NOW the Largest Real Estate Franchise in the US

The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

1

Market Research

2

Sign Listing Agreement

3

Place The Sign in Yard!

4

I Instantly Start Marketing your Home

Review feedback with you and see how its going!

8

I follow up with Clients and Realtors on Showings received and gain feedback

7

Receive Showings

6

Schedule Open House

5

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

9

Receive Offers

10

Counteroffer if needed!

11

Contract Accepted!!

12

Receive Earnest Money

The Closing !!!

16

Assemble Paper Work!

15

Choose Closing Company!

14

Inspection!! & Appraisal

13

In house title option!

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

Most Viewed

REALTOR.com Facts That Matter
• Visitors on REALTOR.com stay longer than on other comparable sites. They take another look at a property and really comb through the details
®

®

• Visitors on REALTOR.com also come back more often than on any other comparable site

®

Where more home buyers and sellers view more listings than anywhere else.
That means your home has more chances to be seen and ultimately purchased.

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

Each month, REALTOR.com® attracts more than 13.7 million visits per month* from consumers interested in buying a home. No other real estate site even comes close to that number. The most comprehensive national collection of homes for sale, REALTOR.com® is the powerful site of its kind, is No. 1 in page views, No. 1 in time spent searching and your No. 1 online sales tool, and it’s getting stronger all the time. Nearly 14 million people don’t visit a Web site by accident. It takes a great deal of work, as REALTOR.com® is increasing awareness and driving traffic with its public awareness campaigns Initiatives include providing locally-themed real estate statistics and Top 10 lists to print, TV and Internet media outlets in cities both big and small, as well as investing capital to ensure that REALTOR.com® listings show up higher in online search engines that those of the competition.

That’s 287,000,000 Minutes in January!

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

Realtor.com® is the industry’s most engaging real estate search site.* • More Minutes • More Visits • More Pages Viewed

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

Importance of internet home search
Home Buyers And Sellers

• 90% of home buyers and sellers use the internet to search for their home1 • Reach the widest audience of potential buyers • More buyers = better chance of finding one that is willing • Moreto buyers better chance of meet= your terms, price finding one that is closing willing todate meet and desired
your terms, price and desired closing date

90%
kw

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2012

Nobody Moves the Market Like Keller | Williams

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

How will I showcase your home to the most buyers? • I will help your home rise to the top of the search, above other homes, by adding more photos.

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

How will I showcase your home to the most buyers? • I place my cell phone number at multiple points to increase buyer calls for your property.

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

Realtor.com® tracking report shows how many buyers are looking at your home.

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

With KWLS I will get the lead and that is best for you since I will know the most about the property and be able to sell it better than anyone else!

Brokerage Websites

National Portals

Social Media

Realtor.com

Search Engines

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

90%

88%

88%

88%

2012

2011

53%

55% 45% 45% 30%

27%
19% 18% 17% 16% 4%
Internet Real estate agent Yard sign Open house Print newspaper advertisement Home book or magazine Home builder

3%

4%
Television

4%

5%

Relocation company

Billboard

Source: National Association of REALTORS®

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

2002: Internet surpassed print ads

2004: More buyers found their home on internet than from signs

2009: The internet is THREE TIMES as powerful as signs

HOW BUYERS FOUND THEIR HOME

HOW BUYERS FOUND THEIR HOME

Internet 42%

90%

Signs 10% Print Ads 1%

2001 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

Where buyers found the home they purchased, 2001-2012 (Percentage Distribution)

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2012

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

54%

We have invested extra money in all the top websites used for home searches to make sure you have maximum exposure of your listing to buyers
51% 47%

M L S

R E A L T O R . c o m
Real estate agent website

A g e n t w e b s i t e
REALTOR.com

39% 27%

C o

w e b s i t e
Real estate company website

O t h e r

13%

6%

4% 1% 1%
Video hosting websites

MLS

Other website with real estate listings

For-sale-by-owner website

Newspaper website

Real estate magazine website

Social networking

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

Sold home using an agent

FSBO

Other

Sold to home Buyer 88%

87%

85% 84% 83% 82%

85% 84%

85%

79%

13% 7% 1% 2001

14% 3% 1% 2003

14% 3% 1% 2004

13% 2% 1% 2005

12% 3% 1% 2006

12% 2% 1% 2007

13% 2% 1% 2008

11% 3% 1% 2009

9% 3% 1% 2010

10% 2% 1% 2011

Source: National Association of REALTORS®

2012

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

Sold home using an agent

Directly from builder or builder’s agent

Directly from the previous owner
89%

75% 67%

77%

77%

77%

79%

81% 77%

83%

15% 15%

14%

9%

12%

9%

12%

9%

13%

9%

12%

7%

10%

6%

8%

5%

6%

5%

7%

4%

2001

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

Source: National Association of REALTORS®

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

(In Millions) Housing activity increased 1.7% in 2011.Latest home sales pattern offers signs of finding bottom.
7.1

Source: National Association of REALTORS®
4.6 4.4 4.3 4.3

4.7

89

90

91

92

93

94

95

96

97

98

99

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

2012

2157 2226 1865

2352 2314 2433

2181 1862 1611 1727 1481 1594

1922

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

2012

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

If home prices actually grew by 4% every year from 1989, the median home price would be $211,082, which is approximately 18% above where we are today.
12.2% 5.9% 2.9% 5.5% 7.5% 8.3% 6.3% 7.0% 1.3% 0.6% (1.8%)

5.2% 5.4% 4.0% 3.1% 4.8% 3.8% 4.3% 2.7% 3.4%

6.3%

(2.7%)

Source: National Association of REALTORS®

(9.8%) (12.5%) 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 8.41% 3.93% 5.24% 4.48% 2.35% 3.95% 1.04% 2.69%

0.00%

(1.86%) (3.25%) (6.85%) 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

Mortgage rates hit a record low for the year 2012 at 3.66%.

10.3%10.1%

9.3% 8.4% 7.3% 8.4% 7.9% 7.8% 7.6% 6.9% 7.4% 8.1% 7.0% 6.5% 5.8% 5.8% 5.9% 6.4% 6.3% 6.0% 5.0% 4.7% 4.5%

3.7

1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

2012

Source: National Association of REALTORS®

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

Properly priced, you will have the possibility of many more buyers competing for your property.

Asking Price Compared to Market Value +15%

Percentage of Potential Buyers who will look for Property 10%

+10%
Market Value

30% 60% 75%

-10%

-15%

90%

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

To get your home sold for the most money in the least time, we have to price it “in the market.”

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

Activity

Weeks
1 2 3

1

2

3

`

4

5

6

7

Timing is extremely important in the real estate market! A property attracts the most activity from the real estate community and potential buyers when it is first listed It has the greatest opportunity to sell when it is new on the market!

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

If you want to be competitive. • The buying market has a short attention span. • Pricing your home right the first time is key. • Proper pricing attracts buyers. • An overpriced house will not sell. • We want to generate offers before the market moves on to newer listings.

Pricing it Right off the bat would increase your result of selling it at or above market value vs. selling it below Market Value after you lose the new listing traffic new listing appeal!!

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

Source: National Association of REALTORS®

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

Agent Productivity
INCREASE IN UNITS CLOSED – U.S. | END OF YEAR 2012

NAR: 9.2%

KW: 17.8%

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

Preparing Your Home for Sale Cleanliness Most people are turned off by even the smallest amount of dirt or odor when buying a home. Sellers lose thousands of dollars because they do not adequately clean. If your house is squeaky clean, you will be able to sell your home faster and net hundreds, if not thousands of dollars more. If you are planning on moving, why not get rid of that old junk now so that your house will appear larger? Make more space. Odors must be eliminated especially if you have dogs, cats, or young children in diapers or if you are a smoker. You may not notice the smell, but the buyers do! Showtime When your home is being shown, please do the following: • Keep all lights on • Keep all drapes and shutters open • Keep all doors unlocked • Leave soft music playing • Take a short excursion with your children and pets • Let the buyer be at ease and let the agents do their job • Make sure that the agent showing the property uses the lock box to enter your home even if you are still home when they arr ive. Let us know whenever your home is shown by any agent who does not use the lockbox and leave the showing agents name, real estate office, day and time of showing. Our listing coordinator will immediately fax or email the agent a showing feedback sheet which will give us useful information to use in marketing your home. Paint & Carpet Paint is your best improvement investment for getting a greater return on your money. Paint makes the whole house smell clean and neat. If your house has chipped paint, exposed wood, or the paint looks faded, it is time to paint. If your carpet is worn, dirty, outdated, or an unusual color, you may need to seriously consider replacing it. Many houses do not sell because of this problem. Don't think that buyers have more money than you have to replace carpet. They don't. They simply buy elsewhere. Curb Appeal Your front yard immediately reflects the inside condition of your house to the buyer. People enjoy their yards. Make certain that the trees are trimmed so the house can be seen from the street. Have the grass mowed, trimmed and edged. Walkways should be swept. Clean away debris. Remove parked cars. This all adds to curb appeal. If a buyer doesn't like the outside, they may not stop to see the inside.

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

F.A.Q.

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

Will you be present at all showings? At open houses I, or a member of my team, will be there. For showings, potential buyers will bring their own agents to see your home. Most buyers prefer only their own agents be present when evaluating a prospective new home. What if another agent tells us they can get us more for the house? Some agents will quote a higher listing price just to get your business, but an overpriced house will not sell. If you choose to work with me, I will conduct a comparative market analysis prior to recommending an asking price for your home. I will explain how I arrived at the price, but ultimately the decision is up to you. I will offer my professional opinion on how the market will value your home.

Do we have any responsibilities during the marketing of our home? Your primary job during the sale of your home is to keep it neat and clean for showings and open houses. A large part of a home's appeal involves staging, which is everything from furniture placement to home fragrance. I will advise you on how to stage your home well, giving you easy tips and quick fixes to maximize your home's appeal.
What happens once we get an offer? I will help you consider each offer and negotiate the best deal for you. Once you've accepted an offer, I will guide you through the entire closing process and ensure everything

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

Receiving Offers Presentation of Offers When an offer is generated on your home, you can expect the following from us: 1. Present the offer to you personally. 2. Have the cooperating agent share the buyer’s qualifications. 3. Go over every term in the contract with you so that you thoroughly understand what the buyers are offering and what they are asking for. 4. Discuss all offers with you in private, after listening to the other agent’s input. We will give you as much information as possible regarding: 1. Current market and finance activity. 2. Other sales to date. 3. Competition. 4. Agent comments. Negotiating the Sale When purchase contracts are negotiated, you will be kept informed every step of the way. Other items to expect during the selling process: 1. Establish and explain guidelines prior to presentation. 2. Present all offers to you—as quickly as possible. 3. Review the contract with you. 4. Keep you up to date on current market activity, which may affect the strength of the offer. 5. Ensure that all parties in all transactions are treated fairly and with honest consideration. 6. Make certain that there is compliance with disclosure laws and ordinances.

Nobody Moves the Market Like Keller | Williams

kw

NOW the Largest Real Estate Franchise in the US
The Process Marketing Market Info Pricing Your Home Chosing an Agent Preparing Your Home Misc FAQ

ALL HANDS ON DECK Rising to the Top in Today’s Market!
Nobody Moves the Market Like Keller | Williams

kw