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TITLE SEQUENCE EVALUATION ROSE

Harriet Newman - As Media

1. IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?
My media product develops, and challenges forms and conventions of existing media products. To make sure I achieved this outcome I had to understand and view other media products with the same genre as my product. The conclusion to doing this allowed me to understand the key concepts and conventions within a typical physiological thriller. Throughout my research I used to main concepts of analysis, camera, editing, sound, and mise en scene. Combining all of this information together I could identify that there are generic conventions for a physiological thriller. What I discovered from my research was as followed. A lot of the hollywood studio companies had an whole animation to introduce their company, however the production companies usually have their production name and then an small animation or video accompanied by the side of their name. For example Warner Bros. Productions In Inception have used a sequence of video and then an animation of their logo that has been integrated with the look and feel of the lm (dark and grungy) then Later on they use the same effect on the legendary pictures where they have the company name and then their logo aligned on top of the name. Our title placement doesn't keep to the conventions of a typical thriller however we feel that the reason we wanted to break this convention and code was because of the pace within our product is choppy and breaking it up with pieces of information gives the sense of a break in information (from the side of the video). I believe that this decision was effective in producing a engaging opening, the reason being is that it added a sophisticated edge to the opening.

1. IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?
In the physiological thriller Inception the opening gets straight into the action. Our opening doesnt do this until 1.43. The reason behind this is because as a group we wanted to build tension rather than waste action without their being the build up with tension. Using tension is a common convention within thrillers, my lm identies with this convention, and it does so to captivate the audience after theyve taken in information about actors, studios, and the staff. I feel that this decision that did subvert the genre was appropriate as it surprised the target audience as it was not excepted. Our lighting kept within the key conventions and codes within a thriller because of the low-key lighting path chosen. Even within the rst few bathroom shots we did break conventions and used a very blue tone. The camera angles we used contradict those within a usual thriller lm. As usually camera angels are wide and then zoom into the action (thriller of the action) when the story line progresses. However we Challenged this again by using very close shots. I believe that if there is any question to if the audience will understand that this is a Physiological Thriller, the answer will be, yes the audience does, this is shown with feedback and through two of the conventions we successfully stuck to. These being, sound, and themes.

2. HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS?

Our group decided from early on that our roles would be an atypical representation of women. Whilst in the planning stages our group considered the representation of characters very carefully in terms of age, class, race and most importantly gender. First of all your our shown the male protagonist. Immediately this brings to play to stereotype of male young adults this being strong and reckless, especially in the case that we have framed the character in, about to go out for a night. This stereotype isn't hindered however when you add in the contrasting shots of the female antagonist the audience can be opened up to the idea of the female character having a stronger background, even taking on the roles stereotyped to be for a man. The low key-lighting is a classical convention within a thriller we highlighted this convention within the kitchen scene with the female antagonist at the end (see 1:43). This, we intend, will make the audience feel like they are somewhere they shouldnt be. Which lets the audience into the world of this narrative. This mise-en-scene helps to add to the feeling that something is not right with this antagonist and something is about to happen. Our antagonist is a female, which plays against the usual stereotype where teenage girls are shown as weak and venerable. However we have challenged and broke the conventions of this to attract to our audience, being females and males. The two roles are set to be playing to the older range of our target audience (19). We have chosen to do this because we believe our target audience are prone to looking up to older gures and feel as though they can relate to the characters involved. Our roles within our text are bending the stereotypes placed upon gender. The main reason we wanted to challenge the stereotype is that in many of the physiological thrillers that we researched many had the excepted roles : The woman would be the weaker character when up against the male character.

3. WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?

Dimension lms

Filmax Entertainment

New line cinema

Vitagraph Films

Lionsgate

Dreamwork pictures

I believe our lm Rose would be advertised and marketed like the ones above. The others is the most experimental out of the choses and is possibly not the right time era for our lm. As our lm is a modern physical thriller, and we would denitely try and play off the fact that we are using young actors to sell our lm. The Machinists lm poster is how we would advertise our lm to the male spectrum of our audience. The reason behind it is because as you can see the character in the image is placed behind something, which gives the impression that he isnt the main focus within the lm. The cell, Audition and perfume is how I think our lm would connect to more of a range of our target audiences gender. It also includes minimal colours used, and then by focusing on the colour red. Which is what I believe is our main focus and also helps the audience associate what the movie is about straight away. Hard Candy displays a main image of what is used within the lm its self (the item the main character is standing in) Which is where I think our group would use this to our advantage to include a link within the lm poster. Additionally in this poster the mise-en-scene is relatable to our lm and is current. The persona is also within the same age as our target audience age range.

3. WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?

If our lm were to published into a full length feature lm, I think it would be made into a major Hollywood studio lm. The company that I believe would be the right choice for Rose (our lm) would be Lions Gate Films (Hard Candy, Saw, American Physco and kick ass) or a New line Cinema (Se7en, The Final Destination). The general styles that these two companies use are similar to ours, as they distribute psychological thrillers regularly. They also address the same audience that we are trying to target. Finally our title sequence also uses the same codes and conventions that their lms use. I believe that currently there is a reasonable gap in the market for our type of psychological thriller. I believe that as we would be the rst in the market of this we would be able to have a popular franchise for the lm and if it was popular enough, then to have a sequel movie, which would result in more success. Genre isnt the only important factor in deliberating who who watch our movie, its also about branding and promotion.

4.WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT ?

Thinking about our target audience you would have to take into consideration a few points. The way we have edited the piece, having a pace build, the style and the roles it would suggest to be appealing towards males and educated females, as other physiological thrillers suggest this pattern in viewer demographics. Our Targeted age is with 15-20 which is a common target age for this genre. Normally with most thrillers this is the correct target age however with physiological thrillers this changes, thus increasing the age limit to 18-20. Our lm doesn't involved the categorise equipment needed to be classed as a 18. I feel as though the reasoning behind the audience having to be 15 and over is because of rstly the use of weapons, and possibly blood. But more for the audience having to understand the text and the narrative displayed. Additionally there isn't any inappropriate language used within the opening.

4.WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT ?

Se7en uses the similar music and strange sound effects that we have used

In aid we used the Se7en title sequence which I think is similar to our opening. I recognised that the entire title sequence helps build up a background narrative without any dialogue. This is where I decided that our opening would try and incorporate this somehow. For this reason I consider the age guide for the movie Se7en to be the same of ours 15-20. On the contrary this lm is aimed more towards males than females which is where our lm is different (apart from the narrative of course). Our lm was in fashion within 1995-2006 however the course of lms out that are correspondent to our lm currently are next to none. This is where you would think that our idea is a bad choice of choosing the sub genre however if there was a market, there always might be a market. Also nding a gap in the market is what we decided was the right way with our lm.

They additionally use the opening sequence to help tell the background information of the narrative.

5. HOW DID YOU ATTRACT AND ADDRESS YOUR AUDIENCE?


We created the opening scenes within and targeting the mind sets of our target audience, 15-19 and both male and female. I argue that we attracted our target audience, particularly with the equal amount of prevalence for both sexes until 1:40 when the Female antagonist get a segment when the drama is brought. I feel that having equal amounts leaves the playing eld open for a specic gender that our piece is aimed to, but the real importance to why the female antagonist has a feature at the end of the opening is because of separating up the story line from the building blocks of the story (the shots of the two characters getting ready were the building blocks to the whole lm). We only started to use a POV shot at the end (see 02:01) because after the titles have died down and the information has sunk into the audiences mind you can now focus on one character rather than the both. Additionally we felt like leaving the opening with a POV shot allows the audience to understand the concept that this character is now a key character and could possibly be a cause for a incident later on in the lm. I also feel that leaving the opening on this POV shot lets the audience mind trip into this world of ction and leave behind the real world, and step into the shoes of the character (depending with whom you favour most). I understand that we have controlled what the audiences opinions are on characters by controlling the text. For example we only showed what went into the female protagonists purse, however the audience didnt see what the male protagonist had in his pockets? where is he on his way to? is he James?

AUDIENCES RESPONSES

6.WHAT HAVE YOU LEARNT ABOUT TECHNOLOGIES FROM THE PROCESS OF CONSTRUCTING THE PRODUCT
The electrical equipment we used was, in my opinion, the best option to giving us the best quality sound and video on our budget, budget being $0. For video we used a HD camcorder, with this the advantage was we could additionally focus the camera in a macro mode too (See 0:10), and for audio we used a rolland ediroll. as for constructed equipment, we could have used enhanced technologies, for example for a tracking shot it would have been helpful to have a train track dolly. Additionally the panning shot was hard to achieve (rstly because of the location size) because of the tripod being either too stiff to try and get a smooth panning shot or way too loose, and thus resulting in a too quick of a shot.(see 0:08) (even with a slow motion addition on top of this clip wouldnt have worked as effectively). In our piece we worked with a lot of mirrors, but this wasn't just effective for visual side of the lm but also for the mise-en-scene of the shot. In our shots we were limited with the equipment we had accesses to. For example we had no professional lighting boxes available, so used what we had to hand. Yellow light bulbs, windows and blinds. First of all if we had either ltering paper or daylight light bulbs to use we could have avoided using the amount of colour correction that we did. We used a mixture of after effects and premier pro to help correct the yellows and red in the shots which had the worst lighting. In particular (see 01:17) was shot on a different day to the previous shots that contained the main male protagonist, and with using different days, comes different lighting. I particularly added a curve effect so I could start to play with the colour corrections within the shot. We additionally did this in the last shots with the female antagonist (from 01:40 - 01:55) we needed to do this, not to pin-point colours used but to correct the amount of brightness in a shot. These last few shots didn't have enough light to let the audience see the action within the shot. Using colour correction helps the continuity ow within any lm, and this is denitely something that we as a group wanted to capture. Within the group I also created the title sequences. I had planed to use after effects from the beginning as I had some (even though very little) experience with it previously. I wished to use it because I thought it would give our lm an professional edge. I found this software easy to use as I could nd tutorials easily enough to allow me to make the sequences without any other guidance. I had the option to add textures that are available online for free however I didnt use this. After effects gave me the exibility I needed to allow me to speed up the title, zoom in more, make the font bigger, at any time I liked. However one difculty the arose was that the titles exported at a different size to the premier video project, this meant aligning them by hand, making sure they are all the right size and all have an equal amount of prevalence. One thing to why I wanted to use after effects over ash or premier pro for titles was that within a composition it is easier to mend and tweak things within after effects, without having to recreate the tiles again. One disadvantage with the camera we faced was on a shot we had of the protagonist going down the stairs the camera focused at the wrong time and went in and out of focus (which was a malfunction within the camera its self) which meant that we had to get rid of shot all together of a tilt of the male protagonist walking down the stairs (would have been at 00:46).

7. LOOKING BACK TO YOUR PRELIMINARY TASK, WHAT DO YOU FEEL THAT YOU HAVE LEARNT IN THE PROGRESSION FROM IT TO THE FULL PRODUCT?
On reection to our preliminary task I have gained knowledge that researching into a genre and then its conventions and codes, storyboarding and producing an animatic is a vital process within creating a production. When we were storyboarding the preliminary task we had a vague understanding of all of these important elements, on the other hand we realised that in order to make our lm have more of an impact with the viewers, we would have to have knowledge, a vigorous knowledge, on these subjects. The result of researching into genre allows you to be opened up to a world of rules and conventions. However our lm does break many codes and conventions consequentially we knew we could do this as, you have to know the rules to break them. It was important to play our cards right with our audience because if you get narrative, choice of shots or lighting wrong for the genre you've chosen then the audience may not understand what you (resulting to be us) mean. In our preliminary lm I think we didnt achieve the right balance which meant we had to go back to the drawing board for our real opening. This resulted into research of mostly camera work, mise-en-scene and narrative. I think as a whole group we have improved on recognising and understanding the characteristics of good framing. This then concludes to help us understand what the choice of the shot do within a scene and how they can suggest a meaning to the audience. I believe we have gained a knowledge within camera work, and you can see that from the preliminary task to the nal opening. In our preliminary piece we didnt use a vast amount of shots. For example panning. However in our nal opening we tried and did incorporate it (see 00:30 - 00:35). Our mise-en-scene in comparison to before to our nal has got a meaning behind what we did. In the preliminary task we denitely forgot about mise-en-scene. This is where I believe we had improved a lot. For example in our nal piece we link in all the characters with a colour association. The running colour throughout the opening (and what would be lm) was red. This can be seen through many things, The red nail polish (see 1:00) the red towel on the antagonists hair (see 00:35) and the red lipstick (see 1:09). I think having little things like this in our opening was crucial for audiences ne tuning. Our piece, to what I understand, met the brief. This is because we have not just met, but also challenged conventions for a physiological thriller. We have also produced a piece that builds tension and entices the audience within the rst two minutes.

Use of the colour RED