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Setting SMARTER Goals in 7 Easy Steps

Name Goal Date Reason this goal is important to me


Mnemonic Specific
Exactly what is it you want to achieve in your business or personal life? Good goal statements explain: what, why, who, where and when. If your goal statement is vague, you will find it hard to achieve because it will be hard to define .success


You must be able to track progress and measure the result of your goal. Good goal statements answer the question: how much or how many. How will I know when I achieve my ?goal

Your goal must be relevant to and agreed with all parties; examples include your line manager, employees and .customers

The goal should be stretching, but realistic and relevant to you and your company. Ensure the actions you need to take to achieve your goal are things you can do and control. Is ?this goal achievable

Goals must have a deadline. A good goal statement will answer the question: When will I achieve my goal? Without deadlines, its easy to put goals off and leave them to die. As well as a deadline, its a good idea to set some short-term .milestones along the way to help you measure progress

Goals must sit comfortably within your moral compass. Most people resist acting unethically. Set goals that meet a high .ethical standard

You will need to commit enough resource to achieve your goal. This may be time, money, information sources or support from friends and colleagues. You may need to make .sacrifices to achieve your goal

Terms behind the letters

:Typically accepted values of terms are

Letter Major Term Minor Terms


Significant, Stretching, Simple

Measurable Motivational, Manageable, Meaningful


Appropriate, Achievable, Agreed, Assignable, Actionable, Adjustable, Ambitious, Aligned, Aspirational, Acceptable, Action-focused


Result-Based, Results-oriented, Resourced, Resonant, Realistic , Response


Time-oriented, Time framed, Timed, Time-based, Timeboxed, Time-bound, Time-Specific, Timetabled, Time limited, Trackable, Tangible


Ethical, Excitable, Enjoyable, Engaging, Ecological


Rewarded, Reassess, Revisit, Recordable, Rewarding, Reaching

Satisfactory Satisfies Strategic Vision

Choosing certain combinations of these labels can cause duplication, such as selecting 'Attainable' and 'Realistic', or can cause significant overlapping as in combining 'Appropriate' and 'Relevant' for example. The term 'Agreed' is often used in management situations where buy-in from stakeholders is desirable (e.g. appraisal situations). The first column of terms provides an adequate .starting structure

SMART Goal Like: Increase customer satisfaction by 10% (12 /12 /2013) by Tom