168 Greystone Lane • Rochester, NY 14618 janetaronica@gmail.com • 716-725-9565 Twitter: @JanetAronica • www.janetaronica.

com

EDUCATION
St. John Fisher College: Rochester, NY • Communication/Journalism — anticipated graduation May 2009 — 3.75 GPA • Helped fund education through scholarships and part-time work Nazareth College: Rochester, NY • Significant coursework — Communication/Rhetoric

PROFESSIONAL EXPERIENCE
Marketing Communications Intern: Toshiba Business Solutions Rochester, NY -- January 2009 -- present • Creating the organization’s first-ever social media press release • Initiated company Twitter account • Wrote script for company-wide “on hold” phone message • Use Photoshop and Adobe InDesign to create marketing collateral Assistant Firm Director: PRIMA Connections (student-run firm at St. John Fisher College) Rochester, NY -- April 2008 -- present • Secured new business for agency by establishing contract with Lights of Autumn (a Rochester-based rock band) • Landed coverage for LOA in Messenger Post and Fisher’s The Cardinal Courier • Write and maintain official biography on Myspace, Facebook and Last.fm • Coordinate internal communications through Ning.com Public Relations Intern: Lollypop Farm -- The Humane Society of Greater Rochester Rochester, NY -- Fall 2008 • Raised over $1,000 with marketing plan for calendar sale • Organized media exposure for Barktoberfest event, helping to exceed fundraising objectives and raise $112,000 • Produced local and national media lists • Used Adobe InDesign to design marketing collateral Public Relations Intern: Eric Mower and Associates Rochester, NY -- Summer 2008 • Utilized CISION software and Technorati to collect story placement research and conduct blog monitoring project for Kodak • Compiled quarterly clipping report for KI Furniture • Wrote press releases for Rochester Small Business Council and Centrilogic News Intern: 13 WHAM TV Rochester, NY -- Summer 2007 • Worked with health reporter, assisted at shoots • Used broadcast style of writing by contributing to newscast scripts • Researched and prepared information for graphics department for medical segments Marketing Intern: America’s Fair (Erie County Fair) Hamburg, N.Y. -- August 2006 • Media relations, handled press coverage of the fair • Helped with set-up and implementation of promotional events Freelance Journalist: NEXT (teen section of The Buffalo News) Buffalo, N.Y. -- October 2003 -- June 2005 • Carried out research and interviews • Proposed original story ideas and met deadlines • Highlight, June 2005: Email interviewed Nicholas Sparks for article about The Notebook

RELATED ACTIVITIES
Member: Public Relations Student Society of America (St. John Fisher College) Rochester, N.Y. -- January 2008 -- present • Attend bi-monthly meetings as well as national and regional conferences Co-Editor: The Gleaner (student-run newspaper at Nazareth College) Rochester, N.Y. -- June 2007 -- December 2007 (staff since November 2006) • Enhanced publication frequency and spearheaded re-design • Led weekly staff meetings and published articles in every issue • Increased staff size and coached new writers in one-on-one conferences