Design Research, Readings and Seminar, Art 636 | Spring 2013 Michael L.

Moore | April 12, 2013 Class Assignment

Academic Design Research: How it should be positioned Design Research is a cornucopia of powerful ideas and processes (Laurel, 3003). In the book, Design Research (Laural, 2003) we find that these ideas and processes have many different uses and accomplish a great deal when the correct method is applied to the appropriate task. The beginning stages of design is not necessarily the moment an idea is drawn out in a sketchbook or designed on a computer, but rather, the beginning stages of design are when we allow the research process to begin by asking ourselves questions such as, “Why am I doing this? ”, “Who am I doing this for and how will it benefit those around me? ” The moment these questions are asked, the research begins and we can find ourselves deep in human centered design or ethnographic study. Once we understand that there are multiple ways of investigation we can then match the “ how ” and “why ”. Design Research is how you bring intent and capability into context (Laural, 2003). Positioning academic design research is crucial and it benefits all areas. But before we can work in any academic research we have to first, understand how it is positioned within the University or academia and then how it works outside the University. First, there must be instructors that have a great deal of knowledge of this subject, not only through their own study but also through their own experience, and for those who are teaching the design research process and the different methodologies, they must make sure that their students fully understand this new language. In order for each student to learn this new language called “Design Research,” they themselves have to understand this language. Jorge Frascara, who wrote the article Design education in the last fifty years states in his article that “the quality of an educational institution, and its impact on the whole of society, does not hinge on programmes, facilities or resources – which are very useful – but on the quality and the drive of teachers and students. Programs have to be well planned and articulated but the most important component of education is people. ” Second, we understand that Design Research is cross disciplinary, and often interdisciplinary. In other words, it is conducted by academic researches from a range of different academic disciplines, in some cases working together to explore a design

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As Design Research has become more prominent. marketing. Academic Design Research ). to partner with those within the community and help solve the problem. These new tools and processes are used to discover new ways of find the answer to the problem that designers most often face. Used effectively. Within recent years design research has extended into social sciences. and many other management areas. psychology. Academic Design Research ). from ethnographic to informance. each method and process is unique and creative in is own way and can be used to investigate and solve problems in a creative manner. From qualitative research to quantitative research. human centered to user centered.problem using different perspectives in a coordinated way (Cooper and Press. 2 . academic design research can develop new tools and processes. it has become a backbone in the design process. It matters to the public because academic design research can provide vital insights and tools for improving the delivery of public services and ensuring that design is more effectively managed to fulfill its potential in terms of problem solving and communications (Cooper and Press. Being able to extend our research outside the university gives academic research the ability to work with and in other areas. Design research matters in business because design and innovation are important to both the large and small companies.

Design Council.org.uk Jorge Frascara.designcouncil. and Techniques. Training.Bibliography Brenda Laurel.uk/Documents/Aboutdesign/Desig ntechniques/Academicdesignresearch/Academicdesignresearch. 2003). The University of Chicago Press.org. ed. 316 Rachel Cooper and Mike Press. 50 3 . “Design education in the last fifty years: a personal perspective. ed Brenda laurel (Cambridge. “Beauty. 2008). Rosemary Sassoon (Intellect Books.pdf. Massachusetts: The MIT Press. Brains and Bravery. Academic Design Research. ” in Design Research: Methods and Perspectives. www. http://www.designingbusinessexcellence. ” in The Designer: Half a Century of Change in Image.