2005 Copyright Purity Products

Report #1

F R O M T H E D E SK OF DR. NEIL LEVIN, DC

OMEGA-3 RESEARCH
A remarkable Adventure to norway!
I began my study of Omega-3 fish oils about 10 years ago. The research even then was astounding. The health benefits of Omega-3’s for the skin, the joints, the brain, the heart and the cardiovascular system were so impressive that it was surprising that none of my peers, medical doctors, and even nutritionists seemed as excited as I was.

 

Dr. Neil Levin, Practicing Chiropractor and Health Advocate

OMeGA-3 IS In the neWS
Now, a decade later, these crucial Omega-3’s from fish oil are exploding in popularity. You regularly see and hear about their amazing benefits throughout the media. There are scores of books about them including the best sellers: The Wrinkle Cure, The Omega Zone and The Perricone Promise. All of which are inspiring nutritionists and doctors to discuss the benefits of Omega-3’s with their patients. The topic is getting so much press and is gaining so much momentum in the nutrition industry that I decided to go right to the source, to see the people, to meet the doctors, and to inspect our pharmaceutically licensed fish oil refinery. I decided to go to the land from which this story originates, beautiful Norway.

Dr. Neil Levin and Lauritz GjendemsjØ, age 79, Brattvåg, Norway

lAnDInG In nOrWAy
In late January, 2005, I traveled via Oslo and Aalesund over picturesque mountains covered with snow, past magnificent fjords, as deep as they are pristine, to a small town on the west coast of Norway called Brattvåg. It was there that I had the opportunity to conduct field research and meet the super men and women of Norway.

My first encounter after meeting my interpreter was with Lauritz GjendemsjØ. Lauritz is 79 years old but as you can see from his picture he looks at least 10 to 15 years younger. Lauritz is an amazing man. When we arrived he was busy tearing up the floor of the family barn to turn it into a stable. We made arrangements to meet at the refinery later that day but he had to postpone our meeting until the next morning because he got involved with his chain saw! Can you imagine this? A 79 year old man renovating his barn, using a gas powered chain saw! I was amazed.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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An obsession with Fish Oils! (continued)
I would like to meet his 87 year old “grand dad.” So off we went to the island of HarØya, 7 nautical miles off Brattvåg, on one of the most scenic boat rides that I’ve ever taken. Majestic snow-covered mountains exploded out of the pristine sea water, painting a picture only mother nature could have conceived. Arriving at our destination, 87 year old Lars UlsnØx came striding toward us on the snow- covered dock, as sure-footed as a man in his forties. He proceeded to take us on a brisk walk through a quaint village, past stone-roofed cottages, and ultimately into his lobster house. Lars has been lobster fishing for over 70 years. (Take a look at his picture. He looks at least 15-20 years younger.)
Lauritz GjendemsjØ on a fjord with Dr. Neil Levin

WAtch Out FOr the WObbly bOAt!
The next morning when he arrived at the dock, he strode over to me like a man 30 years his junior. With a distinctly youthful look in his eye, he gave me a firm handshake, and offered a smile that told me he was a man still at the peak of his game. He then led me down a snowy dock, towards the fjord next to the Omega3 Refinery, while describing how he was a herring fisherman for 60 years. And as you can see from the photograph he then stepped onto a small row boat. He wanted me to join him, but with the water in the fjord about 35 degrees, and with the boat rocking precariously in the water, I decided against it. “What are they doing to be so vibrant and healthy in their 70’s and 80’s?”. This is the intriguing question I would ask myself again and again.

Inside the lobster house he showed me his small boat and tossed me a 17 kilo wooden lobster trap (which is about 37 lbs). Through my interpreter, he then explained that the traps were unusually light because it is not lobster season. But once the traps are in the fjord for a few days, the wood swells and absorbs water. Between the weight of the trap, the lobsters and the bait, the traps can weigh over 60 lbs. And here he was at 87 years of age, pulling them right out of the fjord, without having to use a winch!
Lars UlsnØx, age 87, active Lobster Fisherman

PleASe Meet Mr. lArS ulSnØX
Continuing with my field research, the next super Norwegian I met was even more incredible, if that’s possible. One of the workers at the plant asked me if
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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the reSeArch - DhA AnD ePA
Did you know your brain is 60% fat and about half of that is DHA and EPA? Their scientific names are Docosahexaenoic Acid and Eicosapentaenoic Acid. DHA and EPA are the key components of Fish Oil. DHA is found in Omega-3’s in high levels. Your body uses DHA to make important neurotransmitters like dopamine and serotonin, which are critically important in mood and a feeling of well-being. DHA allows the brain neurons to be soft and flexible, encouraging quick and efficient information transfer from one brain neuron to the next. This is how we think. Indeed we need DHA to rapidly create and retrieve memories. DHA is literally the physical building block of thought. Without DHA our brain neurons become rigid and inflexible, slowing information transfer between brain neurons and retarding our thinking. Recently, to promote better brain development in the very young, American, European and Japanese baby formula companies have all started adding DHA to infant formula. The differences between infants fed DHA enriched formula and those fed regular non-DHA enriched formula are statistically significant according
Dr. Neil Levin and Interpreter BjØrn Rena on a pristine fjord of Norway, January 2005

Lars UlsnØx, age 87, active Lobster Fisherman and Dr. Neil Levin

the nOrWeGIAn Secret: FISh OIl
Lars and Lauritz eat fish about 10 times a week, and on top of that they take fish oil supplements every day! Like so many men and women in Norway, they credit their extraordinary health and vibrant energy to the high levels of Omega 3’s that they get from their fish-based diet. When it comes to the benefits of fish oil, the ones you hear most often are for the heart and cardiovascular system. Studies (1,2,3) indicate that fish oil also supports: • healthy triglyceride levels* • healthy cholesterol levels* • arterial health* • promote an overall reduction of cardiovascular risk factors* The broad scope of research leaves little doubt that fish oil is a powerful tool we can use to support our cardio health and reduce our risks in a truly significant way.*

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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to several studies. It’s interesting to note that the rich supply of DHA in human breast milk is believed to be the reason that breast fed babies develop higher IQ’s than babies that are fed formula that is not enriched with DHA.

OMeGA-3 AnD yOur brAIn
One of my favorite studies on DHA was done by Myanaga and Yonimora. It was presented at the 1996 International Conference on Highly Unsaturated Fatty Acids In Health and Nutrition. These researchers were studying the effect that DHA had on a certain type of brainwave called P300. This brainwave is linked to memory and learning. The faster the rate of P300, the more efficiently the brain is functioning. The P300 rate declines as we age and is much slower in people with
Dr. Neil Levin (Center) with Leiv GjendemsjØ and BjØrn Rena, inspecting our Omega-3 plant in Brattvåg

dementia. To demonstrate the effects that DHA has on brain function the researchers hooked 26 volunteers up to electrodes and measured their base P300 rate. They then gave them supplemental DHA. Two hours later they measured their P300 rates again and this time the P300 rate was significantly faster! Wow! In just two hours a significant change took place that was measured by electronic instrumentation. So as you can see when it comes to Purity’s Advanced Omega 3 Formula we are seeking health benefits you can notice.

MeetInG the tOWn DOctOr
During my meeting with Dr. Leiv BjØrndal, the town doctor in Ulsteinvik, a town not far from Brauttvåg, we discussed these topics. Dr. BjØrndal explained that it is expected that someone in their 80’s will be active in this part of the world. He told me about one of his neighbors, named Borgny Vattoy, an 83 year old woman who is sharp as a tack and is very active. She volunteers for the Red Cross, watches a grandchild, takes care of her own house and garden, including mowing her own lawn, and enjoys cross-country skiing with her friends.

OMeGA-3 AnD heAlthy SkIn*
One of the more obvious things that you notice when you talk to the people of Norway is how wonderful their skin looks. Dr. BjØrndal is convinced that it’s a side benefit of abundant fish consumption. In fact, Dr. Nicholas Perricone M.D., Yale professor, and world renowned Dermatologist, advises in his best-selling book “The Wrinkle Cure” that if you want to look your best for an upcoming wedding or other big event, you should dramatically increase your consumption of fish oil and dietary fish like salmon in the week before, because the difference in the appearance and texture of your skin will be dramatic. Millions of American women (and men!) have followed this advice. In his best selling book THE OMEGA RX ZONE, Dr. Barry Sears, amongst the countless examples of how he uses fish oil to enhance people’s lives, writes about how he
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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gives Omega 3’s to world-class athletes to support their performance. If you have been experiencing a prolonged Omega-3 deficiency, you may experience a marked improvement in your physical and mental performance as well. Over the past decade or so, thousands of clinical studies on fish oil have revealed the diverse and wide-ranging health benefits of the powerful Omega3 fatty acids that they contain. Omega-3’s are critical components of every one of the 6 trillion cells in our bodies. They play an essential role in virtually every area of human health. Although our bodies cannot produce DHA and EPA, we nevertheless must have these nutrients to avoid sickness and disease. Unfortunately, most Americans are in fact deficient in these critical compounds, and the results can be serious. Purity’s Advanced OmegaBerry Softgels are such an easy, safe and affordable way to enhance our health. The people I met in Norway are a testament to this. My hope is that I can inspire more people to enjoy the miracle of omega-3 oils.

Dr. Neil Levin, Leiv GjendemsjØ and BjØrn Rena at our pharmaceutically licensed Omega-3 plant

the top 5 reasons I use & recommend purIty’s omegaberry Formula:
1. Pharmaceutical Grade: molecularly distilled, ultra purified and guaranteed free of contaminants such as mercury, lead, pcb’s. It’s the safest and best way to get your Omega 3’s. 2. Super Concentrated: nearly three times the strength of typical fish oils. Just 2 soft gels deliver 650 mg EPA and 500 mg DHA. *Remember to double up for the first 2 months and take 4 soft gels a day. 3. Deodorized and Berry-Flavored: great taste and easy digestion. Either swallow or chew. That’s how FRESH they are! 4. Affordable: Purity’s Advanced OmegaBerry Formula costs just a few quarters a day. 5. Berry Blend: Synergistic blend includes 20 mg of berry extracts including blueberrry, cranberry, strawberry, blackberry and more. Enjoy the wonderful health benefits of Omega-3 plus berries all in 1 remarkable formula.

PurIty’S PhArMAceutIcAl GrADe OMeGA-3 & berrIeS
As you can see from the pictures, I toured our pharmaceutically licensed Omega-3 facility in Norway! It is an immaculate plant, located on a pristine fjord just outside Brattvåg. The oils are ultra refined using winterization, high vacuum steam, organic filtration, and molecular distillation. An antioxidant blend is then added to insure purity and freshness. Our facility is one of only a few pharmaceutical drug licensed facilities in the world producing high quality, concentrated, pharmaceutical grade omega-3 fish oils. So you can be sure Purity’s Advanced OmegaBerry Formula is the finest, pharmaceutical grade fish oil available. Plus it includes the extract of berries to capture the health benefits of phytonutrients! I personally take it. My family takes it. My patients take it. And now I encourage you to get started and enjoy the health benefits!

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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the beneFItS OF OMeGA-3 FISh OIlS
here Are JuSt A FeW:

1. Fish oils comprehensively support healthy heart and cardiovascular function* 2. Fish oils enhance the structure and function of cellular membranes* 3. EPA and DHA promote healthy brain development* 4. EPA and DHA support healthy cognitive function and enable efficient cell-to-cell function* 5. Fish oils support healthy circulation* 6. EPA and DHA may enhance healthy vision by promoting normal retinal function* 7. EPA and DHA enhance free radical scavenging in tissues and organs* 8. Omega-3 fatty acids enhance the function of complex signaling pathways in the human body* 9. Omega-3 fatty acids enhance the cellular uptake of vital nutrients* 10. EPA and DHA promote vibrant and youthful skin*
Supplement Facts
Serving Size: 2 Soft gels Servings Per Container: 30 Amount Per Serving Calories (energy) Calories from fat Total Fat Cholesterol % Daily Value
20 20 2 grams Less than 5 miligrams 1250 mg 650 mg 500 mg 28 mg 20 mg

Omega-3 Fatty Acids EPA (Eicosapentaenoic acid) DHA (Docosahexaenoic acid) Lecithin Proprietary Berry Extract Blend

(consisting of bilberry, strawberry, blueberry escobillo, blackberry, cranberry, grape extract, pomegranate extact)

Anthocyanidins

2.5 mg

**Percent Daily Value is based on a 2,000 calorie diet. † Daily Value not established. Other Ingredients: Omega-3 Marine oil, Capsule (gelatin, glycerin, purified water), Bee’s Wax, Natural Berry Flavor, Proprietary Antioxidant Blend (consisting of rosemary extract, ascorbyl and natural tocopherols). Capsule Flavor Technology: Patent-Pending

Purity’s OmegaBerry
References: 1. STUDY OF THE EFFECTS OF DIETARY FISH INTAKE ON SERUM LIPIDS AND LIPOPROTIENS IN 2 POPULATIONS WITH DIFFERENT DIETARY HABITS. April 2000 British Journal of Nutrition, Torres IC et al. 2. MODERATE FISH-OIL SUPPLEMENTATION REVERSES LOWPLATELET, LONG-CHAIN N-3 POLYUNSATURATED FATTY ACID STATUS AND REDUCES PLASMA TRIACYLGLYCEROL CONCENTRATIONS IN BRITISH INDO-ASIANS. June 2004 American Journal of Clinical Nutrition, Lovegrove JA et al. 3. FISH CONSUMPTION AND BLOOD LIPIDS IN THREE ETHNIC GROUPS OF QUABEC. April 2003 Lipids, Dewailly E et al. 4. FISH OILS PROTECT WOMEN AGAINST HEART DISEASE. Journal of the American Medical Association, Vol. 287, April 10, 2002, pp. 1815-21. 5. O MEGA-3 FATTY ACID CONSUMPTION LINKED TO DEPRESSION. Journal of Affective Disorders, Vol.48, 1998, pp.149-55. 6. F ORMULA FED INFANTS NEED DHA. Lipids, Vol. 35, January 2000, pp. 105-11.

Dr. Neil Levin and Elias Hildremyr (age 84), Omega-3 Research trip to Brattvåg, Norway, January 2005

Satisfaction Guaranteed
All Purity Products come with a 100% money-back guarantee!
Order Line: 1-800-281-7781 (24 hours) Web: www.purityproducts.com Mail: 139 Haven Avenue, Port Washington, NY 11050

Purity’s Quality Promise
Purity’s Advanced OmegaBerry Formula contains only the highest grade, concentrated, ultra purified, molecularly distilled, berry flavored Omega-3 soft gels.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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