MySpace taps big data for turnaround Ike M.
Gaamil February 27, 2012
Area of Consideration (Facts)
MySpace was one of the popular social networking sites widely used before, and between 2006 and 2008 it had more members compare to its rivals. According to web traffic analysis site Compete.com, MySpace was surpassed by Facebook. Facebook monthly unique visitors are 120 million per month and still increasing, compare to MySpace has only 70 million per month and gradually decreasing. When Facebook first overtook its visitor traffic, MySpace decided to focus on what made it unique – the number of bands and singers that use the site for promotions and used by the visitors to discover new music. “Facebook is about people you already know; LinkedIn is about your professional contacts,” says Don Watters, MySpace's chief data architect. “But MySpace is about finding people and music that you may not know yet. Our motto is „Discover and be discovered‟.” To enhance the potential for discovery on its site, MySpace had to become better acquainted with the tastes and behavioral patterns of individual members. Analyzing the precise tastes and social connections of each user requires vast quantities of data – it‟s not good enough to take a sample of t he data and to generalize the findings to all users. At the time, MySpace‟s data warehouse was not up to the task. It‟s not capable of analyzing the data from the users. And there main focus was keeping the servers up. In its search for new data warehousing technology, the company evaluated technology from vendors including Teradata and Netezza. But none of them could scale according to their needs. Instead it turned to Aster Data, whose “massively parallel” database technology is based on Google‟s MapReduce distributed analytics engine, and therefore operates
On the other hand. Today. Declining of advertising revenue. Watters explains means that the cluster can be scaled up cost effectively and in a granular fashion. Monthly visitor‟s drop off. So we can apply data mining techniques on the data warehouse of an enterprise to discover useful patterns. As well as supporting the music and content recommendations on the site. the company is implementing data warehousing and data mining. but also the advertising revenue. And those data will be used to analyze the précised taste and social connections of each user.
Alternative Courses of Action MySpace will take data from the users. In that case. That. 2. Data mining is the process of extracting interesting patterns and knowledge from huge amount of data.
Problem Organizational Factors
Main problems of MySpace are the following: 1. the deployment has allowed MySpace to introduce such functionality as audience analytics for bands and their record labels. In other words.on clusters of cheap. MySpace‟s data warehousing cluster consists of 120 servers and contains 190 terabytes of data. Evaluation of each ACA Data Mining provides the Enterprise with intelligence and Data Warehousing provides the Enterprise with a memory.
. It is also reported that not only the visiting figures in MySpace is declining. Data warehousing is the process that is used to integrate and combine data from multiple sources and format into a single unified schema. commodity hardware. MySpace had to become better acquainted with the tastes and behavioral patterns of individual members. So it provides the enterprise with a storage mechanism for its huge amount of data.
It simply implies that. There are lot of differences between Facebook and MySpace. according to a new survey from Prompt Communications. Since cybercrime is growing issue in the internet.This new implementation could help MySpace to build new strategy in attracting visitors from the data being analyzed.
. a school. MySpace should consider the new trend in social networking. According to www. when it comes to social networking site. followed by SMS (93%) and email (91%). a company or some other group on Facebook which becomes your primary network.
Conclusion When I visit www. MySpace focuses more on the concept of adding friends and other people to your profile so that you can get to know them more.com.compete. and improve their site with unique features. users preferences is to add friend that they already know than discovering new friends. user choose Youtube. Investment in data warehousing and data mining is costly. when it comes to music. users choose Facebook. but the most common is Facebook focuses more on the concept of networks: you belong to an area. Facebook (96%) is now the most popular communication tool.com. and compare the unique visitor‟s traffic between Youtube and MySpace. Survey finds Facebook as most popular communication Tool. Youtube still lead over MySpace.webpronews.