THE LOOT success story

Mr. Jay Gupta revealed a fine business sense from his early years in Dr. Graham’s School (KalimpongDarjeeling), which showed his adamant goal to start his own company. As early as 1996 post completion of his graduation from S.I.E.S. College in Mumbai, he started his pursuit to set up a thriving business. Jay Gupta was sure that his success was fated through venturing into the garment and footwear retail business. He pursued his dreams by opening some franchisees stores for brands like Color Plus, Adidas, Nike, Weekender etc. Soon the displeasure set in for Jay Gupta, due to an inability of providing the customer with a complete satisfactory shopping experience. He was faced with many complaints for lack of choice at affordable prices. Pondering over the great business opportunity, he developed the idea of giving the best brands to the customer at economical rates all under one roof. Today, Jay Gupta is considered as the youngest first generation retail entrepreneur and the foremost pioneer of the fastest growing multi-branded discount chain. Mr. Jay Gupta started his business in 2004, as a “Value Retail” format for sale of top quality branded readymade garments, shoes and accessories at discounted prices to the consumers, throughout the year. The format is based on demand of branded goods at affordable prices and has to address the consumer needs and wants. Jay’s idea was of “giving the best brands to the customer at the best prices, all under one roof”. Mr. Jay’s immediate goal for THE LOOT was to multiply into 100 stores by 2008-09 which has been achieved and thereafter multiply these to reach the tier 1, 2 and 3 cities of the country. He is confident that The Loot’s unique but generic business model can succeed in any metro or even in tier II & tier III town within the country. Although he is aware of the competitive Indian retail market, Jay Gupta’s trick is of existing with his competition by adding USP’s into his business plan. This has made The LOOT a distinct player in the field of value retailing in multi-branded stores. After five years of surviving the highs and the lows of the sector, the Loot has created a bench mark for itself. Recognizing this very effort, the company has bagged 5 prestigious industry awards at the beginning of the year:

Ambikapur. Jalandhar. Cuttack. formal. The LOOT has set up 125 outlets. The Loot was selected one amongst the 12 ‘Small ideas big changes’ series in The Hindustan Times in Mumbai. Bhopal. making the Loot the most sought after multi brand store. Jalgaon. Van Heusen. The LOOT currently offers the right mix of men. casuals. Levis. The Loot is amongst the Top 50 business opportunities in India. which are currently operational. offering customers a wide range of products in apparel. He has also been quite active in mentoring students of various MBA colleges across the country especially on entrepreneurship. women and kids. Aurangabad. Red Tape. Amritsar. Spykar. Allen Solly. As per The Franchising World (2008). Jabalpur. Jamnagar. Eccentrics. Bijapur. Wrangler.•"Star Entrepreneur Award" at the International India Innovation Summit that recognized the Loot for its extraordinary entrepreneurship effort. Gulbarga. He has recently been approached by the Asia Retail Congress 2009 to be a part of their advisory board. Mr. Bus Stop. Aizwal. The LOOT started in the year 2004 as a “Value Retail” format. Lee.Bhubnehwar. Ruff. Jay recently won the TiE Entrepreneurial Excellence Award 2009 at TiEcon Delhi 2009. Devangere. Dhanbad. accessories & home linen. sports category of garments. The store retails brands like Reebok. .Mr. •The “TATA NEN Hottest Start up award”. Coimbatore. Ahmednagar. Puma. footwear & accessories for men. Gupta has been the first generation retail entrepreneur and has been an active Charter member with Tie. Delhi. Itanagar. •Critics Choice Award for "Pioneering efforts in retail concept creation" at the 9th Edition of the India Fashion Forum 2009 •Young Retail Achiever Of The Year Award At The Reid & Taylor Awards For Retail Excellence •"Star Youth achiever Award" at The Global Youth Marketing Forum for this good work and great contribution to the retail industry. Begusarai. Gini & Jony. Indian Terrain and more 100 brands. Dharwad. This helps in getting better pricing from the manufacturer and thereafter passing the benefit on to the consumer. Imphal. Lilliput. Gandhidham. Jaipur. The organization/company you created “The LOOT” is a multi-brand discount store. Gangtok. Godhra. footwear. Dimapur. The LOOT currently operates 125 stores in cities like Ahmadabad. women and kids with discounts ranging between 25% -60% throughout the year. Akola Ambala. Ghaziabad. semi-formal. Post the launch and the stupendous success of the first store in the year 2004. The Loot’s strength as a retailer lies in proper procurement & an excellent supply chain management. Bangalore. Chaibasa. Bhagalpur. Killer. •To top it all.

with the poor after sales service. Pune (M. . Valsad. but is also a personification of its positioning. Thane. In keeping with its positioning of offering products at-asteal. The company focus is also on personnel training and great emphasis is being laid on preparing the back end to take growth to about 200 stores by the year 2009-10. A selfconfessed bad-man sharing tricks of the trade for the benefit of the consumer. Hubli. Mohali. Kolkata. Ranchi. Tirupur. Nanded. Ludhiana. The Loot has around 600 employee strong company with each department handled by a qualified department head. His main aim was customer satisfaction and to provide a delightful shopping experience to them and with this thought The Loot was born! In 2004. He stumbled upon an article in a magazine which selected – Chain of Hotels. initially to get into the garment and footwear business by opening some franchisees Stores. Adidas. Jodhpur. Kalyan. Mysore. It takes a huge courage to sign a villainous character as a Brand Ambassador. A modern fully equipped and technologically upgraded warehouse has been set up at Bhiwandi. Banks and Retail as evergreen businesses. As on date. The idea of The Loot stemmed from looking at customers who aspired for branded goods but could not afford them. of footfalls but the conversions were very low. The Loot has succeeded to leverage the negative shades of Gulshan Grover to lure the consumers by influencing their desire for great steals on big brands. Road) & Sikar are on the anvil. Your experiences in the industry 12 years in Retail Industry – 5 years with The Loot. Mumbai. Mr Gupta has experienced working with the most desired brands in the country. He then pondered and came up with the idea of opening Factory outlets. . our brand ambassador is not merely a visibility device. He started off with his career in the retail industry with Multi-Branded Outlets. Exclusive Store of Brands and then Master Franchisees for brands like Color Plus. no exchange. The format is based on demand of branded goods at affordable prices and has tried to address the consumer needs and wants. Korba. Indore. Mumbai (many more stores opening) Nagpur. the conversions drastically increased but the customer was still unhappy. Kutch. We received a good no. Navsari. Patna. The First Loot was launched at Marine Lines. For The Loot. Guwahati. Sri Ganganagar. He realized that customers wanted variety and opened some multibranded full price store outlets. Nike. The LOOT has invested skillfully in IT. Navi Mumbai. shabby shopping conditions etc. Patiala. Osmanabad. Raipur.Jamshedpur. To propel the growth of the company and to move to the next level. Nashik. Solapur. So he opted for Retail. Pune. The Loot has chosen the imagery represented by Gulshan Grover and his Bad Man Image. Weekender etc. Vapi & Varansai A number of new stores in cities such as Faridabad. Udaipur. Surat. value systems and brand appeal. Silvassa. Ropar. which can accommodate about 8-10 lacs pieces of merchandise to meet the growing demand of the expansion. Panjim. Kanpur.G.

The concept was well accepted & supported by both the customers & business associates. ft. . retail carpet area) till date throughout the country.A multi brand discount store.He conceptualized & set up the first THE LOOT store in mid 2004 .000 sq. Soon there was an increase in the numbers and the chain now has 125 stores (3. The company plans to launch 80 additional stores by March 2010. 00.