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Submitted in partial fulfillment of Post-Graduate Degree MASTER OF BUSINESS ADMINISTRATION
Under the guidance of
Dr. Annamalai Murugan.,M.B.A., M.T.A.,M.L.,PhD.,
SOUTH ASIA UNIVERSITY UNITED KINGDOM
This is to certify that project entitled “A SYSTEMATIC APPROACH TO E BUSINESS “ is submitted by
in partial fulfillment of the Third trimester requirement in E BUSINESS for the award of
the degree Master of Business Administration and is Certified to be an original and bonafide work.
I am indebted to all powerful almighty God for all the blessings he showered on me and for being with me throughout the study. I also express with great pleasure and sincerity to record my thanks, gratitude and honour to Mr. L. Alphonse Liguori-Managing Director, Mr. M. Tamijuddin-Director academics. I place on record my sincere gratitude and appreciation to my project guide Dr. MURUGAN for his kind co-operation and guidance which enable me to complete this project.
I take this opportunity to dedicate my project to our loving faculty Dr. ANNAMALAI MURUGAN who was a constant source of motivation and I express my deep gratitude for his never ending support and encouragement during this project. Finally I thank each and every one who helped me to complete this project
No.TABLE OF CONTENTS Sr.2 OBJECTIVES OF THE STUDY 2.4 PERIOD OF THE STUDY 2.3 RESEARCH METHODOLOGY 2. 1 2 Topic 1.1 NEED OF THE STUDY 2.BUSINESS MODELS OF E-BUSINESS STEPS FOR THE SUCCESS IN E BUSINESS ESSENTIALS OF E BUSINESS WEBSITE MODELS OF E BUSINESS SYNNONYMOUS OF E COMMERCE AND E BUSINESS CONCLUSION AND SUGGESTIONS 12 14 16 18 21 25 36 59 4 .5 LIMITATIONS OF THE STUDY AN OVERVIEW OF SYSTEMATIC APPROACH ON E- Page No.1 INTRODUCTION RESEARCH METHODOLOGY 2. 5 6 7 8 9 10 11 3 BUSINESS 4 5 6 7 8 9 10 CATEGORIES OF E.
E-business uses the new family of technologies available on the internet. However. setting up and operating e-business applications.CHAPTER I INTRODUCTION Many of the current legal issues and developments applicable to e-business are described in these materials. All laws apply to e-business just like they apply to other forms of business activity. 5 . twenty-four hours a day seven days a week. e-business applications have greater legal exposure than most brick and mortar business applications because they may be used by anyone anywhere in the world with internet access. The internet has become a mainstream information resource and a medium of commerce and advertising. E-business allows parties to buy products and services using the internet. purchased. These technologies enable people to communicate in new ways. These materials seek to provide legal risk management strategies and best practices that will be of particular help in connection with planning. permit businesses to operate more efficiently and take advantage of the new global network economy. It is a broad grouping of activities that allows products and services to be selected. These materials are designed to assist in identifying and avoiding legal problems in connection with an e-business application. received or serviced using electronic based technologies. provide new business models. The issues described in these materials focus on some of the legal issues that are more specific to e-business applications. E-business is merely a form or procedure for conducting business transactions.
CHAPTER II RESEARCH METHODOLOGY 6 .
1 NEED OF THE STUDY The systematic approach on E business should have a huge impact with the consumers so that to be known how effectively handled it by the techniques.2. 7 .
2. To study in depth. 1. To find out the various advantages and disadvantages of the E business. 2. To know about the types of transactions in E business 3. 8 .2 OBJECTIVES OF THE STUDY: The objectives of the study are as follows. the E business needs and how that to be used.
The materials collected by referring journals. books.2. few websites are taken by random sampling for the study. The study is descriptive in nature.3 RESEARCH METHODOLOGY Research methodology is a very important aspect of any research. As more websites are there. Secondary data‘s have been used for the study. magazines and downloading from the internet 9 .
4 PERIOD OF THE STUDY The period of the study limited for a span of three months. (January 2011 – March 2011) 10 .2.
11 .2.5 LIMITATIONS OF THE STUDY It is hereby stated that the study was conducted for a span of three months and as a result the inferences and the conclusions are slightly biased due to the constraint of the short time span.
to exploit the staggering growth potential of these new channels. 2000). New technology means that unified. Years of fierce competition on the high street mean that to be successful. Such phenomenal growth rates signal major changes in the way business is conducted. the rise of the Internet and the critical need to attract. The Boston Consulting Group estimated that B2B E-Commerce in Australasia would increase from A$17 billion in 2000 to A$235 billion in 2005. According to the Gartner Group. however New Zealand businesses would only contribute 9% ($21 billion) of this volume (Wetenhall.‖ The Asia Pacific Economic Cooperation (APEC) Telecommunications Working Group study of E-Commerce focused on Small and Medium Enterprises (SMEs) in all 21 APEC member countries (TEL05/97T. yet the routes to 12 . the need for integrated solutions. Their recommendations for successful E-Business initiatives stressed the importance of planning and flexibility. worldwide business-to-business (B2B) electronic commerce reached US$145 billion in 1999 and was projected to reach US$7. train and retain talent. together with home shopping either on the Internet or Digital TV. The nature of retailing is changing. they noted: ―The E-Business growth of the past year has raised the stakes so dramatically that it is more important now than ever that companies act proactively to address this existing opportunity. accompanied by challenges from new types of electronic markets and electronic businesses.29 trillion by 2004. and taking full advantage of business partner and alliance relationships. and at speed. retailers have to examine every aspect of their business to ensure a profitable return on investment. online supply chains are becoming the norm. To compete effectively retailers must invest aggressively. this study emphasised the role and opportunities for smaller firms E-business presents one of the greatest opportunities and challenges in retaChanges in technology.CHAPTER III AN OVERVIEW OF SYSTEMATIC APPROACH ON E . Sutherland & Boven.BUSINESS INTRODUCTION Electronic business is a major force in the global economy. The new battleground is electronic retailing. Several major descriptive studies have been conducted on the nature of E-Business and its impacts. 1999). Noting the importance of SMEs for the economic growth and productivity in APEC economies. Commenting on E-Business growth opportunities. PriceWaterhouseCoopers (2000) polled Conference Board executives in 78 leading multinational companies from many industries around the globe. with a 155% growth rate in the Asia/Pacific region. There is a need for research to describe and explain the impacts of these changes for managers and to develop theories incorporating the new E-Business practices. make the job one of the most challenging in retail today.
they also need to do so in a controlled manner. kiosk.profitability remain unclear. Retailers have made e-retailing a strategic priority and are pursuing B2C initiatives like ever before. the transaction flows are run-time environments for browserbased transactions. web site – expect consistent levels of services and a more uniform shopping experience. and. seamlessly integrating existing channels to market with new complementary channels. None or very few of these assumptions hold in the current ebusiness environment. Companies need to adjust their business models constantly to changes in their environment. Traditional transaction processing systems have evolved from simple interactive or message processing programs into sophisticated distributed processing systems that are repeatable. and entering uncharted territories by mitigating the risks involved with such a change. As a result. but also be reliable models. for the databases. user authentication. They will become more valuable to customers in the long-term. The cost effective and well managed integration of existing systems with new systems and new technologies is one of the major challenges that retailers face today in moving towards the future. However. To succeed in electronic retail requires an effective strategy for both B2C and B2B operations. EVOLUTION OF E-BUSINESS: As we all know that in this ever changing world only thing that remains constant is change. An approach to evolving business models needs to strike a balance between capitalizing on new opportunities. The requirement of new technologies. and responsive. the balance between update and read-only messages. 13 . faster mode of doing business led to the evolution of e-business. The approach must be lightweight in order to quickly evaluate alternative models.Channel convergence is forcing retailers to implement integrated in store systems. store. Retailers that are able to provide the highest level of integration and information access will be able to leverage their investments to enhance the customer shopping experience. much wider. The retailers currently use their web sites to provide information to their customers and offer online retailing. and whatever the future holds. The system designs make several assumptions about the run-time environment – synchronous connection between endpoints of conversations or pseudo-conversations. management of the presentation space. robust. Customers – shopping multiple channels-catalogue. System integration efforts are a priority for retailers in the next two years.
and performing research. Business to Consumer(B2C) Business to Government(B2G) Consumer to Government(C2G) Business to Business(B2B) Business to consumer (B2C): During the first wave of e-business much of the media attention was focused on the B2C market. It is expected that this will be achieved by helping businesses get the skills and the technologies they need and by closely monitoring ecommerce activity.CHAPTER IV CATEGORIES OF E-BUSINESS E-business can be divided into the following categories. Consumer to Government (C2G): The government has developed a policy for the taxation of e-commerce and is hoping to resolve and clarify particular technical issues. Despite the success of B2C firms. The Government recognises that e-commerce presents both challenges and huge opportunities for taxation and tax administration for the public. the actual and projected growth of B2B dwarfs B2C markets. The e-commerce group is tasked with enabling e-commerce for the as a whole by developing an e-commerce framework that is conducive to developing a confident and skilled population. Business to Government (B2G): In most of the countries government has embedded a program aiming at the prosperous up-liftment of the country to become a world leader in the knowledge economy revolution. 14 . as consumers were using applications such as email and bulletin boards. At the time it appeared logical.
that would the formula of success for implementing a B2C e-commerce infrastructure. distributors. if you could reach more customers. According to Cunningham the B2B definition can include: 'Transactions conducted over public or private networks. direct sales firms. The transactions include financial transfers. insurance providers etc. people are money. The general idea is. which is business to consumer activities. The original first stage of commerce on the Internet was that of E-Commerce. 15 . Business to business goes well beyond that popular form of consumer purchasing.Business to Business (B2B): The broad definition of B2B e-business helps explain why the marketplace is expected to continue to grow so quickly.’ Two of the most commonly used categories are: Business to business and Business to consumer. good management of both means more money for the business and less expenditure on others. publishers. online exchanges. supply-chain activities and integrated business networks. including public and private transactions that use the Internet as a delivery vehicle. delivery of products and services. It is a natural progression for many retailers or marketer who sells directly to the consumer. Business to business e-business is nothing but experiencing an explosive growth rate on the internet. service them better. Because Time is money. The B2C category is most widely used by manufactures. make more sales while spending less to do it. auctions. B2C (Business-to-Consumer) is basically a concept of online marketing and distributing of products and services over the Internet. It is intended to bring "Just in Time" concept to a greater height which allows business to coordinate with its business associate for real time transaction and improving efficiency and productivity for both organizations. specialty retailers.
They are the conduit to increasing a company's competitiveness in the e-marketplace by improving core business processes. Analysts projected revenues based on banner advertising being strategically placed on websites. were the first stop for users going online. In terms of operationalising the e-business strategy a variety of e-business models are now in use. websites such as Yahoo. Organisations can act as intermediaries between producers and potential buyers to create added value. Venture capitalists were happy to provide cash for portals with entrepreneurs impressing ventures capitalists with their 'elevator' pitches. therefore. E-tailer model The e-tailer model is a popular model utilised by retail organizations for transactions. to acknowledge the importance of e-business models. E-business enables good effective management practices since managers can use technology to make faster business decisions. such as the selection and realisation of products and rates. From one industry to another. e-commerce was the bull's eye and portals were the arrows. while they already have sound financial resources. must find the right e-business model(s) for generating profitable revenue streams from the Internet.CHAPTER V MODELS OF E-BUSINESS After the first wave of e-business. 16 . In this type of model. they. too. It is important. It was anticipated that users would click through to electronic stores. They manage the platforms where their virtual brochures are presented. 'bricks and clicks' businesses – those with both a traditional and ecommerce approach – find that. The following are a few e-business models currently in use: Portals model During the initial days of the Internet. prices are determined by the e-business but variations are allowed according to predefined criteria. these new business models have dramatically altered management techniques. New business models that modify the nature of company interactions with outside entities have appeared in electronic markets.
Auction model The auction model plays an intermediary role between buyers and sellers. This type of ‗one seller to one broker to many buyers‘ model is more concerned with filling a gap in the marketplace than with content. Communication is faster and made easier as it takes place in real time between buyers and sellers. This model eliminates both distance and time, and allows a continual updating of catalogues without expensive printing costs. Access is provided to a wide variety of goods and services grouped together by areas of commercial activity or personal interest.
Value chain model This business model groups together partner companies that consult each other in the making of a product with very high added value, through an organised process. The main objective is to maximise the creation of added value through an efficient operational process. These partnerships meet the specific needs of third parties by offering customized products. These types of firm do not use online intermediaries such as content aggregators in their e-commerce processes. Instead they attempt to build and maintain their own ecommerce infrastructure.
Barter model The barter model allows goods and services to be exchanged without money. Here the Internet enables a business owner to barter tangible or intangible products with another company. For example, a company can make its warehouse space profitable by offering another company the possibility of storing its products temporarily. Or a company that manufactures wooden furniture can barter sawdust and old wood with a company that produces plywood. The second variation of this model is the most virtual. In this case, the companies or people with access to this e-business model are members of different associations or companies. This type of site favours shared expertise and knowledge.
Buying groups model This model is a buying group for several business owners, and thus allows greater negotiating power. The model is especially useful for the smaller business unable to get the benefits provided by economies of scale. When joined together into a buying group, the new entity plays the role of intermediary for research and negotiation with suppliers. It can also provide the distribution of product catalogues as well as the management of commercial and financial transactions and the delivery of merchandise. 17
CHAPTER VI STEPS FOR THE SUCCESS IN E-BUSINESS Self-Motivation
Most people wait until someone else tells them what to do. That's the way our society is organized. You go to school and the teacher tells you what to do. You study at university and the professors tell you what to do. Your parents tell you what is right and wrong. You get a job and there you will have a boss and colleagues who tell you what to do. Now, we all have to learn from others clearly but we do have a choice about where we get advice. If you want to know how to establish your own business, would you ask your colleague who has been working in a regular 9 -5 job for 15 years or so? Think about your teachers at school or your University professors. Do you think they know how to set up a business and become an entrepreneur? If we examine truly successful people we will find that they have a high level of self-motivation. This applies to any calling in life.
Consistency, the ability to follow through
Many people who do have self-motivation, quickly get enthused and inspired by a new idea. Getting excited or even thrilled by an idea might be great for the moment. A business, however, requires constant activity. If you want to establish and develop a company you need a high level of consistency also known as stickability. Once you have made the decision to set up your business, you must follow through this decision with consistency. Think about your life can you come up with an example where you have proved your consistency, your stickability? Did you ever want to learn to play an instrument or a sport or a learn a foreign language? How long did you stick to your plan? How much time did you spend on your project and what have you accomplished? Chances are that you started a lot of projects and half way through the course you quit because things got tough and you lacked stickability. If this is the case fear not. You are not alone. The truth is that most people quit as soon as things get more difficult. Making a long-term commitment is not easy for most people. This applies to personal relationships too
Are you the sort of person who tends to raise your voice when something doesn't go your way? Or do you even have A tendency to shout at your spouse, children or colleagues when you are under pressure? Whenever you start shouting, swearing or using negative language you are wasting your energy energy better put to use on your business venture. Swearing and grumbling kills your creativity and blocks your
mind. You must be strong enough to withstand any tendency to get angry or upset or else you will never succeed in your business.
It takes great courage to make decisions and set goals because this means you have to prove to yourself that you can follow your own words through to a conclusion. Look at your friends, family and colleagues. How often do you hear somebody make a promise like «I'll call you next week.» or «I'll look this information up for you.» or «Sure I'll help you when you move house, just let me know when you need me.» Those are statements, offers, promises all based on words. Yet, how often are they followed by deeds? Do you make New Year's Resolutions such as «Next year I'll quit smoking», «Next year I'll start this business course at night school», and «Next year I'll go on a trip to Paris or Egypt with you»? How many of those resolutions and promises have you kept? How many of them did you simply forget two weeks into the New Year? It takes courage to make a real decision, as you will have to make a sacrifice to follow it through. Also, when you start up a business you will be alone, at least to begin with. There will be no-one to tell you what to do, nobody at first to motivate and support you. You will have to take responsibility for yourself and to a certain degree, for any possible partners and you can only lead others if you have your own fears under control and are willing to take risks. Many people do not set themselves goals because they are afraid of failing of admitting defeat and they think the best way to avoid defeat is to simply not set goals.
Willingness to learn and the ability to change habits
When you decide to start your own Internet business you are also deciding to go back to school again. Not in a real physical sense but mentally. You will have to trawl for every single bit of information that will get you closer to your goal. To learn means you'll need to change your habits and habits are established patterns of behaviour and thinking that everyone acquires throughout their lives. However, most people are not aware of the fact that they have to learn something new every day and that in order to learn, in order to obtain new knowledge and new skills they have to change some of these habits. If you want to learn a foreign language you have to change your daily routine. For example the habit of listening to your favourite music on the radio. Instead you could be listening to audio recordings in the language you want to learn. We all have a tendency to get used to things that are not only comfortable but also do not require much activity on our part. We get used to watching TV in the evening and eating convenience food at the same time because this is comfortable and doesn't require any mental activity. IF you want to establish your business, you won't have much time to watch TV for entertainment. You have to change your habit of absorbing information passively into one of actively searching for information in order to analyze, filter and reorganize it.
Look at any successful business venture and you will find that its founder was able to project into the future. By 1998 Yahoo and MSN were operating worldwide known search services and no one would have thought that two students could take the lead in the industry within 5 years. so preoccupied with their personal daily problems that they don't have the time or energy to think about how a particular market can develop in the future. in particular Yahoo and MSN. Yet. If you want to build your own business. So. in which they yielded A revenue of almost $ 1 billion. Most people are so stuck in the moment. to estimate how people's behaviour will change. developed or enhanced in any way so it will do a better job. This action of rethinking existing elements is the formula of creativity. Ask yourself this question: What are people looking for when they use the Internet? 20 . Brin and Page had become excellent analysts of the web search market and they collected and recorded the necessary data to recognize a pattern in human behaviour. Examine any new product development that enters the market and you will see that this «new» creation is not entirely new but has been made up by combining existing elements in a novel way. you must be able to see into the future.Creativity Establishing a business means creating a product. Based on their observations they then drew conclusions and made a prognosis. service or system that solves a specific problem or enhances a person's life in one way or another. Take Google — its founders examined and analyzed existing search portals. Your first step is to study and analyze human behaviour. You can achieve this purpose when you create something new This doesn't mean that you have to re-invent the wheel though. Study people's behaviour — identify their latent needs and desires and you will tap into a never-ending supply of product ideas. Vision Vision is the ability to see things not as they are right now. in order to create something new you have first to analyze an existing product to find out how it can be improved. they could see well beyond the year 2003. You can develop «vision capability» just like you can develop any other skill. but what they will be like in the future. Your success in business is directly related to your vision capacity» and your vision capacity is determined by two factors: How far ahead are you able to see into the future and how precise are your predictions? When Larry Page and Sergey Brin founded Google in 1998. Based on their exhaustive studies they came up with an indexing and searching system that provides a higher search term relevancy.
but also about your entire niche market. And while numerous news articles over the last few years detail how various websites lost sales and customer confidence due to inadequate prelaunch planning. How? Does your niche market have an identifiable need for your web offering? Do they have the wherewithal to pay for it? Is the niche group sizeable. will it provide enough business to produce the income you need? If the answers are yes.. However. Now dig deep within that niche to understand the consumer behaviors that drive it. Every e-commerce operator should assume that his or her customers are sophisticated shoppers who demand prompt delivery of a product that is exactly as portrayed on their website. Most new e-commerce businesses. Another ―must‖ is to make certain that your customers know that your web-based business will not only deliver a value online that cannot be found offline. you have found a good niche.e. the real power of the Web is its role as a relationship-building magnet — through its ability to provide numerous opportunities for interactivity. That helps to stem the natural flow of attrition as customers who pursue the lowest price find that the trade-off is a void in the cut-rate business‘s customer service department. If you are careless with automated processes — this very real advantage will vanish. you earn that customer‘s loyalty. 21 . especially in the small business arena.CHAPTER VII ESSENTIALS OF E-BUSINESS You can‘t just open an online store and expect customers to flock to it. i. Another common problem for new e-commerce businesses is misinterpreting the power of the Web. But those services are the very underpinnings of all successful e-commerce ventures — neglect those areas and you have a business catastrophe. you and your customers must be able to track the status of each purchase. The group that makes up a niche market always yearns for more information. Find out if your niche market is one that you can reach through a website. however. They will return time and again to your website if they are appealed to on the basis of their special interests — detailed articles and content-rich advertising specifically targeted to them. there have also been many successes. the concept itself has not failed. In doing so. a website with the right infrastructure can economically automate transactions. By keeping customer service and product fulfillment as an immediate priority you can build a valuable relationship with your customer. The dot-com bust of 2000 was a failure of business plans. Yes. To help in the follow-through. but that it is just as responsive with customer service issues as the most well-regarded offline business. Use your website to provide not only useful and interesting information about your products/services. The most common mistake made by inexperienced web operators is to fail to be responsive to their customers‘ order processing and fulfillment needs. fail to integrate this necessary backend support.
online shopping crossed Rs 430 crores to Rs 570 crores in 2004-05. This four fold population increase raises a pertinent question to many a business and enterprise ‘How should you embrace this medium?‘ This research reports deals specifically with that premise and arms any reader with an arsenal of information to start/improve his online shop / enterprise in his core competitive area. may cause serious problems. Electronic communication and transactions are being carried out at internet speed. These differences need to be appreciated. The internet is a communications medium. 23 . unlimited shelf space and isn‘t bound by operational timings and geographical boundaries. Likewise.in technology. for example. with an opportunity to cater to country wide city markets (for consumers and suppliers alike) at a comparative miniscule cost. The Internet offers an audience that will grow to a 100 million users by 2007-08. The relationship between the Internet and commerce has passed its nascence. Much of e-business is carried out through electronic agreements and electronic communications which implicate some specific legal issues and requirements. The speed of these communications and transactions also needs to be appreciated. According to the estimates by IOAI. privacy policies and procedures are given more heightened concern in e-business transactions compared to other brick and mortar transactions. ARE INDIANS BUYING ONLINE? Are Indians buying online? As per IOAI forecasted estimates. The turnover is further expected to increase to Rs 1180 crores in 2005-06. ―Click-histories‖ and customer data are considered to be very valuable commercially. Exponential improvements in technology keep occurring year after year. Computer software errors and data input errors. E-business transaction data and site usage data are becoming increasingly more valuable. First Amendment issues may arise. e-commerce transactions will cross the Rs 2000 mark (2006-2007) which translates into an increase of over 300% from financial year 2004-05. There is less time for reflection and more potential for mistakes.
The Regular Online Shopper:Of the 55% of online shoppers [Base 1716] – 87%  of shoppers have shopped more than once and have been termed ‘as regular shoppers‘. 24 . The E-Commerce Industry:570 crores worth of E-commerce conducted online in 2004-2005 to grow to Rs 2300 crores by 2006-2007. The E-Commerce Site Visitor:55% of visitors to ecommerce sites have adopted the Internet as a shopping medium. They form the ‗base‘ for this report of users who have transacted online to buy products & services ‗more than once‘. an estimated 300%+ growth.
and Paulcato. press releases. However. you don‘t need to be a corporate giant to benefit from a brochureware site.com.com. It can also be a tool to provide the public copies of a company‘s annual reports. Brochureware Site A brochureware site is a marketing site that electronically aids in the buying and selling process. A traditional business often will build and maintain a brochureware site as a marketing tool with the objective of promoting the business and its products/services.savvion. contact information including the business‘s address. and has all of the elements of a good website.CHAPTER VIII WEBSITE MODELS OF E BUSINESS There are eight basic website models — ranging from the simple static pages of a brochureware site to richly interactive online gaming sites.com. All transactions occur offline. 25 . Revenue from this kind of site is generated indirectly by creating an awareness of the business‘ products/services. to online stores chock full of products.com. and email addresses. A brochureware site is sometimes an adjunct to a business‘ technical support division providing online documentation. fast loading. Many websites combine several of these basic models. Its website. It is clean. is a good example of a high-quality brochureware site. telephone numbers. to online auctions. Such a website can provide detailed information about the business‘s products/services. and employment opportunities. To demonstrate the variety of businesses that take advantage of the Web to expand their business opportunities visit the following brochureware websites: Rolledsteel. As you can see. software downloads and a Frequently Asked Question (FAQ) section. Hayproperty.au. each model has unique characteristics that distinguish it from the other models and it is important to understand these differences.com. www. Savvion develops business process management software that improves business performance and reduces costs within and across functional business units. Cohenhighley.
g. which provide the encryption of data and generate and display a ―results page‖ to the customer following the transaction. video and DVDs relating to the sport of soccer. This is a great site in every respect. If you choose to take online payments. or both?‖ The answer is: Offer both. Beef and Lamb.com.uk) where you can find a huge selection of books. you must provide a secure. Badcataviation. Knitwear. cost-effective system for authorizing payment and managing transactions. which offers ―Certified Organic‖ Wool. visit Parkaveliquor. Another avenue that an entrepreneur might want to consider is to team with a large e-commerce site such as Amazon. One question the author is often asked is ―what should an e-commerce site offer — online order processing. In addition to most. if not all. and a method for online purchase. and Soccer Books Limited (www. specifications and pricing) usually from a database with search features.com to provide the e-commerce end while the entrepreneur provides the site‘s ―content. an online store displays products/services along with detailed information (e.com and www. of the content found in a brochureware site. Then the website must be able to intelligently route encrypted email to the order fulfillment division.com.com or e-bay. just a toll free number.soccerbooks.Online Store An online store is a website where consumers buy products or services. An online store must also provide extensive information about the products/services offered that not only aids in attracting consumers.co.co.‖ Good examples of such a site are www. reliable.dolls-for-sale.politinfo. Other good online stores you might want to use as guides when designing your website include the Treliske Organic (www. a successful online store must be designed with the ability to store orders in a database or as tab-delimited text files so the data can be imported into an invoicing system.nzsouth. Further.com. but gives them enough confidence in the seller and the products/services to take the next step — making an online purchase. A good example of a large online store is Healthtex.com. This type of site is most commonly referred to as an e-commerce site or a ―B2C‖ (Business to Consumer) site. 26 . To see how a small brick-and-mortar business uses a web presence to enhance its bottom line. where you will find an attractive.nz/treliske). a great toy airplane store. The best systems are based on the Secure Socket Layer (SSL) and/or Secure Electronic Transactions (SET) encryption technology. well-designed and fully functional ecommerce site that benefits both the storeowner and the customer.
it is functional and the average surfer will find it easy to use. There are no clubs to join.com is a digital music catalog site that also offers many rich community features for its customers. A sub-model that increasingly is finding favor is the website that offers downloadable content — via a subscription account. The new Napster.iencentral. Although this digital music destination bears the same name as the famous.com. produces features on a variety of subjects. Although this website could be better designed. some information offered is free (use it!). This website offers a niche editorial product that covers a narrow vertical technology sector — web-based commerce. The most popular website within this sub-model is the new Napster. or it can provide a secure. but defunct. and offers a good bit of research material. peer-to-peer file sharing website. The site also offers a variety of monthly subscription plans. however. The website Content-wire. Because the site does derive some of its revenue from banner ads. Note that surfers who pony up $100 or $200 for a subscription. which at this writing offers more than 400. This worldwide game and entertainment site offers both free ad-supported and fee-based online game channels. that business model is in its past. or a combination of both.com offers another example of a good subscription site that uses both banner ads and subscriptions for its revenue stream. A good example of a subscription site is iEntertainment Network (www. offering both an a la carte store and a premium subscription service. a la carte basis. and with every advance the financial prognosis for a subscription site should improve. The current Napster. the best systems are based on Secure Socket Layer (SSL) and/or Secure Electronic Transactions (SET) technology to encrypt the data.com allows consumers to choose how they want to experience music.com). E-commerce technology continues to become more sophisticated. reliable. Not all digital music sites follow the subscription model. Apple‘s iTunes. and generate and display a ―results page‖ to the customer following the transaction. it provides upto-date news articles. you just buy a downloadable copy of it for 99¢.com website.000 songs from a wide variety of musicians for less than a dollar per song. and no monthly fees if you like a song. cost-effective online system for authorizing payment and managing transactions. As such. 27 . Again. states that its iTune website offers music without the need to ―agree‖ to complicated rules. there is much more data available for your perusal.Subscription Site: A subscription site can process payments offline and provide via email a user‘s name and password for access.
com. Advertising Site An advertising site is a content laden site. 28 .com and Howstuffworks. Although these text-driven sites don‘t offer a lot of ―bells and whistles.com and Hrmguide. Two good advertising sites are Cnet. You should especially read the Howstuffworks website‘s explanation of how a web server works. a shopping cart application. Another great advertising site is Thekidzpage. whose revenue base is the dollar amount derived from banners. The traffic the site draws is the measure of its value.‖ If you are new to the Web and would prefer to first ―dip your toe in the water.com.‖ a cyber mall may be the answer.uk. These cyber malls also provide a high level of ―click traffic. which can be found at http://computer. Online malls generally offer turnkey solutions for store creation. ads.co. Recognized rating firms measure its value and then advertising rates are based upon that value. and other advertising methods.‖ they make up for their lack of ―eye-appeal‖ by their informative. Cases in point are the low-tech websites HomePCnetwork. and site management. But an advertising site needn‘t be graphic intensive nor host a variety of pop-up ads to be successful.howstuffworks. Important note: Very few sites can be supported entirely through advertising dollars. For example.Check these sites out. most cyber malls offer a template for implementing a catalog of products.com/web-server. The templated applications employed to set up a business‘s catalog and the ease of payment processing are tempting to a novice. sponsorships. those ads allow this site to provide all of its great content for free. easy-to-use content. Online or Cyber Mall A simple and easy way to sell products/services online is to open a shop in one of the many cyber malls on the Web. and a form generator — allowing small businesses to quickly set up shop on the Web. Although this colorful site‘s use of ―pop-up‖ ads can be irritating. Both are wonderful content laden advertising websites that every reader should bookmark. Children love to visit this site to play games and parents appreciate the more than 250 printable coloring books and learning activities. they might give you some ideas on how you can make money from your own website. payment processing.htm.
not your online store‘s address. Any number of cyber malls can help you get your website up and running in record time. like many cyber malls. since B2B sites. Most cyber malls offer a purchasing system. which enables a web start-up to avoid up-front shopping cart software costs. Business-to-Business Site All of the website models discussed in this book are built to serve either the individual consumer or the consumer and business customers. Others look 29 . probably the most popular cyber mall on the Web. You are also given the option of using stores. B2B e-commerce already influences value chains. distribution channels. which does not require an up front registration fee. Then consider the option of setting up your own purchasing system and independent identity.com) or. customer service. But a business-to-business site is built to serve other businesses. Freemerchants.com offers an easy and inexpensive way to set up an e-commerce site. This book doesn‘t deal with the minutiae of B2B sites. Consider the pros and cons of establishing your online store in a cyber mall including the restrictions and costs that some cyber malls impose.com you are required to design your new website using free servers. But note that the only ―front door‖ which is advertised is the cyber mall‘s address. a cyber mall is just a list of links categorized by store and product type. You need to ensure that the cyber mall you choose is one in which your online store can flourish. with Freemerchants. For. but a fee is accessed on each purchase — that fee will eventually exceed the cost of the software. make sure you verify that it can deliver.A cyber mall‘s biggest promise is to deliver more traffic to your ―front door‖ than you would be able to do if you go it alone. Since you will be relying on the cyber mall‘s marketing savvy. if you already have a domain name. it usually builds a separate retail site to serve those customers. while using some of the technology discussed in this book. they will help you transfer it.com/yourname. Yahoo! Store. includes an easy tool that lets you register your own domain name (http://www. in reality.ourname. For some businesses. and pricing strategies.yahoo. The growth of B2B e-commerce is explosive. often also need other technology to further their goals of providing products/services to other businesses rather than individual consumers. Of course. if the business also wants to serve its individual consumers.
Many auction sites are built or sponsored by major vendors who have an established website. it is up to you and the buyer to make arrangements for payment and shipping. The main difference between traditional auctions and web-based auctions is that the actual bidding and selling takes place over the Internet with interested buyers submitting bids electronically. Or you could add an auction component to another ecommerce model. Ubid.to B2B for ways to leverage this new technology to increase sales. If you use one of the online auction sites as a means to enter the world of e-commerce. and use their auction site either to attract customers. and you assume responsibility for all aspects of your auction listings. Amazon auctions. Using an established auction website to build a web-based business is inexpensive and allows you to begin making a profit immediately: There are none of the expenses of the typical e-commerce model — no advertising costs. will find established online auctions such as those offered by eBay. and Yahoo auctions a way to build a credible e-commerce business. Traditionally. identification of quantities. a person offers an item for sale and potential buyers bid on the item. outdated. and/or seconds. There are a number of ways you can use the auction model. customer loyalty. and shipping. Auction Site Auctions have been around for thousands of years. 30 . Once the auction closes. profits. no hosting costs. Many readers. understand that you are responsible for listing your items on the auction site. and brand preference. including product descriptions. however. The person with the highest bid at the timed close of the auction wins the bid and arranges to receive the item. The bidder willing to pay the highest price for the item wins the bid and takes the item home — the same with online auctions. etc. establishment of starting and maximum bid prices. or to offer merchandise that is surplus. you could build an auction website and let that be your business model. Auction sites receive billions (yes billions) of visits daily. The auction site acts as the middleman in the buying and selling transaction process. First.
May 2002‖). A weblog can take the form of a diary. eBay requires sellers to provide a credit or debit card. (―Andrew Sullivan. The largest and best known auction site is eBay. If everything is kosher. which enables them to place items for sale on the auction site.e. and other businesses see them as a beneficial way to sell surplus goods. Yahoo! also offers an auction service. For sellers. At the close of an auction the highest bidder is the winner. journal. which is free and only takes a few moments. while consumers see them as a great way to save money and get great deals. In that same issue Sullivan says. you might want to use an auction site that caters to that niche crowd.com. At that point.e. retailers. mainly due to diversity of models adopted for individual weblogs (also known as ―blogs‖). If you have products that are more niche oriented. chronologically arranged items of information. the ability to market your product to millions of daily visitors makes using eBay one of the most efficient ways to sell just about anything. more and more. Potential buyers search for items and place bids on those they are interested in purchasing. ―Twenty-one months ago. or links to other websites. Weblog It‘s difficult to define this type of website. as well as enough details for eBay to check their ―bonafides. the seller obtains an ―ID Verified‖ designation. i.‖ Weblogs are to words what [the original] Napster was to music.As online auctions continue to grow in popularity. But perhaps the Internet Librarian 2001 describes this interesting web-based genre the best: ―A web page containing brief.com to publish some daily musings to a 31 .‖ i. what‘s new page. Its seller requirements are similar to eBay‘s. All you need to become an eBay seller is to register. the buyer and seller make arrangements for payment and shipping. I rashly decided to set up a web page myself and used Blogger. the potential seller provides eBay with enough information for the auction site to establish his or her proof of identity by cross-checking against consumer and business databases. manufacturers. entrepreneurs. Wired Magazine. there is a registration (free) and all sellers must provide credit or debit card information. However.
The way the Web was originally set up.readership of a few hundred. Since weblogs are ideally suited to interaction between people sharing special interests. The key to the popularity of a weblog is the person or people producing it. Peer-to-Peer Site Some readers may be toying with the idea of sitting up a peer-to-peer (P2P) site. it is noted that the old Napster‘s central server concept also was the cause of the business‘s eventual downfall. although the original Napster wasn‘t a true P2P business model — it operated around a central server. Scripting. visit Sullivan‘s weblog — Andrewsullivan. it went from zero to 60 million visitors per month. With P2P. The original Napster (versus the new subscription-based Napster) brought P2P to the forefront. a website is often used as an adjunct to a file sharing network to promote the network and to provide customer service. But the upshot is that I‘m now reaching almost a quarter million readers a month and making a profit.com. But you don‘t necessarily need to establish a new website to attract a niche audience of readers.com. Also click on the ―Info‖ button on the left side of the page and check out his Media Kit. some ecommerce businesses may want to consider adding a weblog to their website. And I worked hard at the blog for months for free.com. Since weblog readers often develop relationships with the weblog author(s). Good weblog examples include Eatonweb.org. However. however.) 32 .‖ To give you some ideas on how you can turn a profit with your blog. I‘m lucky to be an established writer [he also writes of The New Republic and The New York Times] in the first place. Sure. Peer-to-peer file sharing opens a whole new range of business opportunities. everyone connects to the same server at the same time. the computers of individual users are connected together directly — no central server is necessary. Gizmodo. and the audience connects to that server via a web browser to view the content. the website owner posts content on a server (referred to as ―web server‖). Still. To interact live with other users. (At its peak. interaction between reader and author is inevitable.com. That kind of exposure rivals the audiences of traditional news and opinion magazines. the old Napster was perhaps the most popular website ever created — in less than a year. and Angst-identprone.
In the e-commerce world it is possible to track every 200 33 . rather they are communication protocols similar to the common gateway interface (CGI) used by most web servers. Gnutella and its variants aren‘t software at all. One of the more interesting of these alternatives is Gnutella. In network economies supply creates demand. profit-making business model for this type of P2P network.It may be difficult to come up with a viable. channel partner agreements. Any software that implements a Gnutella-like communication protocol can communicate with other Gnutella-enabled software applications. web affiliation agreements. One issue that is often heavily negotiated is the ownership. web hosting agreements. Livewire. However.com. the network economy. and other forms of e-commerce relationships. and business models applicable to web development agreements. unique intellectual property issues. The network economy rests on communications. AGREEMENTS FOR E-BUSINESS RELATIONSHIPS Most e-business behaves as a network economy and obeys different laws from traditional commerce. co-branding and co-marketing agreements. electronic distribution agreements. Web advertising. not commodities. for examples of how current P2P file-sharing networks use websites to produce income. The business and legal models for e-commerce business relationships are evolving very quickly. visit sites such as Bearshare. The whole field of e-business is relatively new. web linking agreements. These e-commerce business relationships require an appreciation of the technology. merchandising agreements. Unlike Napster. New business practices need to recognize the differences in conduct in business in a network economy and the network effects. It is difficult to sustain a competitive advantage with most of these models because they can be easily replicated or 199 rendered obsolete.com. control and use of information pertaining to customers and site visitors.There are many alternatives to the Napster P2P model.com and Swapper. Success on the internet requires a large presence. Some of these models are proving not to be sustainable over the long term. content provider agreements. fulfillment agreements.
accompanied by challenges from new types of electronic markets and electronic businesses.commerce is to use this user information to build a unique marketing profile for each customer so that e-customers can be marketed to individually. this study emphasised the role and opportunities for smaller firms 34 . and taking full advantage of business partner and alliance relationships. Several major descriptive studies have been conducted on the nature of E-Business and its impacts. Noting the importance of SMEs for the economic growth and productivity in APEC economies.‖ he rights n and to this usage information pertaining to customers and visitors are becoming extremely valuable.―click‖ by a visitor. Advances in data mining and customer profiling technologies are making this ―click stream‖ information increasingly more valuable. eBay has built a strong brand and personal one-to-one relationships with 201 many of its customers by keeping in close touch with its customers. 1999). Adoptation and implementation of E business: Electronic business is a major force in the global economy. they noted: ―The E-Business growth of the past year has raised the stakes so dramatically that it is more important now than ever that companies act proactively to address this existing opportunity. get customer feedback. Successful e-commerce businesses are ―listening‖ to their customers and recognizing the closed-loop advantages arising from an e-commerce customer relationship to conduct focus groups online.29 trillion by 2004. get user ideas and input and quickly adjust to customer needs and preferences.‖ The Asia Pacific Economic Cooperation (APEC) Telecommunications Working Group study of E-Commerce focused on Small and Medium Enterprises (SMEs) in all 21 APEC member countries (TEL05/97T. There is a need for research to describe and explain the impacts of these changes for managers and to develop theories incorporating the new E-Business practices. PriceWaterhouseCoopers (2000) polled Conference Board executives in 78 leading multinational companies from many industries around the globe. 2000). It needs to be considered in many e-commerce relationships. Their recommendations for successful E-Business initiatives stressed the importance of planning and flexibility. The focus of e. Web marketing is being based on individual ―click histories. Sutherland & Boven. According to the Gartner Group. worldwide business-to-business (B2B) electronic commerce reached US$145 billion in 1999 and was projected to reach US$7. Such phenomenal growth rates signal major changes in the way business is conducted. Permission marketing is becoming increasingly more prevalent. One-to-one marketing is a goal shared by many e-commerce purveyors. Commenting on E-Business growth opportunities. with a 155% growth rate in the Asia/Pacific region. however New Zealand businesses would only contribute 9% ($21 billion) of this volume (Wetenhall. the need for integrated solutions. The Boston Consulting Group estimated that B2B E-Commerce in Australasia would increase from A$17 billion in 2000 to A$235 billion in 2005.
Looking at the other types of electronic activities and website features.sales service was provided online by 27% of the computer-using organisations and 23% were doing staff recruitment on-line. only 21% of the organisations have websites capable of taking orders and 8% can also handle payments on-line.approximately half of this sample (54%). only 36% used electronic media for advertising and promotion. Approximately half of the organisations were purchasing supplies on-line and one third (345 companies) were involved in electronic financial transactions on a daily basis. PriceWaterhouseCoopers. Using functionality of the website to gauge the level of E-Business capabilities (Berryman.E-Business Adoption Computer use for business activities was found to be almost universal with over 92% of the respondents indicating involvement with computers in their organisations. As illustrated in Figure 1. 2000. External email was a key feature for all organisations with computers and it was an hourly activity for 62% of the respondents. Although half of the companies reported doing market research on-line. the proportion of New Zealand organisations with a website was much lower . 35 . 1999). 231 organisations reported involvement with B2B sales and 224 were doing B2C sales. However. After. Electronic links to partners via an extranet was reported by 29% of the computer users and 114 of these companies used these links on a daily basis.
CHAPTER IX SYNONYMOUS OF E-COMMERCE AND E-BUSINESS The Internet economy is a broader concept than e-commerce and e-business. The framework shows four layers of the Internet economy-the three mentioned above and a fourth called intermediaries Based on Center for Research in Electronic Commerce. 36 . and commerce. business infrastructure. The Internet economy pertains to all economic activities using electronic networks as a medium for commerce or those activities involved in both building the networks linked to the Internet and the purchase of application services7 such as the provision of enabling hardware and software and network equipment for Web-based/ online retail and shopping malls (or ―e-malls‖). ―Measuring the Internet Economy‖. The CREC (Center for Research and Electronic Commerce) at the University of Texas has developed a conceptual framework for how the Internet economy works. June 6. It is made up of three major segments: physical (ICT) infrastructure. University of Texas. It includes e-commerce and e-business. 2000.
and networking equipment for Internet and for the World Wide Web Layer 2 Internet Applications Infrastructure: Companies that make software products that facilitate Web transactions.Internet Infrastructure: Companies that provide the enabling hardware.Internet Commerce: Companies that sell products or services directly to consumers or businesses. Market Makers companies that in Vertical provide Industries marketplaces Online Travel in which eAgents commerce Online transactions Brokerages can occur Content Aggregators e-STEEL Online Travelocity eAdvertisers Trade Ad Internet Yahoo! Brokers ZDNet Portals/Content Providers Layer 4 . ypes of Networking mpHardware/Software Companies Line Acceleration Hardware Manufacturers PC and Server Manufacturers Layer Internet Backbone Cisco Providers AOL Internet Service AT&T Providers (ISPs) Qwest Security Vendors Fiber Optics Makers E-Tailers Online Entertainment and Professional Services Manufacturers Selling Online Airlines Selling Online Tickets Fee/SubscriptionAmazon.com Based Dell Companies Examples 37 .Layer 1 . companies Internet that provide Commerce Web Applications development Web design and Development consulting Software services Internet Consultants Online Training Adobe Search *Microsoft Engine *IBM Software Oracle Web-Enabled Databases Multimedia Applications Layer 3 Internet Intermediaries: Companies that link ecommerce buyers and sellers. software. companies that provide Web content.
» Firefox referrals have also been a good source of revenue though I did not have much success with Picasa software. » While it may be tough for me to write down the actual Adsense earnings data here.com receives nearly a million hits and makes around $30. OK. India.com » SeatGuru sites gets 700. Direct Advertising and Blog Consulting [via paypal]. UK and Australia (in the same order) » A majority of monthly income is from Adsense but I do make some extra money from Chitika. Feedburner Ads.25 million hits per month with a majority originating from Google followed by direct traffic (like bookmarks. you can make 38 . back to my numbers. etc) » The maximum site traffic comes from four countries . I never tried Adsense or Adwords referrals.net owners make $100.HOW MUCH MONEY DO WEBSITES MAKE FROM ADSENSE & BLOGGING Andrew Leyden of PodcastDirectory. » Freeweblayouts.000.000 to $20.US.000 a month from Adsense alone.000 to $40. I am not very comfortable revealing the exact earnings data in public but still I will try to share whatever possible: » Digital Inspiration blog gets around 1. rss feeds.000 a month from a site that provides readymade web design templates for MySpace.000 visitors a month and makes about $10.
rank this site at number 936 while the BlogPulse Rank is 233. 2006. » Alexa Traffic Rank for this blog is 7. » Technorati. ~4500 users have subscribed to the XML Feeds [Feedburner+Atom].some good guesses from the WashingtonPost story mentioned above.637. » Google Blogger Team added Digital Inspiration to Blogs of Note on July 25. which tracks 50 million blogs. Also. 39 .
Founder & CEO. 58 crores in 2005-06 and expecting to cross Rs. 98 crores in 2006-07. Some 16 per cent of those who search for their significant others on the web head to Jeevansaathi. They command an almost equal share of this classifieds vertical.com.TOP INTERNET GAINERS FOR THE YEAR 2007 E-Matrimony: When it comes to matrimony sites.com. Jeevansaathi has entered the top three rung this year. last year.com are the two biggest websites in the online matrimonial space.com and Bharatmatrimony. How big is the Online Matrimony market? 100 crores?According to Murugavel Janankiraman. Interestingly. it did not even make it to the top five slots. Bharatmatrimony and Shaadi have the highest preference among consumers and fight it out for the top position in that category. each with 33 per cent user preference. Shaadi.‖ 40 . ―matrimonial websites are continuing on the path of high trajectory growth garnering Rs. BharatMatrimony.
Ie put myself in the shoes of the prospective customer of a matrimonial site… 1.) Let us start with Shaadi.com Reasons any other user will also start with Shaadi. The sample might be small. only some are making money. Well let us take a closer look at the online matrimonial business…How does a prospective customer behave once he decides – it is the time to get married!How does he choose the best matrimonial site? Or does he simply put up his profile on all available sites? Does he pay for the service on all sites?What else is he looking out for in a matrimonial website?Do these websites remove a listing after the person gets married? Do they even care about that? Is there a term of ‗Active marriage-able profiles‘?Are matrimonial websites safe? Are youngsters using it for dating?So how does one compare such sites? Does one use Alexa? But Alexa is all skewed up and can be manipulated! – Is that the thought running through your head? But Alexa does even out things while comparing sites to an extent. of the 100-odd matrimonial websites in the country. Who considers Shaadi as market leaders? We took a small sample of 20 people (Between the ages of 23-32) – asked them the first site which comes to their mind when we mention Online Matrimony websites? 13 mentioned Shaadi.com. doesn‘t it?Alexa ratings are just a small piece of the bigger picture…I decided to carry out a little study and compared the four of the biggest matrimonial players in the country. According to industry insiders.‗Marriage portals still in knots despite wedding boom‘. They are considered as Market Leaders. but these are the real people who are looking to get married soon. but the future is perfect. though some might disagree.com: The name is short and simple and most relevant. 41 . Once you position yourself in the minds of the prospective customer – that is enough reason to be considered as a leader to some extent. says Financial Express. But promoters of marriage portals feel the present scenario may be tense. The rest are either just able to break even or are running in losses.
Dynamic testimonials: i. You‘ll be able to find the link once you spend some more time on the site or register a free profile.for only Rs.1595 Bold Listing . Without registering on their site I was able to view 50 pages of profiles. They got a number displaying the number of matches they‘ve made (Not seen in above screenshot). 2655 3 months (Gold) for Rs. 12 months (Platinum) for Rs.e Asok Mehta in the above screen-shot changes to Nausheen Wadia on refreshing the page. 42 . A simple registration link. The user obviously doesn‘t know what number to expect or what would be a great number – a six digit number has a nice feel to it An array of regional options. They want me to know that they are No. Nice big number.com you might not be able to find the Paid Membership page. 459 Is getting married a year long procedure? Buying a 3 months premium pack would definitely make more sense. Paid Membership: In your first visit to Shaadi.First thing I notice on their site: Search: Pretty simple. 1! I might not click on the link – but it does make an impression. 4250 6 months (Diamond) for Rs.
but the reason they do it is to supposedly screen a profile and check if it carries enough information to be listed. They take around 24 hours to upload a profile. They also run Shaaditimes.com – A Wedding Portal of sorts. This might not go well with the impatient users. 43 .Registration is pretty detailed but doesn‘t go to the level of depths which some of the other sites do.
One of the elementary reasons why a prospect might visit Shaadi before BM is the name.Word of Mouth 44 . Murugavel supposedly found his better half at BharatMatrimony! Did ask him about them going offline like Shaadi Point – to which I didn‘t really get a satisfactory reply.Next we move to BharatMatrimony: Recently Monopolies and Restrictive Trade Practices Commission (MRTPC) asked Bharat Matrimony to stop its success ads. The name is pretty long. but more a mental sort of thing) A reason why someone would visit BM before Shaadi is: . Which means they have either been highly successful in match fixing or at least in advertising about their ‗success‘! I had the pleasure of interacting with Mr. Murugavel Janankiraman (Founder) during the DMC (Mumbai – March) – surprisingly we spoke more about their Real Estate and Job Portal.Good advertising by BM . It is not the usual laziness. Longer the name = More the chances of a mistake while keying the site in + Online Laziness Factor (The laziness factor which creeps into the net surfer while keying in a really long URL. An interesting fact is that Mr.
I see a banner of an offline meet – Mega Swayamvaram.Let‘s get to their site: What do I see? An attractive girl! What are the chances that she‘s going to be my soul mate? Even SimplyMarry has an attractive girl on the first page. height. This drives the point through that users are more comfortable with offline activities – and I‘m sure offline activities by all the matrimonial players will increase over the next year. The Search is again simple and efficient. And then BM tries to convince me that they are #1. They talk about their Limca Book of Records entry and also being the most trusted and most visited matrimony portal! Interesting thing is that they too quote Alexa statistics – and say they are way ahead of competition! But Alexa has a completely different story to say… 45 . Displays results without having to register – registration mandatory if I‘d like to contact my prospective bride though (This is a common feature in all sites). profession etc – to make it a little believable that she has her profile uploaded. but at least they‘ve mentioned age.
Since this is a marriage portal. better are the chances of getting a good match. Also noticed their ISO 9001:2000 certification. They give a detailed section dedicated to interests and hobbies. hence. Shaadi and BM are clients of JuxtConsult too. ‗navigation structure and added features‗. 5 of them had said BharatMatrimony) – the same people said it didn’t matter much to them who was No. 1. ‗contact responsiveness‗ and ‗technical parameters‗. [Well the above report has received a fair share of criticism. the extra information is welcome.‖ ‗The top item on their list of usability features is branding! Would anyone please tell me just how can branding be a part of website usability? Sure. What about parents who do the spouse hunting for their sons and daughters? On asking few parents the same question. but should be worth it. It may take a little longer to register here. branding can play a huge role in building website popularity and thus the user base.Shaadi.] How important is it to me as prospective customer of BM to know that they are number 1? Would I shift to Shaadi if I realized BM was #2? The same 20 people whom we asked about the ‗first matrimonial website which came to their mind‘ (By the way. more the information. Back to BM. The registration process is highly detailed. which in this case shall be quite valuable. the unanimous reply was – what matters to us is the site with the largest number of profiles and the amount of replies we get. Paid Membership: 46 . It can be looked at from 2 sides. but surely not usability. making it a little more personalized and gives added information about the members. because they knew that a site being #1 or #2 does not guarantee the perfect groom or bride. Quoting from the post “The 6 usability aspects are ‗branding‗. either as tedious or extensive. BM and SimplyMarry – all three of them quote JuxtConsult and JuxtConsult‘s User Friendliness Report and how well each of them fared. ‗website design‗ ‗company and contact info‗.
com group company. A user wants to get married and wants to see value.com Next is JeevanSathi: JeevanSathi comes from the stable of InfoEdge.Far too many options… Classic Super Package: 3 months – Rs 2290 6 months – Rs 3890 9 months – Rs 4990 Classic Plus Package: 3 months – Rs 1990 6 months – Rs 3390 9 months – Rs 4340 Classic Package: 3 months – Rs 1590 6 months – Rs 2690 9 months – Rs 3440 Far too many options for comfort. I‘m not sure if this could be because of the name? 47 .e. Surprisingly JeevanSathi doesn‘t command a strong brand-recall factor. It‘s more like competition for Shaaditimes. and personal issues. This is not an open blog. Classic Plus just doesn‘t make sense and I would be surprised if it gets many sales. They are definitely not a distant 3rd in the Matrimonial race and in fact have really been pushing Shaadi and BharatMatrimony. Matrimony Xpress: Their blogging platform. anger management. family budgeting to love. This acts as a gateway to share information on various topics ranging from marriage. it is a Naukri. The posters don‘t appear to be users though. i. one must be registered to be able to blog on the site.
com. 48 . They are concentrating heavily on testimonials. This is a feature provided by all the sites but you might miss it in the other sites. I don‘t read the testimonials – but the visual presence of such testimonials have a psychologically comforting impact in the mind of the user and are therefore necessary‘. In fact this is the first thing which catches the eye of the user.I feel sathi should be spelt with a double-a and I‘m glad they know this too. Do people actually read these? We got interesting responses from people when we asked them how important are testimonials on a matrimonial site? 10 of the 20 said a simple NO.A little off-topic .com auto forwards you to JeevanSathi. Because of the colour scheme used in the top half of the page – the Live Help really stands out. ‗No. Let‘s take a look at their site. unless you are specifically looking out for it. There were 6 Marriage success stories on the first page. I was greeted with a pop-up.. Which shows a snapshot of their TVC and asks me to register? Why would they do such a thing? They too have a search spread right across the page. Other answers varied from ‗Yes I read them‘ to ‗Might go through them when I‘m rather bored‘. One of them actually took the pains of explaining the reason to us. JeevanSaathi.
what is best for him? A better method would be an interactive medium… Ask the user what he wants? Do you want to write instant messages and initiate chat? Do you want to let other members view your contact details etc etc How many months are you looking at? (Or have this in a checkbox list with all options) And then display the closest eRishta or eValue offering or suggest him some other. eClassifieds Membership.Paid Memberships: eRishta Membership. 49 . eValue Pack Membership 18 options! That is insane. 18 options! They actually want the customer to say no to 17 options! How is a user to know.
com 50 .Next comes SimplyMarry. Striking ads – with takes on Veerapan. a bhajan singer etc Well it surely has gotten SimplyMarry more visitors than TimesMatri used to get. Well Times of India is still the leading off-line matrimonial service – and if they start listing these on their website for free (I‘m not sure if they already do this). They started off with a nice bang – full paged ads almost everyday in all of Times Groups publications. Simple tactic – show the benefit of a free listing on SimplyMarry. a rockstar.com.com and you have SimplyMarry. they‘ll definitely never be short of fresh profiles.com when a person buys a listing for the matrimonial classified in the newspaper and later on try to convert him into a paid online customer.com and the bottom half of JeevanSathi. Let us have a look at their site: Take the top half of Shaadi.com: Last December TimesMatri switched to its current avatar of SimplyMarry.
apparently JeevanSathi is the site which gets the most traffic from India. Well enough of reviewing.96 SimplyMarry .27 Shaadi .6 months Rs 1000 Diamond Membership.Not saying that this is a bad thing. The simple search has just 3 categories to start off with.30 BharatMatrimony . I guess it‘s a nice sales tactic – even though a customer might not need the product for such a long time. Silver Membership.240 Well. let us start with some hardcore comparisons: Let us start off with some Alexa statistics: The Top 100 rankings of India lists: JeevanSathi . ‗Study your competition and copy their best moves‘ is an age old practice.12 months Rs 2500 Platinum Membership. I love the whole simplicity factor though.3 months Rs 500 Gold Membership. 51 .12 months Rs 3500 I don‘t quite understand the funda of limiting Diamond/Platinum to 12 months.
JeevanSathi and BharatMatrimony are almost on par. How popular are these sites internationally and amidst NRI’s? 52 . but they should still be commanding higher pageviews! Especially the sudden surge in reach wasn‘t complimented at all with any rise in pageviews.Let us now look at the global reach over the last 6 months: Shaadi leads currently and has been quite consistent. I feel this is because of extensive Testimonial readership. Now let us use the parameter of Pageviews: Now here‘s a surprise! JeevanSathi seems to be the site receiving the most Pageviews. BharatMatrimony does have a bit of Ajax. BharatMatrimony did see a sudden surge in Mid January.
108 693 94 28734 1.1 2.com – 477 JeevanSathi.5 3.292 1.com statistics too where they simply annihilate the competition: No of People Visiting the Sites Criteria & Change People 695.com Jeevansathi.339 21.com Bharatmatrimony.9 10.260 Well Shaadi seems to be the clear winner and they prove it via Compete.5 72.824 31.the better of course) 53 .0 80.com have to say about these sites? Shaadi.2 4. On the Site per Visit) Avg Stay 6:31 5:23 2:19 4:14 So what does Ranking.1 11.com Average Stay (Average no.11701 (The lesser the rank .Percentage Traffic From Various Countries India USA UK UAE 53.5 6. of mins.287 241 51.com Simplymarry.com – 1317 BharatMatrimony – 2215 SimplyMarry .5 4.190 34.2 3.6 4.782 Shaadi.6 Traffic Rank in Various Countries India USA UAE 31 1646 276 28 11.4 63.5 2.
Some other comparisons: Google PageRank .The lesser the better Quantcast Rank (Quantcast provides US base site visitor demographic statistics) . The site has a nice secure feel about it. They‘ve got the largest NRI audience. Alexa Rank .com seems to be the site I would put my profile on. but of course there is scope for improvement.2750 4100 BharatMatrimony. The higher the better.com 500 1000 2500 .3500 Note: All figures mentioned are in Indian Rupees (INR) Conclusion: Shaadi. Pricing Comparison: Duration 3 months 6 months 9 months 12 months Shaadi.A rank awarded by Google.The lesser the better Compete Rank .com 1595 2655 4250 JeevanSathi.4990 SimplyMarry.The lesser the better Technorati Links . 54 .com 1350 – 1900 1900.The more the number of links. the better for a site.com 1590 – 2290 2690 – 3890 3440 . Would be nice to track the performance of off-line Shaadi Points. A score out of 10.
they said they were most comfortable on JeevanSathi. of paid membership options asap! SimplyMarry. Rather too aggressive while Marketing themselves . But I did like their advertising campaign.only because it belonged to the TimesGroup. They need to reduce the no. They are in a great position to be eventual leaders if they can utilise the newspaper matrimonial classifieds.com is extremely popular amidst South Indians and for other regional services too. JeevanSathi. The name of the website has received a lot of criticism. A lot to work on to be No. After speaking to a couple of parents (who were spouse hunting for their children) .which might not be that good a tactic.com started off with a bang . 1. 55 .com has been doing really well and according to statistics they get the most traffic at least in India.BharatMatrimony.
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airplanes. 59 . e-business changed how business is conducted and it is here to stay. So. Similar to those culture-changing technologies. many lessons were learned during the e-commerce gold rush. automobiles. and radio. telegraphy.CHAPTER X CONCLUSION AND SUGGESTIONS The feeding frenzy surrounding e-business may be new to this generation. We are looking at the future business of the world. but the same patterns of behavior occurred in the development of earlier technologies. Surely. including the steam engine. its confusing. too many thought everything ―e‖ was a magic bullet. But the technology that fueled that initial Internet bubble is what fuels the successful businesses of today. in the long term.
com/ as downloaded on 5 th april 2011 www..ibm.com/index/p5wj8fj5g6vxafxf..eindiabusiness.org/a/wsi/ijitdm/v06y2007i04p649-669.BIBLIOGRAPHY www.com/business/e-business-strategy.repec.google.economywatch.ebusinessindia...com/tchjr/.research.com/ as downloaded on 6th april 2011 domino.springerlink.com ideas./59dd0f60fc9ce20585256d6a007cd64a?.pd as downloaded on 5 th april 2011 www. as downloaded on 5 th april 2011 www.html as downloaded on 9 th april 2011 60 . as downloaded on 5 th april 2011 www.html.
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