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COVERAGE REPORT

12/21/2012 Prepared by:

INFLUENCER VIDEOS

INFLUENCER VIDEOS TOTAL VIEWS...............214,893 TOTAL LIKES................12,580 TOTAL COMMENTS.......2,366

INFLUENCER VIDEOS
SourceFed
159,435 Views 9,580 Likes 1,926 Comments AWARDS: #3 video under the Howto & Style category #65 top favorited & most liked video on YouTube (of all videos across all categories)

INFLUENCER VIDEOS
Wheezy Waiter

47,210 Views 2,906 Likes 412 Comments

INFLUENCER VIDEOS
Whats Trending

6,572 Views 71 Likes 26 Comments

INFLUENCER VIDEOS
New Media Rockstars

1,676 Views 23 Likes 2 Comments

SLIDESHARE

SLIDESHARE
The Slideshare presentation was highlighted in the Featured section on the home page and peaked as 2nd most popular presentation on 12/13.

SLIDESHARE
The presentation also made the Hot on Facebook and Hot on Twitter section which were on home page.

BLOG COVERAGE

BLOG COVERAGE
The Art of Manliness Reach: 543,529 Comments: 42
Available now, The Four Hour Chef by Tim Ferriss isnt just a cookbook (though, youll nd plenty of recipes in it like this one for beef jerky). Its a guide on how to learn anything (like cooking) as quickly as possible using a simple system Ferriss has designed to master a wide range of skills.

BLOG COVERAGE
Source Fed Reach: 769,000 Comments: 10
Up above, we have Timothy Ferriss, creator of Four Hour Body, which his site calls an uncommon guide to rapid fat-loss. Debuting #1 on the New York Times Bestseller list, people have been jumping on that system and working to lose that weight. We already get a good dose of that in the video, so Ill dig into a couple of other options.

BLOG COVERAGE
Tube Filter Reach: 34,951
Ferriss, who previously used a video trailer to promote The 4-Hour Body, has redoubled his efforts for his new book, releasing two engaging trailers to his 4-Hour Chef YouTube channel, becoming one of the rst authors to utilize YouTube as a video marketing tool. I really do enjoy being rst to try things, said Ferriss, even if I end up taking a couple arrows in the back as the guy on the front lines.

BLOG COVERAGE
Inside Hook Reach: 46,529
Tim Ferriss is his own lab rat. Now, he wants to .... cook. Specically, with his new book The 4-Hour Chef, he wants to show you how his own system of learning can be applied not only to mastering Michelin star-quality food, but any skill in life. Like speaking Indonesian. Or becoming a sniper.

BLOG COVERAGE
Gear Patrol Reach: 167,290
The 4-Hour Chef is much more than just a collection of recipes: its a guide to deconstruction as a way of breaking difcult skills into manageable pieces; its an instruction manual for using sequencing to improve learning; its a picture book for chefs knife rookies; its a list of the top 10 U.S. hunting trips; and it is, after all, a recipe collection for everything from scrambled eggs to 30-second cocoa-Goldschlger ice cream made using liquid nitrogen.

BLOG COVERAGE
5 Minutes for Mom Reach: 113,970 Comments: 2
In Tim Ferriss new book The 4-Hour Chef, Tim (a lifelong non cook) takes you from Manhattan to Okinawa, from Silicon Valley to Calcutta, unearthing the secrets of the worlds fastest learners and greatest chefs. Ferriss uses cooking to teach meta-learning, a step-by-step process that can be used to master anything, whether searing steak, speaking Spanish, or shooting 3-pointers in basketball.

BLOG COVERAGE
New Media Rockstars Reach: 26,969 Comments: 4
One of the most important pieces I believe readers should focus on during this interview is when he explains how he took the bottom-up approach to marketing his products and found success. We then close out our discussion by talking about his newest book, The 4-Hour Chef, which isnt just a cookbook, but rather a choose-your-own-adventure guide to the world of rapid learning.

BLOG COVERAGE
Danny Roddy Reach: 3,812 Comments: 24
You might not know this, but without Tim Ferriss, The Danny Roddy Weblog would not exist. While I started weblogging back in 2007, it was only a supplement to keep me sane while working the drudgeries of the music biz/retail. Recently, I was able to talk with Tim about self-experimentation and his new book The 4-Hour Chef. Ive concluded that hes a rad dude.

THANK YOU

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