The 10 “Secrets” to Getting Your Book Successfully Published

Melissa – In charge of programming, with the DGPL Four Questions • WHAT do you want to publish? - Adult fiction - Adult non-fiction - Children • WHY do you want to publish? - Income - Help in speaking engagements - Lifelong dream • WHEN do you want to publish? - 12 – 18 months - > 18 months • HOW do you want to publish? - Traditional - Independent Publisher - Print on Demand - E-book Publishing by Numbers • 2009 US trade book sales were $24 bil; 2009 e-book, $313 mil • B&N, Borders, and Amazon account for nearly half of total sales • There were 288,355 traditionally published new books in 2009 (790/day) - ½ Fiction • There were 764,448 POD titles published in 2009 - Fewer than 100 copies/title - Less publisher, more manufacturer • At least 4 million unpublished manuscripts circulate annually • 85% of books published are non-fiction • 6 Largest Publishers Account for 90% of major bestsellers - Random House - Penguin - HarperCollins - Simon & Schuster - Hachette - Holtzbrinck • Advances - Typical nonfiction advance: $10,000 - $25,000 - Typical fiction advance: $5,000 - $10,000

Big chain (22%) . • • • • Seuss rejected 22 times Grisham 45 Clark 40 London 600 PubPoint #2 How do publishers spell success? $ucce$$ …and how will YOU spell success? PubPoint #3 The 10-10-10 Rule Only 10% of the manuscripts sent to literary agents end up being represented by agents.Mass merchandisers . and London). .Internet (23%) . PubPoint #4 Find a parking spot for your book! To begin.Supermarket .Mail order . only 10% of published books end up profitable.Book club (10%) .• Where books sell . Clark.Warehouse/price club . go to a bookstore and ask if they stock your book. only 10% of the agented manuscripts end up being published. Grisham.Independent (7%) .Other (21%) ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ PubPoint #1 There is no easy path to finding a publisher (consider Seuss.

Mine took 17 drafts and two weeks to write. they’ll do the fighting) • An agent can see the forest from the trees • NOTE: Agents should work on commission. Tertiary 5. Written to a specific person 2.• Do the research yourself on how well your book sells 9 Questions You Must Answer Before Writing Your Book 1. It’s the first impression and will either open the door or close it. What is the “disaster” waiting to happen if people don’t read your book? 6. What makes this book different? 2. so don’t mess it up. Why is this subject so important? 3. Why are you the right person to write this book? Now you’re ready for an agent… But why do you need one? • Major houses will not accept un-agented manuscripts • An agent can help you get your manuscript into “sellable” condition • An agent can match your book to the right publishers and editors • An agent understands the art of negotiation (you do the writing. What problem is this book the answer to? 4. What’s your book about & what do you have ready to send? 2. Who are the people out there that have this problem? a.New York Time bestselling author Nicholas Sparks 3 essentials for EVERY query letter 1. What is the BUT of your book? 8. Publishers want authors that basically sell the book for them! . Primary. No longer than ONE page (three to five paragraphs) 3. NO upfront costs PubPoint #5 The most important writing you’ll ever do has nothing to do with your book! “A query letter is the single most important page an unpublished writer will ever write. Professional to the core (and nothing that sounds self-serving) Don’t forget to include a SASE if you want a response! 3 essentials for any NONFICTION query letter 1. Try to think of 3 different audiences! i. What popularly held myth does your book explode? 7. What is the biggest benefit of this difference? 3. Who are you & how will you promote your book? a. What is the 5-second description? 9. It’s that important. Secondary.” .

Promotion/Publicity 6. Tell them who you are and how you’ll promote Key elements of the all-important proposal • http:://www. Book is completed by author and submitted to editor 7. Sample Chapter For agents: • http:://www.agentquerry. Pub boards discuss book. Book is pre-sold to stores and printed 9.aaronline. Title page 2. Provide a compelling but concise synopsis 3. Overview 3. Author promotes the book 24/7 12. Competition 7. royalties. Market Analysis 5. etc. free copies. Marketing plans are put into place 10. Book has about six weeks to fly or flop PubPoint #6 The 5 P’s of Book Marketing • • • • • Placement Publicity Promotion Personal Selling Public Speaking . Agent sends proposal and manuscript to appropriate publishers 3. Start with a hook 2. Table of Contents 9. Approach/Specifications 4. Contract is signed with publisher ( Getting down to serious business… So an agent has accepted your work. hopefully an offer is made 4. Book is edited and re-edited 8. Now what? 1. Deal is negotiated 5.3 essentials for any FICTION query letter 1. Book ships to stores 11. Sign agreement with agent 2. About the Author 8.) 6.

You don’t have to wait 18 months for your work to be published 3. According to Nielsen BookScan. Lulu. You only have to convince yourself that your work should be published 2.) 2. ISBN. Time demands are huge. etc. distribution. writing time goes down 5. and Smashwords. Getting into distribution channels can be very difficult (wholesalers and distributors) 4 Ways to Publish/Print Your Book 1. 4.500.) 3.5 million different titles sold each year sell MORE than 5. There are more options than ever for self-publishing 5. Fastpencil) PubPoint #8 Remembering the 2% Club when determining your print run. etc. 2. editing. low cost per unit) Short-run digital printing (ideal for small to mid-sized runs. You maintain complete control over all aspects of the project 4. you will have to do a LOT of homework (on production. caveat emptor!) Publish as an eBook (Amazon. 3. only 2% of the roughly 1. A successfully self-published book can land you a deal with a large publisher 5 Reasons NOT to Go It Alone 1.*A nationwide survey of 200 authors revealed that the median amount authors on marketing was $4. ALL the details fall to you (copyright. Financial risk can be enormous 4. bar code. And now to self-publishing… PubPoint #7 The good news is also the bad news: Anyone can be a publisher! 5 Reasons to Self-Publish 1. design. Offset printing (ideal for large print runs.000 LIFETIME).000 copies (and less than 1% of all books sell more than 20. think beyond Borders! . legal. PubPoint #9 To rack up the orders. higher per-unit cost) POD (ideal for one-at-a-time printing. marketing.

Ironically.80% books bought by women More proven tips to help you sell books • Pack the car and drive it far • Stack ‘em high and watch ‘em fly • It’s not the same without your name • Know that free can lead to three (or 1. Think of at least 10 other places where you could sell your title.500) • Make a connection in every direction • Give your book a different look PubPoint #10 So. The typical chain bookstore stocks well over 100. bookstores can be the most difficult places to sell books. is there a formula to follow for publishing success? Great idea + great writing + great promotion + great timing + unrelenting persistence = Published Book .000 titles. *75% .

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