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1.1 INTRODUCTION Customer Perception is the key success factor for any retailer in current competitive market. With a view to comprehend the competitive market scenario , the most upcoming suburb after the launch of many new retail outlets and malls, an effort was made to ascertain and analyze customer views and preferences for the same through process of Brand Recall. Also, a detailed study was made to understand the performance pattern of major competitors of Pantaloon shop. In doing so, it was possible to assess the competition in the market, hence enabling us to position ourselves more effectively and strategize on a long term basis. During the course of this project, I was also fortunate enough to be able to study the promotional campaigns carried out in the store LED TVs are just expensive LCD-based TVs with fancy backlights. Of course, it gets a lot more complicated than that see LED TVs LED TV displays are not an entirely new technology, but a variation on LCD displays, which otherwise feature fluorescent-type backlights. Thus, LED TV screens are, to the surprise of many, still LCD TVs. They're just part of the evolution and improvement in existing LCD technology. The LED has become a pivotal illumination technology with a wide variety of applications. Since their initial invention, LEDs have been used in many diverse applications such as watches, calculators, remote controls, indicator lights, and backlights for many common gadgets and household devices. The technology is advancing at a rapid pace and new applications continue to emerge as the brightness and efficiency of LEDs increase.
1.2 INDUSTRY PROFILE In a consumer electronics market where LCD TV is the central focus, Samsung, the leading global TV manufacturer, managed to jump into the limelight with a new design concept – the ‘LED TV’. Even though this LED-backlit LCD TV cannot be considered a product with a total innovative concept, with the combination of features such as Samsung’s edge-type LED backlight, new ID design, and the ultra slim 2.99cm profile, a star product was born and it has became an instant hit this year. Samsung intentionally coined the term ‘LED TV’ to differentiate this new model from all the existing LCD TV product lines available on the market, in an effort to establish a brand new market segment. As of 3Q09, various other highly-recognized TV brands have also jumped on the bandwagon with their own LED TV models. Although this ‘Blue Ocean’ market will inevitably be a ‘Red Ocean’ one, end consumers will be the ones enjoying the benefit. SAMSUNG At its initial launch, Samsung introduced the 6, 7, 8 series LED TV, with a wide selection of sizes ranging from the mainstream 32W to 55W. Take 46W for example, the price range of different LED models falls between $2,599 ~ $3,199, about 1.5 to 2 times that of CCFL models. In addition to its new, dazzling ID "Touch of Color", the breakthrough design of adopting edge-type white LEDs has slimmed down the TV profile to only 2.99cm, making other brands of LCD TVs seem obsolete in comparison. On the performance of models with basic specification, Samsung offers the 120Hz refresh rate with 3,000,000:1 contrast ratio in its standard package across all its series; and in the 8 series, it upgraded the specifications to 240Hz and 5,000,000:1, creating a close-knit association of LED TVs with vivid and crisp image quality. In addition, the integration of Internet connectivity and multimedia playback also added to the diversity of the product. All these features are part of the successful packaging of the Samsung’s LED TV. Yet, if we were to assess Samsung’s LED TV by a stricter measure, the product has not incorporated any new elements in its design apart from the adoption of edge-type LEDs. Nonetheless, Samsung has a mastered the key to its success – the market will only remember the first. In addition to enjoying a lucrative ‘honeymoon’ period, Samsung’s launch of LED TV has
successfully gained foothold in the market and solidified its position as the flagship brand in the consumer electronics market. LG LG made a huge leap to take second place in the LCD TV sales leaderboard. Having witnessed Samsung’s success with its LED TVs, LG also began its counter strategies. Yet, LG seems unwilling to follow Samsung’s footsteps in emphasizing the ultra slim design; instead, it aims at differentiating its product line through product positioning and characteristics. LG launched a total of three series of LED TVs; among them, only the entry-level SL series adopts the edge-type design, the 3cm in thickness is similar to that of Samsung, while mainstream 47W is strategically priced at $2,399, a significant $200 lower than Samsung’s entry-level 6 series 46W. This price strategy makes it evident that LG intends to capture market share through price competition. In contrast, LG’s other two series LH and LHX adopt the more costly direct-type light source. Its 10cm profile will certainly not be the focus of LG’s marketing campaign; instead, it highlights the 240Hz refresh rate, as well as the Local Dimming function which cannot be achieved through edge-type lighting. Also, for the first time, LG is adding 1080p Wireless Transmission to its flagship model LHX. Although the practicality of this function is quite limited, through this new product, LG demonstrates the originality of its products and its excellent integration technology in televisions. LG is unwilling settle for second place in the market, and tries to create a new segment of its own. Although the cost of direct-type backlight cannot be reduced in the short-run, LG’s attempt in gaining market share at the expense of its profits is quite evident, case in point – LG’s LH series 47W is priced at $2,099, $500 cheaper than Samsung’s entry-level 6 series 46W at $2,599. SONY Sony, the Japanese TV giant, has been facing serious issues with its TV sales this year – apart from reluctantly losing its number two position to LG, the production of the new generation of LED products has also been delayed due to its organizational restructuring.
combined with the most advanced 240Hz refresh rate and 10 bit panel. On the downside though. the price of the ZX5 is out of line with the mainstream market. the most high-end 55W model is priced under $3. The former lost its novelty as it had already been introduced in the market. Thereafter. there is no harm in testing the waters with the price of the ZX5. TOSHIBA Toshiba Regza also joined the LED TV battlefield by promoting its SV670 series.Sony was the first TV manufacturer that launched LED TVs. are expected to launch in November this year. since Sony’s full 2010 series of LED TV has yet to be unveiled. Ultimately. with only half the thickness of Samsung’s LED TV. Although Toshiba only offers two different sizes (46W and 55W). both are equipped with impressive features – since these models adopt direct-type light source. Having learned a lesson through the tragic failure of its direct-type products. the price tag was too high for the general public. and the product eventually faded out of the market. at $5.660 and $6. Sony has done it again in setting a milestone in the television market. If Toshiba offers vertical product extension. because of the high cost of using RGB direct-type backlight. Yet. both its 46W and 55W cost twice the price of their same-range counterparts. and Toshiba’s cutting edge image processing technology. this TV set includes all the basic functions required for an LCD TV. Sony may have trouble taking back the crown through its LED TV sales. in line with that of LG’s LH series – this price strategy hits the market at core. the full range of product offering should help the company achieve pleasing sales performance. the latter is worth mentioning – Sony has always been recognized for its cutting-edge design. by introducing an LED TV that is almost as thin as a cell phone handset. two new models 46W and 55W.6cm ultra slim profile. Price-wise. the ZX5 product design shifted to the mainstream edge-type backlight. offering consumers high performance at a reasonable price. In addition. However. . and one of the most prominent feature in its design is the integrated wireless 1080p connectivity and the 1.669. Toshiba boasts its Local Dimming function in the "Focal Light". namely 40W/42W models. in an attempt to gain market share from existing market leader. Samsung. but if the full range its 2010 series adopts the same price strategy.000. Sony bounced back and chose Japan as the initial launch site for its new Bravia ZX5 series.
the product is reaching the decline phase as its price is still too high for widespread acceptance. which virtually matches the price range of first-tier 55W CCFL models. Although the XS1 series. this new definition of "Ultra Brilliant LED System" includes no mention of any Local Dimming features in any of its catalogues.S. therefore.000. Although the VF series is only available in 55W. it seems to lose the a crucial selling point against LG and Toshiba’s models. In the new generation of LED TVs. . edge-type. and has launched the VF series. high-end. even though the LE series adopts Sharp’s own X-Gen LCD panel. Sharp introduced a full-range of sizes. With an incredibly low price of $2. this indicates that LG’s LED TV products are available across different segments including direct-type. Sharp adopts drastically different strategies both in the price and specifications. Although Sharp also adopted the direct-type light source. Local Dimming control in 80 blocks. without the Local Dimming feature in its direct-type light source. offering models from 32W to 52W. Furthermore. but with direct-type light source. its outstanding features and affordable prices posted excellent sales performance in the U. with RGB LED is still available on the market. Vizio’s current LED TV panels are supplied by LG Group’s LG Display. and a 240Hz panel.199. the specifications have surpassed that of the mainstream models. and the affordable entry-level models – such diversity of product offering is unprecedented in the market. VIZIO Although the new rising star Vizio has not had extensive experience in the TV market. Of all LED TV brand vendors. Vizio is the most aggressive non-top-tier brand. among them. and both were unsuccessful in their introduction for the same reason – the high cost of using RGB directtype LED backlight.SHARP Sharp witnessed the same fate as Sony: both are founding brands of LED TV. the full range is only equipped with 120Hz refresh rate. Judging from competition and cooperation. the first LED TV in the market that is priced below $1. the 32W is priced at $999. Vizio once again demonstrated its ambition of dominating 50% of the LED TV market by 2010. In the recently launched LE series.
air conditioners.1. Vasanth and Co was started in 1978 and currently has 50 + showrooms in almost every town in Tamil Nadu. He also runs a popular television channel Vasanth TV.1. Their base expands to Pondicherry and Bangalore. He is a famous personality in the Indian political and entrepreneur space. H. Vasanthakumar was born in Kanyakumari District in Tamil Nadu.3.3 COMPANY PROFILE Vasanth and Co is a premium chain dealer of consumer electronics.. Philips. Whirl Pool etc. refrigerators. India. They are dealers of world class manufacturers like LG. The company chose to implement my SAP ERP 2005 across its 50 show rooms to integrate availability of information which will help in optimizing its supply chain with faster turnaround of its inventory and enhanced visibility of profits. Vasanth & Co sells wide range of products that includes mobile phones. The company’s turnover is reported to be over 500 corers Indian Rupee (INR) or 100 Million USD in 2007. home appliances and mobile phones having base in Chennai. Sony. Sharp. In 2006. Mr. VasanthaKumar.3. he wrote a book titled Vetrikodi Kattu which was released by Indian Famous Actor Mr. washing machines and many house hold appliances. Samsung. Rajinikanth. Vasanth and Co was established by honorable Indian entrepreneur and Tamil Nadu Government Member of Legislative Assembly (MLA) Mr.2 Mission . micro wave ovens. Vision Offering the best products to people on the most affordable terms. Rendering uncompromising customer care Offering employment to the deserving and the needy Serving the larger interests of the Society in ways dear to him 1. India. 1.
On time Delivery Prompt service 1. it is necessary to study the customers perception towards purchase of LED TV. . Thus. The study helps to determine the factors and attributes that influence customer to buy LED TV.4 NEED FOR THE STUDY In this competitive market. designing strategies for increasing sales can be made much easier. Because of increasing competition company has to analyse the customer perception and have to increase their demand based on it. The perception of the customer varies on basis of different attributes and factors. upon understanding factors.
income groups. promotions offered. .5 SCOPE OF THE STUDY The data was collected from the respondents across all the ages. quality and features added etc. So the study tried to get the responses almost all kinds of respondents. The total sample size for the study is 50. occupation and gender.1. The study involves ascertaining the customer perception towards various areas such as price. The study also tries to know the reason customers buying LED TV’s and get valuable suggestions from them.
To find out the reason for choosing LED TV.1.6 OBJECTIVE OF THE STUDY Primary Objective: To know the customer perception towards LED TV. To find out the important attributes that they keep in mind while purchasing. . Secondary Objective: To know the most preferred brand in the market among the customer.
brand satisfaction. A set of factors.1. Caroline Langfeldt Boye.7 REVIEW OF LITERATURE According to Kotler (2000). determine an individual’s perception process and lead to individual differences. Different people tend to perceive quite differently even when they are exposed to the same reality. Rima Ismail. 2000). “Customer Brand Relationship : An empirical study of customers’ perception of brand experience.g. e. brand trust” Alexandra Muth. These attributes used by consumers for evaluation are also called choice criteria. the consumer arrives at attitudes toward the various brands through an attitude evaluation procedure and most buyers consider several attributes in their purchase decision. organizes. Individual responses. and interprets information inputs to create a meaningful picture (Kotler.2003 . Perception is the process by which as individual selects.
Jessie Lin. Taipei 2010 – conventional TV’s will be replaced with LED by 2015 worldwide. 2008 has made a that Sony is the most popular brand and market leader. retail businesses have realized the importance of creating a strong brand to be able to differentiate in a fierce market. Therefore. A literature review showed that the most important variables needed to build this relationship are brand experience. However. Synchronization with Computer Battery Life (Talk Time & Standby) Camera Resolution Availability of Bluetooth Screen Resolution Touch Screen Overall Look Storage Memory and Price Consumer behavior towards LCD. Vikash kumar and rattan singh.2009 According to the research customers consider the above mentioned features below the other features of the phone and hence the manufactures should give more stress on making these features better. Customer Perception towards 3G mobile phones. having a strong brand is no longer enough to survive in the long run and gain a large customers base. Robert Silva. making it important to adapt to changes on the market and stand out in the crowd.During the last decade. . DIGITIMES Research report. Especially in the retail and fashion industry where many products fulfill the same need for the customer. the key factor for building a long-term relationship is through customer brand relationship. This has lead to the wide variety of brands that can be found and an intensified competition. brand satisfaction and brand trust.
.1. . The best design depends on the research question as well as the orientation of the researcher.1 TYPE OF RESEARCH Research Design: Research design is considered as a "blueprint" for research.8. Descriptive Research has been adopted in this study. The data collection was done in VASANTH & Co. and how to analyze the results.8 RESEARCH METHODOLOGY In every research we have to follow some methodology in collecting recquired data and analyzing it. dealing with at least four problems: which questions to study. 1. what data to collect. which data are relevant. for the purpose of my study on customer perception by using the following methods.
an interview. a questionnaire. Primary data: The primary data was collected from the respondents using questionnaire. Secondary data: The Secondary data was collected from the company’s official website and third party websites.3 RESEARCH INSTRUMENT A testing device for measuring a given phenomenon. It is used to measure the behavior variables of people of subject who are under the study.2 DATA COLLECTION Sources of Data: In this study both the Primary data and Secondary data are used. conclusions were drawn and suggestions were given. such as a paper and pencil test. Based on the results. a research tool.4 SAMPLING DESIGN . 1.8. 1. The research instrument used in this study is a structured questionnaire.8. Data analysis method: The Data was summarized from the main study and was analyzed. 1. or a set of guidelines for observation is called Research Instrument. Methods of data collection: Data was collected from the customers with the help of a Structured Questionnaire.Descriptive Research Design Descriptive research has been followed in this study because the study aims at describing the situation as it exists at present and also to determine accurate characteristics of a particular object or a group.8.
They are probability sampling and non-probabilistic sampling. 1.8.There are 2 types of sampling. Convenience Sampling Convenience sampling is a non-probability sampling technique where subjects are selected because of their convenient accessibility and proximity to the researcher. That is.8. The subjects are selected just because they are easiest to recruit for the study and the researcher did not consider selecting subjects that are representative of the entire population.9 LIMITATIONS Due to time constrain the survey cannot be conduct on a very large sample size. Sampling area: The area of this study is North Usman Road. 1. Co-operation of the customers cannot be predictable plus the information provided by them is not always correct.5 SAMPLE SIZE: The Sample Size of this study is 50. the result may not represent the same views as in the other parts of the country. a sample population selected because it is readily available and convenient. The non-probabilistic sampling used in this study is convenience sampling. 1. Chennai.6 STATISTICAL TOOLS A statistical tool used in this study is Chi-Square. . As the research is carried out in Chennai.
CHAPTER II DATA INTERPRETATION & ANALYSIS .
2.0 100.1.1 Table showing respondent’s classification towards Age Particulars Below 18 18-24 25-34 35-44 Above 44 Total Frequency 3 17 14 8 8 50 Percentage 188.8.131.52 16.1 AGE CLASSIFICATION OF RESPONDENTS TABLE 2.0 16.0 34.0 28.1 PERCENTAGE ANALYSIS 2.1-Chart showing respondent’s classification towards Age .0 CHART 2.
0 100. 2.2: Chart Showing respondent’s Gender Wise Classification .0 CHART 2.2 RESPONDENT’S GENDER WISE CLASSIFICATION Table 2.1.1. 16% are from 35-44 and 16% of respondents are from age group above 44.0 22.2: Table Showing respondent’s Gender Wise Classification Particulars MALE FEMALE Total Frequency 39 11 50 Percentage 78. 34% are from 18-24. 28% are from 25-34.1. 28% are from 25-34.INTERPRETATION: From the above table it can be interpreted that 6% of respondents are age below 18.
0 100.3 Table showing respondent’s categories towards Qualification Particulars SCHOOLING DIPLOMA UG PG UNEDUCATED Total Frequency 6 8 15 20 1 50 Percentage 12.3 QUALIFICATION CATEGORIES OF RESPONDENTS TABLE 2.INTERPRETATION: The above table reveals that 78% of the respondents are belongs to male category followed by 22% of the respondents are belongs to female category.0 40.1.0 16.0 2.0 30.1.0 . 2.
1.0 . 2. 30% are UG .4 Table showing respondent’s categories towards Occupation Particulars STUDENT HOUSEWIFE PUB_EMPLOYEE PRIV_EMPLOYEE BUISNESSMAN Frequency 11 7 6 18 8 Percentage 22.1.0 14.1.0 16. 12% did schooling and 2% of respondents are Uneducated.0 36. 16% are Diploma holders.CHART 2.4 OCCUPATION CATEGORIES OF RESPONDENTS TABLE 2.3 Chart showing respondent’s categories towards Qualification INTERPRETATION: From the above table it can be interpreted that 40% of respondents are PG.0 12.
1.4 Chart showing respondent’s categories towards Occupation INTERPRETATION: From the above table it can be interpreted that 36% of respondents are from private sectors. Particulars Below Rs 2.000 Frequency 13 20 11 Percentage 26.00.000 to 5.TOTAL 50 100.000 to 8.5 INCOME CATEGORIES OF RESPONDENTS TABLE 2.1.00.0 .0 22. 22% are students. 2. 00.5 Table showing respondents categories towards income.5.0 CHART 2.1.2.00. 00. 14% are housewives and 12% are from public sectors.0 40.000 Rs. 16% are doing business.000 Rs.
26% are from below Rs.00.1.0 2.6 REPONDANT’S KNOWLEDGE ABOUT LED TV BRANDS TABLE 2.0 20.0 100.6 Table showing respondent’s knowledge about led tv brands. 22% are from Rs.5 Chart showing respondents categories towards income.1. INTERPRETATION: From the above table it can be interpreted that 40% of respondents are from income level below Rs 2-5 lakhs.0 CHART 2. Frequency Tv/Internet Newspaper/magazine Radio friends/relatives 27 12 1 10 Percent 54.0 24.0 .Above Rs 8.5-8 lakhs and 12% are from above 8 lakhs.2 lakhs.1. 2.000 Total 6 50 12.
0 6.1. 24% are from Newspaper/Magazine Ads.0 4. INTERPRETATION: From the above table it can be interpreted that 54% of respondents came to know from TV/Internet Ads.1.7 Table showing respondent’s brand preference.0 CHART 2.Total 50 100.0 40.0 42. Particulars PHILLIPS SONY SHARP SAMSUNG LG Frequency 4 20 2 21 3 Percent 8.0 .1.7 RESPONDENTS BRAND PREFERENCE TABLE 2. 20% are from Friends/Relatives and 2% from Radio Ads. 2.6 Chart showing respondent’s knowledge about led tv brands.
Total 50 100.0 .0 22.1. INTERPRETATION: From the above table it can be interpreted that 42% of respondents Chose Samsung. Frequency Full HD 3D Tv Ready HD 23 11 4 Percent 46.0 CHART 2. 8% chose Phillips.1.1.0 8.8 Table showing respondent’s LED type preference. 6% Chose LG and 4% chose sharp.8 RESPONDENTS LED TYPE PREFERENCE TABLE 2. 2. 40% Chose Sony.7 Chart showing respondent’s brand preference.
0 . INTERPRETATION: From the above table it can be interpreted that 46% of respondents Chose Full HD.8 Chart showing respondent’s LED type preference.1.8 RESPONDENTS PREFERENCE OF BUYING OTHER TV TABLE 2.0 100. 22% chose 3D LED TV .1. 2.1.Smart TV Total 12 50 24.8 Table showing respondents preference of buying other TV. 8% Chose Ready HD TV.0 CHART 2. Particulars YES Frequency 20 Percent 40. 24% Chose Smart TV.
0 100.1. 2.1.1 RESPONDENTS PREFERENCE ON TYPE OF TV TABLE 2.1 Table showing respondents preference on type of TV.8.8.8 Chart showing respondents preference of buying other TV.NO Total 30 50 60. INTERPRETATION: From the above table it can be interpreted that 60% of respondents answered No and 40% answered Yes. Particulars CRT Frequency 1 Percent 2.0 CHART 2.0 .1.
1 Chart showing respondents preference on type of TV.8. WHAT MADE YOU TO CHOOSE TO LED TV? Features Sleek Design HD quality Salesman Frequency 15 6 25 3 Percent 30.1. Inference: It is inferred 24% of respondents had intensions of buying LCD TV.0 12.0 100.0 .Flat TV LCD Total System 7 12 20 30 50 14.0 40.0 50.0 6.0 24.0 60.0 CHART 2.
Others Total 1 50 2.0 42.0 Inference: The above table shows that only 50% respondents chose LED TV for HD Quality.0 100.0 2.0 .0 44. WHAT IS THE SIZE OF THE TV? 15"-22" 26"-34 36"-43" 45"-59" Frequency 6 21 22 1 Percent 12.
0 28.0 .Total 50 100. PRICE OF THE PRODUCT? <15k 15k to 30k Frequency 4 14 Percent 8.0 Inference: It is inferred that 44% chose 36”-43” sized LED TV.
0 Inference: It is inferred that 38% of the respondents bought LED TV for 30.0 12.0 14.30k to 50k 50k to 75k 75k to 1L Total 19 6 7 50 38.000 to 50.000.0 100. .
DO YOU HAVE LED AT HOME? YES NO Total Frequency 15 35 50 Percent 30. .0 100.0 70.0 Inference: It is inferred that 70% of respondent comes have LED TV at their home.
0 100. .0 2.WHAT IS THE BRAND? SONY SAMSUNG LG ONIDA Total System Frequency 6 8 1 1 16 34 50 Percent 12.0 32.0 Inference: It is inferred that 16% are owning Samsung LED TV.0 68.0 2.IF YES.0 16.
.0 32.0 Inference : It is inferred that 14% of the respondents are owning for 1-2 yrs.0 12.0 100.For how many years your owning LED TV? <1yrs 1-2yrs >2yrs Total System Frequency 3 7 6 16 34 50 Percent 6.0 68.0 14.
0 Inference: It is inferred that 16% of the respondents are satisfied about their TV owned.0 16. .HOW WOULD YOU RATE YOUR OVERALL SATISFACTION REGARDING THE PRODUCT YOU OWNED? HIGHLY SATISFACTORY SATISFACTORY NEITHER SATISFACTORY NOR DISSATISFACTORY Total System Frequency 4 8 4 16 34 50 Percent 8.0 68.0 32.0 8.0 100.
? family/friends newspapers/magazine Tv/radio others Total Frequency 24 10 10 6 50 Percent 48.HOW YOU CAME TO KNOW ABOUT VASANTH & CO.0 20. from family/friends. .0 100.0 20.0 12.0 Inference: It is inferred that 48% of the respondents came to know about vasanth & Co.
0 4.0 28.0 2. for offers and discounts. .0 100.0 24.REASON FOR CHOOSING VASANTH & CO ? OFFERS AND DISCOUNTS FLEXIBLE PAYMENT CUSTOMER FRIENDLY QUALITY OF PRODUCT TRUST WORTHINESS Total Frequency 21 14 12 1 2 50 Percent 42.0 Inference: It is inferred that 42% of respondent come to vasanth and co.
warranty(16%) and durability(6%) in order respectively. technology(20%). .RANKING OF ATTRIBUTES Inference : It is inferred that quality(32%) is ranked first followed by price(26%).
2.2 Statistical analysis: 1. To Find the Relationship between Income of the Respondents and the Price of the product income of thee respondeng * Price of the product Crosstabulation Count Price of the product <15k income of thee respondeng <2l 2l-5l 5L-8l >8L Total 1 2 0 1 4 15k to 30k 30k to 50k 50k to 75k 75k to 1L 3 4 7 0 14 6 10 3 0 19 1 3 0 2 6 2 1 1 3 7 Total 13 20 11 6 50 .
05).383 . there is a.0%) have expected count less than 5.026 . BRAND CHOSEN * INCOME OF THE RESPONDENTS income of thee respondeng * what are you buying Crosstabulation Count what are you buying PHILLIPS income of thee respondeng <2l 2l-5l 5L-8l >8L Total 3 1 0 1 5 SONY 4 9 6 1 20 SHARP 0 2 0 0 2 SAMSUNG 5 8 3 4 20 LG 1 0 2 0 3 Total 13 20 11 6 50 . significant relationship between income of the respondents and the brand chosen.013 .That income has influence on price of the product 2.339 25. H0 is rejected.913 50 a.247 a df 12 12 1 sided) . (2Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases 23. Sig. Inference: As p-value is greater than 0. Hence.Chi-Square Tests Asymp. 18 cells (90.026 > 0. The minimum expected count is .05 (0.48.
05).05 (0. Inference: As p-value is greater than 0. 16 cells (80. H0 is accepted.753 a df 12 12 1 sided) . (2Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases 14.255 .638 . . there is no significant relationship between income of the respondents and the brand chosen. Hence.0%) have expected count less than 5.164 . Sig.255 > 0. The minimum expected count is .426 16.Chi-Square Tests Asymp.24.635 50 a.
00. It is inferred that 36% are Private Employee. . It is inferred that 78% respondents are male. SUMMARY OF FINDINGS: 3.000 to 5.1 FINDINGS It is inferred that 34% respondents are in the age of 18-24.000. It is inferred that 40% are earning 2.CHAPTER III 3.00. It is inferred that 40% are Post Graduates.
2 SUGGESTIONS Display of the new models should be made Separately for easy identification. It is inferred that 42% of respondent come to vasanth and co. It is found from the opinion from the customers that some of the customers who came for buying other than LED TV has changed their decision by salesman.0 by sharp.000.026 > 0.255 > 0. there is no significant relationship between income of the respondents and the brand chosen. It is inferred that 44% chose 36”-43” sized LED TV. It is inferred that 16% of the respondents are satisfied about their TV owned. From the open suggestions given by the customers that 3D LED TV is of high cost. from family/friends. It is inferred that 38% of the respondents bought LED TV for 30.000 to 50. It is inferred that 60% said that they had intentions of buying TV other than LED. H0 is accepted. It is inferred 24% of respondents had intensions of buying LCD TV. 3. H0 is rejected. Hence. It is inferred that 14% of the respondents are owning for 1-2 yrs. significant relationship between income of the respondents and the brand chosen. It is inferred that 46% chose FULL HD LED TV.05 (0.That income has influence on price of the product. It is found that the dealer is making delay in delivering the product.05 (0. As p-value is greater than 0. The important attribute that cutomers keep in mind in purchasing LED TV are quality and price As p-value is greater than 0. there is a. for offers and discounts. It is inferred 54% came to know from TV/Internet Ads. . It is inferred that 48% of the respondents came to know about vasanth & Co.05). It is inferred that 70% of respondent comes have LED TV at their home. It is inferred that only 50% respondents chose LED TV for HD Quality. It is inferred that 42% chose samsung and 40% chose Sony and least 4. It is inferred that 16% are owning Samsung LED TV.05). Hence.
where I had done a day-today monitoring of the operations of dealer. the important variables which consumers do keep in mind while purchasing the air conditioner. Effective promotion should be done to increase the sales of the brands like Sharp. 3.3 CONCLUSION This project mainly focuses on studying the LED TV market. studied there organization structure. 3D LED TVs must be introduced with affordable Price. . which will in turn lead to the business development of the organization. the dealer and end customer. Make only realistic promises regarding delivery and installation of the product. This project would help the organization to recognize and reduce the various gaps that exit between the dealer and the company. Panasonic and Toshiba. All this will lead to the formulation of a strategy for business development for dealer.
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