (and also the process of the creation) of the book. Part I. The Context This part will be dealing with the sustainability issues, the causes of the sustainability-related problems, and problems with the institutions set to solve the these problems. Part II. The Concept This part covers the emergence of the ideas, the theories and the final formulation of the sustainopreneurship concept, that ended up in the publishing of the Wikipedia article in October 17, 2008. Part III. The Chronicles This part covers the central stories and personal accounts/experiences to relate to the emergence of the concept, and its further development and proliferation. Part IV. The Cases This part is a rich set of case stories, illustrating and enriching the meaning of the concept. Part V. The Contemplations This part discusses the learnings so far, and reflects around the cases, ending up in conclusions and models to understand sustainability innovations and entrepreneurship, its enablers and core ideas deeper. Part VI. The Challenges This part deals with future challenges, both related to the research and practical implementation and further proliferation of the concept, and suggestions on how to overcome them. Part VII. The Communication This part deals with the further communication of the key messages, and how to get the movement to increase in strength. Part VIII. The Critical Mass? The final part deals with the key question - "How can we innovate and interact in order to reach a critical mass of people and energies to create a sustainable world?"
Part 0. The Coverage?
The intro part of the book - Part 0. - i. e. Part Zero, yes; "The Coverage" will deliver what it says. It grasps what the book will cover, but not just that. It will tell the story of the story - how the book came to be. Since the book as a whole will be written in an almost totally transparent mode a core of the content of this part, building the foundation of the book, will deal with the process as much as the content. Of this reason, this part will be written last, since we know by then how it came out :). It will be the part with the fewest number of chapers. In fact, intended only one - since meta-content should be kept brief, in my honest opinion. Nothing more boring in fact with e. g. as the case with academic dissertations, going into detail in the "introduction" with lengthy passages on problem formulation, purpose, research questions, scientific departure and so on - so much to be covered before the really interesting and juicy parts come to your eye! So: In the same manner as keeping this part short, I keep this blog post talking about this introductory part of the book short as well!
Part I. - The Context Described
The first part of the book is outlined to consist of two chapters. Chapter 2 - The Sustainability Challenge The first chapter - key descriptor "the Sustainability Challenge" - introduces the wider context which is related to the sustainability agenda at large, where some short history and notes of the concept of sustainability and sustainable development is made. An illustration of the institutions that is there to solve sustainability-related problems will be made, and some personal encounters and general reasons on why they mostly fall short to tackle the issues at hand. The characteristics of sustainability problems are described, and what makes it hard and complex to solve them is given.
Chapter 3 - The Sustainability of Business The second chapter - key descriptor "the Sustainability of Business" - Enters business and economics in this context related, giving a short overview on how the "business case of sustainability" has been grasped and described. Emerging from an early identification of business activity to be a main part of the problem, a development of ideas on how business can respond to the sustainability agenda - showing signs over time to move towards more and more proactivity. The core theme of the book thus gets introduced following this logical order and chronological idea development - how can business, entrepreneurship and innovation be the premier key towards sustainability? This provides a background to the next Part, where the concept of sustainopreneurship gets introduced, with a history of ideas presented of entrepreneurship and innovation. Sourcing Departure for these two chapters will be section one and two in the first chapter of the Master Thesis published 2007. This text will be developed and extended alongside primarily two dimensions. One is aiming at enriching the picture and reflection on why and how the established institutions seems to fall short repeatedly in tackling the root causes of sustainability-related problems, where the illustration above serves as a departure for a more systematic discussion related to "systemic failure" - an issue that has been moving beyond relevancy the last six months in the current global economical downturn - see e. g. the World Bank report "Swimming Against the Tide: How Developing Countries are Coping with the Global Crisis" presented before and as input towards the G20 meeting of financial ministers later this week in London, to which I will blog separately about. The other is to deepen the business response to sustainability, and to enrich the history of ideas related to business vs. sustainability, giving a timeline including the central and most dominant concepts in this discussion and line of action applied. A case and challenge on how the "big trade-off myth" can be permanently debunked and busted will be made, collecting and reviewing some key sources where this position is strengthened - in the end claiming that business activity maybe is the key to create a sustainable world. In this greater conceptual body the concept of sustainopreneurship gets introduced to strengthen this strand of dialogue and passionate action. A lot of references beyond the Master Thesis was written in spring 2007 has showed up in both areas covered related to the main themes of these two chapters, so this will be updated and covered as well.
Part II - The Concept Introduced
After introducing the context in two chapters, Part I, the concept in itself gets introduced. Chapter 4 - My Story On Sustainopreneurship Since it deals alot with my personal journey of discovery, a short summary on this discovery process is narrated - a story telling beginning with a "spark", an ignition, back in January, year 2000 - some few days, right after the millennium shift. The full story will be told in Part III, the Chronicles, but enough is told here for the purpose to introduce the concept, and why I devote my energy and time - my commitment - so passionately to it. Chapter 5 - Entrepreneurship: A History of Ideas Since the idea and concept of sustainopreneurship primarily emerges from entrepreneurship theory, a review of entrepreneurship in history of ideas, business and management research, historical context, and its modern strand of discussion enlarging the concept to be percieved rather as a social process than an economical one is represented. This points specifically to the ideas preceding sustainopreneurship - social entrepreneurship and eco-preneurship, landing in the first works on sustainability entrepreneurship. Chapter 6 - Sustainopreneurship defined, tried, tested and published This chapter gets to the specifics on the concept, and presents the main dimensions, aspects and attributes - a chapter that begins with the definition published firstly 2005, and since October 17, 2008 on Wikipedia. The key sources that led to the publishing of the concept on Wikipedia, and how they came about, is reviewed. The chapter ends with the motive and rationale for the rest of this book, whose content orientation and the underlying research needed to be done has been defined previously in the published work related to future research on sustainopreneurship - a research now done in this manner. Blogging new content, piece by piece, insight by insight - that ends up in a wiki, seeing the book emerge in this way. Sourcing Main source and departure for this part is chapter 3 in the Master Thesis, extended and added primarily with the personal story on the conceptual discovery mentioned above (chapter 3), and new references of later date. The main event in between this book and the Master Thesis is the Wikipedia article published, thus this highlightning.
Part III. The Chronicles Shared
Beyond first and second parts of the book (see last two posts), introducing the context and the concept, the third part focuses on the personal experiences, telling the stories and tales that led to the discovery and further development of the concept. Since the master thesis used an approach called "enactive research", where self-ethnography emerging from your own experiences to apply and practice in the name of the researched phenomenon in order to gain and increase insight into it is central in the method, of natural reasons this part of the book will be very important. Since time has passed beyond the publishing of the thesis, and adding a stream of events beyond that, this part is one where a heavy updating - and revisiting - of earlier stories told in the master thesis is being made. Given the quite scarce space in the master thesis for the story-telling, the book gives more room to this "documentary" part. It is also added with a short biography with some vital key events in life at large preceding the engagement and commitment to the quest of sustainopreneurship in idea and applied. The chapter structure will more or less depart from the sections in chapter 4 in the master thesis, where the sections extends into full chapters, and follow a timeline approach. Chapter 7 - A short biography A filtered and condensed bio relevant to the book topic will be given, in an attempt to trace core events that led up to the first "ignition" in January 2000.
Chapter 8 - Pre-venturing This grasps the phase of searching and re-searching through an action-based strategy. It also covers the time in Uganda 2001-2002 in more depth and detail than in the master thesis, enriching the story with new material, not just stories, but also photos and other scanned artefacts to illustrate this magical journey! Chapter 9 - Venturing The pain and glory of the development of On a Mission Sweden - Inc. Ass. (On a Mission Sverige - Ek. För.) in cooperation with On a Mission Uganda Ltd. sister organization - and the development of the brand Ignition is the focus of the venturing process. Sustainopreneurship in applied (inter)action! Chapter 10 - Post-Venturing Reflections from the journey of developing the business plan of Ignition, and its core element the SEEDS model guiding the SEEDS Innovation Fund strategy, investing in sustainability innovations in the future dominates. This chapter corresponding to the last section of chapter 4 in the thesis will also be heavily enriched beyond, since two years has passed further beyond the publishing of the thesis, where the last empirical elements of sharing the tales of the field in the thesis were from March/April 2007. Chapter 11 - Core Lessons Learnt Part III ends with some core lessons from this rich and deep experience, which will be evolved further, later in the book - primarily in Part V and VI. Sourcing Besides sharing stories from my own experiece not published before, the main departure is chapter 4 from the master thesis, adding also elements to illustrate the story like photos.
Part IV. The Cases Presented
This is one of the most significant addings beyond the master thesis, and beyond defining, testing and claiming the concept. It is one of the most important parts of future research; to do a systematic inquiry on cases and examples, illustrating the concept of sustainopreneurship. Along the years, I have stumbled upon alot of ventures that could be described as sustainopreneurial to some or full extent, with a sustainability innovation in the core of the venture and organizing. The purpose of this part of the book is to review some strong case stories, not just in a static sense, but also in a dynamic by approaching key persons from the venturing team to have their story told on how the venture came about. Thus, to illustrate the creation, and their experiences through the process - and also their own view of the concept of sustainopreneurship. It's not possible to do this for all of the cases, rather to pick out a selected few. It's a part of the research in itself to structure the way cases are presented, so this outline of chapters is more tentative and suggestive than the earlier chapters, and may evolve over time. It will be the most dense part of the book all in all, and a treasure to pour contemplations, lessons, conversation and intermediate conclusions from and serves as a backbone of the further discussions in the rest of the book as key references. I imagine a loosely defined outline of this part at this stage, boiling down to eight chapters (the part with the most chapters); Chapter 12 - Introduction to the case presentations In this chapter an introduction to this part is being made, and explaining on how the choices of cases was done. Also how it has been structured and presented. Five main structuring criterias have been in play so far into the game of structuring this part - timeline/chronology, business area/innovation focus, geographical/socio-economical context, size of business/maturity and character of offering, all to be explained in the chapter. Chapter 13 - The Pioneers and Early Adopters Here some early passionate entrepreneurs for sustainability, as dressed up in this vocabulary in retrospect, will be presented. They have served as inspirational sources and role models for me through the years, so it
will be equally a tribute as well as a historical outlook. Early clues in the quest of using business activities to make a better world held and put into action by Muhammad Yunus of Grameen microcredit, Anita Roddick of Body Shop cosmetics with a conscience, Ben Cohen/Jerry Greenfield of Ben&Jerry, John Mackey/Rene Lawson Hardy of Whole Foods Market and Frans van der Hoff/Nico Roozen of Fair Trade labelling pioneering initiative Max Havelaar. All these, and other, initiatives are covered with a chosen time period from early/mid seventies in the nascent entrepreneurial stage to late eighties, mentioned as the pioneers. Some of the ventures inspired by the first waves of sustainability-related businesses are presented as early adopters, some of them emerging from the same roots, such as Cafe Direct founded in the early nineties with preceding activities through the Alternative Trade movement.
Chapter 14 - The Corporate Transformers The main focus of the case stories are small startups beyond these early initiatives and ventures as one of the few getting big. Still, some other established big corporates has gotten inspired by the sustainability agenda, and a few have undergone a deep sustainability transformation. These examples are few, but some of the corporates coming the furthest are presented, and what made their story successfull. Interface Inc. and Ray Anderson will be one of the case stories here. Chapter 15 - Strengthening Health Through Business Activities Some case stories in the wider area of strengthening health and its root causes are presented, where food and water security, disease prevention and the western "LOHAS" markets ("Lifestyle of Health and Sustainability") are covered with the reverse problem picture than the developing countries - suffering from "abundance-related" and lifestyle patterns.
Chapter 16 - Educating and Learning through New Modes and Means Covered here are e. g. the case stories showing how education can be transformed with ICT initiatives such as the OLPC - one laptop per child - initiative. Education is a key area, not to say the least to equip the future potential sustainopreneurs with positive world-changing knowledge. A key question is how sustainable development as a paradigm can be implemented into the learning systems all levels, with the strong demands for sustainability increasing over time, and complexities followed by the holistic views needed. Chapter 17 - Entrepreneurship to Eradicate Poverty and Provide Opportunity Later movement of supporting small business creation in the maturing industry of micro credit are presented, and supportive measures other than financial resources to leverage the strength for the poor and marginalized people wherever they are - formerly stuck in absolute poverty in the developing economies, or getting out from traps of marginalization and relative poverty in the depleted suburbian communities in the developed regions of the world. Chapter 18 - Digital Unification to Bridge and Connect the World This chapter focuses initiatives to connect the world, where ICT and mobile technologies is just one part of a whole picture pointing rather at a cultural transformation and bridging, where communication in between peoples and settings truly will transform us into a "global village" getting to know our neighbour better. Internet access for all peoples is a carrying vision, and this chapter shows some key initiatives and ventures on how to do it.
Chapter 19 - Sustainable Distributed Energy and Mobility and the Climate Challenge In the quest to transform our energy and transport systems, of necessary reasons triggered on both ends of
the fossil and outdated view of energy generation - Peak Oil from the supply side (ending production of the non-renewable sources) and Global Warming as effects from the demand side (climate change effect from greenhouse gases). Sourcing Beyond the "googling" and systematic collection of the case stories already stumbled upon, primary sourcing will also be made with interviews and surveys to collect the perception of the concept, and process stories from sustainopreneurial ventures all over the world - innovation and creativity for sustainability, optionally changing your view of the world?
Part V. The Contemplations Done
Beyond the major input in parts I. to IV., comes a more analytical and reflective part, where the material from these earlier parts will be contemplated in this first out of four parts V. to VIII. The contemplation is focusing the build-up of generic models related to the concept, where the aim is an increased understanding of the concept, especially focusing sustainability innovations - the core of sustainopreneurship. It also covers in what forms value can be delivered in different kinds of sustainopreneurial ventures. A special chapter is dedicated to the whole plethora of concepts in the big area of "the business case of sustainability" and how the concept adds value in this context and how it is positioned towards the rest of the major concepts in this area. The final chapter wraps up with a pointer towards complimentary concepts to the main one, following a work of further conceptualization needs to be done to enrich the vocabulary.
Chapter 20 - The SEEDS Model - emphasized sustainopreneurial areas This introduces a model capturing the key areas of suggested abundance of sustainopreneurial business ideas to realize. SEEDS stands for Strengthening of Health, Education, Entrepreneurship, Digital Unification and Sustainable Distributed Energy and Mobility. The observant blog reader may note that this was the structure to present the cases, with chapters 15-19 (see the post before this). It goes beyond and discusses integration and synergy in between areas, when sustainability innovations from all areas are present in the same local context. Chapter 21 - Sustainability Innovations - a framing model Departing from a discussions on the innovation concept in this chapter, some major and dominant dimensions are identified making it possible to categorize different innovations by some key aspects. Some key sources from the sustainability area is complimenting this review. Together, they lead to a model presented on how to frame sustainability innovations, where especially the consequences of the innovation is the judging criteria to call it a 'sustainability innovation'. A sample from the case stories are used to test and illustrate the framework in action. Chapter 22 - Forms of value created This chapter discusses the different values that can be created from the offerings coming from sustainopreneurial ventures - products/services/events/experiences. Using the case story materials as examples, it sets to inspire that sustainopreneurial value can be created in many forms, and discusses the varying effect of ecological and social footprints in between material and immaterial offerings. Chapter 23 - Sustainopreneurship and the Business Case of Sustainability Using a frame developed by Hart and Millstein, that helped to sort out the major buzzwords associated with the "business case of sustainability" agenda, the sustainopreneurship concept is positioned and sorted as well in this frame. This discussion is also aligned with the chapter on the emergence of "sustainability in business" in Part I, and points to some future directions. Chapter 24 - Future conceptual development - enriching the vocabulary? The final chapter in the contempletative part points out some candidates focused in future follow-up volumes, where different areas are in need of specific concepts with sustainopreneurship applied in specific contextual areas, such as financing, marketing, organizing and accounting to name a few. E. g. "sustainability venture capital" is suggested as a concept to enrich and focus the need for risk capital investing specifically in sustainopreneurial ventures. Sourcing This part relies heavily on new research not done before, where only tentative models have been introduced in earlier works suggesting future research, without further written work to back these models
up. The major work is analytical and reflective, and has the purpose to extract key insights delivered from the rich input given from the eariler parts and chapters from the book. In short: If parts I. to IV. provides Input, parts V to VIII delivers Output.
Part VI. The Challenges Identified and Met
In the sixth part of the book, I dedicate five chapters on challenges for sustainopreneurs to be met, and how to make it easier to meet them. If the fifth part deepens the "what?" aspect of sustainopreneurship, the sixth is dealt deeply with the "how?". In the chapters, departing from a process model built up, commonly reported obstacles are reported, enablers are listed, social media for sustainopreneurs is dedicated a special chapter due to its facilitating power, and finally a powerful encouragement to wake up the sustainopreneur within you is ending the chapter - "get into the flow"!
Chapter 25 - The Sustainopreneurial Process - a Model To grasp key elements of the sustainopreneurial process a model is built up to discuss important aspects relevant on the "sustainopreneur's becoming" - from Inspiration leading to the Ignition, further on to the Institutionalization. It identifies the process flow key components, its forces - and counter-forces.
Chapter 26 - Obstacles - Resistance is an Asset A common misconception, especially within supportive forces for entrepreneurial processes in general and policy-makers in particular, is that you should make it as easy as possible for entrepreneurs to realize their venture. First out, there will always be challenges - that's a part of life. No pain, no gain. Second, resistance and overcoming obstacles only sharpens the edge of the deeds, actually making the process more successful in the end - so a set of barriers to break, sometimes with a battering ram, only leverages the results in the end. Still, some key obstacles for sustainopreneurs needs to be mentioned in particular, grasping the nature of them. One is communicating the nature of the venture and how to promote/market it, second is how to find the "right people" and all key stakeholders making it happen, third is how to deal with the constant struggle of financing the venture. Chapter 27 - Enablers - Empower Your Flow In order to meet the mentioned three key challenges, some "battering rams" are given and how to deal with them. First, branding and identity-making is mentioned as a means to overcome the communication barrier, esepcially in the context of Internet. Second is networking to get the key stakeholders. Third is a widening of the "financing" concept to get alternative views and unorthodox means for the realization resourcing. Here, a special focus is set on "financial bootstrapping", and how to get means when you lack access to formal third-party financing. A final note is on the use - and abuse - of business plans in this context, where an alternative mapping of your business is recommended. Chapter 28 - Social Media for Sustainopreneurs - From Idea to Realization Through Virtualization An unstoppable force has been created with Internet, now soon coming to 40 years of age. Of more recent date, following the creation of the WWW halfway from first login back in 1969 up until now, a phenomenon named social media has turned much upside down of "old rules" for business, organizing and media/communication. This is an immense possibility for sustainopreneurs in all aspects of the challenges, and in order to outline the power of different social media domains - blogs, microblogs, wikis, communities etc. - an integrated model to grasp the flow of realizing your venture through virtualization is presented, and how these tool domains within social media can work for and with you.
Chapter 29 - Get Into The Flow! Up until now, alot of stories, concepts, tools, domains and knowledge has been delivered. Time to move from words to action! Since this book is primarily here to focus on the conceptualization and its development, and share knowledge, the main focus is on the ideas and practical experiences so far made. A sequel to this book is already intended which is far more hands-on and practical, for every DIY Sustainopreneur to have as a travelling companion and guide. Action speaks louder than words! To precede this practically oriented handbook are the key concepts to translate it into the practical, with four sections: Upgrade Your YouFlow, Leverage Your WeFlow, Enact Your HowFlow and Synchronize Your NowFlow. This forms the conceptual ground and outline for the DIY book, not titled yet - theme "Your Sustainopreneurial Venture?". A key driving force in this flow is the fact you constantly get energy to meet and raise to the challenge through experienced meaning inrealizing a sustainopreneurial venture. The chapter also wants to show and make a claim that there is a sustainopreneur residing in everyone potentially - contrarian to the "entrepreneur as hero" dominant picture, this ending chapter of "how" part of the book also has as a purpose to dedramatize entrepreneurship for sustainability and lift up "everydayness entrepreneurship" as a means to create a sustainable world. Sourcing The first chapter in this part on the process model, emerges from this model made some years back, but who never has been written up. Obstacles and enablers are partly from own earlier made research, partly from secondary sources, and is developed further with new research and development. This research is especially done through dialogue with key members of the sustainopreneurial teams from the case studies in the fourth part. The social media section departs from notes made earlier, on a model not even made with digital graphics yet. The sections in getting into the flow and encouraging you to set up your own sustainopreneurial venture is developed from a whole new set of conceptual work, from spring 2008 and onwards, and have yet to see its reflective write-up.
Part VII. The Communication - of Concept, Through Action
With the book so far going through the "what?" and "how?" aspects, this part ties back to the first part dealing mostly with the motivation for the conceptual framing - the "why?" part, connected with an anxious "when?" calling for action! We're approaching to tie it all together, to close the circle - or maybe spiral, in ever widening radius and height of growing knowledge and applied action in its name. In the bottom line, in order to get leverage for the idea of making a sustainable world in general, and sustainopreneurship as one of many concepts to get us there in specific, it's all about communication. In this book part, this is focused - ideas on how to proliferate the concept and get more action in its name.
Chapter 30 - Inform, Communicate, Transfer - Conversing at Three Levels In this chapter, I focus on some crucial thoughts, ideas and models to be aware in inter-personal conversations. Information is an exchange from mind to mind, intellectually. Communication is an exchange from mind and heart, to another mind and heart - and back. A dialogue. Transfer is an exchange from mind, heart and spirit - where in the end no separation is experienced in between the conversing agents - flow as one. Chapter 31 - Communicating the Concept - Transfer the Idea? When it comes to making the concept spreading with an increased awareness as a consequence, some specific challenges gets identified, and how the concept and the idea carried by it can get spread. A campaign on how to get one million hits on Google gets presented, and results of it so far - proactively using social media in all formats to get there. How to ignite a conversation in the social media spheres? How can the concept be translated - and maybe used with different terms, expressions and sayings to get different understanding levels in different cultural contexts? What about other languages than English? Chapter 32 - Communicating through Action - Transfer the Spirit? Action speaks louder than words, so if communicating the idea through conceptual campaigning is good, it is viewed that having more ventures calling themselves sustainopreneurial, and applying the spirit into (inter)action is far better. It points to the next level - words are only words, it is action that counts. Concrete next steps on how to get more sustainopreneurial ventures to tell stories about, inspiring further venturing in its name is introduced. Sourcing Much of the material is to be written from scratch, where many thought figures and notes in these lines have been shared in different contexts. Some core references related to the keywords in this chapter will get reviewed to support the arguments.
Part VIII. The Critical Mass? - of People and Energies
The final part of the book reasons around the meta-question that has been sticking around since summer in the midst of this decade "How can we innovate and interact in order to reach a critical mass of people and energies to create a sustainable world?" It has acted as an open-questioned punch-line in three main publications placing a foundation for the popular book writing (as copied from the key reference - the Wikipedia article footnotes); Abrahamsson, A. (2007a) Sustainopreneurship – Business with a Cause: Conceptualizing Entrepreneurship for Sustainability. [Master Thesis in Business Administration.] Växjö: Reports from Växjö University: Business administration and economics. http://www.divaportal.org/vxu/abstract.xsql?dbid=125 Abrahamsson, A. (2007b), Researching Sustainopreneurship - conditions, concepts, approaches, arenas and questions. An invitation to authentic sustainability business forces. Paper presented at the 13th International Sustainable Development Research Conference, Mälardalens Högskola, Västerås, 10-12 June, 2007 Abrahamsson, A. (2008), Sustainopreneurship – Business with a Cause. The Promise of Creative Organizing for Sustainability. In “Bridging the Functional and Territorial Views on Regional Entrepreneurship and Development”, eds. Bengt Johannisson and Åsa Lindholm-Dahlstrand. Örebro: FSF (Swedish Foundation for Small Business Research). ISBN 91-89301-27-7. [summary of book] Now, this question will be put first in the book (the Part 0. The Coverage), not last. In the book to become, in emergence. This is logical, since it is viewed as the premier element in order to be a part of the answer to the question, and the next step in the general process with sustainopreneurship applied and spread as a key contributor to create a sustainable world mobilizing people, energies, innovation, creativity and entrepreneurship for sustainability. Two chapters focus on this "meta-process" and how to extend, expand, empower and energize it further. Especially modes of sharing best practices and knowledge across all kinds of borders is focused, and in formats appropriate, virtual/online as well as physical/offline. Chapter 33 - Collapsing the Degrees of Separation: Where Are You? This chapter focuses on how to create virtual attraction points using different social media tools such as communities, blogs, forums, microblogs, wikis and websites opening up for user-generated self-organized media formats for conversation and sharing of related text, videos, pictures, graphics and audio, peer to peer. This allows an increased speed of diffusion and transfer of content facilitating the process of collapsing the degrees of separation in between individuals, teams, social networks and communities of practice - all authentically sharing intentions to co-create a sustainable world focusing own sustanopreneurial practices. This increases the proximity and linkage in between ideas, innovations, projects, businesses and organizations generated with the aim to sustain the biosphere and its inhabitants with a holistic world-view and local applied action, and ultimately develop collaborative wisdom. This creates an immaterial gravitational force, and a positive feedback loop, taking us to the "tipping point" - the critical mass - for a transformational change, optimally in the end of business activity driving forces generally and making business activity the key driver to create a sustainable world. Chapter 34 - Opening the Spaces: Creating Offline Arenas to Put Sustainopreneurship Into Play in Local and Regional Contexts This chapter focuses two modes of creating arenas for sustainopreneurship applied: one temporary, one permanent. The temporary is the Open Space Technology meeting format to create one to three-day events where common passionate souls sharing vibrancy and attraction to answer the meta-question above. The permanent is to open up spaces to facilitate sustainopreneurial processes - local community centers called
"MSZ's" - Micro Sustainopreneurial Zones - used by sustainopreneurs in early stage developments and offer a natural meeting spot combining the best of qualities of both the café and office in the same spot. A café for conversation in between enthisiasts, and an office with a possibility to rent in different time frames: per hour, per day, per week or per month - aimed at maximum six months in general and twelve months in exception to support sustainopreneurial ventures in becoming and ease up especially the obstacles reported by creating this enabling power environment.
Sourcing These ideas have been covered in numerous of times in the publications above: in the Master Thesis (chapter 5), in the conference article (section 5), in the book chapter (section 8.6). Now an opportunity is created to extend the thoughts and get more into details on how-to aspects with newly written material moving from one page summarized mentions to full chapters giving justice to the original ideas. -With this book part presentation, all intended book parts have been introduced and summarized, and thus the full outline of this book. The next step is to take this walk-through-the-parts outline as a departure, and create a distilled book synopsis the grasp the essence of the book-in-becoming to attract co-creators. More on this in postings on the writing process categorized [book:process] in the subject headline (and syndicated to Twitter through Twitterfeed - a great way to keep you updated in the process to follow @sliceonline!).
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