SALES REFERENCE GUIDE

all-new 2014 GMC SIERRA 1500
DESIGNED AND ENGINEERED LIKE NO OTHER

GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes. Product information is preliminary. Production models may vary.

2014 GMC SIERRA 1500

DESIGNED AND ENGINEERED LIKE NO OTHER
With a higher level of standard content, greater use of premium materials and remarkable overall craftsmanship, the 2014 GMC Sierra will redefine Professional Grade. It was designed to meet the expectations of customers with the highest standards, who want products that go above and beyond. From the DURALIFE™ brake rotors to cargo box innovations and the more powerful, more fuel efficient EcoTec3 engines, Sierra will raise the bar in terms of performance, ingenious functionality and craftsmanship. The 2014 GMC Sierra is the ultimate expression of advanced design and engineering. Expect trucks in showrooms early summer 2013.

Available Sierra 1500 Models:
• Sierra • SLE • SLT

GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes.

PAGE 2

SIERRA Target customer:
• Age: 35-55 • Median household income: $95K (30% over $100K) • Educated and intelligent • Self-starters • Successful entrepreneurs • Experts in their field • Progressive thinkers • Ingenious problem solvers

2014 GMC SIERRA 1500

THE FULL-SIZE PICKUP SEGMENT
The full-size pickup segment is extremely competitive with many brands planning major refreshes in the coming model years. The all-new Sierra is poised to demonstrate a new standard in the field with better-than-ever power, fuel efficiency, comfort, connectivity and functionality.

How they live:
• They believe things worth doing are worth doing well • They show a passion for details • They are willing to pay more for quality • They favor skill and finesse over strength and stamina • They perform at a high level • They don’t brag or showboat • They leave nothing to chance

What they want:
• Premium, modern brands • Products that go above and beyond • Advanced design and best quality

The all-new Sierra offers:
• All-new EcoTec3 engines with advanced engine technologies that deliver power and efficiency • Premium high-quality materials that will stand the test of time • Design that is both functional and visually appealing • Superior craftsmanship and smart solutions for everyday situations

Primary competitors:
• Ford F-150 • Toyota Tundra

Other competitors:
• RAM 1500 • Nissan Titan

GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes.

PAGE 3

2014 GMC SIERRA 1500

KEY MESSAGES
Sierra is a cut above its competitors and takes refinement, performance and ingenuity to a whole new level. Here are some key features you can discuss with your customers.

WITHOUT COMPROMISE
Unyielding attention to detail, craftsmanship and refinement make the difference between mediocrity and greatness. Interior: • The new standard in pickup truck interiors • Exceptionally quiet • Comfortable, durable seating that’s easy to clean • Real aluminum interior trim • More storage in reconfigureable console and doors • Soft-touch IP and trim with contrasting stitching Exterior: • Bold styling with attention to detail • Projector-beam headlamps with LED signatures • Wheel arch moldings • Chrome bumpers, grille surround and belt moldings • Unique All-Terrain cues Quality, reliability and durability: • Quiet interior demonstrates quality • Excellent fit and finish throughout Accessories lineup: • Box side step, bed liner, running boards, grille and 22-inch wheels

ADVANCED
Sierra raises the bar for pickup expectations. ALL-NEW EcoTec3 ENGINES: • Innovative engine technologies deliver more power and better fuel economy –– Direct Injection –– Active Fuel Management™ –– Variable Valve Timing Chassis: • DURALIFE™ brake rotors • Enhancements for a more comfortable ride • Stronger and larger axles on V8 models Exterior: • Extensive aerodynamic improvements

INGENIOUS
Sierra offers purposeful solutions and technologies. Functionality: • Moveable cargo box upper tie-down hooks • LED cargo box lights • CornerStep rear bumper • EZ Lift & Lower locking tailgate • Large buttons and knobs Safety: • Front and Rear Park Assist • Rear Vision Camera • Forward Collision Alert • Lane Departure Warning • Safety Alert Seat Infotainment/connectivity: • 8-inch Color-Touch Radio with the next-generation of IntelliLink with enhanced functionality • Multiple USB ports and 110V power outlet

GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes.

PAGE 4

2014 GMC SIERRA 1500

Redesigned outside rearview mirrors with chrome or body-color mirror caps

Exterior Styling
DRAMATICALLY ENHANCED FORM AND FUNCTION
Sierra was designed to make a statement with a bold look that is as functional as it is appealing. A new aero spat and integrated tailgate spoiler contribute to worldclass aerodynamics, while new door designs contribute to an exceptionally quiet cabin.

Projector-beam headlamps with available LED signatures

Chrome or body-color door handles

Chrome or body-color grille surround

LED lights under bed rail

Movable upper tie-down hooks Sliding rear window with available rear defogger Spoiler integrated into the tailgate for better aerodynamics

Wheel arch moldings

Redesigned doors, including forward-hinged Extended Cab doors and larger Crew Cab rear doors

Aero spats

Corner steps on rear bumper

EZ Lift and Lower locking tailgate

GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes.

PAGE 5

2014 GMC SIERRA 1500

Available heated steering wheel

4.2-inch color display in cluster

Large, easy-to-read controls and displays

High-quality, soft-touch IP pad and door trim with accent stitching

Interior Styling
The new standard in truck interiors
Fro m t h e S i e r r a m o d e l t o t h e t o p - o f- t h e - l i n e t r i m l e v e l s , each new Sierra interior delivers exceptional storage, attention to detail and superior craftsmanship. The SLE and SLT trims add premium materials such as real aluminum trim, a soft-touch instrument panel and upper door trim.

8-inch Color-Touch Radio with IntelliLink

Red ambient lighting accented with white function feature lights

Contrasting stitching

Upper and lower door storage

Real aluminum trim on SLE and SLT

USB ports

Auxiliary power outlets

110V outlet

Reconfigurable center console storage with hanging file capabilities

Rubber liners in all storage compartments

Lockable upper glove box with large lower glove box
PAGE 6

GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes.

2014 GMC SIERRA 1500

All-Terrain

All-Terrain is equipped to take on the most challenging of trails.
Z71 off-road suspension and the addition of Hill Descent Control, off-road jounce jumpers, a high-capacity air cleaner, underbody shield and Rancho® Tenneco® shocks further enhance its ability to face whatever terrain your customers may encounter. All-Terrain is available on SLE and SLT models.

Unique All-Terrain exterior features: • 18-inch chrome aluminum wheels • Available 20-inch wheels (shown above) • Chrome full-feature outside rearview mirrors with powerfold • Body-color grille surround and bumpers • Fog lamps • Halogen projector-beam headlamps with LED signatures • Locking rear differential • Off-Road Suspension Package with monotube Rancho® Tenneco® shocks • Underbody shield • Trailering equipment

Unique All-Terrain interior features: • Auto-dimming inside rearview mirror • Bose® premium audio system (SLT) • Carpeted floor mats • Heated cloth bucket seats (SLE) • Leather-appointed heated front bucket seats (SLT) • Ultrasonic Rear Park Assist

GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes.

PAGE 7

2014 GMC SIERRA 1500

The three ALL-NEW EcoTec3 SIERRA ENGINES feature the latest engine technologies from GMC that deliver power when it’s needed and optimal efficiency at cruising speeds. 1. Direct Injection (DI) — delivers fuel more precisely into the combustion chamber for a higher compression ratio that means more torque, better overall power and improved fuel efficiency. 2. Active Fuel Management™ (AFM) — improves fuel economy by deactivating cylinders under certain low-demand driving situations, reducing the engine’s work and translating into real-world fuel economy improvements. 3. Variable Valve Timing (VVT) — helps optimize the camshaft timing to provide improved low-rpm torque and high-rpm horsepower.

ALL-NEW EcoTec3 engines
deliver more power and fuel efficiency

All-New EcoTec3 ENGINES:
4.3L V6: (Standard on Sierra and SLE) • More powerful and better fuel economy • Expected best-in-class base V6 torque • Expected best-in-class base V6 trailering 5.3L V8: (Standard on SLT; available on Sierra and SLE) • More powerful and better fuel economy • Better value than EcoBoost 6.2L V8: (Available on SLT) • Expected to be the most powerful light-duty pickup • More powerful and better fuel economy

DI

AFM

VVT
PAGE 8

GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes.

2014 GMC SIERRA 1500

A NATURAL CONNECTION
Infotainment in the 2014 Sierra is truly an extension of the driver’s connected lifestyle. Sierra is the first vehicle in the GMC lineup to offer the next-generation IntelliLink system, which allows your customers to keep their hands on the wheel and their eyes on the road while accessing their music, contacts and more.

Color-Touch Radio with Next-generation IntelliLink
The available, vibrant 8-inch Color-Touch Radio with next-generation IntelliLink allows the driver to pair a smartphone and initiate a phone call, select a song, browse Pandora® stations and more through voice or touch controls.

Cluster Display
The 8-inch Color-Touch Radio with IntelliLink is integrated with a 4.2-inch color cluster display to help minimize distractions. Steering wheel-mounted controls allow drivers to browse select information, including music and contacts in the Driver Information Center.

Next-Generation IntelliLink enhanced features and functionality
For 2014, the GMC IntelliLink system has been enhanced with features that mimic those of a smartphone. • Natural language voice recognition allows for conversational commands, such as “I want to listen to 88.7” • Gesture recognition allows drivers to navigate the system by flinging, clicking and dragging or swiping • App Tray customization provides easier access to functions the driver uses most often • Cluster/Centerstack integration makes several functions on the touch-screen available within the cluster as well • Customizable favorites allow the driver to store up to 60 radio presets, songs, genres, albums, artists, destinations and playlists • My Media aggregates the music of multiple USB-connected media devices into one playlist for easy access • HD Radio™ provides digital sound quality from AM and FM broadcasts

Color-Touch Radio With Navigation and Nextgeneration IntelliLink
The available 8-inch Color-Touch Radio with Navigation and IntelliLink adds mapping capabilities to the system for a complete and connected infotainment experience.
PAGE 9

GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes.

2014 GMC SIERRA 1500

CONVENIENCE, CONFIDENCE AND SAFETY

Feature: CONVENIENCE CornerStep rear bumper Front-hinged rear door (Extended Cab) Larger rear door (Crew Cab) Truck bed movable upper tie-downs EZ Lift & Lower locking tailgate CONFIDENCE DURALIFE™ brake rotors StabiliTrak® Electronic Stability Control System with Trailer Sway Control Coil-over-shock front suspension Shear body mounts SAFETY Forward Collision Alert Lane Departure Warning Rear Vision Camera Hill Descent Control Ultrasonic Front and Rear Park Assist

Benefit: Makes it easy to get in and out of the truck bed, even with the tailgate down Offers easier entry and exit in tight parking spaces Offers easier entry and exit Accommodate oversized or tall cargo Opens and closes smoothly and quietly

Extend brake life and protect against corrosion Provide better command of the road Provides a confident driving experience and smooth ride Deliver more comfortable ride

Warns the driver with visual and audible or seat vibration warnings when the vehicle approaches another vehicle too quickly Warns the driver with visual and audible or seat vibration warnings when the vehicle drifts out of its lane Displays a live image of the area behind the vehicle to assist in backing up (displays on radio screen) Provides a smooth and controlled descent in rough terrain without the need for the driver to touch the brake pedal Helps the driver park by issuing warnings when the vehicle gets too close to an object PAGE 10

GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes.

Sierra color PALETTE
EXTERIOR COLORS:

Bronze Alloy Metallic (New)1

Cobalt Blue Metallic1

Fire Red1

Iridium Metallic (New)

Onyx Black

Quicksilver Metallic

Sonoma Jewel Metallic

Stealth Gray Metallic

INTERIOR COLORS2:
• Jet Black • Jet Black/Dark Ash • Cocoa Dune

Summit White

White Diamond Tricoat

1 Not available with All-Terrain Package. 2 Not available on all models.

GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes.

PAGE 11

2014 GMC SIERRA 1500

standard content
The 2014 Sierra features a higher level of standard equipment than the current work truck model.

SLT model shown

Mechanical:
• New 4.3L V6 EcoTec3 engine with Direct Injection, Active Fuel Management™ and Variable Valve Timing • 6-speed automatic transmission, electronically controlled with overdrive and Tow/Haul mode • 4-wheel antilock disc brakes • Cruise Grade Braking and Powertrain Grade Braking • DURALIFE™ brake rotors • Electronic Trailer Sway Control • Hill Start Assist • StabiliTrak® Electronic Stability Control System with Proactive Roll Avoidance and Traction Control

Interior:
• 6-speaker audio system (Extended and Crew Cab only) • Air bags: dual-stage frontal and sideimpact, driver and front passenger and head-curtain and seat-mounted sideimpact, front and rear outboard seating positions with Passenger Sensing System • Air conditioning, single-zone • Audio system: AM/FM stereo with 4.2-inch color display, USB port, auxiliary jack and SD card slot • Center fold-down armrest with storage • Cloth seating • Cruise control • Driver Information Center (DIC) with monochromatic 3.5-inch display • Graphite-colored, rubberized-vinyl floor covering • Manual tilt-wheel steering column • Power door locks • Power windows with Express-Down and driver Express-Up (Extended and Crew Cab only)

Exterior:
• 17-inch painted steel wheels • Bed rail protectors • Chrome grille surround • CornerStep rear bumper • Front frame-mounted recovery hooks (4WD only) • Full-size spare tire • Halogen projector-beam headlamps • Movable cargo upper tie-downs (4) • Locking tailgate • Solar-absorbing tinted glass • Tire carrier lock • Wheel arch moldings

Sierra Optional Equipment:
• 5.3L V8 EcoTec3 engine • Audio system: AM/FM/SiriusXM/HD Radio™ with 4.2-inch color display, Bluetooth®, USB ports and auxiliary input jack • Rear-window electric defogger • Camper mirrors • All-terrain blackwall tires • All-season blackwall tires • Color-keyed carpeting with rubberized vinyl floor mats • Heavy-duty locking rear differential • OnStar® Directions & Connections® Plan (6-month trial) • Trailering equipment • Vinyl seat covering

Packages:
Convenience Package • 110V power outlet/Heated, power-adjustable OSRV mirrors/LED cargo box lighting/Remote Keyless Entry Appearance Package • 17-inch stainless steel-clad wheels/Deep-tinted glass

BOLD = New standard feature for this model in 2014.

• Tire Pressure Monitoring System
PAGE 12

GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes.

PACKAGING INFO
For 2014, GMC has introduced a simplified packaging strategy with a higher level of standard equipment that will make it easier to order, stock and sell Sierra.

SLE
includes all Sierra content, plus:
• • • • • • • • • • • • • • • • • • • • • • • • • • 4.2-inch multi-color Driver Information Center (DIC) display 8-inch Color-Touch Radio with IntelliLink (Extended and Crew Cab only) 17-inch bright machined-aluminum wheels Bluetooth® wireless technology for phone Body-color mirror caps, door handles and bodyside molding EZ Lift & Lower locking tailgate Heavy-duty locking rear differential (4WD models) LED cargo box lighting Real aluminum interior trim Rear Vision Camera Rear wheelhouse liners Soft-touch IP Carpeted floor covering with rubberized vinyl mats Deep-tinted glass Heated, power-adjustable OSRV mirrors Illuminated driver and front passenger vanity mirrors Leather-wrapped steering wheel with audio and cruise controls OnStar® Directions & Connections® Plan (6-month trial) Remote Keyless Entry Single-slot CD/MP3 player SiriusXM and HD Radio™ 5.3L V8 FlexFuel (aluminum block) EcoTec3 engine with: AFM, DI and VVT 20-inch ultra bright machined-aluminum wheels Color-Touch Radio with Navigation and IntelliLink Dual-zone air conditioning with automatic climate control Trailering equipment

SLT
includes all SLE content, plus:
• • • • • • • • • • • • • • • • • 110V power outlet Chrome bodyside molding, mirror caps and door handles Halogen projector-beam headlamps with LED signatures Leather-appointed heated front split-bench seat with driver seat memory Manual tilt and telescopic steering column Power-adjustable pedals 5.3L V8 FlexFuel (aluminum block) EcoTec3 engine with AFM, DI and VVT (included on Extended Cab) 18-inch polished aluminum wheels Auto-dimming inside rearview mirror Dual-zone air conditioning with automatic climate control Full-feature OSRV mirrors Halogen fog lamps Locking rear differential Rear-window electric defogger Remote vehicle starter system Trailering equipment Universal Home Remote

All-Terrain Package (4WD SLE or SLT)
includes:
• • • • • • • • • • • 18-inch chrome aluminum wheels Auto-dimming inside rearview mirror Body-color grille and bumpers Bose premium audio system (SLT) Carpeted floor mats Chrome full-feature OSRV mirrors Fog lamps Halogen projector-beam headlamps with LED signatures Heated cloth bucket seats (SLE) Leather-appointed heated front bucket seats (SLT) Off-Road Suspension Package with monotube Rancho Tenneco shocks • Trailering equipment • Ultrasonic Rear Park Assist • Underbody shield

optional Equipment:

optional Equipment:
• • • • • 6.2L V8 FlexFuel (aluminum block) EcoTec3 engine with: AFM, DI and VVT 20-inch chrome aluminum wheels Bose® 6-speaker system Color-Touch Radio with Navigation and IntelliLink Power sunroof (Crew only)

Packages:

• SLE Convenience Package: Power-adjustable pedals/Sliding power rear-window with electric defogger/Ultrasonic Rear Park Assist • SLE Preferred Package: 6-way power driver seat adjuster (bench seats)/ 110V power outlet/Dual-zone air conditioning with automatic climate control/Halogen front fog lamps/Manual tilt and telescopic steering wheel/ Rear-window electric defogger/Remote vehicle starter system/Universal Home Remote • Z71 Off-Road Suspension Package: High-capacity air cleaner/Hill Descent Control/Monotube Rancho® Tenneco® shocks/Underbody Shield Package

Packages:

• SLT Preferred Package: Heated, leather-wrapped steering wheel/ Sliding power rear-window with electric defogger/Ultrasonic Front and Rear Park Assist • Z71 Off-Road Suspension Package: High-capacity air cleaner/Hill Descent Control/Monotube Rancho Tenneco shocks/Underbody Shield Package • Driver Alert Package: Forward Collision Alert/Heated and cooled front seats/Lane Departure Warning/Safety alert seat/Ultrasonic Front and Rear Park Assist • Entertainment Package: Two (2) sets of wireless headphones/9.2-inch LCD display/AV remote control/Rear-seat DVD/Blu-ray player

BOLD = New standard feature for this model in 2014.

GM Confidential. For GM salesperson use only. Not intended to be used for advertising purposes.

PAGE 13

Sign up to vote on this title
UsefulNot useful