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Start-‐ups I will mention
Take a brand you know (say Apple).
6 things that inﬂuence brand
DesignCrowd Visual Style
Humour is part of the DNA
The DesignCrowd Story
House of Brands vs Branded House
How important is the name I pick ?
10% Crap names
80% of names are not a material driver of brand impact
10% Great names
Xerox – sounds like a Chinese laxative? (George Lois – Advertising Legend)
How do I pick a name for my startup?
OpenFund (eg Sydney OpenFund, Singapore OpenFund) OFund (ofund.co) StartFund (startfund.vc) JumpStart ( jumpstart.vc) FirstFund (.vc or .co) LaunchFund (.vc or .co) nfund (.vc or .co) Sydney Accelerate Fund Sydney Acceleration Fund Sydney Accelerator Fund Sydney Activation Fund Sydney Blueprint Fund Sydney Bootstrap Fund Sydney Catapult Fund Sydney Enterprise Fund Sydney FirstRound Fund Sydney Focus Fund Sydney Forward Fund Sydney Foundation Fund Sydney Garage Fund Sydney Horizon Fund Sydney Innovation Fund Sydney Launch Fund Sydney Lightspeed Fund Sydney MicroSeed Fund Sydney ProFounders Fund Sydney Seed Fund Sydney Startup Fund Sydney Summit Fund Sydney Tech Fund Sydney Technology Fund Sydney VentureStart Fund
How do you end up with a bad name?
Don’t use Get[NAME].com or Try[NAME].com
Collect feedback on your name
World’s biggest naming mistake.