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SUBMITTED BY “ RAVI KANT” TY B.B.A UNDER THE GUIDANCE OF PROF. ABHIJEET CHAVAN SUBMITTED TO UNIVERSITY OF PUNE IN THE PARTIAL FULFILLMENT OF BACHELOR OF BUSINESS ADMINISTRATION
I hereby declare that, the project titled “THE STUDY OF DISTRIBUTION CHANNEL OF NESTLE.” is an original piece of research work under the guidance of Mr. ABHIJEET CHAVAN. The information has been collected from genuine and authentic sources. The project work has been submitted to the college in partial fulfillment of the Bachelor of Business Administration degree course of Pune University.
PLACE: DATE: RAVI KANT TY BBA
It is a great pleasure to me in acknowledging my deep sense of gratitude to all those who have helped me in completing this project successfully. First of all, I record my greatest apology to Mr. Prashant kalshetti for providing mean
opportunity to undertake a project as a partial fulfillment of Bachelor of Business Administration degree. I express my deep sense of gratitude to my guide Mr.Abhijeet chavan, whose valuable
guidance and encouragement at every phase of the project has help to prepare this project successfully. Finally, I would like to express my sincere thanks to my family, all the faculties, office staff, and library staff of ICCS, pune and friends who helped in some or other way in making this project.
Chapter no. TOPIC Page no.
• Introduction • Industry profile • Company profile • Product profile • Objective of the study • Research methodology • Data analysis and interpretation • Findings • suggestions • conclusion • Bibliography • Annexure LIST OF TABLE TABLE NO. • TITLE Preferred product PAGE NO. .
.• • • • • • • • Factor responsible for selecting a company Awareness of the product and services Product satisfaction Service rating Satisfaction of distribution of product and services Preferred product for good product Preferred company for good and fast services Product of low range LIST OF GRAPH GRAPH NO. • TITLE Preferred product PAGE NO.
• • • • • • • • Factor responsible for selecting a company Awareness of the product and services Product satisfaction Service rating Satisfaction of distribution of product and services Preferred product for good product Preferred company for good and fast services Product of low range .
This has earned it the trust and respect of every strata of society that it comes in contact with and is acknowledged amongst India's 'Most Respected Companies' and amongst the 'Top Wealth Creators of India'.CHAPTER-1 INTRODUCTION INTRODUCTION Nestlé India is a subsidiary of Nestlé S. . when it began trading as The Nestlé AngloSwiss Condensed Milk Company (Export) Limited. The Company insists on honesty.A. integrity and fairness in all aspects of its business and expects the same in its relationships. Nestlé's relationship with India dates back to 1912. Nestlé India is a vibrant Company that provides consumers in India with products of global standards and is committed to long-term sustainable growth and shareholder satisfaction. of Switzerland. With seven factories and a large number of co-packers. importing and selling finished products in the Indian market.
Progress in Moga required the introduction of Nestlé's Agricultural Services to educate. NESTLÉ Dahi and NESTLÉ Jeera Raita. Nutrition. NESTLÉ SLIM Milk. The Company continuously focuses its efforts to better understand the changing lifestyles of India and anticipate consumer needs in order to provide Taste. Nestlé India is a responsible organisation and facilitates initiatives that help to improve the quality of life in the communities where it operates. scientific crop management practices and helping with the procurement of bank loans. For more on Nestlé Agricultural Services. a confidence in the dairy business. MILKMAID and NESTEA and in recent years the Company has also introduced products of daily consumption and use such as NESTLÉ Milk. . It helps the Company to create value that can be sustained over the long term by offering consumers a wide variety of high quality. Nestlé responded to India's aspirations by forming a company in India and set up its first factory in 1961 at Moga. Progress involved the creation of prosperity on an on-going and sustainable basis that has resulted in not just the transformation of Moga into a prosperous and vibrant milk district today. Nestlé has been a partner in India's growth for over nine decades now and has built a very special relationship of trust and commitment with the people of India. MILKYBAR. but a thriving hub of industrial activity.After India's independence in 1947. Nestlé set up milk collection centres that would not only ensure prompt collection and pay fair prices. to irrigation. KIT KAT. the economic policies of the Indian Government emphasised the need for local production. as well. suppliers of packaging materials. but also instil amongst the community. where the Government wanted Nestlé to develop the milk economy. safe food products at affordable prices. The Company's activities in India have facilitated direct and indirect employment and provides livelihood to about one million people including farmers. advise and help the farmer in a variety of aspects. Health and Wellness through its product offerings. MAGGI. BAR-ONE. services and other goods. The culture of innovation and renovation within the Company and access to the Nestlé Group's proprietary technology/Brands expertise and the extensive centralized Research and Development facilities gives it a distinct advantage in these efforts. Punjab. From increasing the milk yield of their cows through improved dairy farming methods. Nestlé India manufactures products of truly international quality under internationally famous brand names such as NESCAFÉ.
set up at Choladi (Tamil Nadu). in 2012. set up in 1961 at Moga (Punjab). Consequently. Mumbai. . Haryana. and Samalkha (Haryana).in2006. Chennai and Kolkata. in 1995 and 1997 respectively. The 8th Factory was set up at Tahliwal. Goa. was followed soon after by its second plant.Presence Across India Nestlé processing units in India After nearly a century-old association with the country. Himachal Pradesh.Uttarakhand. in 1989. The seventh factory was set up at Pantnagar. in 1993. They are in Delhi. today. in 1967. This was succeeded by the commissioning of two more factories . Nestlé India has presence across India with 7 manufacturing facilities and 4 branch offices spread across the region.at Ponda and Bicholim. The Nestlé India head office is located in Gurgaon. Nestlé India set up factories in Nanjangud (Karnataka). Nestlé India’s first production facility. The 4 branch offices in the country help facilitate the sales and marketing of its products.
Nestlé India Limited. Subodh Kant Sahai. 2010. It would help accelerate the Company‟s growth and at the same time contribute towards reducing nutritional deficiencies in the country. Klaus E. Mr. a part of the global R&D network. Zimmermann commented that the event not only marked Nestlé‟s continuing long-term commitment to R&D. Mr. . Nestlé S.A. was the Chief Guest for the ceremony. Zimmermann. announced the establishment of the first R&D Centre in India in 2010. A. Also present at the ceremony were His Excellency Mr. but also celebrated the building of Nestlé‟s first R&D Centre in India. Chairman and Managing Director. Mr. Philippe Welti. Mr. Haryana. would be an additional competitive advantage. The foundation stone for the new Centre was unveiled on 22nd of September. the choice of tasty. Waszyk emphasized that the Nestlé Board‟s decision to establish an R&D Centre in India at the request of Nestlé India.Nestlé S. Ambassador of Switzerland. and nutritious products. healthy. Government of India. Global Head of R&D Centres.A. Ashok Sinha. Helio Waszyk. He mentioned that the R&D Centre would allow Nestlé to offer consumers in India and beyond.. Secretary for Ministry of Food Processing Industries. Honourable Minister of Food Processing Industries. and Mr. in Manesar. Mr.
sees that the target to complete the building in 2012 is a challenging one. but could be transferred to Nestlé worldwide. these concepts will not just be relevant for emerging markets like India. we are also building bridges with local institutions and government bodies that will give us a deeper understanding of the products needed in India and to support our future development programmes. the degree of social awareness. It's meaning changes with the country‟s stage of development. reiterates that Nestlé India has always had Research and Development support from the Nestlé R&D network across the world. Chairperson of R&D India and also Head of the Foods Business. Ultimately. Health and Wellness. “Work on the building is moving forward and day by day we see the progress on site as we start to create the latest R&D Centre. expected to be fully functional in 2012 Better nutrition for India is a perpetual challenge. It will help Nestlé R&D to bring out strong localised concepts that are in accordance with the Nestlé Group thrust on „affordable Nutrition.Architects’ impression of the facility. Ms. “Having an R&D Centre close to the Nestlé India Head Office will bring Research and Development closer to Businesses." * This pictorial representation does not purport to be the political map of India. The new Nestlé R&D facility in India will help develop great tasting food solutions that are relevant for consumers in India. Health and Wellness‟. and reflects the Nestlé spirit of R&D-Business partnership towards developing „Winning‟ concepts. and now. with the foundation being laid for the new R&D Centre in Manesar. but one that the team is set to deliver. . It will also strengthen Nestlé‟s leadership in emerging markets and fortify Nestlé India‟s position as the leader in Nutrition.” Mr. Shivani Hegde. creating products that take the promise of taste and health to a broader economic and social section than ever before. suited to the local consumer. Simon Robertson. Head of R&D India. At the same time. the Company for part of its research. and scientific consensus. will benefit from a greater „Indian-consumer‟ focus.
Connaught Circus. New Delhi .: +91-11-41514444 CHAPTER-2 INDUSTRY PROFILE . Gurgaon . Phase II.Head Office Nestlé India Limited Nestlé House Jacaranda Marg.122002 (Haryana) Tel. 'M' Block.110001 Tel.: +91-124-2389400 Registered Office Nestlé India Limited M-5A. DLF City.
MAGGI. prepared dishes & cooking aids. KIT KAT. MILKMAID. NESTLE Fresh 'n' Natural Dahi and NESTLE Jeera Raita. and chocolates & confectionary. Nestle set up its next factory at Choladi (Tamil Nadu) as a pilot plant to process the tea . NESTLE Milk. Nestle acquired the Anglo-Swiss Condensed Milk Company. where the Government wanted Nestle to develop the milk economy. After independence. Nestle transformed Moga into a prosperous and vibrant milk district. Nestle's first product was "Farine Lactee Nestle". scientific crop management practices etc. Switzerland by Henri Nestle. importing and selling finished products in the Indian market. Nestle educated and advised farmers regarding basic farming and animal husbandry practices such as increasing the milk yield of the cows through improved dairy farming methods. Nestle formed a company in India. an infant cereal. when it began trading as The Nestle Anglo-Swiss Condensed Milk Company (Export) Limited. In 1905. Nestle set up milk collection centres that ensured prompt collection and paid fair prices. MILO.INDUSTRY PROFILE Nestle India is a subsidiary of Nestle S. Punjab. Nestle India manufactures a variety of food products such as infant food. irrigation. in response to the then economic policies. Some of the famous brands of Nestle are NESCAFE. beverages.A. In 1967. namely Nestle India Ltd. NESTEA. which emphasized local production. Nestle's relationship with India started 1912. Thus. NESTLE SLIM Milk. BAR-ONE. and set up its first factory in 1961 at Moga. Nestle was founded in 1867 in Geneva. milk products. In Moga. MILKYBAR. of Switzerland.
Nestle India is now putting up the 7th factory at Pant Nagar in Uttarakhand. in 1993 and two in Goa at Ponda.000 employees worldwide. Nestle India opened factories in Samalkha (Haryana). Nestle opened its third factor in Nanjangud (Karnataka) in 1989. Today. Nestle is the world's largest and most diversified food company. History of Nestlé Nestlé began in Switzerland in the mid 1860s when founder Henri Nestlé created one of the first baby formulas. Henri realized the need for a healthy and economical product to serve as an . Thereafter.grown in the area into soluble tea. operated 500 factories in approximately 100 countries and offers over 8.000 products to millions of consumers universally.50. It has around 2. and Bicholim in 1995 and 1997 respectively.
Production increased dramatically after America entered the war. Soon the company was full-scale manufacturing in Australia with warehouses in Singapore. Nescafé became a main beverage for the American servicemen in Europe and Asia. Miraculously the baby tolerated Henri‟s new formula and it provided the nourishment that saved his life. Many of Nestlé‟s executive officers were transferred to offices in the U. Foreign exchange rates decreased. With the onset of the Second World War. In the coming years. While trying to deal with unstable economic conditions and exploring its new ventures. Switzerland was neutral in the war and became increasingly isolated in Europe. Prices of coffee beans and cocoa rose radically. flour and sugar. Within a few years the first Nestlé product was marketed in Europe. the Anglo-Swiss Condensed Milk Company.A. The start of World War I made it difficult for Nestlé to buy raw ingredients and distribute products. Nestlé suffered and slipped into debt. Nestlé faced the crisis of an international boycott. Mothers who were unable to breastfeed often lost their infants to malnutrition. When fresh milk became available again after the war.alternative for mothers who could not breastfeed their babies. Nescafé instant coffee sales quadrupled from 1960 to 1974. . in turn reducing the value of sterling. revolutionized coffee drinking and became an instant hit.. Expanding its product line outside of the food market. Soon after the company suffered with increasing oil prices and the slowing growth in industrialized countries. Nescafé. Nestlé developed its own condensed milk to contend with its competitor.S. dollar and franc. the year after Nestlé added chocolate to its line of foods. By the 1920s Nestlé was creating new chocolate and powdered beverage products. The price of ingredients was increasing. which they named Taster‟s Choice. and Stouffer‟s frozen foods. Because of distribution problems in Europe and Asia. The company decided to venture into the pharmaceutical industry by acquiring Alcon Laboratories. Total sales increased by $125 million from 1938 to 1945. and factories had to sell milk for the public need instead of using it as an ingredient in foods. Nestlé acquired Crosse & Blackwell. a company that manufactured soups and seasonings. Nestlé continued to prosper. Nestlé‟s first product was called Farine Lactée (“cornflour gruel” in French) Henri Nestlé. Nestlé purchased several factories in the U. Spain and Germany. to keep up with the increasing demand for condensed milk and dairy products via government contracts. Libby‟s fruit juices. Adding to the product line once again. The product was first used on a premature baby who could not tolerate his mother‟s milk or other alternative products of that time. Inc. The two companies merged in 1905.S. The newly formed Nestlé and Anglo-Swiss Milk Company had factories in the United States. the economy has slowed and exchange rates deteriorated because of the war. Findus frozen foods. Fresh milk was scarce in Europe. and the new technology of freeze-drying allowed the company to create a new kind of instant coffee. Nestlé became a major stockholder in L‟Oréal cosmetics in 1974. An expert banker helped Nestlé find ways to reduce its debt. Nestlé opened factories in developing countries in Latin America. in 1947. The Anglo-Swiss Condensed Milk Company made products like cheese and instant formulas. presenting further problems for Nestlé. merging with Alimentana S. Henri‟s product was a carefully formulated mixture of cow‟s milk. The company‟s production doubled by the end of the war. Doctors gave up on treating the infant. the pound. profits plummeted. Hong Kong and Bombay. Britain. a soluble powder. In 1874 the Nestlé Company was purchased by Jules Monnerat. Most production still took place in Europe. Nestlé developed Nescafé in the 1930s and Nestea followed.
Nestlé explained that breastfeeding and non-breastfeeding mothers in developing countries often gave their babies whole cow‟s milk. the Nestlé-owned pet care businesses joined to form the industry leader Nestlé Purina PetCare. Tollhouse · Nestea. The organizations argued that the misuse of formula resulted in the malnutrition or death of many infants in developing countries. The leading in the food industry. The boycott continues to some extent to this day without satisfactory resolution. tea. In the 1990s Nestlé acquired San Pellegrino. Butterfinger. The company has stopped all public advertising for formula in developing countries for almost 20 years. opening trade with parts of Europe and China. Smarties. The company focused on improving its financial situation and continuing to expand. Libby‟s . With the acquisition of Ralston Purina in 2002. vital nutrients are lessoned. Carnation. Problems like illiteracy and poverty caused some mothers to use less formula than recommended. Some of Nestlé‟s main brands include: · Kit Kat. The company‟s mission is to focus on long-term potential over short-term performance. baby foods/formulas. Quality Street. Nestlé agreed to follow the International Code in developing countries in 1984. snacks. Nestlé will continue to grow. Crunch. since the formulas had to be mixed with water. soups. and Spillers Petfoods of the UK. In the one of the largest takeovers at that time. According to Nestlé the World Health Organization never made statements tying infant death or malnutrition with baby formulas. Nestlé said it only sent formula to countries that allow donations for orphans. multiple births. Contaminated water presented another problem. frozen foods. pet care and of course candy. The company didn‟t deny the superiority of breastfeeding and agreed that substituting breast milk for other substances could be very dangerous. Nestlé says that it has never discouraged breastfeeding when it was possible.Many organized groups began boycotting all of Nestlé‟s products because they disapproved of Nestlé marketing its baby formula in developing countries. Nestlé brings in $81 billion in overall sales and has 470 factories around the world. Taster‟s Choice. ice cream. Nesquick. Nestlé bought Carnation for $3 billion and parted with any unprofitable businesses. and babies with no access to breast milk. rice water or a mix of flour and water. and the boycott was suspended. cornstarch. International trade barriers diminished in the 1990s. Nestlé’s Main Brands Nestlé expands across many different markets including beverages. These alternatives were very unhealthy and a nutritional baby formula was a better choice. It resumed several years later when the organizations believed Nestlé was sending free or low cost baby formulas to developing countries. By the 1980s Nestlé had a new Chief Executive Officer. Nescafé. In a watered down formula. introduce new products and renovate existing ones. Milkybar/Galak.
Friskies. Fancy Feast.· Stouffer‟s. Powerbar · Purina. Buitoni. Dog & Cat Chow CHAPTER-3 COMPANY PROFILE . Lean Cuisine. Hot Pockets.
COMPANY PROFILE OF NESTLE COMPANY PROFILE Nestlé India is a subsidiary of Nestle S. With seven factories and a large number of co-packers.A. of Switzerland. Nestlé India is a vibrant Company that provides consumers .
it is not only the central element of Nestlé‟s corporate identity but serves to define the Company‟s products. Nestlé‟s activities contribute to and nurture the sustainable economic development of people. pioneering environment policy and respect for the fundamental values of different cultures have earned it an enviable place in the countries it operates in. derived from Henri Nestlé‟s personal coat of arms. From its first historic merger with the Anglo-Swiss Condensed Milk Company in 1905. This has earned it the trust and respect of every strata of society that it comes in contact with and is acknowledged amongst India's 'Most Respected Companies' and amongst the 'Top Wealth Creators of India'. evokes the values upon which he founded his Company. integrity and fairness in all aspects of its business and expects the same in its relationships. family and tradition. ethics and goals. and is about twice the size of its nearest competitor in the food and beverages sector. communities and nations. responsibilities.in India with products of global standards and is committed to long-term sustainable growth and shareholder satisfaction. HISTORY Nestlé was founded in 1867 on the shores of Lake Geneva in Vevey. Nestlé had around 247. Nestlé‟s trademark of birds in a nest. Today. The Company insists on honesty. Namely. business practices. nature and nourishment. The Company‟s transparent business practices. 100 countries and offered over 8. maternity and affection. .000 employees worldwide. In 2004. the values of security. Switzerland and its first product was “Farine Lactée Nestlé”. Nestlé has grown to become the world‟s largest and most diversified food Company. an infant cereal specially formulated by Henri Nestlé to provide and improve infant nutrition. operated 500 factories in approx.000 products to millions of consumers universally.
the economic policies of the Indian Government emphazised the need for local production. BAR-ONE. but also instil amongst the community. Punjab. as well. Nutrition. MILO. where the Government wanted Nestlé to develop the milk economy. Nestlé India manufactures products of truly international quality under internationally famous brand names such as NESCAFÉ. to irrigation. a confidence in the dairy business. For more on Nestlé Agricultural Services. Nestlé set up milk collection centres that would not only ensure prompt collection and pay fair prices. when it began trading as The Nestlé Anglo-Swiss Condensed Milk Company (Export) Limited. NESTLÉ SLIM Milk. OPERATIONS Nestlé has been a partner in India's growth for over nine decades now and has built a very special relationship of trust and commitment with the people of India. The Company continuously focuses its efforts to better understand the changing lifestyles of India and anticipate consumer needs in order to provide Taste. It helps the Company to create value that can be sustained over the long term by offering consumers a wide variety of high quality. Nestlé . safe food products at affordable prices. suppliers of packaging materials. The Company's activities in India have facilitated direct and indirect employment and provides livelihood to about one million people including farmers. Health and Wellness through its product offerings. but a thriving hub of industrial activity. MAGGI. MILKYBAR. From increasing the milk yield of their cows through improved dairy farming methods. MILKMAID and NESTEA and in recent years the Company has also introduced products of daily consumption and use such as NESTLÉ Milk. importing and selling finished products in the Indian market. Progress involved the creation of prosperity on an on-going and sustainable basis that has resulted in not just the transformation of Moga into a prosperous and vibrant milk district today. Progress in Moga required the introduction of Nestlé‟s Agricultural Services to educate.Nestlé‟s relationship with India dates back to 1912. NESTLÉ Fresh 'n' Natural Dahi and NESTLÉ Jeera Raita. The culture of innovation and renovation within the Company and access to the Nestlé Group's proprietary technology/Brands expertise and the extensive centralized Research and Development facilities gives it a distinct advantage in these efforts. scientific crop management practices and helping with the procurement of bank loans. services and other goods. After India‟s independence in 1947. advise and help the farmer in a variety of aspects. Nestlé responded to India‟s aspirations by forming a company in India and set up its first factory in 1961 at Moga. KIT KAT.
the Samalkha factory (Haryana).India is a responsible organization and facilitates initiatives that help to improve the quality of life in the communities where it operates. The Nanjangud factory (Karnataka). In 1967.DRINK . PRESENCE IN INDIA Beginning with its first investment in Moga in 1961. Nestlé India has commissioned in 2006 its 7th factory at Pant Nagar in Uttarakhand. BRANDS . became operational in 1989. in 1993 and in 1995 and 1997. Nestlé‟s regular and substantial investments established that it was here to stay. Nestlé set up its next factory at Choladi (Tamil Nadu) as a pilot plant to process the tea grown in the area into soluble tea. MILK PRODUCTS AND NUTRITION · EVERYDAY DAIRY WHITENER · EVERYDAY GHEE · MILK · SLIM MILK · SILM MILK · NEVISTA PRO-HEART MILK · FRESH „n‟ NATURAL DAHI · FREAH „n‟ NATURAL SLIM DAHI · JEERA RAITA · NESVITA DAHI · MILKMAID FRUIT YOGHURT · MILKMAID · MILKMAID FUNSHAKES · NIDO BEVERAGES · NESCAFE CLASSIC · SUNRISE PREMIUM · SUNRISE SPECIAL · CAPPUCCINO · MILO SMART PLUS READY –TO. Nestlé commissioned two factories in Goa at Ponda and Bicholim respectively.
TEA WITH GREEN TEA
· NESTEA ICED TEA PREPARED DISHES AND COOKING AIDS · MAGGI 2 MINUTE NOODLES · VEG ATTA NOODLES · RICE NOODLES MANIA · CUPPA MANIA · SAUCES · PICHKOO · PIZZA MAZZA · MAGIC CUBES · BHUNA MASALA · COCONUT MILK POWDER · HEALTHY SOUPS · HEALTHY SOUP-SANJEEVNI CHOCOLATES AND CONFECTIONERY · KIT-KAT · KIT-KAT CHUNKY · MUNCH · MUNCH POP CHOC · MILKYBAR · MILKYBAR CHOO · BAR-ONE · MILK CHOCOLATE · POLO · ECLAIRS · MILKYBAR ECLAIRS
NESTLE & COMMUNITY
Nestlé India has always focused on long term, sustainable and profitable growth and helped communities around its factories to improve their quality of life in a similar manner. Nestlé Agricultural Services has used the experience gained by Nestlé across the world to set up a system of direct and efficient contact with the farmers. Company veterinarians and agronomists supervise the milk routes and advise farmers on various issues including proper feed for the herds. Milk storage facilities have been set up close to the farmers. Veterinary services are provided free, and medicines provided at wholesale cost. The company assists farmers in artificial insemination programs for
their cattle, provides subsidy and helps them in procuring loans.For more on Nestlé Agricultural Service
COMPANY PROFILE OF HINDUSTAN UNILIVER
Hindustan Unilever Ltd is India's largest fast-moving consumer goods. The company operates in seven business segments. Soaps and detergents includes soaps, detergent bars, detergent powders and scourers. Personal products include products in the categories of oral care, skin care (excluding soaps), hair care, talcum powder and color cosmetics. Beverages include tea and coffee. Foods include staples (atta, salt and bread) and culinary products (tomato-based products, fruit-based products and soups). Ice creams include ice creams and frozen desserts. Others include chemicals and water business. Hindustan Unilever Ltd was incorporated in the year 1933 as Lever Brothers India Ltd. In 1956, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd merged with the company and the name was changed from Lever Brothers Ltd to Hindustan Lever Ltd. The company acquired Lipton in 1972, and in 1977 Lipton Tea (India) Ltd was incorporated. Brooke Bond joined the Unilever fold in 1984 through an international acquisition. Pond's (India) Ltd joined the Unilever fold through an international acquisition of Chesebrough Pond's USA in 1986. The liberalization of the Indian economy, started in 1991, clearly marked an inflexion in the company's and the Group's growth curve. The removal of the regulatory framework allowed the company to explore every single product and opportunity segment, without any constraints on production capacity. Simultaneously, deregulation permitted alliances, acquisitions and mergers. The erstwhile Tata Oil Mills Company (TOMCO) merged with the company with effect from April 1, 1993. In the year 1996, the company and Lakme Ltd formed a 50:50 joint venture company namely, Lakme Unilever Ltd, to market Lakme's market-leading cosmetics and other appropriate products of both the companies. Subsequently in 1998, Lakme Ltd sold its brands to the company and divested its 50% stake in the joint venture to the company. In the year 1994, the company and USbased Kimberly Clark Corporation formed a 50:50 joint venture company namely, Kimberly-Clark Lever Ltd, which markets Huggies Diapers and Kotex Sanitary Pads. The company also set up a subsidiary in Nepal, Unilever Nepal Limited (UNL), and its factory represents the largest manufacturing investment in the Himalayan kingdom. In the year 1992, the erstwhile Brooke Bond acquired Kothari General Foods, with significant interests in Instant Coffee. In the year 1993, it acquired the Kissan business from the UB Group and the Dollops Icecream business from Cadbury India. As a measure of backward integration, Tea Estates and Doom Dooma, two plantation companies of Unilever, were merged with Brooke Bond. Then in the year 1994, Brooke Bond India and Lipton India merged to form Brooke Bond Lipton India Ltd (BBLIL), enabling greater focus and ensuring synergy in the traditional Beverages business. Finally, BBLIL merged with the company with effect from January 1, 1996. The internal restructuring culminated in the merger of Pond's (India) Limited (PIL) with HUL in 1998. The two companies had significant overlaps in Personal Products, Speciality Chemicals and Exports businesses, besides a common distribution system since 1993 for Personal Products. The two also had a common management pool and a technology base. In January 2000, the government
decided to award 74 per cent equity in Modern Foods to the company, thereby beginning the divestment of government equity in public sector undertakings (PSU) to private sector partners. The company's entry into bread is a strategic extension of the company's wheat business. In 2002, the company acquired the government's remaining stake in Modern Foods.. In the year 2002, the company made its foray into Ayurvedic health & beauty centre category with the Ayush product range and Ayush Therapy Centres. In the year 2003, the company acquired the Cooked Shrimp and Pasteurised Crabmeat business of the Amalgam Group of Companies, a leader in value added Marine Products exports. Also, the company launched Hindustan Unilever Network, Direct to home business. In the year 2004, the company launched 'Pureit' water purifier. In the year 2005, Lever India Exports Ltd, Lipton India Exports Ltd, Merry weather Food Products Ltd, Toc Disinfectants Ltd and International Fisheries Ltd were amalgamated with the company. In February 2006, Vasishti Detergents Ltd (VDL) merged with the company. In September 2006, Modern Foods Industries (India) Ltd and Modern Foods & Nutrition Industries Ltd was merged with itself. In October 2006, the company divested its 51% controlling stake in Unilever India Shared Services Ltd, now known as Capgemini Business Services (India) Limited (CGSL) to Cap Gemini SA. In March 2007, Sangam Direct, a non-store home delivery retail business, operated by Unilever India Exports Ltd (UIEL), a fully owned subsidiary was transferred to Wadhavan Foods Retail Pvt Ltd (WFRPL) on a slump sale business. Also, the company carried out demerger of its operational facilities in Shamnagar, Jamnagar and Janmam and formed three independent companies, namely Shamnagar Estates Pvt. Ltd, Jamnagar Properties Pvt Ltd and Hindustan Kwality Walls Foods Pvt Ltd. In June 2007, the company changed its name from Hindustan Lever Ltd to Hindustan Unilever Ltd. In the year 2008, the company announced its collaboration with the Indian Dental Association (IDA) in conjunction with World Dental Federation (FDI) through its Pepsodent, leading oral care brand to help improve the oral health and hygiene standards in India. In April 2008, the company demergered and transferred certain immoveable properties to Brooke Bond Real Estates Pvt Ltd. In January 2010, the company inaugurated the new corporate office of the company. In April 2010, the company approved the scheme of amalgamation of Bon Ltd, a wholly owned subsidiary of Hindustan Unilever Ltd., with the company. The appointed date for the abovementioned scheme was April 01, 2009 and the scheme shall be effective from April 28, 2010. Consequent to the amalgamation, Bon Ltd ceased to be a subsidiary of the company.• During the year 2010-11, Kissan forayed into new market segment in three big categories. It launched Kissan Fruit & Soya, a delicious blend fruit juice and soya milk, which enjoys a differentiated proposition in this market. The brand also entered into the Indian (non-sweet) spreads market with the launch of Kissan Creamy Spread across key towns. In Bakery division, the company launched two new products, namely Chapi and Cream Rolls. During the year, the company divested 43.31% stake in Hindustan Field Services Pvt Ltd in favor of Smollan Group (the jv partner). Thus, Hindustan Field Services Pvt. Ltd. ceased to be a subsidiary company. Lakme Lever Pvt Ltd, a wholly owned subsidiary of HUL, expanded the network of Lakme Beauty Salons during the year with the opening of 11 company owned and managed salons, along with 18 franchisee salons. As of March 31, 2011, the company had over 35 brands spanning 20 distinct categories. Its portfolio includes household brands, such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's, Vaseline, Lakme, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan,
2012.Kwality Wall's and Pureit. the company demerged the FMCG exports business including specific exports related manufacturing units of the company into its wholly owned subsidiary Unilever India Exports Ltd (UIEL). In December 2011. . The scheme became effective from January 1.
CHAPTER-4 PRODUCT PROFILE PRODUCT OF NESTLE • .
rich taste to your dishes. Just crumble a cube. but is unique in that it efficiently enhances the taste inherent in the food ingredients already present. stir well. . and then taste the magic! Use them for making curries. rice dishes and even Biryani! Maggi Magic CUBES are available in two exciting variants . 3.Vegetarian Masala and Chicken. add it to your dish. It is not a simple masala.Presenting .Maggi Magic CUBES : it is highly versatile and adds a deep. • Presenting another first from MAGGI ! The first ever fortified taste enhancer that can be used across different cuisines in India.
Cheese Macaroni & Tomato Twist. . each bottle is good for 5 pizza bases. So go ahead and treat your family to the taste of authentic pizzas tonight! 5. this quick cook pasta can be conveniently prepared in just 5 minutes! 4. lip-smacking flavours and shapes .an offering to delight your every sense and make you fall in Love! It comes in saucy. What’s more. Now you do not need to order from outside and wait for 30 minutes. You can also have the mazza of the pizza on other items like naans. This NUTRI-LICIOUS product is made from 100% SUJI and is also a source of protein & fibre. With MAGGI Pizza Mazza one can prepare delicious pizzas within minutes. footlongs and of course the most easily available of them all – bread slices. Available in a 300 gm jar.MAGGI brings to you NUTRI-LICIOUS PAZZTA.Masala Penne.
6. starting with the launch of the unique MAGGI Hot & Sweet and “It‟s different” commercials featuring Jaaved Jaaferi and Pankaj Kapoor. MAGGI has a host of variants. promotion & distribution to emerge and sustain itself as the largest sauces brand in India. including: • • • The quintessential Rich Tomato Ketchup and Rich Tomato Sauce (No Onion No Garlic) The unique Hot & Sweet Tomato Chilli Sauce The tangy and “chatkaaredar” Imli Pichkoo MAGGI has also launched the Rich Tomato Ketchup in the convenient doy pack format called Pichkoo that has made the unique flavors of MAGGI affordable to a whole new set of consumers. MAGGI Sauces has been associated with category re-defining innovations from the very beginning. packaging. Over the years. Launched in the mid-1980s.Chocolates . To cater to the diverse Indian palate. MAGGI has continuously re-invented itself in terms of new products.Maggi Sauces have been an integral part of the Indian consumers‟ households for decades now.
dark chocolate was the only form of chocolate available. 7. NESTLÉ KIT KAT is one of the most successful brands in the world and every year over 12 billion NESTLÉ KIT KAT fingers are consumed around the globe.What began as a bitter drink in pre-historic tropics of South America 3000 years ago has become one of the world’s most popular treats. Today. NESTLÉ KIT KAT has a unique finger format with a ‘breaking' ritual attached to it. In the beginning. NESTLÉ KIT KAT is crisp wafer fingers covered with chocolayer. The Indian consumer has a preference for sweet treats and the sweet touch in the bitterness of our NESTLÉ DARK CHOCOLATE has been especially designed to delight those palates. 8. . Dark Chocolate is considered as a premium chocolate treat and commonly available around the globe.
and has 10 delightful units of 14g each ! *MRP Rs 5(inclusive of all taxes) for 14g *MRP Rs 10(inclusive of all taxes) for 28g 9. 50/. Its enjoyable taste and exciting packaging will treat you with an indulgent snacking experience. Also try out our new 140g share bag. . NESTLÉ BAR ONE is available at convenient price options of Rs.& Rs.NESTLÉ BAR ONE is a delightful combination of luscious nougat and caramel centre covered in delicious chocolayer. 5/. which is available at Rs. 10/-. for 14g and 28g respectively.
Enjoy the goodness of milk in every bite of MILKYBAR! A tasty sweet and creamy treat for your outdoor champions! DUM HAI TOH BAHAR NIKAL! 11. .10.
you will not find a better temptation. NESTLÉ Eclairs with an irresistible outer layer of caramel and a yummy milky filling. 14.a tasty chewy MILKYBAR also available in yummy Strawberry and Choko flavors!! Outdoor champions. Discover the delicious combination of a crispy wafer with all the milk goodness of MILKYBAR! 13.MILKYBAR Choo . grab one now! 12. .
NESTLÉ Chocolate Eclairs made up of delicious caramel on the outside with a real Chocolate filling in the inside. An all time favorite. 16. it “Lasts REALLLLLY Long”.15. . NESTLÉ Milkybar Eclairs made up of delicious caramel on the outside with the goodness and rich taste of Milkybar filling in the inside. A favorite amongst all. 17.
Magic is exactly what we got on POLO .Give a maverick designer a delicious new muse and he’ll create magic. .as fashion designer Wendell Rodricks unveiled his latest . New York inspired POLO Cinnamon flavor Paris inspired POLO Watermelon flavor London inspired POLO Peppermint flavor 18.POLO FASHION Flavours.
viz. thousands of housewives across the country make delicious desserts quickly and conveniently using MILKMAID much to the delight of their families and friends. The MILKMAID brand in India is synonymous with mouth-watering desserts and delicious taste amongst the consumers. 19. MILKMAID Creations is a contemporary extension of the brand in a direction that caters to the needs of the convenienceseeking consumers of today. Besan Laddoo. . Developed by expert chefs using ingredients of the highest quality & leveraging MILKMAID’s 100 year heritage and knowledge of desserts & Indian consumers. simple 3-step recipes and only 10-15 mins. Every day. Eggless Chocolate Cake & Rice Kheer. MILKMAID Creations is currently available at select outlets in 54 cities across the country. Pista Kulfi. Nestlé MILKMAID CREATIONS brings some of India’s favorite desserts to the kitchens of homemakers who can now prepare these treats for their families anytime and create happy moments thanks to the guarantee of delicious taste. of cooking time. Eggless plain Cake.MILKMAID Creations is an exciting new range of powdered dessert mixes from the MILKMAID brand. The range is available in five variants.
to develop products for kids above 2 years of age. It is also a good source of prebiotic fibre which supports a healthy digestive system. NESTLÉ NESLAC is the only MILK drink which has been specially formulated to support the nutritional needs of a growing child in terms of both growth and immunity. Calcium & Vitamin D. 20. NESTLÉ NESLAC – Nutritious Milk for growing kids. It contains 4 key IMMUNONUTRIENTS: Vitamin C. Zinc & Selenium and is a source of other essential nutrients like Protein. It leverages Nestlé’s great know-how and equity in the infant nutrition space. It was the first Nestle brand to be available in the country and celebrated its 100 years in India in 2012. Vitamin A.NESTLÉ Milkmaid leads the sweetened condensed milk category in India with a dominant market share. .
and our continuous effort to deliver the very best. This passion for quality. is reflected in NESTLÉ EVERYDAY.21. NESTLÉ EVERYDAY Dairy Whitener is made using milk of the highest quality standards and benefits from 140 years of expertise that NESTLÉ has developed in manufacturing dairy products around the world. you know it’s the perfect cup of tea. . So every time you serve a great tasting cup of tea made with NESTLÉ EVERYDAY.
CHAPTER-5 OBJECTIVE OF THE STUDY OBJECTIVE • • Evaluating company‟s performance relating to distribution channel. To identify the strengths and weakness of the company. .
To find out how company manage their product and distribution. . • To identify how they satisfying their customer. From the analysis of distribution channel management. knowing how to manage distribution for day to day requirement.• • • To find out selection criteria of channel of company.
analyzing and conceptualizing social life in order to verifying.CHAPTER-6 RESEARCH METHODOLOGY RESEARCH METHODOLOGY Research is a systematic and objective analysis and record of controlled observation thet may lead to development of knowledge. which overlap and do rigidly follow particular sequence. weather that knowledge is for practices or theory. It consist of the following step:- . Research is systematic and objective way of finding answer to question or solution of the problem. The marketing research is a process involve number of interrelated activities. principle and theory. Research is the method of studying. and correcting knowledge. modifying.
Data analyzing. what he want to measure and must find adequate method for measuring it along with a clear cut definition of population he want to study. Selecting the sample plan. It is frame work of the project that analyze what information is to be collected from what source and what procedure. In descriptive research. capital punishment. The descriptive study may be concerned with the attitude or views of a people toward any thongs e. Research design is the plan structure and strategy of investigating conceived so as to obtain answer to research question and to control variance. DESCRIPTIVE RESEARCH DESIGN:Descriptive research also known as statistical research.c. Collection of data. The research design constitutes the blue print for the collection. when and how. what. researcher must able to define clearly.• • • • • Formulating the objective of the study.t. RESEARCH DESIGN Research design is the method and process of analyzing information needed. describes data and characteristics about the population or phenomenon being studied. Designing the method of data collection.g. attitude toward presidential form of government. where. measurement and analysis of data. COLLECTION OF DATA .. collage autonomy e. Descriptive research answers the questions who. I have chosen the descriptive research design. right to strike..
PRIMARY DATA It is the information which has never been discovered or found out or available in written format. This data or information is totally new and help very efficiently to solve the unanswered question. We use secondary data for collection of information in project.Collection of data is preliminary step in enquiry. • • Primary data. There are two type of data through which we collect the information and execute the result afterward. Secondary data. Here we done analysis on the basis of secondary data. such data are original in character and are generated in large number of surveys conducted mostly by government or by individuals. As the data is already published and known in general is called secondary data. institution and research bodies. which includes:- . We get secondary data from:• • • • • Internet Books Magazines Newspaper And many more. Following are the method of collecting primary data:• • • • Interview Questionnaire Observation Group discussion SECONDARY DATA Secondary data is the information which has been already found out by someone or available in written format.
c.• • • • Industry profile Company profile Information about Product and services Distribution channel of the company e.t. CHAPTER-7 DATA ANALYSIS AND DATA INTERPRETATION .
From the above graph we can analyze that 22 out of 40 prefer NESTLE.• Which company does you prefer for purchasing products? Company name NESTLE HINDUSTAN UNILIVER Number of customer 22 18 Analysis:. Interpretation:-so we can interpret that 55% of customer prefer NESTLE and 45% of customer prefer HINDUSTAN UNILIVER. • Which factor do you think should be given more importance while transacting with a company? . 18 out 0f 40 prefer HINDUSTAN UNILIVER.
c.50% Analysis:-we can analyze the 15 out of 40 gives more important to products.t. design e.consumer give more important to products of the company. 14 out of 40 gives to services.) • Are you aware of all products and services offered by your company? company NESTLE HINDUSTAN UNILIVER Number of yes 18 13 Number of no 04 05 . The second more important things according to customer is services and last importance things is other(price. and 11 out of 40 gives to other factors. Interpretation:.50% 35% 27.Factors Products Services Others Numbers 15 14 11 Percentages 37.
Analysis:. Interpretation:. • Are you satisfied by the products and services offered by your company? Company NESTLE HINDUSTAN UNILIVER Number of yes 22 10 Number of no 04 04 Analysis:-we analyze that 22 out of 26 NESTLE customer are satisfied of all products and services offered by company and 04 are not satisfied. Interpretation:. The satisfaction level of customer of NESTLE is more than HINDUSTAN UNILIVER. . 69. While in HINDUSTAN UNILIVER it is 64.we analyze that 18 out of 26 NESTLE customer are aware of all products offered by company and 08 are not aware. While in HINDUSTAN UNILIVER it is 71.23% of NESTLE customer are aware of all products offered by company. • Rate the service given by your company? .84. In HINDUSTAN UNILIVER 10 out of 14 satisfied of all products and services offered by company and 04 are not satisfied of products and services offered by company.42%.The awareness level of NESTLE is more than HINDUSTAN UNILIVER .28%. In HINDUSTAN UNILIVER 9 out of 14 aware of all products offered by company and 05 are not aware of products.61% of NESTLE customer are satisfied of all products and services offered by company.
16 out of 22 of NESTLE customer are satisfied with distribution of product and services and 6 are not satisfied. While in HINDUSTAN UNILIVER 10 out of 18 customer are satisfied with distribution of product and services and 6 customer are not satisfied.84% 0f NESTLECUSTOMER think that service is very good. Interpretation:.53. • Are you satisfied with the distribution of product and services of your company? Company NESTLE HINDUSTAN UNILIVER Number of yes 16 10 Number of no 6 8 Analysis:. While in HINDUSTAN UNILIVER4 out of 16 think that service is very good. 4 think that service is good.we analyze that 14 out of 24 NESTLE customer are think that service is very good. 4 think that service is average and 2 think service is bad.42%. while in HINDUSTAN UNILIVER it is only 28. 6 think that service is good.69% 0f NESTLE customer think that service is Bad. while in HINDUSTAN UNILIVER it is 21. 3 think that service is average and 3 think service is bad. .Company NESTLE HINDUSTAN UNILIVER Very good 14 4 good 6 4 Average 4 3 Bad 2 3 Analysis:.57% and 7.
65% of NESTLE customer and 35% of HINDUSTAN UNILIVER customer are satisfied with the quality of water.72% of NESTLE customer are satisfied with distribution of product and services. While in HINDUSTAN UNILIVER 55. which company give good and fast services? Company NESTLE Number 20 . So we can interpret that NESTLE customer are more satisfied with distribution of product and services of the company.Interpretation:. • While complaining about your product. so we can interpret that NESTLE customer are more satisfied with water as compare to HINDUSTAN UNILIVER. • Which company product gives good product? Company NESTLE HINDUSTAN UNILIVER Numbers 26 14 Analysis:.we analyze that 26 out of 40 NESTLE customer are think that their product gives good clean water.55% customer are satisfied with distribution of product and services. While in HINDUSTAN UNILIVER 14 customer out of 40 think that their product gives good clean water.72. Interpretation:.
While in HINDUSTAN UNILIVER it is 10 and in others it is 10. • According to you which company have products of low range? Company NESTLE HINDUSTAN UNILIVER Other Number 12 08 20 . Interpretation:.we can analyse that 20 out of 40 customer think NESTLE company give good and faster services. 25% customer think HINDUSTAN UNILIVER company give good and faster services and 25% customer think other company give good and faster services. so we can interpret that NESTLE give good and faster services as compare to all.50% customer think NESTLE company give good and faster services.HINDUSTAN UNILIVER Others 10 10 Analyze:.
Analyze:. CHAPTER-8 FINDINGS . Interpretation:. 8 customer think that HINDUSTAN UNILIVER give product of low range and 20 think that other company give product of low range.from the above graph we analyze that 12 customer think that NESTLE give product of low range.so we can interpret that others company gives product of low range as compare to NESTLE and HINDUSTAN UNILIVER.
• Mainly people prefer product of low range. This gap has to be filled.FINDINGS • From the research. Good service by company is preferred by the people. • The company needs to improve its customer satisfaction and people always prefer the company near to them. • Still distribution of product of the company are not good to fulfill need of customer. it is found that service plays an important role in selecting a company. • Still all the customers are not aware of many product and services provided by the company. • From the research it is found that NESTLE provide more QUALITY PRODUCTS as compare to HINDUSTAN UNILIVER. . • The NESTLE are more user friendly HINDUSTAN UNILIVER. This is the place where HINDUSTAN UNILIVER lack behind NESTLE.
CHAPTER-9 SUGGESTIONS .
especially in NESTLE. • Company like HINDUSTAN UNILIVER should improve there network of branches. Employees should be trained to handle customers. Product information has to be communicated to the customer. • Proper communication channel should be there between customer and the company. • Company has to launch the new product of low range so that low income people can also buy. There are many product of HINDUSTAN UNILIVER which are normal customer is unaware off. . They should enter the rural area which is a major part of Indian market.Suggestions • NESTLE should improve its customer service. As it plays an important role in attracting customers. • The company as to improve the distribution channel of product and services so as to satisfying customer. • The company should come forward with meaningful advertisements and awareness campaigns to create awareness among customers regarding services and to make the popular amount the entire age and income groups.
through publicity or through physical presence. Customer should have ready sources of advise. CHAPTER-10 CONCLUSION . weather this is to call centers. fast and user friendly. Service should we standardized so that wherever it is used the customer is familiar with the procedure followed.• System should be simple to used.
The satisfaction level is also more in NESTLE. From this research we can conclude that NESTLE also has to take care of . advertisement plays advertisement plays a major role in making people aware of the services offered by the different company. from the research we conclude that normal person that have low income not able to invest in NESTLE products. Special care has to be taken in customer service. By Studying the recent developments we can see that both company are contracting on a rural and urban area for business. So we can conclude that both company are taking special marketing initiative to capture the Rural market of India. and under this analysis also the NESTLE has very strong marketing strategy in comparison to HINDUSTAN UNILIVER. As we know that NESTLE is a private company so its brand image is much higher than other company. So from the above information I analyzed that nestle have more chance of success then HINDUSTAN UNILIVER.Conclusion Most of the people are aware of the services given by the company either NESTLEor HINDUSTAN UNILIVER. which has made the competition intense. The service plays a very important role in attracting customers. Innovative ways of marketing has to be use. New generation people mostly prefer NESTLE services. Here. New company and foreign company have entered the market.
CHAPTER-11 BIBLIOGRAPHY . so there marketing strategies are restricted. From the research we also see that distribution channel of the company are still not good so as to fulfill need of customer.the weaker section of the society.
com . WWW.nestle.distributionchannelofnestle.com • www.distributionchannelofhindustanuniliver.BIBLIOGRAPHY • X • X • Websites:- • • www.com.com • www.hindustanuniliver.
CHAPTER-12 ANNEXURE .
/Miss _____________________________________________________ Address ____________________________________________________________________ Email ____________________________________________________ • • • Which company does you prefer for purchasing product? NESTLE HINDUSTAN UNILIVER .ANNEXURE QUESTIONNAIRE Personal detailsName Mr./Mrs.
• • • • Which factor do you think should be given more importance while transacting with a company? Products Services others • • • Are you aware of all products and services offered by your company? Yes No • • • Are you satisfied by the products and services offered by your company? Yes No • • • • • Rate the service given by your company? Very good Good Average Bad • • • Are you satisfied with the distribution of product and services of your company? Yes No .
which company give good and fast NESTLE HINDUSTAN UNILIVER OTHER services? • • • • According to you which company have products of low range? NESTLE HINDUSTAN UNILIVER OTHER • Any suggestion for the company ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ .• • • Which company product gives good clean water? NESTLE HINDUSTAN UNILIVER • • • • While complaining about your product.
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