BSNL Company Profile

Bharat Sanchar Nigam Ltd. formed in October, 2000, is World’s 7th largest Telecommunications Company providing comprehensive range of telecom services in India: Wireline, CDMA mobile, GSM Mobile, Internet, Broadband, Carrier service, MPLS-VPN, VSAT, VoIP services, IN Services etc. Presently it is one of the largest & leading public sector unit in India. BSNL has installed Quality Telecom Network in the country and now focusing on improving it, expanding the network, introducing new telecom services with ICT applications in villages and wining customer’s confidence. Today, it has about 47.3 million line basic telephone capacity, 4 million WLL capacity, 49.76 Million GSM Capacity, more than 37382 fixed exchanges, 46565 BTS, 3895 Node B ( 3G BTS), 287 Satellite Stations, 480196 Rkm of OFC Cable, 63730 Rkm of Microwave Network connecting 602 Districts, 7330 cities/towns and 5.5 Lakhs villages. BSNL is the only service provider, making focused efforts and planned initiatives to bridge the Rural-Urban Digital Divide ICT sector. In fact there is no telecom operator in the country to beat its reach with its wide network giving services in every nook & corner of country and operates across India except Delhi & Mumbai. Whether it is inaccessible areas of Siachen glacier and North-eastern region of the country. BSNL serves its customers with its wide bouquet of telecom services.

BSNL is numero uno operator of India in all services in its license area. The company offers vide ranging & most transparent tariff schemes designed to suite every customer.

BSNL cellular service, CellOne, has more than 52.09 million cellular customers, garnering 16.96 percent of all mobile users in its area of operation as its subscribers. In basic services, BSNL is miles ahead of its rivals, with 35.1 million Basic Phone subscribers i.e. 85 per cent share of the subscriber base and 92 percent share in revenue terms.

BSNL has more than 2.5 million WLL subscribers and 2.5 million Internet Customers who access Internet through various modes viz. Dial-up, Leased Line, DIAS, Account Less Internet(CLI). BSNL has been adjudged as the NUMBER ONE ISP in the country. BSNL has set up a world class multi-gigabit, multi-protocol convergent IP infrastructure that provides convergent services like voice, data and video through the same Backbone and Broadband Access Network. At present there are 0.6 million DataOne broadband customers. The company has vast experience in Planning, Installation, network integration and maintenance of Switching & Transmission Networks and also has a world class ISO 9000 certified Telecom Training Institute. Scaling new heights of success, the present turnover of BSNL is more than Rs.351,820 million (US $ 8 billion) with net profit to the tune of Rs.99,390 million (US $ 2.26 billion) for last financial year. The infrastructure asset on telephone alone is worth about Rs.630,000 million (US $ 14.37 billion).

Nature of the business carried:
BSNL is basically a telecom(land line) service provider. But now a days apart from these services, the operations of the company has been diversified into several arenas such as 3G,customer care, call centres, mobile services, etc.

Interesting Facts:  There are 2 million BSNL mobile connections in rural India(a record. Nagaland. no other connection is as famous as bsnl in rural areas) .Vodafone etc. Mizoram etc.  More than 50% of the international calls coming to India.  India’s No. 1 wireless service provider with more than 50 million customers. .  BSNL is the only network which offers broadband connections . use Reliance network.  The only Mobile service available through out the country including Jammu and Kashmir and North Eastern states like Arunachal Pradesh.  An incredible speed of 2mbps is only offered by BSNL.  BSNL supplies phone lines to all other network such as Airtel.  Largest pan India coverage-over 11000 towns & 3 lakh villages.

marketting and customer care.Aspiration :   Be the leading Telecom Service Provider in India with global presence. . Create a customer focused organisation with excellence in sales.  To Provide world class telecom infrastructure in its area of operation and to contribute to the growth of the country's economy.  Leverage technology to provide affordable and innovative products/services across customer segments   Provide a conducive work environment with strong focus on performance Establish efficient business processes enabled by IT Vision of BSNL: To become the largest telecom Service Provider in Asia. Mission of BSNL:  To provide world class State-of-art technology telecom services to its customers on demand at competitive prices.

Products / Services Profile:1.F I CO-LOCATION SERVICE BSNL WEB HOSTING DIAL UP INTERNET SMS& BULK SMS  BSNL BROADBAND  BSNL MANAGED NETWORK SERVICES  BSNL MPLS-VPN  ISDN  LEASED LINE  INTELLIGENT NETWORK .Quality Policy: BSNL Telecom Factory Mumbai is committed to continually improve through excellence and customer satisfaction with employee’s participation. Products of BSNL:  BSNL LANDLINE  BSNL mobile POSTPAID PREPAID GPRS/WAP/MMS DEMOs TARIFF  BSNL WLL  INTERNET SERVICES NETWORK BROADBAND WI.

It is working round the clock to take India into the future by providing world class telecom services for people of India. 1 Telecom Service provider and most trusted Telecom brand of the Nation. A company that has gone past the number games and the quest to attain the position of a leader . and much beyond. BSNL is India's no.BSNL. Services of BSNL: When it comes to connecting the four corners of the nation. one solitary name lies embedded at the pinnacle . .FREE PHONE SERVICE PREMIUM RATE SERVICE INDIA TELEPHONE CARD VIRTUAL PRIVATE NETWORK (VPN) VOICE VPN UNIVERSAL NUMBER UNIVERSAL PERSONAL NUMBER TELE VOTING  VIDEO CONFERENCING  AUDIO CONFERENCING  TELEX/ TELEGRAPH EPABX EPABX FREE EPABX CENTREX  HVNET  INMARSAT  TRANSPONDER 1.

. it connects each inch of the nation to the infinite corners of the globe. Video Conferencing. Multicasting. Internet: Keeping the global network of Networks networked. Broadcast application etc will be added. Countrywide telephone Service through 32. Video-onDemand. It can also facilitate both desktop video and high quality video conferencing.per month only. 250/.000 electronic exchanges. Subsequently. the facility which no other ISP has. The minimum speed offered to the customer is 256 Kbps at Rs. The service is being provided on existing copper infrastructure on ADSL2 technology.7 million for sancharnet service.Driven by the very best of telecom technology from chosen global leaders. You can use your dialup sancharnet account from any place in India using the same access no '172233' . Digitalized Public Switched Telephone Network (PSTN) with a host of Phone Plus value additions. the countrywide Internet Services of BSNL under the brand name includes Internet dial up/ Leased line access. data and image transfer over the same line. to enable you to step into tomorrow. CLI based access (no account is required) and DIAS service. ISDN : Integrated Service Digital Network Service of BSNL utilizes a unique digital network providing high speed and high quality voice. BSNL has customer base of more than 1. Here is an overview of the World Class services offered by the BSNL: Basic Telephone Services: The Plain old. BSNL launched DataOne broadband service in January 2005 which shall be extended to 198 cities very shortly. for web browsing and E-mail applications. other services such as VPN.

Bandwidth is available on demand in most cities.28 Dial up (PSTN) Connection) and frame relay services.25 x. Short Message Service (SMS) both national and international. unified messaging service (send and receive e-mails) etc. Voice Mail.25 based packet Switched Public Data Network is operational in 104 cities of the country. useful for Internet leased lines and International Principle Leased Circuits (IPLCs). It offers a choice of high. x. Cellular Mobile Service :Postpaid and Prepaid BSNL’s GSM cellular mobile service Cellone has a customer base of over 5. medium and low speed leased data circuits as well as dialup lines. BSNL Mobile provides all the services like MMS.28 leased. It has got coverage in all National and State Highways and . It offers x. Leased Lines & Datacom: BSNL provides leased lines for voice and data communication for various application on point to point basis. You can use BSNL Mobile in over 160 countries worldwide and in 270 cellular networks and over 1000 cities/towns across India. E-mail. I-Net: India s x.2 million.Intelligent Network: Intelligent Network Service (In Service) offers value-added services. such as: Free Phone Service (FPH) India Telephone Card (Prepaid card) Account Card Calling (ACC) Virtual Private Network (VPN) Tele-voting Premium Rae Service (PRM) Universal Access Number (UAN) and more. GPRS. Managed Leased Line Network (MLLN) offers flexibility of providing circuits with speeds of nx64 kbps upto 2mbps.

and managed network services. telegraph. data and Internet services.) Serving business and consumer customers. COMPETITORS INFORMATION: Bharat Sanchar Nigam Limited (BSNL) keeps most of India talking. Wireless in Local Loop: This is a communication system that connects customers to the Public Switched Telephone Network (PSTN) using radio frequency signals as a substitute for conventional wires for all or part of the connection between the subscribers and the telephone exchange. The company provides local-exchange access and domestic long-distance services through a network of more than47 million access lines covering most of India.train routes. which serves Delhi and Mumbai. (It does not provide service in Delhi and Mumbai. it also offers GSM and CDMA-based wireless communications. Industries where BSNL competes :  Telecommunications Services  Fixed-line Voice Services Providers (primary)  Data Services  Teleconferencing Services providers  Telemetry & Telematics Services Providers  Wireless Communications Services . along with Mahanagar Telephone Nigam Limited (MTNL). BSNL is one of two state-controlled telcoms in India. satellite service. BSNL Mobile offers all India Roaming facility to both pre-paid and post-paid customers (including Mumbai & Delhi).

It also provides wholesale capacity. 3. the company (formerly Bharti Tele-Ventures) operates through three divisions: mobile. and managed enterprise services through its Reliance Globalcom division. The company was founded as Bharti Tele-Ventures in1995 and changed its name in early 2006 to Bharti Airtel Limited. It also offers network and data services to enterprises and supplies transmission backbone and data services to other telecommunications companies over one of the largest global IP networks. data. broadband and telephone. 2.Anil Dhirubhai Ambani Group. It is a unit of Indian conglomerate Bharti Enterprises.approximately more than 64 million GSM mobile and almost 3 million fixed-line customers. Internet access.Tata Communications Ltd: Tata Communications Limited (formerly Videsh Sanchar Nigam Limited. . Through its subsidiaries. The company. which primarily provides international long-distance telephone service. or VSNL) has a hold on the wholesale voice market in India and beyond. Reliance Communications is part of the Reliance . messaging. Tata Communications is part of Indian industrial conglomerate Tata Group. The enterprise services group includes units for both long-distance carriers and for corporate clients.Reliance Communications Ltd: Reliance Communications is one of India's largest providers of integrated communications services. Its fixed and wireless communications services include domestic and international voice. and videoconferencing. Bharti Airtel: Bharti Airtel is one of the leading alternative providers of telecommunications services in India. and video. and enterprise services.1. With more than 48 million customers. infrastructure. Bharti Airtel has nearly 100 million customers in total -. owns and operates a network service in more than 200 countries. the company serves consumers and enterprises with a digital network supporting voice.

Vodafone trails only China Mobile. Delhi. It divides its operations into two business segments: basic (fixed line. 6. The group also provides wireless data. the Middle East. Africa. Gujarat. or mumble to a friend in Mumbai. as well as fixed-line phone services through German subsidiary Arcor. IDEA offers contract and pre-paid cellular service options in addition to a number of value-added services such as mobile Web browsing. The company provides fixed-line and wireless telecommunications services for two of the largest metropolitan areas of India. The company does most of its business in Europe where it is a leader in wireless markets of the UK and Germany. .IDEA Cellular: IDEA Cellular provides wireless services to about 24 million subscribers in 22 service areas such as Andhra Pradesh. in terms of subscribers. the group holds a 45%stake in the #2 US wireless provider Verizon Wireless. and the Pacific region through subsidiaries and joint ventures. The company also provides Internet access services. Vodafone also serves callers in Asia. Haryana. The government of India owns56% of the company. and Maharashtra.Vodafone: Customers have voted with their phones to make Vodafone Group the world's top wireless phone services carrier by sales with more than 200 million customers. The company's network covers about 60% of the country. CDMA-based mobile. broadband Internet. and Internet access) and cellular (GSM-based mobile). video streaming and multimedia messaging.Mahanagar Telephone Nigam Limited (MTNL): Mahanagar Telephone Nigam Limited (MTNL) can help you call a deli in Delhi. the company offers services in Nepal (through a joint venture) and Mauritius.4. Outside of India. The company is controlled by Indian industrial manufacturing conglomerate Aditya Birla Group. In the US. 5.

it launched commercially in Chennai and quickly established itself as a market leader ± a position it has held since. Punjab. Kerala. It emerged a market leader in Assam and in the North Eastern provinces within 18 months of operations.7. Maharashtra & Goa. Shyam Telelink is the first telecom operator to acquire the fastest 100. Himachal Pradesh.MTS: Mobile Tele Systems OJSC (MTS) is the largest mobile phone operator in Russia and the CIS. Assam. MTS is 52.71% stake in the venture. Rajasthan. Karnataka. Orissa. Karnataka. Shyam Telelink became Sistema Shyam Tele Services and brought globally renowned brand MTS to India . 8. with Maxis Communications holding a majority stake of 74%. Sistema Shyam TeleServicesLimited is a joint venture company between Sistema of Russia and Shyam Group of India.Sistema has a controlling 73. Andhra Pradesh. and the 8th largest in the world. North East. Mumbai (Metro). In December 2003. the largest private sector consumer services company in Russia and the CIS. Haryana. UP(East) and Mumbai.Aircel: The Aircel Group is a joint venture between Maxis Communications Berhad of Malaysia and Apollo Hospital Enterprise Ltd of India. Andhra Pradesh. Kolkata. Tamil Nadu.8% majority-owned by Sistema. Aircel commenced operations in 1999 and became the leading mobile operator in Tamil Nadu within 18 months. Delhi. It began its outward expansion in 2005 and met with unprecedented success in the Eastern frontier circles. West Bengal. Govt. Madhya Pradesh. the company gained a foothold in 17 circles including Chennai. UP (West) and UP (East). Jammu & Kashmir. . The Company has currently gained a momentum in the space of telecom in India post the allocation of additional spectrum by the Department of Telecom. UP(West). These include Delhi (Metro). of India for 13 new circles across India. With over 17 million customers in the country.000 customers in the state of Rajasthan. Bihar. Till today. Sistema Shyam Tele Services Limited has licenses and spectrum to provide mobile telephony services on the CDMA platform in all22 circles across the country. Kerala. Gujarat.

Direct exchange lines have grown by 21.43 million in one year. Telegraph award were given on this occasion. Best Improved Telecom System and.S.K. J. Best Maintained Telecom System. that houses the Software and Quality departments. CMD BSNL Sh.000. Director Operations BSNL Sh.40. Our infrastructure is spread across 6000 SQ FEET with Four Building. Sarma. The main office constitutes of the Accounts. Our advanced infrastructural setup gives us high production capacity of more than 5000 machines per month.R. Administration. Achievements/Milestones: Since BSNL's formation on October 1. TAX capacity has grown by 7. significant growth has been achieved in almost all the infrastructural parameters:     Number of exchanges has grown by 14% to 32369. J. 2000 up to September 2001. Awards such as Bharat Sanchar Doot. Awards were given by Hon'ble Minister of State for Communications & IT Dr. Gupta and other dignitaries. Equipped capacity has grown by 21. Shakeel Ahmed.4 million. Sinha.5% to 29. AtiVishist Sanchar Seva Padak. and a another separate building for the Customer Support departments. Also present on the occasion were Secretary DoT Dr. R&D and Factory are situated at the heart of the Trivandrum city.Infrastructure facilities: Our Corporate Office. A. Achievement and Award of BSNL: BSNL National Awards 2006 distribution ceremony was held on the occasion of World Telecom Day on 17th May 2006 at New Delhi.8% to 25. There are separate buildings for R&D centre. Marketing and Director’s offices. Production building where the entire assemble is done.5% to 36. .

is certainly on a financial ground that’s sound. The corporation has a net worth of Rs.B-148.02249 as on 31-03-2006).40.04 billion) in 2005-06. Statesman House.000 crores (US $ 1. Barakhamba Road New Delhi-110 001  BSNL Corporate Office Statesman House.12 billion)and Revenue is Rs. (Note: INR 1 = USD0. paid up equity capital of Rs 5.B-148.10.177 crores (US $ 9.000crores (US $ 2.25 billion). Barakhamba Road New Delhi-110001 (a) Functional Areas:  FINANCE DEPARTMENT:Bharath Sanchar Nigam Limited .71 billion). authorized equity capital of Rs. .Organization structure of BSNL: Chief Executive Officer Personnel / HRD Administration Finance & Account Marketing / Sales Export & Import Investment Costing Main offices of BSNL:  BSNL Registered Office 10th floor.78757 crores (US $ 17.the largest public sector undertaking of the nation.

Finance department is the key department which maintain and over all control of finance over each SSA in Kerala. Gross Investment in Fixed Assets : The BSNL is making substantial investment year to year for its network expansion and modernization.692 crores (US $ 25. Buildings. which are in the form of Land.This investment has been financed mainly by the internal accruals. MTNL and BSNL are investing in internet infrastructure to provide much reliable network. public players are taking up measures to increase their customer base to fixed lines and internet services.29 billion).6383 crores (US $ 1. The annual capital investment of BSNL can shown graphically as below with the current year in X axis and amount or capital investment required to be invested for that particular year in the Y axis. The growth rate in 2011-12 was 11. 28. During the current financial year BSNL has made the gross investment of Rs. Revenue : BSNL has shown sustained growth in past five years. Private players are striving hard to capture more and more customers.18 billion) in 1986-87 to over Rs.62862 crores (US $ 14.12 billion) as on 31-03-2012.Corporate Assets: Bharath Sanchar Nigam Limited has got fixed assets valuing more thanRs.28 billion) in Fixed Assets. The revenue generated from .785 crores (US $ 0.11.227 crore ( US $ 6. They are introducing low cost tariff plans and discount schemes in fixed line telephony and internet services to increase their customer base. Cables and Apparatus and Plants etc.53 billion) in 2011-12.32%. They are also in the process of enlarging their network area providing more coverage in urban as well as rural areas. Facing stiff competition from private sector. Investment in Telecom Sector : Both public players and private players are investing huge sums to expand their network and provide more coverage in fixed line telephony as well as mobile telephony. Annual Capital Investment : Annual Capital Investment in the network has increased from Rs. BSNL had gross fixed asset of over Rs1.

The ticket charges for that 50% seats were lost forever. the road side cabinet.all the services accounted through cash/bank books and other records. This department is adopting these strategies. Eg. Perishability: Service can¶t be stored. service: human effort clubbed with mechanical effort to provide intangible benefits to the customers. To over come this difficult BSNL is thinking of converting the intangibles to the tangibles by providing suitable physical evidence among prospective customers . the instrument. Goods it is a physical entity eg. advertisements everything matters. Intangibility: In services customer is unable to experience the µproduct¶ prior to purchase¶. . Marketing aims at³meeting needs profitable´. service and ideas. The telephone house wiring. logo display. the behaviour. Once lost means lost forever.Eg. Ideas provide intellectual or spiritual benefits to the customers. Give suitable offers to the customers to attract them. For example just think of an airline service flying with 50% vacant seats. lot of expenditure is involved under capital and revenue. MARKETING DEPARTMENT : Marketing is as old man kind. computer software. even if they are collecting one rupee per seat that would have been vacant other wise is additional revenue to the organization. BSNL is marketing their services. the attitude. CD-ROM. There are four characteristics uniquely allied with services. the BSNL identity card display by employees. Telecom. Eg. shirt etc. Night unlimited down load in Broad band is an example to tackle the perishability nature. Banking and Transport etc. The blue print of a business plan. Now marketing has become a broad term in BSNL. In providing the services. Marketing department is associated with the exchange of goods.

is our biggest asset. which is one of the best trained manpower i n t h e telecom sector. Even as BSNL goes about conducting its business activities. IT cell is mainly for the purpose introducing new software for BSNL.  We believe that our staff. Implementation of Inventory Package(MIS) has been included as a part of BBS. enhance their knowledge and their expertise and their aspirations to fruition.57. it lays emphasis on constant enhancement of knowledge and skills through regular training programmes.Operations department: This sector is mainly intended for developing software packages. The functions of this department are :-  Launching of packages for BSNL  Telegram booking  Cash management  All India MIS  Fleet management  Web based telegram message system This department is the heart of BSNL. .000 personnel. Human Resources Development: With a corporate philosophy that considers Human Resource as the most prized assets of the organization. it's natural for BSNL to continually hone employee skills. Bharat Sanchar Nigam Limited has a vast reservoir of highly skilled and experienced work force of about 3.

modernization. Moreover. employees are trained for technology up-gradation. basic educational and skill development program etc.  Different curriculum run in these centers to impart technology based training.  To apex training centers of BSNL i. These centers are properly equipped with the requisite infrastructure facilities such as Lecture rooms.4 3 zonal training centers and a National Academy of T e l e c o m F i n a n c e a n d Management have been running for several years now. computerization etc in BSNL's training Centers spread across Country. . libraries. Advance level Telecom Training Center (ALTTC) at Ghaziabad and Bharat Ratna Bhimrao Telecom Training Center at Jabalpur are comparable to any world class Telecom Training Center. training for Attitudinal change. We believe that our future depends on our staff who provide services t o o u r valued customers and stay in touch with them. hostels etc.e. modern audio-visual aids.  To meet the technological challenges.

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It spans leadership development. Nirma institute. SWOT Analysis : STRENGTHS :  Pan-India reach  Experienced telecom service provider  Total telecom service provider  Huge Resources (financial & technical pool)  Huge customer base . Training is imparted across all the level of employee. Key managers attend training programmers to enhance their competencies and skills in line with global standards. They have always accorded high priority to employee training in both in the classroom and on the job. develop skills and stimulate motivates needed to perform the job. building competencies for managers and skill. Development : Development is the over all in all the fields of the personnel so the depth of the knowledge is vest with the growth of employees in all respects. Learning centers at our units are supported by several training courses. IIM Banglore. Profiling as well as behavioral coaching for the staff and workers. They strive relentlessly to improve the capabilities of their people so that they continue to deliver out standing result while adding to the skills of those who work.Training & development department : Training : Training programmers should be devised to impart knowledge. coaching for performance. They provide professional learning opportunities to select employees through our tie-ups with IIM Ahmedabad.

 Most trusted telecom brand  Transparency in billing  Easy deployment of new services  Copper in last mile can be used for easy broadband deployment  Huge Optical Fibre network and associated bandwidth WEAKNESSES :  Non-optimization of network capabilities  Poor marketing strategy  Bureaucratic organizational set up  Inflexibility in mindset (DOT period legacies)  Limited number of value added services  Poor franchisee network  Legacy of poor service image  Huge and aged manpower  Procedural delays  Lack of strategic alliances .

unproductive rural assets. political interference.  Poor IT penetration within organization  Poor knowledge Management OPPORTUNITIES :  Tremendous market growing at 20 lakhs customers per month  Untapped broadband services  Untouched international market  Can capitalize on public sector image to grab government’s ICT initiatives  ITEB service markets  Diversification of business to turn-key projects  Leveraging the brand image to source funds  Almost un-invaded VSAT market  Fuller utilization of slack resources  Can make a kill through deep penetration and low cost advantage . social obligations. Problems associated with incumbency like outdated technologies.

THREATS :  Competition from private operators  Keeping pace with fast technological changes  Market maturity in basic telephone segment  Manpower churning  Multinational eyeing Indian telecom market  Private operators demand for sharing last mile  Decreasing per line revenues due to competitive pricing  Private operators demand to do away with ADC can seriously effect revenues  Populist policies of government like “OneIndia” rates . .

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