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Young

Drivers Survey Results April 2013

Dont Mind Being Disconnected


from the digital world (while driving)

3 out of 4 Young Drivers actually

Teens Drive Smart Study Objectives


Bridgestone Americas, Inc., working through DVL, teamed with Ypulse to develop and execute a survey to help them beGer understand the driving habits and behaviors of young drivers. With all of the distracJons ooding into the lives of teens, this program is designed to help educate teens on safe driving, an extremely important topic aecJng drivers and non-drivers alike. While nearly all young drivers wear their seat belts and most dont engage in the kind of dangerous driving behaviors favored by prior generaJons (e.g. drag racing, driPing, etc.), a fair porJon mulJ-task profusely (e.g talk on their cell phones while driving, use handheld gaming devices), while others get behind the wheel when Jred.

Methodology
2,065 Young Drivers ages 16-21 from SurveyU.coms panel were surveyed to beGer understand the following topics:

PercepJon of their own driving ParJcipaJon in both digital and non digital distracJons SituaJon (when, where, with whom) of distracJons PercepJon of their parents driving PercepJon of peers driving Overall judgment of distracJons SituaJonal judgment of distracJons Comparison of each distracJons danger to that of texJng AZtudes toward driving and its risks

Young Drivers most commonly get their driving habits from their parents and guardians, who also likely taught them how to drive.
Where Driving Habits Originated
My parent(s)/guardian(s) A driving school (outside of your high school) A driving school (in school) An older sibling Another (adult) family member Other drivers on the road A friend Another (non-adult) family member The Internet (YouTube, Wikipedia, etc.) A younger sibling Someone else: (please specify)

63% 16% 8% 4% 3% 3% 2% 1% 0.5% 0% 1%


Even as the internet junkie generation, young drivers do not trust the Internet with something as important as driving

Q122Y. And where would you say you learned most of your ongoing driving habits? Base: 2065 Young Drivers

Young Drivers are most likely to drive over the posted speed limit on highways and most likely to drive under or at the limit in school zones and neighborhoods.
Typically when you are driving on each of these types of roads, do you
In school zones 24% 60% 16%

On back/country roads 5%

22%

72%

On neighborhood streets

8%

43%

48%

Young Drivers with restricted licenses are 12% less likely to drive over the posted speed limit on a highway

On a highway 3%

18%

79%

Drive under the speed limit

Drive at the speed limit

Drive over the speed limit

Q150Y. Typically when you are driving on each of these types of roads, do you Base: 2065 Young Drivers

Sticking to stereotypes, Young Drivers see Males as more likely to take risks. And, Young Drivers are much more likely to follow rules when they are driving with their parents in the car.
Attitudes About Driving
% Agree Having a driver's license is part of growing up

78% 77% 70% 68% 66% 50% 37% 31% 23% 18% 13% 10%

45% I don't mind having to be disconnected from the internet while I drive
When my parents/guardians are in the car I am more likely to follow the rules and restricJons GeZng a driver's license is/was a milestone in my life I look(ed) forward to a lot Having a driver's license means having freedom Males are more likely to take risks while driving When I am alone in the car I am willing to take more risks When going somewhere, I prefer that someone else drives I become nervous or anxious when I drive When my friends are in the car I am more likely to take risks Females are more likely to take risks while driving Driving makes me feel disconnected from my friends (no texJng, no Facebook, etc.)

25%

Q310Y. How much do you agree or disagree with the following statements about what driving means to you? TOP2BOX Base: 2065 Young Drivers

When looking at the distractions Young Drivers admit to, the usual suspects stand out. Young Drivers continue to send and read text messages and talk on their phones. 1 in 10 even admit to posting on social media sites while behind the wheel.
Participation in Distractions
Talking to passengers AdjusJng radio/onboard entertainment Observing outside surroundings (houses, pedestrians, billboards/signs, etc.) SeZng/adjusJng vehicle controls (cruise control, steering wheel height, seat Singing/dancing EaJng Talking on a cellphone (without a hands-free device) Reading received text messages/emails SeZng/adjusJng navigaJon Sending text messages/emails Daydreaming Driving while drowsy Talking on a cellphone (using a hands-free device) Physical interacJons with passengers (holding hands, ghJng etc.) Rubbernecking (staring, gawking at an accident) Drinking Taking a picture(s) Tending to children/pets/passengers PosJng on social media Browsing social media sites Smoking Applying make-up EdiJng/posJng picture(s) Reading Grooming/Shaving Watching a video/movie None of these

84% 75% 70% 69% 66% 65% 50% 45% 40% 37% 37% 37% 35% 35% 32% 22% 19% 17% 10% 9% 8% 6% 4% 3% 2% 2% 3%

Digital DistracJons

Q175. Which of the following have you ever done while driving? Base: 2065 Young Drivers

Young Drivers report participating in many more distractions while driving during the day rather than at night, possibly reflecting a tendency towards caution at night (and likely since fewer distractions are presenting themselves to the driver then.)
Participation in Distractions when Driving Daytime vs. Night
Asked of those who admitted having done each

Digital Distractions
Distrac=on Talking on a cellphone (non hands-free) Talking on a cellphone (hands-free) PosJng on social media Browsing social media sites Sending text messages/emails Reading received text messages/emails Taking a picture(s) EdiJng/posJng picture(s) Watching a video/movie SeZng/adjusJng navigaJon Young Drivers
DayJme Night

Analog Distractions
Distrac=on Observing outside surroundings EaJng Drinking Applying make-up Grooming/Shaving Reading Singing/dancing Tending to children/pets/passengers Driving while drowsy Daydreaming Talking to passengers Physical interacJons with passengers Rubbernecking Smoking AdjusJng radio/onboard entertainment SeZng/adjusJng vehicle controls Young Drivers
DayJme Night

94% 91% 95% 94% 95% 96% 95% 99% 89% 92%

54% 55% 38% 41% 47% 47% 23% 27% 36% 63%

99% 93% 92% 96% 98% 97% 93% 94% 35% 91% 96% 88% 96% 74% 96% 96%

25% 37% 47% 18% 20% 20% 73% 36% 84% 47% 64% 65% 38% 74% 75% 65%

Q275Y. Earlier you told us that you have done the following things while driving. When do/did you most commonly partake in these distractions? Base: 1995 Young Drivers, bases per distracJon dier based on parJcipaJon

While Young Drivers willingly participate in Digital Distractions when alone in the car, their participation drops dramatically when driving with their parents or friends.
Participation in Distractions When Driving
Asked of those who admitted having done each

Digital Distractions
Distrac=on Talking on a cellphone (non hands-free) Talking on a cellphone (hands-free) PosJng on social media Browsing social media sites Sending text messages/emails Reading received text messages/emails Taking a picture(s) EdiJng/posJng picture(s) Watching a video/movie SeZng/adjusJng navigaJon
Alone With Friends With Parents

Analog Distractions
Distrac=on Observing outside surroundings EaJng Drinking Applying make-up Grooming/Shaving Reading Singing/dancing Tending to children/pets/passengers Driving while drowsy Daydreaming Talking to passengers Physical interacJons with passengers Rubbernecking Smoking AdjusJng radio/onboard entertainment SeZng/adjusJng vehicle controls
Alone With Friends With Parents

95% 92% 91% 91% 94% 95% 87% 87% 75% 91%

34% 35% 33% 29% 32% 33% 33% 36% 45% 49%

12% 19% 5% 5% 8% 7% 6% 4% 7% 35%

90% 87% 88% 92% 91% 89% 86% 57% 93% 93% 24% 23% 89% 80% 91% 92%

51% 49% 57% 21% 24% 24% 62% 61% 20% 19% 89% 87% 61% 58% 70% 65%

44% 26% 38% 6% 13% 6% 28% 34% 12% 16% 76% 23% 45% 7% 57% 60%

Q280Y. And when you do these, with whom do you most commonly do these things? Base: 1995 Young Drivers, bases per distracJon dier based on parJcipaJon

Young Drivers participate in Digital Distractions like Posting and Texting most often when at Red Lights or Stop Signs.
Where They Participate in Distractions
Asked of those who admitted having done each

Digital Distractions
Distrac=on
Talking on a cellphone (non hands- free) Talking on a cellphone (hands- free) PosJng on social media Browsing social media sites Sending text messages/emails Reading received text messages/ emails Taking a picture(s) EdiJng/posJng picture(s) Watching a video/movie SeZng/adjusJng navigaJon High- way Neighborhood Streets Back Roads Red Light/ Stop Sign

Analog Distractions
Distrac=on
Observing outside surroundings EaJng Drinking Applying make-up Grooming/Shaving Reading Singing/dancing Tending to children/ pets/ passengers Driving while drowsy Daydreaming Talking to passengers Physical interacJons with passengers Rubbernecking Smoking AdjusJng radio/onboard entertainment SeZng/adjusJng vehicle controls

High- way

Neighborhood Streets

Back Roads

Red Light/ Stop Sign

57% 59% 38% 40% 33% 33% 36% 37% 50% 47%

71% 67% 40% 37% 42% 42% 36% 44% 39% 56%

52% 47% 26% 28% 30% 32% 30% 19% 27% 39%

69% 61% 67% 65% 78% 80% 66% 58% 36% 74%

39% 44% 47% 21% 29% 45% 76% 40% 65% 61% 75% 57% 70% 63% 69% 60%

74% 59% 56% 38% 38% 30% 75% 65% 54% 53% 85% 72% 58% 65% 77% 62%

46% 37% 45% 22% 29% 24% 67% 39% 43% 48% 70% 55% 38% 57% 63% 48%

72% 69% 71% 74% 67% 56% 65% 66% 33% 52% 77% 71% 53% 53% 79% 70%

Q285Y. Lastly, where do you most commonly do these things? Base: 1995 Young Drivers, bases per distracJon dier based on parJcipaJon

More Young Drivers suspect their Parents of texting and reading emails and report that their Parents even do so when in the car together.
Young Driver Evaluation of Parents Driving
Talking to passengers AdjusJng radio/onboard entertainment SeZng/adjusJng vehicle controls EaJng Talking on a cellphone (without hands-free) Observing outside surroundings Talking on a cellphone (hands-free) Tending to children/pets/passengers SeZng/adjusJng navigaJon Singing/dancing Physical interacJons with passengers Rubbernecking Reading received text messages/emails Driving while drowsy Sending text messages/emails Drinking Smoking Daydreaming Applying make-up Grooming/Shaving Taking a picture(s) Browsing social media sites Reading PosJng on social media EdiJng/posJng picture(s) Watching a video/movie None of these 4% 5% 4% 5% 3% 4% 2% 4% 2% 4% 1% 2% 1% 2% 7% 13% 13% 12% 11% 14% 25% 23% 37% 40% 40% 38% 38% 37% 33% 46% 54% 55% 53% 48% 56% 58% 76% 66% 65% 63%

60% 59%

32% 31% 29% 32% 28% 30% 25% 29% 24% 21% 24%

14%

Observed (when I'm in the car) Think they do (when I'm not in car) Digital DistracJons

Q230Y. Which of the following has your parent/guardian ever done while driving with you in the car? Q235Y. Which of the following do you think your parent/guardian ever does when you are not in the car? Q175P. Which of the following have you ever done while driving? Base: 2065 Young Drivers

Young Drivers assume their friends are participating in digital distractions in significantly greater numbers than they admit to doing themselves.
Talking to passengers AdjusJng radio/onboard entertainment Observing outside surroundings SeZng/adjusJng vehicle controls (cruise control, steering wheel Singing/dancing EaJng Talking on a cellphone (non hands-free) Reading received text messages/emails SeZng/adjusJng navigaJon Sending text messages/emails Daydreaming Driving while drowsy Talking on a cellphone (hands-free) Physical interacJons with passengers Rubbernecking Drinking Taking a picture(s) Tending to children/pets/passengers PosJng on social media Browsing social media sites Smoking Applying make-up EdiJng/posJng picture(s) Reading Grooming/Shaving Watching a video/movie None of these

73% 67% 70% 65% 69% 62% 66% 66% 65% 64% 61% 62% 64% 75%

84%

50% 40% 37% 38% 37% 38% 37% 38% 35% 35% 22% 19% 23% 17% 10% 9% 8% 6% 4% 3% 2% 2% 3% 9% 10% 8% 9% 20% 30% 17% 32% 30% 32% 29% 29% 45% 49%

50% 46%

Things they think their friends do Things they admit to doing themselves

Digital DistracJons

Q175Y. Which of the following have you ever done while driving? Q236Y. In general, which of the following do you believe your friends do while driving? Base: 2065 Young Drivers)

Though nearly two thirds of Young Drivers view Reading and Sending Text Messages as unacceptable while driving, 45% admit to reading texts and 37% to sending them. % of Young Drivers
Acceptability of Distrac=ons
6% 9% 16% 17% 14% 16% 21% 23% 37% 35% 47% 62% 55% 58% 52% 71% 73% 78% 84% 82% 87% 89% 91% 91% 92% 91% 27% 23% 23% 22% 20% 15% 15% 8% 6% 5% 4% 4% 4% 4% 3% 3% 3% 3% 62% 60% 60% 53% 44% 41%
Talking to passengers AdjusJng radio/onboard entertainment Singing/dancing Talking on a cellphone (hands-free) SeZng/adjusJng vehicle controls Observing outside surroundings EaJng SeZng/adjusJng navigaJon Physical interacJons with passengers Tending to children/pets/passengers Talking on a cellphone (non hands-free) Drinking Smoking Daydreaming Rubbernecking Reading received text messages/emails Driving while drowsy Sending text messages/emails Applying make-up Taking a picture(s) Grooming/Shaving PosJng on social media Browsing social media sites EdiJng/posJng picture(s) Watching a video/movie Reading

who admit to these distracJons

81% 69%

84% 75% 66% 35% 69% 70% 65% 40% 35% 17% 50% 22% 8% 37% 32% 45% 37% 37% 6% 19% 2% 10% 9% 4% 2% 3%




Unacceptable Acceptable
Digital DistracJons

Q290Y. Thinking of how you personally feel, how would you rate the acceptability of these common driving distractions? Q175Y. Which of the following have you ever done while driving? Base: 2065 Young Drivers

There is broad agreement on the acceptability of various digital distractions while driving in certain situations, with most being deemed more acceptable when stopped at a red light or stop sign. Yet, Young Drivers admit to participating in other circumstances.
Situational Acceptability of Distractions
AdmiKed
Highway Neighborhood Back Roads Red Light/ Stop Sign Highway

Distrac=on

Acceptable
Neighborhood Back Roads Red Light/ Stop Sign

Talking on a cellphone (non hands-free) Talking on a cellphone (hands-free) PosJng on social media Browsing social media sites Sending text messages/emails Reading received text messages/emails Taking a picture(s) EdiJng/posJng picture(s) Watching a video/movie AdjusJng radio / onboard entertainment SeZng/adjusJng navigaJon

29% 22% 4% 4% 13% 15% 7% 1% 1% 53% 19%

37% 24% 4% 3% 16% 20% 7% 2% 1% 60% 23%

27% 17% 3% 3% 12% 15% 6% 1% 1% 49% 16%

36% 22% 7% 6% 30% 37% 13% 2% 1% 61% 30%

20% 44% 3% 3% 5% 7% 4% 3% 3% 50% 28%

24% 51% 4% 4% 6% 8% 5% 4% 3% 57% 36%

29% 52% 5% 5% 8% 11% 7% 5% 4% 55% 40%

44% 64% 18% 17% 34% 38% 26% 15% 11% 73% 63%

Q300Y. And lastly, how acceptable do you feel each distracJon is based on where you are driving. Q285Y. Lastly, where do you most commonly do these things? Base: 1995 Young Drivers, bases per distracJon dier based on parJcipaJon

When comparing the danger of driving distractions to the danger of texting, most analog distractions were deemed less dangerous, with few exceptions, while the digital distractions were thought to be just as dangerous if not more dangerous than texting while driving.
Danger of Distractions Compared to Texting
Digital Distractions
Distrac=on Talking on a cellphone (non hands-free) Talking on a cellphone (hands-free) PosJng on social media Browsing social media sites Sending text messages/emails Reading received text messages/emails Taking a picture(s) EdiJng/posJng picture(s) Watching a video/movie SeZng/adjusJng navigaJon
Less Dangerous More Dangerous

Analog Distractions
Distrac=on Observing outside surroundings EaJng Drinking Applying make-up Grooming/Shaving Reading Singing/dancing Tending to children/pets/passengers Driving while drowsy Daydreaming Talking to passengers Physical interacJons with passengers Rubbernecking Smoking AdjusJng radio/onboard entertainment SeZng/adjusJng vehicle controls
Less Dangerous More Dangerous

47% 73% 3% 4% 3% 15% 9% 4% 4% 52%

11% 4% 43% 51% 17% 14% 35% 53% 69% 5%

67% 63% 33% 8% 10% 5% 74% 28% 12% 31% 82% 50% 35% 58% 77% 73%

4% 5% 41% 44% 47% 51% 5% 16% 45% 22% 3% 12% 14% 11% 3% 4%

Q305Y. Over the last few years there has been lots of coverage urging drivers not to text while driving and it is even punishable by law in most states. Thinking of each of the other distracJons in the list, how do you feel it compares to the dangers of texJng while driving? Base: 2065 Young Drivers

Young Drivers are much harsher critics of their friends driving abilities than they are of their own.
Young Driver Evaluation of Their Friends
In general, my friends drive most safely when

Young Driver Evaluation of Self


In general, I drive most safely when

2% 6% 27%

4% 12% 31%

49%

16%

42%

12%

Driving in the car alone Their parents are in the car Another Jme

Their friends are in the car Their siblings are in the car

Driving in the car alone My parents / guardians are in the car Another Jme

My friends are in the car My siblings are in the car

I consider my friends to be

8%

76%

16%
3%
I consider myself to be an

I think my friends consider themselves to be

2%

36%
Above average drivers

61%
Average drivers Below average drivers

42%
Above average driver Average driver

56%
Below average driver

Q255Y. In general, my friends drive most safely when Q160Y. In general, I drive most safely when Q250Y. Overall, I think my friends consider themselves to be Q245Y. In general, I consider my friends to be Q155Y. When it comes to safety, do you consider yourself to be an above average, average, or below average driver? Base: 2065 Young Drivers

While Young Drivers clearly know that distracted driving is dangerous, they still partake. The vast majority dont think they get too distracted or that their precautions are enough to keep them safe.
Rationale for Participating in Distractions while Driving
I take extra precauJons to make sure I don't get too distracted. I don't believe I get too distracted while driving. I have to. Life is just too busy. I think I'm a much safer driver than everyone else. I do it all the Jme and nothing has happened. My parents do it. Everyone else does it. I don't believe driving while distracted really is dangerous. Another Reason

63% 47% 17% 15% 15% 10% 8% 2% 6%

Q306Y: Given that driving while distracted can be dangerous, why do you do it? Base: 2065 Young Drivers