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Evaluation Script

1) Community Radio stations are dissimilar from actual local radio stations in that they broadcast only 5 kilometers from their transmitter. Community radio stations are very much centered around community issues that are current, such as local crime rate, or recent ethnic events. Again they try to cater for every ethnic group in the area, also age and they do this in a way in which is equal. They tackle this issue by including short programming strands to cater to as any people as possible, this creates a strong, direct link with its listeners. The aim and mission of a Community radio station is to wholly benefit the community and this is done by actual people volunteering within the community to present the show, unlike local radio stations which is mainly to make a profit and their presenters would get paid. 2) Other that OCR there are many other community radio stations within the Oldham Borough. For example Sheffield fm, South Leeds Community Radio and Crescent Community Radio which is in Rochdale. All these other Community radio stations aim to cater for their community, exactly like Oldham Community Radio. Their demographics are exactly the same but they would have different agendas because they would not have the same local events. 3) The Primary aim of OCR is to promote community cohesion and deliver social gain to the residents. And that they believe that this can best be achieved by means of narrow broadcasting and specific program strands. for example from 12am to 7am is repeats of afternoon programmes, from 7am to 9am is the School & college strand, naturally they would play mainstream/alternative current music. From 9am to 1 pm is the Oldham wide strand and would consist of many types of genres of music from different eras. From 1pm till 3pm is the over 60s strand they would cater to music from their era and include classics. 3pm till 5pm would be the multilingual strand this would include songs from different countries and would be targeted at the immigrant audience within Oldham, and from 5 to 6pm would again be the Oldham wide strand. And from 6pm till 12pm would be specialist music and interest strand. So OCR is quite a diverse station in terms of music. 4) OCR is National Lottery funded and is run by volunteers throughout the community. This means that OCR does not have to pay any of its staff to present the shows. This adds to the sense of community and the feel that OCR is going for as it is run by the community itself. 5) The way in which OCR gets its news is pay collaborating with Sky news, this means they pay Sky for its rights to broadcast its news and use Sky news presenters. This is a lot cheaper that actually having a news report team funded in-house to find out news, this would be extremely costly if they paid for news journalists, unlike news stations such as Radio 1 which can afford a huge news journalism team that report news from around the world. And this links in with why OCR is not in house, it is because; essentially it cannot afford a journalism team to go out and find news because OCR is not big enough to support such a financial expense. 6) The way in which we fit into our 7am 9am School & College strand is by keeping the presenters upbeat and happy, even the language we used in terms of tone and formality was very casual and relaxed. Our news bulletin started off with a frozen formality feel to it, and its tone was serious. This reflected on the hard news story as it was a serious issue, but as we progressed to soft and especially off the wall news stories, you can distinctly hear the change it tone and formality. Another way we kept young listeners interested is by making the presenter speak in an A,B,B,A,B rhythmic beat, this coupled with the simple sound bed made the authenticated the news bulletin and made It easier to listen to, we did this to keep the attention of the listener, even with our interviews we kept the sound bed running through them to make It easier to listen to.

7) As a whole I think our programming slot was extremely successful in that we solely catered to the target audience and that any creative decisions made centered and revolved around our target audience, which personally is what I think makes our broadcast such a strong one. As far as the weaknesses of this would be concerned I think that the interviewees were rather monotonous and as a result I had to edit bits out to keep it relatively short so that we could hold the listeners attention throughout the broad cast. When it comes to strengths I think every single element within it apart from the interview are its strengths, from the tone of the presenter to the fluidity and flow of the bulletin to the jingle and sound bed that accompanied the presenter. I think as a whole I did hit the target audience and I would like to think that OCR would use this as an authentic news bulletin.