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47

handy

Facebook stats and charts
A publication of

47 Handy Facebook Stats and Charts
By Amanda Sibley Amanda Sibley is a member of the paid marketing team at HubSpot. She helps create and manage paid advertisements and external vendors to help generate leads across various platforms. Amanda is also a regular contributor to the HubSpot blog, where she writes about various topics across inbound marketing.

FOLLOW ME ON TWITTER @AMANDASIBLEY1

HubSpot’s All-in-One Marketing Software
brings your whole marketing world together in one, powerful, integrated system.

Get Found: Help prospects find you online Convert: Nurture your leads and drive conversions Analyze: Measure and improve your marketing Plus more apps and integrations

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Lead management

Lead Generation

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blogging & social media Search optimization

Email & Automation

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Marketing analytics

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47 Handy Facebook Stats and Charts

4

an introduction
Everyone is talking about how Facebook can drive traffic, leads and customers to your site. But how much do you really know about Facebook? Who is actually using it, and for what? How can you best optimize your Facebook presence to get the most return on your efforts? By knowing who your audience is on Facebook, you will be able to engage with them more effectively. You can find the best time to reach them and what type of content resonates with them. Read on to see some interesting and surprising statistics about the social media giant we all know and love.

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47 Handy Facebook Stats and Charts

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Users of Facebook
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1 There are over 950 million people on Facebook worldwide.
Source: Facebook
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G
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2

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500 million users log into Facebook each day.
...a 48% increase from 2010 to 2011.
Source: The Social Skinny 2012


welcome
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3 Over 223 million

47 Handy Facebook Stats and Charts

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people in Europe are on Facebook.
Source: Search Engine Journal

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47 Handy Facebook Stats and Charts

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People ages 25-34 use Facebook the most.

Source: Emarketer 2012
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5
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new Facebook profiles are made every second.
Source: AllFacebook 2012

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6 Facebook users are...
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Source: Emarketer

53% female

47% male
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Traffic is highest mid-week between

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1-3pm
Source: Bit.ly blog

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47 Handy Facebook Stats and Charts

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Engagement is 18% higher on Thursdays & Fridays.
Source: Bit.ly blog

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

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There are 83 million fake Facebook profiles.
Source: CNN

47 Handy Facebook Stats and Charts

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!
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47 Handy Facebook Stats and Charts

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10

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300 million photos are uploaded each day.

Source: Gizmodo
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47 Handy Facebook Stats and Charts

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The average

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time spent
20 minutes
per visit.
Source: Infodocket
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on Facebook is

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12

Every 60 seconds...

136,000 photos are uploaded

510,000 comments are posted.

293,000 statuses are updated

Source: The Social Skinny
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47 Handy Facebook Stats and Charts

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13

50%
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of 18-24 yearolds check Facebook when they wake up.
Source: The Social Skinny
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47 Handy Facebook Stats and Charts

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in 5 page views in the US occurs on Facebook.

EE E E E
Source: Infodocket 2012
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15

42% OF MARKETERS SAY
FACEBOOK IS CRITICAL OR IMPORTANT TO THEIR BUSINESS.
Source: State of Inbound Marketing 2012

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47 Handy Facebook Stats and Charts

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16
Brand engagement in 2011 increased by
Source: State of Inbound Marketing, HubSpot 2012

176%
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{

47 Handy Facebook Stats and Charts

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Facebook for Business
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47 Handy Facebook Stats and Charts

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62%
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of marketers said social media became more important to their marketing campaigns in the last 6 months.
Source: State of Inbound Marketing, HubSpot 2012
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Companies that acquired customers from Facebook:

47 Handy Facebook Stats and Charts

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b2c

b2b

77%
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43%
Source: State of Inbound Marketing 2012
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47 Handy Facebook Stats and Charts

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100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

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Retail is the top industry

that has acquired customers through Facebook.

Retail/Wholesale

Education

Tech/Software

Healthcare

Manufacturing

Source: State of Inbound Marketing, HubSpot 2012

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8%
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of US companies have fired someone because of what they have posted on social media.
Source: The Social Skinny

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w O O
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packing!

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47 Handy Facebook Stats and Charts

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27

The number of businesses that say Facebook is critical or important to their business has increased by

75%
Source: State of Inbound Marketing, HubSpot, March 2012
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80% of US social network users prefer to connect to brands through Facebook.
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Source: State of Inbound Marketing, HubSpot, March 2012

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47 Handy Facebook Stats and Charts

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23

Brands have seen a increase in user engagement with the new business Timeline.

46%

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P

Source: Simply Measured
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47 Handy Facebook Stats and Charts

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Brands have seen a 65% increase in user engagement of INTERACTIVE content with the new Timeline.
Source: Simply Measured

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47 Handy Facebook Stats and Charts

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Ratio of views to shares of Facebook comments:

9:1 w
Source: BuzzFeed
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72% of marketers handle social media inhouse.
Source: State of Inbound Marketing, HubSpot 2012

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47 Handy Facebook Stats and Charts

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47 Handy Facebook Stats and Charts

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Marketers struggle with lead generation on Facebook.

Source: SocialMediaExaminer
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Source: SocialMediaExaminer

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43% of people ages 20-29 use Facebook for marketing +11 hours per week.

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47 Handy Facebook Stats and Charts

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Facebook decreases likes and comments by 70%.
Source: Digital Buzz Blog 2012

Auto-posting to

,
35

,

,

,
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4.5% 4.0% 3.5% 3.0% 2.5% 2.0% 1.5% 1.0% 0.5% 0.0%

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Social media has a 100% higher leadto-close rate than outbound marketing.
Source: State of Inbound Marketing, HubSpot 2012

Social Media

Outbound Marketing
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47 Handy Facebook Stats and Charts

18% of their budgets
on social media, the most out of all marketing channels.
Source: State of Inbound Marketing, HubSpot 2012

Small businesses spend

$
37
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47 Handy Facebook Stats and Charts

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Retail Brands on Facebook
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32

$
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53% of shoppers who clicked through from a friend’s Facebook page have made a purchase.
Source: Sociablelabs

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47 Handy Facebook Stats and Charts

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33
Consumers who followed a link to a retail site from Facebook spent an average of $102.59.
Source: Bazaarvoice

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47 Handy Facebook Stats and Charts

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34

51% of fans are more likely to purchase from brands they

on Facebook.
Source: HubSpot

“Like”

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47 Handy Facebook Stats and Charts

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Friends of Fans
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47 Handy Facebook Stats and Charts


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co
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43

S U of

e n i l on
o f n i t trus

s r e m nsu

n o i t rma

d a d n a

n o r a e h y e h t vice

Facebook.
Source: BlogHer

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47 Handy Facebook Stats and Charts

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36

56% of people are more

likely to recommend a brand after becoming a fan on Facebook.

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>

Source: Digital Buzz Blog
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45

33%
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of U.S. online consumers have made a purchase based on recommendations from friends on Facebook.
Source: Fricay Corner: 10 Mobile Marketing Stats

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47 Handy Facebook Stats and Charts

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38

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70% of

Facebook consumers follow links posted by family and friends.

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Source: Pew Research

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Fans and their friends bought 16% more frequently in stores when exposed to paid media from the brand.
Source: The Power of the Like II, comScore and Facebook, June 2012

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47 Handy Facebook Stats and Charts

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Source: Comscore

Brands on Facebook extend their friends of fans by 50-200%.
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Facebook Advertising
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41
of marketers plan on using Facebook ads in the future.
Source: Social Media Today

90%
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47 Handy Facebook Stats and Charts

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42

their Facebook ad budget for 2012.

56% of marketers have increased
Source: State of Inbound Marketing, HubSpot 2012

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43

Source: Social Media Today

say that Facebook ads are effective in fan and customer acquisition.

68% of marketers


#1
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39% of advertisers on Facebook have driven traffic off of their Facebook ads, and onto an external landing page.
Source: Social Media Today

47 Handy Facebook Stats and Charts

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47 Handy Facebook Stats and Charts

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45

The average cost per click increased

/
25%

between Q4 2011 and Q1 2012.
Source: ClearSlide

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The average Facebook

in 2012 are:
Source: Social Bakers

advertising costs

%
Average cost per click:

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$1.14

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%
Average CPM: $.12

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47 Handy Facebook Stats and Charts

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47

95% of all wall posts are

not answered
Source: Social Skinny

by brands.


>
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optimize for social
Optimize your content for social sharing with Hubspot. Make your marketing emails, blog posts and landing pages more social today.

generate leads from facebook request a demo
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to learn how the HubSpot all-in-one marketing software can help you. Measure how many leads and customers you are getting from Facebook and improve your social media lead generation with HubSpot.

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gs
Lead management

Search optimization

blogging & social media

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Marketing analytics

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