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Submitted in partial fulfillment of the requirement For the award of degree Of
SUBMITTED TO: Ms. Itisha Rohatgi Asst. Professor SUBMITTED BY:Dharamveer Gautam MBA IIIrd Semester Roll No. 11021046


Itisha Rohatgi (Project Guide) for her support. and acts during the course of study. of Management) for providing me an opportunity to undergo summer training at reliance securities I am thankful to Ms. Swati Saxena (Sales Manager. and motivation provided to me during the training for constant inspiration.) who provided his valuable suggestions and precious time in accomplishing my project report. Ltd. behavior. Bajaj Allianz Life Insurance Co. I express my sincere gratitude to Dr. (Dharamveer Gautam) ii . Manjula Jain (Director. I also extend my sincere appreciation to Ms. presence and blessings. who directly or indirectly contributed in the development of this work and who influenced my thinking. Deptt. I would like to thank the almighty and my parents for their moral support and my friends with whom I shared my day-to-day experience and received lots of suggestions that improved my quality of work.ACKNOWLEDGEMENT It is my pleasure to be indebted to various people. cooperation. Lastly.

CERTIFICATE OF ORIGINALITY I ________________________________Roll No. ( Date:__________________ ) ( Date:__________________ ) iii . I hereby certify that this project work carried out by me at ________________________________________________and the report submitted in partial fulfillment of the requirements of the programme is an original work of mine under the guidance of the industry mentor _________________________ and faculty mentor ___________________________.___________________________ a full time bonafide student of first year of Master of Business Administration (MBA) Programme of IFTM University. Moradabad. and has not been submitted anywhere else at any time. and is not based or reproduced from any existing work of any other person or on any earlier work undertaken at any other time or for any other purpose.


under the plan of insurance. to the human being. house etc.” According to Patterson – “Insurance is an agreement between two parties under which one party undertakes specified future risk of another party and compensates the loss from that risk on payment of some consideration known as premium payable by the later. I understood the marketing and channel management and the marketing strategies adopted by the insurance companies. The sample size of my research is 100. due to accidental events. a large number of people associate themselves by sharing risk. attached to individual.EXECUTIVE SUMMARY The project work is pursued as a part of MBA summer training at IFTM University. Moradabad. The main objective of the survey is to find out and to analyze the comparison of financial products of Bajaj Alliannz and Reliance Life Insurance Co. With the help pf insurance. My area of summer training report in comparison of Insurance sector with focus on two major companies. are made good. Insurance encompasses of many things from the car. to pay the other party called insured a fixed amount of money on the happening of a certain event.. and the respondents are customers. Swati Saxena (Sales Manager. The data used for the analysis is primary data and collected through the use of questionnaire. This summer training report is based on the survey. Bajaj Life Insurance Co. It is undertaken as a traineeship at Bajaj Allianz Life Insurance Co. large number of people exposed to a similar risk makes contributions to a common fund out of which the losses suffered by the unfortunate few. a questionnaire consisting of 10 questions has been used to make this summer training report. The respondents were the customer of Life Insurance. The data have v . Through the project. which has been done in the Moradabad city.) The Project is about the study of comparison of financial products of Bajaj Allianz Life Insurance with Reliance Life Insurance. The project is done under expert supervision and guidance of Ms. Ltd. Ltd. “Insurance is a contract between two parties whereby one party called insurer undertakes in exchange for a fixed sum called premiums.” Insurance may be described as a social device to reduce or eliminate risk of life and property.

And I will also ask some questions to customers through which I am avail to conduct this dissertation report. vi .been tabulated and shown in the form of a pie chart. I believe that this dissertation report will help to the reader for better understanding of the attitude of the customer. Then it is interpreted and analyzed and further the conclusion of the study is drawn.

LIST OF FIGURES Figure No. 10 18 21 vii . Figure 1.3 Figure Name India Insurance Market Bajaj Allianz Group Organizational Structure of Bajaj Allianz Page No.1 Figure 2.1 Figure 2.

TABLE OF CONTENTS Chapter No. ii iii iv v viI Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 8 Chapter 9 Chapter 10 Chapter 11 INTRODUCTION COMPANY PROFILE OBJECTIVE OF STUDY SCOPE AND RATIONALE OF THE STUDY REVIEW OF LITERATURE RESEARCH METHODOLOGY DATA ANALYSIS AND INTERPRETATIONS RESULTS AND FINDINGS DISCUSSIONS CONCLUSIONS LIMITATIONS OF THE STUDY SUGGESTIONS AND RECOMMENDATIONS  BIBLIOGRAPHY  ANNEXURE: o ANNEXURE –I QUESTIONNAIRE 1 16 46 48 50 55 58 72 74 76 78 80 -- -- viii . Chapter Name Acknowledgement Certificate of Originality Certificate from Company Executive Summary List of Figures Page No.