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Kimberly Jones, Tamara Boyens 04/11/2013 Multimedia Project Module Three Summary

For this module of the Multimedia Portfolio Project, I wanted to address an issue that I’ve found to be ever-present within this highly digital and over broadcasted age in which I’m attending college: online activism. As a behavior that seems to compel everyone with access to the Internet to change their profile pictures when the latest news speaks of an injustice either foreign or domestic, online activism, whether effective or otherwise, is a phenomenon that reflects the changing dynamic of our intimately linked online communities. As the title of this module is "Entertainment and Media" orentretenimento e mídia, I hope to examine the global manifestations of online activism, and the breadth of issues that "clicktivists" address. Furthermore, I intend to apply these findings to the context of Brazil, and it's growing population of internet-using young people who, through the foundation offered by social media and blogging websites, respond to injustices both at home and abroad, thereby reflecting on the truly globalizing effect that online activism as a new phenomenon and lived reality has effected on our increasingly interconnected world. I begin my blog by exploring through a visual timeline the progression of online activism in images, starting with a popular image circulated throughout the Internet protesting the contested results of the 2009 Iranian presidential election. I then progress through striking images reblogged countless times by online activists, including a photograph of protesters gathered at Tahrir Square in Egypt following the Twitter, Facebook, and YouTube-initiated revolution during the Arab Spring. This image is

followed by a burning building in Tottenham, London, following the 2011 riots instigated almost exclusively by the use of Twitter as a knowledge and information disseminator. I then continue with the highly controversial “Kony 2012” poster that was endlessly circulated throughout the same year, which was met with criticism by those who felt that the for-profit organization Invisible Children was utilizing mass online activism to advance company goal rather than achieve the incarceration of Joseph Kony himself. This, in combination with the ubiquitous red and pink Human Rights Campaign equality symbol and its many offshoots reflect the critical response that large-scale feats of online activism can often elicit. This portion of my blog is followed by a series of videos documenting the history and current applications of online activism, and their relative successes and failures, which many contest are contingent of the issues they address. In videos titled “Why online activism usually fails” among others, terms such as “slacktivism” and “clicktivism” are coined to describe the failed campaigns launched by proponents of online activism and strategies for more effective dissemination of protest materials are offered. The final video in the series outlines online activism’s growing revolution within one of the most censored and internet-repressed nations: China. Through an exploration of how political dissent is being facilitated throughout the Chinese Internet, albeit by subversive means, the largely global scope of online activism is further reflected within the video. The final portion of my blog overviews Brazil-specific approaches to online activism and the cutting-edge technology being employed to achieve successful campaigns. Through an exploration of three articles, exploring phenomenons of “BBQ

protests,” Suruí tribe environmental activism, and community creation, respectively, this portion of the blog lauds the innovative techniques employed by Brazilian online activists to achieve real, tangible social change: a goal that distinguished “slacktivism” from the true Brazilian approach to ativismo.