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Abstract Wal-Mart, the biggest retailer in the world, is spreading its power throughout the world, starting with nine countries in Asia, Europe and South America. The
expansion has planed for more in the near future. With its attempt to penetrate hypermarket culture in every country which it enters, many severe problems are come into play. Acquisitions and joint venture with local businesses became a problem in nationalism country. Thus, strict governments’ rules and regulations blocked business operations. Misreading competitors and late in entry destroyed location opportunities the same as harmed relationship with local suppliers. Inadaptable to local culture become a big problem in global business. Moreover, low wages, unions and sex discrimination brought Wal-Mart to be an evil in employees’ perspective.
Literature Review Wal-Mart is the largest Discount Store in the United States. Its magnitude is not only recognized domestically but also expanded to International Market. The
company believes that one day this one will replace the United States position when the trend down (Molin, 2004). With this goal Wal-mart is encouraged to expanding stores into nine countries around the world and more in its plans (About Wal-Mart, 2001). Being number one in the United States does not always guarantee for being number one elsewhere in the world. There are many problems that Wal-Mart is now facing in this highly competitive business world. Finally, many references illustrate various problems and causes Wal-Mart faced while expanding into International market. The three basic belief and two keys rules that differentiated Wal-Mart from the rivals were proposed in “The Wal-Mart Culture” (2004). Gilman, 2004; Jones, 1998 and Menzer, 2001 describe the reason why Wal-Mart expand its intensity to international market. They believe that in the future this division will replace the US market. However, expansion through world market does not seem easy to Wal-Mart, it also faced some problems both from external and internal. Sources tend to agree that Wal-Mart itself has less consideration in international market when compare with competitors (Groeber, 2002; Wal around…, 2001). Another reference states that it was misreading the competitors (Molin, 2004). In addition, other sources state that culture difference is another problem that Wal-Mart was overlooked (Lewis, 1998; Anderson, 1994).
Lohr. which causes severe problems to Wal-Mart in the global Market. As a result of private consideration in expanding hypermarket culture into international markets. 2004). Schmidt. 2003. (2001) agree that Wal-Mart is too concentrated in expanding their concept. 2003). sex discrimination is the most controversy topic not only in the United States but also in the international market as well (Rock. Gilman (2004) and Zellner. Both Groeber (2002) and Molin (2004) agree that these restrict regulations lead monopoly market in some countries. Moreover. Although some source states that one of the biggest problems of Wal-Mart is Human Resource Management (HRM) (Biddle. WalMart tired to use the same standard and concept as in United States but unfortunately one concept does not fit all. Wal-Mart faces management problems as well as external problems. it fails to make connection with local suppliers (Bianco & Zellner.Wal-Mart’s 3 Even though Wal-Mart has close relationships with American suppliers. Another external factor that comes into play is government regulations. . et al. 2001).
Globalization actually creates more diversity. global computers. Globalization is about worldwide economic activity . Geographical and cultural distances have shrunk significantly with the advent of airplanes. making products and services universally available. local companies enter global ones. The good news is that the globalization means a much larger market for goods and services. and communication industries. people refer to Globalization. While it expanded into international markets. Consumers everywhere are the big winners from the globalization process. The resulting competition increases product quality. fax machines. capital and knowledge.about open markets. In the business world today. Environmental deterioration presents many opportunities for companies that can create more effective means of protecting or cleaning up the environment. These advances have allowed business corporations to widen substantially both their markets and their supplier sources. it also increased consumer choice. It has made the world economy more efficient. Economic stagnation favors companies that are good at lean production and lean marketing. and keeps prices low. and world televisions satellite broadcasting and most important the internet. services. The bad news is that these companies now face a greater number of competitors. As global companies enter local markets. competition and the free flow of goods.Wal-Mart’s 4 Introduction The world economy has undergone a radical transformation in the last two decades. widens the range of available goods. not less. Low labor skills challenge . Infrastructure neglect provides huge opportunities for companies in the construction. transportation.
With net income of approximately US$8 billion on sales of US$247 billion (“Income Statement”. Inc.700 stores including some 1. The Company's subsidiary. The Company's mass merchandising operations serve its customers primarily through the operation of three segments. and Neighborhood Markets in the United States. Wal-Mart Stores. Europe. is the largest retailer in the world. It is now has more than 4.475 discount stores.750 combination discount and grocery stores and 538 membership-only warehouse stores (SAM’S CLUB) (Bianco. The Wal-Mart Stores segment includes its discount stores. Inc. 1. Company Background Wal-Mart Stores. 2003). McLane Company. Inc. operates retail stores in various retailing formats in all 50 states in the United States. The International segment includes all of its operations in Asia. Supercenters. the world’s second-largest company after Exxonmobil and the nation’s largest nongovernmental employer.Wal-Mart’s 5 educational and training companies to design more effective programs for upgrading human skill. but Wal-Mart is expanding internationally. is a national discount department store chain operating primarily in small towns throughout the United States. 2004). The use of new information technology enabled Wal-Mart to know what customers were buying and to tell manufactures what to produce and where to ship the goods. Nearly 75% of its stores are in the United States (“Wal-Mart International Operations”. Wal Mart Stores. The Sam’s club segment includes the warehouse membership clubs in the United States. Wal-Mart was the subject of countless newspaper features and journal articles praising its dominance and success.. and South America which are . provides products and distribution services to retail industry and institutional foodservice customers. 2004). Inc.
Japan. Wal-Mart said in financial report (2003) that sales of International Division had reached more than forty billion dollar and growth rate was more than fifteen . with various references to Sam Walton’s personal life story. Canada. International Penetration Another vehicle for company growth was aggressive international expansion. and the Ten-foot Rule (offering greetings whenever one was within 10 feet of a customer) (“The Wal-Mart Culture”.striving to be the most friendly. Korea. China. This Walton’s philosophy leads Wal-Mart different from the rivals with aggressive hospitality . Wal-Mart public information showed that its customer-focused culture shoot from the company’s pursuit of low prices products and authentic customer service. and generally exceeding customers’ expectations. 2004). Organizational Culture Wal-Mart satisfy itself on its strong culture. 2004). Walton had three basic beliefs on which the company was build which are respect for the individual. the history of the company and how Walton’s personal values become core beliefs for the company. Germany. This division is one of the high growth rate departments in the company. and United Kingdom (“About Wal-Mart” 2004). The International Division was sat up to manage oversee growing opportunities (“About Wal-Mart”. Moreover.Wal-Mart’s 6 comprised of Argentina. service to customers. there were two key rules that supported these three basic beliefs: the Sundown Rule (attending to requests the same day they were received). Wal-Mart good concept also involved stores offering customers a variety of name-brand goods at deep discounts that were part of an everyday-low-prices strategy. Mexico. In addition. giving better service over what customers expected. Puerto Rico. Brazil. and strive for excellence.
Nine years after that Wal-Mart Brazil is present in four states – Sao Paulo. This division is believed that if trend in the United States goes down in one day. Moreover. Within thirteen years in International Market. Today. The next stop of South America operation was at Argentina. Not all stores are newly established by Wal-Mart itself.. operations in Puerto Rico was started with the opening a Wal-Mart store in Fajardo. Store opening in Brazil confirm expanding plan of Wal-Mart to South America market.A. Minas Gerais. president and CEO of the International Division says that “We need to be the growth of Wal-Mart some day when the United States slows down” (as cited in Molin. In 2002. In June of 1992. John Menzer. The acquisition of . The operation began in May 1995 when a San’s Club opened in metropolitan area of Sao Paulo. WalMart runs into 11 supercenters and one distribution center. the operation profit increased fifty five percent from the year 2002. Mexico’s largest retailer.Wal-Mart’s 7 percent compare to the previous year. a local supermarket chain. joint venture or buy local companies also the strategies that it uses in order to expand into each country. It started with the opening of a Sam’s Club in Avellaneda. A. This year it will acquire Bompreco. There are almost a thousand stores in nine countries around the world.V. three months after Brazil. Wal-Mart has expanded its store throughout global market. This created Mexico became the first member of the International division in 1991. de C. this international market will be replaced that position. In the mid-1990sWal-Mart started introducing its designation to the world by joint venture with Cifra. Wal-Mart acquired Supermercados Amigo. in order to make connection with local suppliers on the island. Wal-Mart Argentina began in august 1995. Rio de Janeiro and Parana. a leading supermarket and hypermarket chain in northeastern Brazil. 2004).
Britain’s best value retailer. top management had consistently informed the press of the importance of Wal-Mart expansion plans in foreign markets indication that between one third to half of its . which opened in July 1999. Moreover. Groeber proved to be the best location for WalMart’s investment” (2002). The first time for Wal-Mart to have name appeared on a UK store which is ASDA-Wal-Mart Supercenter (“Wal-Mart Inter…”. the company also established its first new construction project in Seoul. Wal-Mart website claimed that “As a harbinger if China’s economic reform and the fastest growing coastal city in China. Wal-Mart had first entry in Europe market with the acquisition of Wertkauf hypermarkets in Germany. In March. Inc. one of Japan’s top retailers. The Company gained a minority interest of The Seiyu. It was first enter in August 1996 with the opening of supercenter and Sam’s Club in Shenzhen (“Wal-Mart Inter…” 2004). Ltd. The latest place outside U. China was the first country in Asia that WalMart choose to enlarge its market share. In January 1998. It has invested in modifying these stores since then and now.. became part of the Wal-Mart family. The company expanded by acquisition and conversion Makro stores. Accordingly. Korea became a member of Wal-Mart international operation. One month later. Later that same year. 2004). a discount store chain. ASDA. Later in that year.8% of its stock was hold by Wal-Mart and it was planed to retain the option up to nearly 67% by year 2007(“Wal-Mart Stores. Today.Wal-Mart’s 8 Woolco in 1994 brought Wal-Mart to Canada which is now present in 231 discount department stores and 5 Sam’s Clubs. The expansion in number of store is a continuous plan of Wal-Mart.”. Wal-Mart also acquired Interspar.S. 2002. 2004). Wal-Mart operates the total 92 supercenters in Germany. market that Wal-Mart entered was Japan. 37. And in the year 2000. another German hypermarket chain.
improve quality. The company believes that there is no choice but to expand rapidly abroad. The Neighbourhood Market stores supply a smaller food. and the international will be the growth vehicle for the company.Wal-Mart’s 9 growth in the following years should come from outside the saturated US market (Jones. pharmacy. wide variety of goods. Someday the U. That’s a big challenge.S. Indeed. and community support. . purchasing power. Problems in expansion to International Market The larger Supercenter hypermarkets put in fresh foods. which leaves 63% for International.S. This plan is based on low price strategy. The overseas expansion of Wal-Mart. therefore. The rapid rise of Wal-Mart to the position of the World’s largest retailer occurred in a relatively short time frame. customer service. but that is the opportunity in front of us. The concept works on the global and regional level with the goal being to lower costs. Wal-Mart can play with low price strategy because of its competitive gross margins and high inventory turnover. (p. WalMart. International operations should someday be twice as large as the United States. will slow down. If we do our job. offering for convenience-oriented customers. Menzer confirmed with Business Week in September 3. health and beauty. markets.15). lower prices and increase volume. the number one retailer in the world. 2001 that The United States is 37% of the world’s economy. 1998). would not have been possible to expand its market without a strong retail proposition. close vender relations. Low costs are achieved by economies of scale. effective information systems and efficient supply chain logistics. was seen as part of a long-term strategy of becoming a dominant force in international retailing. This standardization of format types has helped the expansion and branding of Wal-Mart in international as well as U.
but its monopoly also detestation. 2002). a giant France’s retailer. it was later destroyed and brought big problems to Wal-Mart itself. Wal-Mart might well be both America’s most admired and most hated company. And we had a joint venture going in Mexico. restriction in suppliers. Many European retailers such as Carrefour and Ahold have a couple of decades more international experience than Wal-Mart.” However. This proportion is considerably less than its competitors which have sales of 30 percent (Groeber. it is still much behind its competitors. While Carrefour had already entered in 31 countries. Wal-Mart had . External Problems Late Entry Even though Wal-Mart already expanded into nine countries and has planed for more.Wal-Mart’s 10 As of this consideration. But it seems that Wal-Mart does not recognize this. We also bought Pace (wholesales clubs) from Kmart. it still using the same way of doing business in the global market. sex discrimination. Wal-Mart use the short cut of expansion by joint venture and acquisition the local retailer chains. Wal-Mart definitely increases the overall GDP of the United States. Carrefour. Employees’ low payment. Wal-Mart’s growth was achieved primarily in its US home market and only 8. and small business destroyer are the example reasons that make WalMart be an evil in retailer business. Menzer also confirm this idea in Gilman (2004) that “We just had too much on our plate at the time… So we bought Woolworth in Canada. Along with this misstep in oversea operation. Wal-Mart did not give much significant to International division when compare to its competitors.… We got through that in about six months. Furthermore. is one of Wal-Mart main competitor in Global retailers.9 percent of its 1999 sales came from international markets.
the competitors were already powerfully investing in store automation. Wal-Mart also came under criticism for its impact on small retail businesses. In some countries. after all. Wal-Mart has banned from local communities because it obliterates local business. 2001). only larger size cannot imply that Wal-Mart is better and successful. . Independent small shops have to went out of business after this giant chain stores come into play. At the time of Wal-Mart entry. It is number one. it strongly believes in its strength which is size and prices. it is obsessive about numbers. but it also has the same consequence in everywhere that this giant chain store comes into play. Overlook Competitors Wal-Mart should realize that it is new in globalization. In fact. Destroy Small Businesses When Wal-Mart is the world's largest retailer. in contrast. This phenomenon is not happening only in the United States. Molin (2004) reported that misreading of the competitors and the cultures lead Wal-Mart made numerous bad decisions in international business. Wal-Mart accustomed to enjoy its power in the United States. Better locations were already reserved by Carrefour. that town is just a ghost town.Wal-Mart’s 11 only nine (Wal around…. but this extraordinary rule cannot fit all. The advantage of first come first serve is obviously in this case. Some research said that after Wal-Mart has been in town for eight to ten years. Large scale of stores was brought to judge its intensity. it is a killer. In global business world. Although. and it wants everyone to know. New comer like Wal-Mart has to bring other strategies to persuade the customer to go shopping at its store. In short run Wal-Mart is like a custodian but when look cautiously.
” Walter Frascgetto. It is not only the protection for local business itself but also the differentiation in culture. in the country that people are nationalism such as Germany.S. an . The retail giant had some problems with consumers and has had to make some adjustments. “I receive calls all the time from U. Some research says that Wal-Mart is behind the locals in their knowledge of taste.… but the data just does not exist the way it does in the U. The Brazilian consumers never pay for a membership fee and they do not have much room to store a big volume of purchases (Lewis. Another problem in culture different is data collection. the acquisition of local chain retailers in some countries can make people feel that they will occupy by the foreigner. retailers looking for data on local market trends. Moreover. Partnerships are also the best sources of information on local sales trends and retailers’ performance data.S. Culture Different The biggest barrier that Wal-Mart is facing when trying to grow in Global market is the opposition at the local level. These arrangements helped Wal-Mart understand a new market and avoid problems with local distributors. these strategies facilitate market presence and allow quicker market penetration. This also effect in purchasing banned from local customers. One of a good example is the difficulty of Sam’s clubs in Brazil. The company is seldom accepted from community groups when it opposes plans to build new stores. 1998). The acquisition of Wertkauf and Interspar mislead the establishment in Germany that soon after caused huge number of problems to Wal-Mart. Especially. It is undeniably that Wal-Mart had to change its strategies in order to fit this culture.Wal-Mart’s 12 Joint Venture and Nationalism There are both advantages and disadvantages in Joint Venture or acquisition of local businesses. However.
And this reaction was sometimes extreme. 1998). the company tired to apply the same standards it used in The United States with local suppliers. If the customers want to buy a small amount of goods. Although Wal-Mart always claims that its sells cheaper. But the relationship among retailers and manufacturers was quite different from the USA. Some local suppliers neither refused to give special discount nor . they prefer a convenience store that closer and easier. House Brand and Price Differentiate “Everyday Low Price”. All suppliers have to follow its rules and conditions. The prices and standards are set from Wal-Mart only. Wal-Mart was banned from the manufacturers in some countries. The appearances are same but different in qualities. the retailers were forced to strongly rely on their own physical observations. Wal-Mart is the biggest retailer. Furthermore. when it attempted to sell many products at price below cost. Suppliers Relationships with suppliers were a major problem for Wal-Mart in International Market. supported (as cited in Anderson. However.Wal-Mart’s 13 Arthur Andersen partner based in Mexico City. First of all. the prices are not so different. an ideal strategy of Wal-Mart. they are going back to smaller neighborhood shops when the price differential between Wal-Mart and Convenience store is only 5% to 15% (Maas. As a result. This is why Wal-Mart can buy and sell cheaper. is now facing a looming challenge. some of house brand products cannot penetrate into local customer since they are imported from the United States and has only English language on the labels. 1994). Similar to Argentinians. Nevertheless. most of cheaper products are from Wal-Mart’s manufacturing goods. In America.
in an attempt to keep cutting costs. they refused to send goods to Wal-Mart distribution center. and have scale. are sophisticated. the largest retailer also using its market power to force suppliers to become more efficient. These bad reputations make Wal-Mart become one of the most jeopardy customers. Wal-Mart still have not create a strong supply chain in the international marketplace. Also. Despite a decade of effort. In addition. some producers rejected delivery system. Wal Mart should be one of your most profitable customer. Sam Walton told Nation’s Business in April. This. . it is easily to get dumped if the prices and qualities are not meet standardize. A research says that more than 100. claiming that the company eliminated manufacturer’s right to choose how it sells its products. 2003).Wal-Mart’s 14 to sell products to Wal-Mart. combined with irregularity of delivery by suppliers and problems with inventory control. if they still want to be Wal-Mart’s accounts. The evident demonstrates that “Manufacturers have been forced to lay off workers after Wal-Mart cancelled orders when another vender cut its price a few cents more” (Lohr. Wal-Mart has been known not only for setting the tone with its venders for buying and selling. “If you are good with data. lead shot in products on the shelf.000 independent manufacturers representatives initiated a public information campaign to fight WalMart’s effort to remove them from the selling process. Venders have to shift their operations to China or elsewhere in order to get lower cost. On the other hand. 2003). Wal-Mart is tough on its suppliers. strive to improve employee productivity.” Yet. Even a discount in exchange was ignored.” said a retired consumerproducts executive (Bianco and Zellner. Furthermore. but often for only dealing directly with vender by passing sales representatives. 1988 that “Our suppliers must commit to improving their facilities and machinery.
strong local and foreign competition. When Wal-Mart is in the United Stated. Gilman (2004) asserts that in Wal-Mart overseas expansion. it has been trying hard to launch the supercenter concept. it has yet to open a store in a booming city. and lots of government’s red tape. some selected products are controlled and nominated by local suppliers only. it is so powerful but in elsewhere. 2002). But not every concept matches all over the places. Internal Problems Unique culture and concepts One of the reasons that failed Wal-Mart internationally is when it attempt to transport the company’s unique culture and retailing concept to each new country. and Chinese’s favorite vegetables have to be bought nearby too (Groeber. Wal-Mart was plagued by problems that defy quick solutions. dealing with government rules and regulations is unavoidable. Even though Wal-Mart has had outlets in China since 1996. it is just a foreigner. This evidence demonstrates that Wal-Mart struggling to operate in China. or . Molin claims that “the company only operates 34 stores there and like other retailers entering the country. The Communist government has boxed foreign retailers into selected countries to limit competition. The examples of these problems are supply chain. This problem became clear when Wal-Mart entered into China. China has population above one million and has cities up to 170 cities. liquor and tobacco must be bought locally. Everyone knows that rules and regulations of Communist countries are very strict and limited. has run into red tape in its expansion efforts” (2004).Wal-Mart’s 15 Government Regulations In the business world. But despite some early successes. Moreover. For instance.
“We screwed up in German. Schmidt. “Who else can lose $300 millions a year in Germany and Barely notice?” (Wal around the world…. definitely. . People were disappointed” (as cited in Wal around the world…. The mistake of exporting its culture wholesale. Menzer admitted with Economist. Without a doubt. Wal-Mart indicates a desire to stamps its brand on every store. As a result. Most of Wal-Mart overseas problems were avoidable.” Mr. (2001). this supercenter concept does not fit in this country. Together with its hypermarket expansion. These brands were initially used for more than a thousand items of products selling in its supercenter stores. Wal-Mart pays no attention to the culture different.border retailer can be a retail giant outer its home. It insists that any problems do not reflect the culture of the company as a whole. 2001). Wal-Mart also introduces its private labels. In spite of adjust or create new concept. for example.” said in Zellner. and still enlarge its own culture from one to another countries. 2001). “It’s good to introduce global standards but you also need to adapt to local practice. The popularity in larges sales volume does not make any meaningful impact on sales. Wal-Mart seems not to consider in this theory. the giant distributor failed in making profit. “Our biggest mistake was putting our name up before we had the service and low price. Not every new cross. Most of Brazilians are living in very small places and have tiny storages. they have no room for the bulky merchandises. leads Wal-Mart failed in Germany market. Sam’s choice and Great Value. et al.Wal-Mart’s 16 even in Brazil. rather than adapting to local market.
In February 2004. 2004). working continually to repel organizing attempts in the United States and around the world. highly visible international company like Wal-Mart is going to continue facing significant challenges as it is now dealing with social issues: fairly and unfairly in employment. The unions complain that Wal-Mart stores take advantages from the stuffs. Due to rapid growth of Wal-Mart. Wal-Mart remained a unionized company. . Low wages lead worker strike. etc. Only on their income. the biggest problem is its lack of human capital. Thus. Sex discrimination. 2004). Wal-Mart was judge to pay workers for their overtime hours.Wal-Mart’s 17 Human Resource Management With the world becoming a global village. they were not being able to pay for health insurance and other benefits. This helps WalMart to eliminate unions’ basis (Biddle. they got a very low pay one. Wal-Mart workers generally gave the company high performances. Even though no one can force to have union in Wal-Mart. Some say that it is a very big discount store which will do anything just about to get bigger. One of the biggest problems is likely to come from unions and community groups. Wal-Mart was argued that it cannot claim to be an international company when the managers in the foreign countries do not even speak the language of that country. these problems still hurt the company itself. but they never get proper pay and benefits. Wal-Mart is trying to reduce the numbers of full-time employees to facilitate the workers in joining unions. without pay (“Wal-Mart Stores. Inc. Wal-Mart employment problems are easily seen from the headlines: Illegal immigrants mopping its floors. This ruling was brought by employees who were forced to work overtime between 1994 and 1999. employees did not get pay from overtime working.”. Moreover. In fact.
Available data showed that. Last but not least. First. 2001). 2001). Schnidt. as much as business need required (Rock. et al. districts or regions. Now. sexual discrimination is another eternal controversy topic of Wal-Mart. and maybe it was more rigid than it needed to be. women employees are the first abandon choice since they are inflexible. Local employees. Some of women stuffs about being told that they were unsuited to management because the working hours are too long. . there was an expectation that they would be moved to other stores. In his 1992 autobiography. 2001).Wal-Mart’s 18 The company solved this circumstance by decentralize management authority from headquarter to International operation. though. it’s not really appropriate anymore for several reasons. and they should be home with their children. However. Wal-Mart cannot maintain employees’ quality as in the United States. Women employees are often overlooked or ignored when it came time to promote. lack of experiences in the company culture. and one of the best ways to do that is by hiring locally. Sam Walton discussed the changes he had made to his original management philosophy of requiring managers to be extremely flexible: May be that was necessary back in the old days (that one had to be ready to relocate on a moment’s notice to move into management). especially in the areas of operations and merchandising (Zellner. we need to find more ways to stay in touch with the communities where we operate. the percentage of women employed by Wal- Mart decreased from 76 per cent to 64 per cent since 1996 (Rock. Individual country leaders were given more freedom to run the business. they are slowly adjusted. As a result. Besides when employees were promoted to higher-level jobs. as the company grows bigger. including managers.
78) Conclusion Wal-Mart is the world's largest retailer and the largest company in the world based on revenues. which are presented in this paper. and government regulations. house brand and price differentiate. the achievement in the U. and human resource management.Wal-Mart’s 19 developing managers locally. culture different. It is critical for Wal-Mart to analyze these external and internal problems and find the solution to overcome them. and market capitalization. ignoring profits (income). These critical problems provide the difficulty for expanding in this new market and competing with its competitors in the global market. assets. at the time they weren’t as free to pick up and move as many men were. Both external and internal problems which Wal-Mart is facing with at this current situation are the primary reasons. joint venture and nationalism. the internal problems which it still confronts in the operation systems are unique culture and concepts. While Wal-Mart has been tremendous successful running its business in the U. However. the old way really put good. market.if they perform. smart women at a disadvantage in our company because. (p. giving the reason why Wal-Mart does not do well in the global market.S. Now I’ve seen the light on the opportunities we missed out on with women. There are several reasons. so that this will help to create the opportunity for . Second. and letting them have a career in their home community . it also enforces expanding throughout in the international market. On the other hand. destroy small business. overlook competitors. market cannot always guarantee that Wal-Mart will also success in anywhere else. The external problems are late entry.S. suppliers.
. expanding to the unfamiliar market which contains a different culture. environment. the company needs to be flexible to adapt the new environment in order to survive and accomplish in its market. and pattern.Wal-Mart’s 20 it to glow in the market and be the globally competitive in the future. Moreover.
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