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fter 16 years in a wheelchair, Mark Winchell knows exactly what he needs in a new car: a sliding rear door, hand

controls, and enough space behind the driver’s seat for his full-size wheelchair. In September, when he began looking to replace his full-size van, he found exactly what he needed in the MAZDA5—thanks to the helpful team at Ira Mazda in Danvers, MA. “The whole dealership was very professional,” said Winchell. “They gave me all the time I needed to practice getting in and getting out of the car, and they put no pressure on me to buy. This car is just great; it gives me much better gas mileage than my van, and is much lower to the ground— which makes it easier for loading and unloading my wheelchair. The dealership even kicked in $500 toward the hand controls I needed. It definitely gives me everything I need.” Here, Ira Mazda Sales Consultant Bill Ianelli shares his recollections of what turned out to be a unique and very rewarding sales experience for both the customer and dealership. ■
Ira Mazda’s Sales Consultant Bill Ianelli (left) and Senior Technician Earl Dodge (right) worked closely with Mark Winchell (center) to make sure the MAZDA5 was a perfect fit.

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Photos by Michelle Carr

MAZDA5 and Ira Mazda prove the perfect fit for a very special customer.

With the help of a great sales and service team at Ira Mazda, Mark Winchell found just what he needed in the MAZDA5.

showd the Ira Mazda ell as he entere and enter the buildark Winch re of greeting M exit his van I had the pleasu week afternoon. I watched him idence. I was impressed with mid conf e room on a quiet, sets of doors with ease and ed myself, welcomed him to th g both troduc rest in ing, handlin ith him. I in e of his inte I even talked w . He informed m this man before ook a very large, powerful hand on the Mazda Web site. k e sh dealership, and that he had done his homewor ce getting in and out of th want, practi A5 and van and surements the MAZD tired of his old e to take mea Mark had com a test drive. He told me he was handling without giving up the take age and by the MAZDA5, and better gas mile s dog, Puck. Oh, ng that provided r passengers, storage, and hi ed somethi elchair. he needed fo e modate his whe power or space at would accom acticed entering and exiting th cle th am to so needed a vehi rements, while Mark pr d as a te way, he al the measu other and worke d a very proI got to work on y door. We got to know each e ha a daily basis. W ever MAZDA5 from issues he would encounter on d how it would satisfy Mark’s e an ssolve some of th exploration of the MAZDA5 the car’s handling characteri wer, as ree-hour strated ductive th ling, and po and demon ok him for a ride sed with the ride, visibility, hand . The last issue needs. I also to ts es thoroughly impr rsatility of seating arrangemen be able to lift it tics. Mark was ve and would Mark rior space and well as the inte was the wheelchair. Would it fit lve e track we had to reso the driver’s seat? ow seat and slid was in ed the second-r y maneuvered himself , remov in while he ark quickl Senior Technician Earl Dodge, our asked Mark to do his thing. M e sliding door. He then repode th d then in 10 minutes. I at and set his wheelchair besi d through the sliding door an sitioned driver’s se the seat an curely po into the h behind so he could reac heelchair was se door latch with sitioned himself r. A few seconds later, the w the ai or by hooking d, grab his wheelch d been and Mark closed the do ick. Mark looked at me, smile a broomst e seat ha ade from where th handle he had m would be a custom-made e we have a winner!” alled, and Mark , “Looks lik nd controls inst ys later and was very the ha and said d was to have 5 a few da I was proud All that remaine ok delivery of his new MAZDA been satisfied. to go. Mark w his needs had challenges adversity and ready to d and ho nfidently w he was treate pleased with ho and work with someone who co k to have met Mar lar basis. s on a regu triumph Bill Ianelli nt Sales Consulta vers, MA Ira Mazda, Dan

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2 3 4-5 6
First Lap
Mazda Nagare Concept; FUEL Feedback

Spotlight
MAZDASPEED3 for a Marine New Full Circle Service Process Step-by-Step Guide; Top 25 Dealers; Best Practices—Technician Recruiting; Mazda North American Master Technician Competition Regional Finalists

Pit Row

Front Line

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Save the Date: 2007 Mazda North American Dealer Meeting; Top 25 Dealers—Sales

CONTENTS

6 7-9 10-11 11-12 13 14 15 16

On the Move

Mazda Opens Port National City

Grille to Grille Fast Track

2007 Mazda CX-9 vs. Honda Pilot and Toyota Highlander

SpeedSource RX-8s Target Grand-Am GT Title; Mazda Raceway Laguna Seca 2007 Race Schedule; NHRA Driver Dee Karagiannis Builds a MAZDASPEED3 Drag Racer

Gear Glitz Safety

Mazda at 2007 SEMA Show; CX-9 Genuine Mazda Accessories

Safety Snapshot—2007 Mazda Models vs. 2007 Competitors’ Models

On Your Mark Feature

SevenStock9; “Revved” Graphic Novel Hits Newsstands Mazda Powers Up in Puerto Rico

Final Stretch

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Be Tire Pressure Smart; Mazda Motorsports Day; MX-5 and MAZDASPEED3 Named to “10Best” List for 2007

Mazda FUEL® magazine is published by Mazda North American Operations and is an internal publication intended for employees of Mazda dealerships and Mazda North American Operations. Please address all correspondence to mazdafuel@mazdausa.com or fax to (949) 727-6813. The content of Mazda FUEL magazine is prepared in accordance with the highest standards of journalistic accuracy and was deemed accurate when written. © 2007 Mazda North American Operations

FIRSTLAP Mazda Nagare

Concept

Mazda design flows in a new direction.

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he 2007 auto show season got off to an early start, and Mazda was ready with an exciting new concept vehicle that provides a glimpse into the company’s future design direction. Introduced at the Greater Los Angeles International Auto Show in early December 2006, the Mazda Nagare (pronounced na-gah-reh) is what MNAO’s Director of Design Franz von Holzhausen calls a “concept of a concept”—an intentional celebration of proportions and surface language that will evolve in subsequent designs. For now, though, Mazda is focusing strictly on surface language, and in the case of Nagare, that language is all about “flow.” “The motion of the vehicle is defined by, and evident in, the texture of its interior and exterior surfaces,” explained von Holzhausen, who led the U.S.-based Nagare design team. As such, Nagare’s exterior and interior surfaces combine light and shadow to convey a feeling of motion even when the car is still. The same surface language plays throughout the vehicle’s exterior and interior lines. Like all Mazda products, Nagare embodies the soul of a sports car. Its shape is sleek and aerodynamically efficient. Wheels are posi-

tioned at the far corners of the envelope for quick steering response and agile maneuverability. The vehicle’s interior seats four and is accessed by two doublelength doors that hinge forward and up like the wings of a butterfly. The driver’s seat is centrally located for optimum control and visibility, while the rear compartment serves as a wrap-around lounge that offers relaxed accommodations for three passengers. Nagare is the first of a series of design concepts—some closer to actual production vehicles than others—that Mazda will showcase this global auto show season, which includes Detroit, Geneva, and Tokyo. ■

FUELFEEDBACK
h, these are the times that Mazda enthusiasts live for—a new year, an all-new crossover SUV in the lineup (the 2007 CX-9), and all the thrills that go along with a new model launch. This issue, we head straight to where the excitement is…the CX-9—and bring you an in-depth comparison of Mazda’s new crossover SUV to two of its top competitors and a look at the CX-9 accessories lineup. There are plenty of non–CX-9 topics on the table, too, such as a heartwarming tale about a team of Mazda professionals who went the extra mile to make sure a young U.S. Marine on temporary leave received one of the first MAZDASPEED3s off the production line. Between that story and our inside front cover feature—courtesy of $100 American Express Gift Cheque winner Bill Ianelli—it’s easy to see just how deep the passion to please runs through this company. Enjoy!

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Great issue (September/October 2006). I love how FUEL is showing sales teams that Mazda is the soul of a sports car at every level…the video game, the miles and miles of style, showing us how our customers are customizing their cars and how much they love the Mazda lineup! Josh Bell Sales Consultant Horizon Mazda, Roseburg, OR I find Mazda FUEL very helpful when it comes to selling to the next generation of Mazda “Zoom-Zoomers.” The performance articles are the best source of information about how Mazda is out-performing the competition. Keep up the good work, and thank you for helping me be successful in the industry. Jon Johnson Sales Consultant Jay Mazda, Columbus, GA We want to hear from you, too. Send us your comments and suggestions on the enclosed reply card. ■

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JANUARY/FEBRUARY 2007

SPOTLIGHT

Welcome Home!
A team of Mazda professionals goes to great lengths to deliver one of the first 2007 MAZDASPEED3 vehicles to a Marine on temporary leave.
Photos by Mike Brice

With just a few days before being redeployed, U.S. Marine Jason Dean couldn't wait to get behind the wheel of his new MAZDASPEED3

hen a U.S. Marine returns from overseas duty, it’s toon buddies in the Middle East, and they were all very jealous.” always a happy homecoming. To be welcomed by your Despite the odds, Kevin Dean dropped off Jason’s deposit at family—as well as your dream car—makes it all the Brown Mazda in Toledo, OH, for a MAZDASPEED3 in Black more memorable. That was certainly the case last November for Mica. After hearing about the situation, Scott Fisher, Brown Mazda’s Internet Sales Manager and an ex-Marine, said there 20-year-old Jason Dean. Over the course of serving 18 months in the Middle East with was a chance the dealership could get Jason’s car before he got home. With the help of the U.S. Marines, Jason Sales Manager Dan Bussell, made plans to buy a new the two set out to make it car during his visit home to happen. Perrysburg, OH, in Novem“Our dealership had a ber. Even though he would MAZDASPEED3 on order, be leaving again almost but it wasn’t due to be built right away, Jason wanted until early November, which to enjoy his car during his meant another three or short visit—as well as every four months before delivery time he was able to come to our showroom,” exhome during his next four plained Bussell. “That obviyears of service thereafter. ously wouldn’t work for this While still overseas, Jacustomer, who wanted the son spent hours researchcar in his driveway when his ing various models online son got home the second to select just the right car. week of November. We He then enlisted the help promised to do whatever of his dad, Kevin Dean, to we could to get this vehicle narrow down his search. in time.” “Basically, I was Jason’s Bussell immediately eneyes and went to the varilisted the help of Mazda ous dealerships to check On hand for the big delivery are (front, from left) Jason Dean, Brown Mazda out the ones he liked,” Sales Manager Dan Bussell, and Scott Fisher, Internet Sales Manager. Behind District Operations Manager Mark Moore to find a said Kevin. “I e-mailed him them is Dean's family. MAZDASPEED3 with Japictures of all the cars—except for the 2007 MAZDASPEED3, because it wasn’t out yet. Of son’s exact specifications and trade it for another vehicle from course, that’s the one he wanted—even though it would be the Brown Mazda’s on-order inventory. Then, Mazda Sales Planning most difficult one to get.” Manager Mark Micheltree reprioritized the existing distribution Since the MAZDASPEED3 had just launched in North Ameri- plans and finalized the logistics that would get this car to Brown ca, the chances of getting Jason the model he wanted in time Mazda in time for Jason’s homecoming. for his homecoming were pretty slim. Nevertheless, he decided Thanks to the hard work of the entire Mazda team, the that’s the car he wanted. MAZDASPEED3 was delivered at Brown Mazda with two weeks “Jason was so excited about this car—he was going to get it no to spare—and this U.S. Marine received a homecoming he’ll matter what,” said Kevin. “He even showed photos to all his pla- not soon forget. ■

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PITROW
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25

TOP 25
RANKING DEALERS
CITY

PARTS SALES (YTD THROUGH NOVEMBER 2006)
RANK DEALER NAME STATE

Mazda Introduces
a New Full Circle Service Process Stepby-Step Guide

JIM ELLIS MAZDA OF MARIETTA ROGER BEASLEY MAZDA CENTRAL ROSENTHAL MAZDA - ARLINGTON CORY FAIRBANKS MAZDA FREEMAN MAZDA TRUSSVILLE MAZDA GUNTHER MAZDA OCEAN MAZDA NUCAR MAZDA BERGE MAZDA FAULKNER MAZDA GALPIN MAZDA MORRIES MAZDA RON TONKIN MAZDA JIM ELLIS MAZDA OF CHAMBLEE WHITTEN BROS. MAZDA OAK TREE MAZDA WAYNE MAZDA JOHN HINE MAZDA WANTAGH MAZDA MARTY SUSSMAN MAZDA LEHMAN MAZDA NELSON MAZDA MONTGOMERY MAZDA PEOPLE'S MAZDA

MARIETTA AUSTIN ARLINGTON LONGWOOD IRVING TRUSSVILLE FT. LAUDERDALE MIAMI NEW CASTLE GILBERT PHILADELPHIA VAN NUYS MINNETONKA PORTLAND ATLANTA RICHMOND SAN JOSE WAYNE SAN DIEGO WANTAGH WILLOW GROVE MIAMI GARDENS TULSA CHARLOTTE LAS VEGAS

GA TX VA FL TX AL FL FL DE AZ PA CA MN OR GA VA CA NJ CA NY PA FL OK NC NV

LABOR SALES (YTD THROUGH NOVEMBER 2006)

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f your dealership is using the Full Circle Service process consistently, it’s turning every service visit into an opportunity to build trusting relationships with customers. Over time, this leads to increased parts and service sales, as well as improved customer satisfaction and loyalty. However, if your process isn’t consistent—or you have staff members who are inexperienced with effectively using the Full Circle Service process—your dealership may be missing out on the full benefits of this initiative. Thanks to the new Full Circle Service Walkaround Step-by-Step Guide, Mazda dealerships now have extra support to refocus their efforts on performing complete Full Circle Service inspections on every vehicle, every time. This guide offers a variety of components, including: • Walkaround Step-by-Step Flow Chart, which identifies the vital points of a thorough Full Circle inspection • Follow-Up Scripts for Service Consultants and Service Managers, which provide effective dialogue to be used when following up with customers on inspection items • Full Circle Process Flow Chart, a simple chart that helps Service Advisors “walk” customers through the Full Circle inspection and repair process • Full Circle Service Report Card, which helps build a relationship of trust between the customer and Service Advisor • DVD, which highlights each section of the Mazda Professional Selling Skills Workshop • Full Circle Service Walkaround Reservation Script, a word track that assists Service Appointment Coordinators in scheduling service appointments and capturing necessary information • Walkaround Coach’s Clipboard, which helps Service Managers review Service Advisors’ performance and identify areas that may need improvement, training, or coaching “These tools were developed to help dealers increase their consistency with the Full Circle process and ensure that every vehicle receives an inspection on every visit,” explains Wenslow De La Mora, Western Region Service and Parts Manager. “In some dealerships, the Service Managers or Service Consultants may be relatively new, and they may not be totally familiar with the Full Circle Service process,” he adds. “These tools give them a quick refresher course on utilizing the program effectively and consistently. So even if someone is just joining the dealership, they should be able to use this guide to get up to speed on the process—and know everything they need to perform an effective Full Circle Service inspection.” Watch for this helpful guide to be delivered soon, then put it to good use in your dealership’s service department. ■

RANK DEALER NAME

CITY

STATE

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25

ROSENTHAL MAZDA - ARLINGTON ARLINGTON VA ROGER BEASLEY MAZDA CENTRAL AUSTIN TX MORRIES MAZDA MINNETONKA MN JIM ELLIS MAZDA OF MARIETTA MARIETTA GA ROSENTHAL MAZDA VIENNA VA JOHN HINE MAZDA SAN DIEGO CA JEFF HAAS MAZDA HOUSTON TX BROWN'S FAIRFAX MAZDAPhoto by Warren Salowe FAIRFAX VA GUNTHER MAZDA FT. LAUDERDALE FL WALSER BURNSVILLE MAZDA BURNSVILLE MN UNIVERSITY MAZDA SEATTLE WA OAK TREE MAZDA SAN JOSE CA GALPIN MAZDA VAN NUYS CA 128 MAZDA WAKEFIELD MA MAZDA GALLERY NORWOOD MA ALMADEN MAZDA SAN JOSE CA JOHN KOONS MAZDA MARLOW HEIGHTS MD CORY FAIRBANKS MAZDA LONGWOOD FL BROWN'S ALEXANDRIA MAZDA ALEXANDRIA VA JIM ELLIS MAZDA OF CHAMBLEE ATLANTA GA DELRAY MAZDA DELRAY BEACH FL FAULKNER MAZDA PHILADELPHIA PA MAZDA SOUTH AUSTIN TX NORTH PENN MAZDA COLMAR PA IRA MAZDA DANVERS MA

FPO

CARE SERVICE INDEX (ROLLING 3 MONTHS THROUGH NOVEMBER 2006)
RANK DEALER NAME CITY ST. SCORE

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JANUARY/FEBRUARY 2007

1T 1T 1T 1T 1T 1T 1T 2 3 4 5T 5T 6 7 8T 8T 9 10 11T 11T 12 13 14 15 16

WILHELM MAZDA BISMARCK BILL HOOD MAZDA LARRY SIMMONS MAZDA EVERHART - O'LEARY MAZDA MERCER MAZDA GALPIN MAZDA REGANIS MAZDA BOB SIGHT MAZDA DONALD CRAIG MAZDA CRATER LAKE MAZDA RALPH THAYER MAZDA COLONIAL MAZDA MAZDA OF LAKEWOOD MURRAY MAZDA ROBERT WOODALL MAZDA GRAND TRAVERSE MAZDA MIKE PILE MAZDA TULLEY MAZDA SID DILLON MAZDA SUTHERLIN MAZDA IRWIN MAZDA JEFF SIKES MAZDA HOWARD WILSON MAZDA PARR MAZDA EICH MAZDA

BISMARCK HAMMOND PARKERSBURG JANESVILLE LUFKIN PRESCOTT SCOTTSBLUFF KANSAS CITY MOORESVILLE MEDFORD MONROE INDIANA LAKEWOOD WILLIAMSPORT DANVILLE TRAVERSE CITY TYLER NASHUA FREMONT BUFORD FREEHOLD HUNTSVILLE FLOWOOD BREMERTON ST. CLOUD

ND 100.00 LA 100.00 WV 100.00 WI 100.00 TX 100.00 AZ 100.00 NE 100.00 MO 99.60 NC 99.50 OR 99.40 MI 98.50 PA 98.50 CO 98.20 PA 97.90 VA 97.80 MI 97.80 TX 97.70 NH 97.60 NE 97.50 GA 97.50 NJ 97.20 AL 97.00 MS 96.80 WA 96.70 MN 96.50

T = Tie
Results based on financial statement data submitted to MNAO as of Dec. 23, 2006.

PITROW

Best the Technician crunch with Practices Overcome
creative recruiting.

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alk to Mazda Service Managers about recruiting new Service Technicians, and you’ll likely hear about the national shortage of qualified labor and the intense competition between companies trying to hire them. Despite these challenges, Mazda remains committed to its dealers’ success and actively works to identify effective ways to recruit new Service Technicians. During a recent survey of Service Managers from multiple dealerships, MNAO’s Technical Training department identified several methods of successful recruiting, as follows.

Technician Referrals
Many Service Managers offer their Technicians a referral fee—or “finder’s fee”— for recommending qualified candidates to the dealership for consideration.

Offer a Signing Bonus
Some Service Managers pay experienced Technicians a signing bonus (up to $1,000) to help them fill open positions.

Develop Relationships with Local Schools
When seeking candidates for entry-level Technician positions, many Service Managers rely on their direct relationships with nearby community colleges and vocational schools—calling on them personally when they have service openings.

Word of Mouth
Most Service Managers agreed that word-of-mouth recruiting is one of the best ways to find new Technicians—especially if the candidates know the Service Manager runs a quality service department and treats Technicians fairly.

Use Existing Mazda Recruiting Materials
Smart Service Managers also take advantage of the many resources available through MNAO’s Technical Training department. The department team recently completed a new brochure that’s specifically designed to help Service Managers in their recruiting efforts. This tool specifically targets high school students, stating that if they’re into performance, they could find a welcome home at Mazda. The brochure also differentiates Mazda from other brands, touting the innovative technology at work in Mazda’s high-performance, 2.3-liter direct injection turbocharged engine and the high-revving RENESIS rotary engine. To order copies of the brochure, visit Mazda’s MStore through the Mazda Dealer Extranet, MXConnect—from Business Applications, click MStore—and request part number 999-95-4621-06. ■

Advertise in the Parts/Wholesale Department
Bob Hoffman, Director of Fixed Operations at Long Beach Mazda in Long Beach, CA, uses another successful tool. He creates a simple flyer describing the open service positions and the respective pay ranges, then places the flyers in a prominent place on the parts and wholesale counter to attract the attention of visiting Technicians from other service centers and independent garages. He also creates a small, business card–sized flyer that Technicians can pass out to co-workers interested in making a move. Hoffman says this approach has not only worked well for hiring Technicians, it has helped him bring several Service Cashiers on board, as well.

To help Mazda dealers recruit Service Technicians, MNAO Technical Training offers a number of support materials, such as this new brochure, which details the advantages of a career with Mazda.

A Race for the Title
Regional Master Technician finalists move on.

Western Region Midwest Region Danny Lozano, Carson City Mazda Steve Gillen, Liberty Mazda Matt Smith, Bob Penkhus Mazda Donald Lowman, Sierra Mazda Gulf Region Ryan Cilek, Premier Mazda Nhan Le, Hollingsworth Mazda Northeast Region David Duff, Malloy Mazda Philip Ruhl, Gaithersburg Mazda Southeast Region Mark Wilhelm, Boniface-Hiers Mazda Peter Mack, Ed Morse Mazda Mazda Motor de Mexico Raúl Jesús May Concha, Mazda Sureste Manuel Amaya Santamaría, Mazda Picacho

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n November 4, regional semi-finalists in the Mazda North American Master Technician of the Year competition put their technical skills to the test, as they competed to move on to the national competition. In a race against time—and each other—these service professionals attempted to diagnose and repair identically bugged MAZDA6 vehicles. Congratulations to the following Master Techs who will compete in the North America Master Technician Competition on April 8, 2007:

JANUARY/FEBRUARY 2007

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FRONTLINE

ONTHEMOVE Mazda’s California Port Heads South

Save the Date
2007 Mazda National Dealer Meeting
Mark your calendars now for the 2007 Mazda National Dealer Meeting October 17-19, 2007 Denver, CO

With new operations at Port National City, Mazda expects dealers in California, Nevada, Arizona, and New Mexico will experience improved trucking performance.

TOP 25
RANKING DEALERS
CITY, STATE

Strategic relocation to San Diego area promises improved vehicle delivery to Mazda dealers in the Gulf and Western Regions.
fter more than a quarter century in Port Hueneme, CA, Mazda’s Californiabased port operations is relocating 150 miles south to Port National City near San Diego, CA. The move, which took place over a two-month period at the end of last year, coincided with the end of Mazda’s lease agreement in Port Hueneme. Tim Manning, the National Port Operations Manager for Mazda in North America, indicates that his team looked at three other facilities between the San Francisco Bay area and San Diego before selecting Port National City. The port contractor in National City will be Pasha Automotive Services, a longtime operator in National City with existing automotive customers, including Honda, Volkswagen, and Audi. The new port location is expected to provide increased benefits to both Western Region and Gulf Region Mazda dealers. “We are expecting that dealers in the Gulf Region will see a several-day improvement in rail transit for import units due to increased rail capacity at the new port,” Manning explains. “We also expect many Western Region dealers—primarily those located in California, Nevada, Arizona, and New Mexico—will see improved trucking performance out of National City.” The change of ports will affect all Japanese-built Mazda vehicles (but not MAZDA6, Tribute, and B-Series trucks). Counting all imports and the domestically produced vehicles heading to Hawaii each month, the new Port National City operation is expected to handle from 85,000 to 100,000 Mazda units per year. The move to National City means that Pasha will handle all vehicle processing, accessorization, and rail-loading responsibilities. “We were very impressed with the Pasha facility and processes, their capacity to handle units that are railed to Texas, and their technical ability and space capacity for port-installed accessories (PIOs),” Manning says. Pasha has extensive resources to draw on to support the increase in Mazda business. “In our evaluations we realized that the Pasha automotive group was the best fit for Mazda and will best serve the needs of our dealers,” Manning adds. “The Pasha team already handles several hundred thousand vehicles a year with their existing automotive customers, and their vast experience and operational efficiencies will support our goal of delivering Mazda vehicles to our dealers quickly and with great quality.” ■

SALES VOLUME (YTD THROUGH NOVEMBER 2006)
RANK DEALER NAME

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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23T 23T 24

WAYNE MAZDA CORY FAIRBANKS MAZDA GALPIN MAZDA MAZDA SOUTH GUNTHER MAZDA NORCO MAZDA WALSER BURNSVILLE MAZDA JIM ELLIS MAZDA OF MARIETTA PALM BEACH MAZDA MAZDA KNOXVILLE BROWNING MAZDA MORRIES MAZDA D DAHLE MAZDA OF MURRAY BROWN'S FAIRFAX MAZDA PUENTE HILLS MAZDA SUTHERLIN MAZDA SUBURBAN MAZDA OF TROY KINGS MAZDA CRYSTAL MAZDA OAK TREE MAZDA NELSON MAZDA TUSTIN MAZDA EL DORADO MAZDA INGRAM PARK MAZDA

WAYNE, NJ LONGWOOD, FL VAN NUYS, CA AUSTIN, TX FT. LAUDERDALE, FL NORCO, CA BURNSVILLE, MN MARIETTA, GA WEST PALM BEACH, FL KNOXVILLE, TN CERRITOS, CA MINNETONKA, MN MURRAY, UT FAIRFAX, VA CITY OF INDUSTRY, CA BUFORD, GA TROY, MI CINCINNATI, OH GREENBROOK, NJ SAN JOSE, CA TULSA, OK TUSTIN, CA MCKINNEY, TX SAN ANTONIO, TX

ROGER BEASLEY MAZDA CENTRAL AUSTIN, TX

T = Tie
Results based on financial statement data submitted to MNAO as of December 4, 2006.

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SEPTEMBER/OCTOBER 2006 JANUARY/FEBRUARY 2007

GRILLETOGRILLE

Built to Win
Visuals: CX-9 exterior, interior, and cargo room vs. Pilot and Highlander (2WD models with 3rd row seat) Section: GRILLE-TO-GRILLE

Built to Win
The new 2007 CX-9 was designed to go wheel-to-wheel with the competition— and come out ahead. Here’s how Mazda’s SUV does it.

The new 2007 CX-9 was designed to go wheel-to-wheel with the competition— and come out ahead. Here’s how Mazda’s crossover SUV does it.

hen Mazda designers created the CX-9, they committed to building a new kind of SUV—a vehicle with the capabilities of a traditional SUV and the advanced styling of a crossover. With 2-wheel-drive versions of the Honda Pilot and Toyota Highlander targeted as the major competitors, Mazda made sure the CX-9 was equipped to beat them not only in styling and driving dynamics, but also in creature comforts and ease of use. “Most crossover SUVs compromise either styling or sporty driving characteristics to gain versatility,” says Chris Hill, Vehicle Line Manager for the new CX-9. “We went after not compromising versatility, and we also remained true to Mazda’s DNA with a Zoom-Zoom driving experience. The CX-9 proves you can be emotionally rewarded without compromising best-in-class versatility.” Here are some of the CX-9’s key advantages in exterior, interior, and cargo room as compared to the Pilot and Highlander.

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MAZDA CX-9 vs. HONDA PILOT EX 2WD
Equipped with a V6 engine, a choice of 2- or 4-wheel drive, and cloth or leather seating, the Pilot is now in its fifth model year. Honda’s largest SUV enjoys a loyal following due to the company’s reputation for quality and value. But unlike the CX-9, the Pilot never took any chances in achieving expressive curb appeal. EXTERIOR Mazda CX-9 has a long 113.2-inch wheelbase for improved legroom, thirdrow seat ingress and egress, and superior ride quality compared to the Pilot’s 106.3-inch wheelbase. The CX-9 has a longer rear overhang (44.6 in. vs. 43.9 in. for the Pilot) that expands cargo room capacity.

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GRILLETOGRILLE
The finely crafted CX-9 offers a sophisticated interior appointed with an available DVD Navigation System, Hands Free Bluetooth Link, Backup Camera, Rear Entertainment System and Bose® Stereo with 5.1 Surround Sound.

HONDA PILOT

Significantly larger 20-inch wheels and 245/50R20 tires vs. smaller 16-inch wheels and 235/70R16 tires on the Pilot add to the Mazda’s already expressive styling. INTERIOR The CX-9 driver’s seat has a greater range of adjustment to fit drivers of different sizes. The slide range is 10.24 in. vs. 9.53 in. for the Pilot, and the lift range is 2.17 in. vs. 1.57 in. for the Pilot. The tilt range for the CX-9’s steering wheel is 1.77 in. vs. 1.42 in. for the Pilot. In addition, the CX-9’s steering wheel telescopes 2 full inches, a feature the Pilot does not offer. The CX-9 is designed to accommodate a wide range of driver body types—from under 4 ft. 9 in. to nearly 6 ft. 7 in. tall. In comparison, the Pilot accommodates drivers from about 4 ft. 11 in. to 6 ft. 5 in. Designers gave the CX-9 second-row seat a large amount of legroom, comfortable ergonomics, and outstanding accessibility. It offers 39.8 inches of legroom and 4.6 inches of seat knee clearance compared to 37.4 inches of legroom and just 3.0 inches of seat knee clearance for the Pilot. Mazda CX-9 offers 4.72 inches of second-row seat slide range— a feature the Pilot doesn’t offer. A flat side sill on the CX-9 makes it easy for passengers to slide their feet out of the vehicle, whereas the Pilot has a sill height of 0.83 inches. The Mazda’s side sills are also 2.5 in. narrower and covered by the door to help keep pant legs clean when entering or exiting the vehicle. The CX-9 rear doors open 72 degrees for easy access to the second-row seat. The Pilot’s rear doors open only 61 degrees, making it particularly difficult to install a child-safety seat.

Maximum legroom for the CX-9 third-row seat is 37.0 inches compared to 31.2 inches in the Pilot. The CX-9 second-row seat slides a full 12 inches to ease ingress and egress for third-row passengers, compared to just 9.9 inches on the Pilot. The CX-9’s walk-in lever, which moves the second seat forward to access the back seat, is also easier to use. CARGO ROOM CX-9 offers more cargo room than the Pilot—17.2 cu. ft. vs. 16.3 cu. ft. behind the third-row seat. The second-row seat is simple to fold, whereas in the Pilot the head restraints must first be removed. Under-floor storage is larger in the CX-9—1.7 cu. ft. vs. 1.34 cu. ft. in the Pilot. The CX-9 has a wide covered center armrest box and two cup holders in the second row, compared to only an open storage bin and two covered cup holders for the Pilot.

TOYOTA HIGHLANDER

MAZDA CX-9 vs. TOYOTA HIGHLANDER V6 2WD
Available with either 4-cylinder or V6 power, and either 2- or 3row seating, the Highlander is Toyota’s midline SUV. Its conservative design doesn’t approach the CX-9’s expressive styling, and its smaller size likewise compromises versatility. While the Mazda CX-9 is allnew, the Highlander is now in its seventh model year. EXTERIOR Compared to the Toyota’s 106.9-inch wheelbase, the Mazda CX-9’s longer 113.2-inch wheelbase ensures greater legroom, thirdrow seating access, and enhanced ride quality. The CX-9’s longer rear overhang—44.6 in. vs. 41.4 in. for the Highlander—expands cargo room capacity. Significantly larger 20-inch wheels and 245/50R20 tires make the

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GRILLETOGRILLE
With flexible seating options, comfortable ergonomics, and plenty of room for seven adult passengers, the CX-9 offers several interior advantages over the Honda Pilot and Toyota Highlander.

CX-9 look more substantial and stylish than the Highlander with its smaller 17-inch wheels and 225/65R17 tires. INTERIOR The CX-9 driver’s seat has a greater range of adjustment to fit drivers of different sizes. Its slide range is 10.24 in. vs. 9.45 in. for the Highlander, while its lift range is 2.17 in. vs. 1.69 in. Tilt range for the CX-9 steering wheel is 1.77 in. vs. only 1.1 in. for the Highlander. The Mazda’s steering wheel adjusts 2 inches telescopically, but the Toyota doesn’t offer this feature. Mazda designed the CX-9 to accommodate a wide range of driver body types—from under 4 ft. 9 in. to nearly 6 ft. 7 in. tall. In comparison the Highlander fits drivers from about 4 ft. 10 in. to 6 ft. 4 in. The CX-9 has an inch-higher driver’s “eye point” than the Highlander (54.4 in. vs. 53.3 in.) for improved visibility and confidence. Designers gave the CX-9 second-row seat a large amount of legroom, comfortable ergonomics, and outstanding accessibility. It offers 39.8 inches of legroom and 4.6 inches of seat knee clearance vs. the Highlander’s 36.4 inches of legroom and 4.3 inches of seat knee clearance. A flat side sill makes it easy for second-row passengers to slide their feet out of the CX-9. In contrast, Highlander has a sill height of 1.3 inches. The Mazda side sills are also 1.6 in. narrower and covered by the door to help keep pant legs clean. The Mazda rear doors open 72 degrees for easy access to the second-row seat, whereas the Highlander’s rear doors open only 65 degrees. Maximum legroom for the CX-9 third-row seat is 37.0 inches compared to 33.3 inches in the Highlander. The CX-9 second-row seat slides a full 12 inches to ease ingress and egress for third-row passengers, compared to just 10 inches on the Highlander. Third-row passengers may also enter either side of the CX-9, whereas only the Highlander’s right-side second-row seat slides. CARGO ROOM CX-9 offers much more cargo room than the Highlander—17.2 cu. ft. vs. 10.5 cu. ft. behind the third-row seat and 48.4 cu. ft. vs. 39.7 cu. ft. behind the second-row seat. Under-floor storage is much larger in the CX-9 (1.7 cu. ft. vs. 0.29 cu. ft. in the Highlander). The CX-9 has a wide covered center armrest box and two cup holders, compared to only two covered cup holders for the Highlander. ■

Grille to Grille at a Glance
2007 Mazda CX-9
Engine Horsepower (SAE net @ rpm) Torque (SAE net lb-ft @ rpm) Standard Transmission Wheelbase (in.) Rear Overhang (in.) Standard Wheels (in.) Tires Driver’s Seat Slide Range (in.) Driver’s Seat Lift Range (in.) Steering Wheel Tilt Range (in.) Steering Wheel Telescopes (in.) Second-Row Legroom (in.) Second-Row Seat Knee Clearance (in.) Sliding Second-Row Seat Adjustability (in.) Third-Row Legroom (in.) 3.5L DOHC 24V V6 263 @ 6250 249 @ 4500 6-Speed DualMode Automatic Overdrive 113.2 44.6 18 245/60R18 10.24 2.17 1.77 2 39.8 4.6 12 37.0

2007 Honda Pilot EX 2WD
3.5L SOHC 24V V6 244 @ 5750 240 @ 4500 5-Speed DualMode Automatic Overdrive 106.3 43.9 16 235/70R16 9.53 1.57 1.42 NO 37.4 3.0 9.9 31.2 16.3 61

2007 Toyota Highlander V6 2WD
3.3L DOHC 24V V6 215 @ 5600 222 @ 3600 5-Speed Automatic Overdrive 106.9 41.4 17 225/65R17 9.45 1.69 1.1 NO 36.4 4.3 10 33.3 10.5 65

Cargo Room Behind 17.2 Third-Row Seat (cu. ft.) Rear Doors Access Opening (degrees) 72

NO = Not Offered

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FASTTRACK SpeedSource RX-8s Target Grand-Am GT Title
After a year of development, the popular white Mazda racers are set to compete at Daytona and a dozen other races in 2007.
The #70 Grand-Am GT RX-8 is one of three SpeedSource RX-8s that are scheduled to race in the 2007 Rolex 24 in late January.
Photo by Juha Leivonen

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peedSource Race Engineering, the Florida purveyor of Mazda rotary racing speed, is moving fully into the prestigious Grand-Am GT class for 2007. Owner Sylvain Tremblay and crew chief David Haskell will campaign a pair of tube-frame RX-8s against a competitive field that includes BMW, Infiniti, Pontiac, and Porsche. With two Grand-Am Cup ST championships already to its credit in production RX-8s, SpeedSource spent much of the 2006 season developing the new racecar, which features a potent three-rotor 20B engine, a lightweight steel frame, carbon-fiber aerodynamic body components, and other technologies. Developing 420 horsepower and weighing just 2,280 pounds, the car enjoyed a fantastic debut last year by leading its class for 10 hours in the Rolex 24 at

Daytona. Tremblay and Haskell were a serious threat in other races and nearly won the Homestead, FL, round. Tremblay says the RX-8’s basic DNA is a huge help in developing a successful racer. For instance, aerodynamics play a critical role in all racing classes. “The RX-8 has a smaller frontal area, and the windshield rake helps straight-line speed tremendously,” he reports. “Its four-door configuration means a longer wheelbase, which also makes it a better racecar.” Three SpeedSource GT RX-8s will compete at the 2007 Rolex 24 on January 27-28, and two will contest all 13 Grand-Am events through September. Tremblay loves the support he receives from Mazda fans. “We get hundreds of e-mails,” he says. “We are keepers of the flame for rotary engineering, and we’re glad to be part of it.” ■

Photo by Juha Leivonen

Mazda Raceway Laguna Seca 2007 Race Schedule
Mazda’s home track is quickly filling its calendar with an array of world-class road races that are sure to enhance its rich history. Here’s what’s on tap for 2007 at Mazda Raceway Laguna Seca:

Mazda

May 18-20 U.S. Sports Car Invitational Featuring the Grand American Rolex Sports Car Series July 20-22 Red Bull U.S. Grand Prix Featuring the MotoGP World Championship August 17-19 Rolex Monterey Historic Automobile Races presented by Toyota Featuring the Indy Roadsters September 15-16 AMA Superbike Series October 19-21 Monterey Sports Car Championships Featuring the American Le Mans Series For tickets, updates, and additional information, visit www.laguna-seca.com.

Wisdom…
When racers make the cars, the cars make better racers.

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FASTTRACK One Fast MAZDASPEED3
NHRA driver Dee Karagiannis gets ready to launch the world’s first MAZDASPEED3 drag racer.
After racing a Mazda RX-7 in 2006, drag racer Dee Karagiannis now has his sights set on NHRA and NOPI championships behind the wheel of his MAZDASPEED3.

he 2007 MAZDASPEED3 is one heck of a performance car, but drag racer Dee Karagiannis is creating a special racing version with acceleration that is truly outrageous. Set to debut this April in the NHRA Sport Compact class, the Reactive Racing MAZDASPEED3 is a rear-wheel-drive racer that makes over 1,300 horsepower, gulps 2 1/2 gallons of methanol per run, and is targeted to rip the quarter mile in the six-second bracket at 200 mph. Starting with a new 2007 MAZDASPEED3 5-door unibody, Tito Chassis removed the floor pan and constructed a new tubular space frame to go inside. The powertrain was turned 90 degrees to drive the rear wheels instead of the front wheels, and with the help of Bergenholtz Racing, the turbocharged 2.3-liter DISI engine was tuned to deliver its tremendous horsepower. Enormous racing slicks, wheelie bars, and a rear wing will help the MAZDASPEED3 get down the strip. Karagiannis, 30, raced an RX-7 in the NHRA All Motor class in 2006, but he first experienced the thrill of drag racing as a passenger in a Barracuda racecar at age 12. “Ever since then I have loved the feeling of acceleration,” says the Maryland resident. “The RX-7 momentarily pulls 2.9 gs on takeoff. The 0-60 time is practically immeasurable, and in 4.7 seconds, you go almost 150 mph. It’s like jumping out of a plane.” And the MAZDASPEED3 should be quicker still. Karagiannis anticipates testing his MAZDASPEED3 in February and hopes to win both NHRA and NOPI championships this year. Good luck Dee! ■

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GEARGLITZ Mazda Goes Wild at 2007 SEMA Show
Tricked-out cars and accessories headline Mazda's exhibit.
and a 6-speed manual transmission. Exterior attributes include new styling front and rear, a clamshell front clip, wraparound rear spoiler, and an innovative rear glass design, plus new fenders and doors for a wider overall stance. Inside, Adrenaline boasts fresh new colors and materials, including all-new audio and interior functions. Troy Lee Designs Phobia CX-7 – Consider this CX-7 a piece of art that just happens to also be a vehicle. The exterior features custom paint by Troy Lee Designs, enhanced by body modification, 20inch wheels, and special window tinting. A modified suspension, cross-drilled big brake kit, and custom brake fabrication builds upon the CX-7’s already superior handling performance. Inside, custom leather seats and floor mats take the CX-7 to new levels of creativity. Wickedly Red CX-7 – The award-winning styling expertise of Dave Green (DG Motorsports) meets the tailpipekicking CX-7 in this latest addition to Mazda’s lineup of hot vehicles. The immediate impact of the blistering paint job is equally matched by bold body styling. Large tires with black rims round out the exterior design, while a stunning red suede interior continues the excitement inside. ■

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here’s something about Las Vegas that brings out the glitz. For example, last November at the 2006 Specialty Equipment Market Association (SEMA) Show in Las Vegas, Mazda showcased three modified versions of its all-new CX-7 crossover SUV… “Adrenaline,” “Phobia,” and “Wickedly Red.” Between these three showstoppers, more than 70 unique MAZDASPEED Performance Accessories, and the release of the allnew 2007 MAZDASPEED Performance Accessories catalog, Mazda lived up to its reputation as one of the most innovative brands on the SEMA block. “Each year, Mazda brings some of the best and most exciting products to the aftermarket segment,” said Jack Stavana, Director of Accessory Operations for MNAO. “To add to our already impressive product lineup, for 2007, we are also offering a cold air intake system and coil-over suspension system for the MAZDASPEED3, as well as forged aluminum wheels for the MAZDASPEED6.” While Mazda’s extensive array of accessories—including performance exhaust systems, springs, struts, shock absorbers, stabilizer bars, brake parts, and interior and exterior styling parts—wowed SEMA spectators, it was the three modified CX-7s that ensured they noticed the Mazda display in the first place. Here’s an overview: CX-7 Adrenaline – Designed and built by Mazda Design North America in Irvine, CA, the Adrenaline showcases Mazda’s commitment to performance, with more than 300 horsepower

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GEARGLITZ
CX-9 accessories lineup amps up style and function of Mazda's all-new crossover SUV.

Genuine Mazda Accessories
ustomization is a big draw for many Mazda owners, and Mazda continues to wage an all-out effort to make sure its customers have plenty of Genuine Mazda Accessories to choose from—no matter what vehicle they drive. The same holds true for the 2007 CX-9, Mazda’s all-new seven-passenger crossover SUV. Just in time for the launch of this much-anticipated new model, Mazda’s Accessory Operations and its Accessory Design Engineers have worked hand-in-hand with leading aftermarket manufacturers to develop a full line of performance, styling, and functional parts that meet Mazda’s high standards of fit and quality. Taking a cue from recent successful model launches, Mazda’s Accessory Operations group began the accessories design process for the CX-9 while the model itself was still in design and development. The process spanned a two-year period, with most of the work taking place in a compressed timeframe just before vehicle launch. In fact, last October, Mazda engineers from Flat Rock, MI, traveled to MNAO headquarters in Irvine, CA, for an exhaustive four-day session with accessories manufacturers and a CX-9 prototype. Checking form, fit, From water bottles to soccer balls, the CX-9's custom and function on nearly half a dozen cargo net keep items secure in the rear cargo area. parts, these dedicated professionals finalized the specifications on custom floor mats, a roof rack, trailer hitch, remote engine start, auto-dimming mirrors, and a SIRIUS satellite radio. “This intensive collaboration between Mazda engineers and the suppliers results in high-performing and high-quality parts,” explains Jeff Ferrell, Program Manager, Mazda Accessory Operations. The early planning and last-minute attention to details paid off. Mazda will offer more than 35 dealerinstalled accessories for the CX-9 when it goes on sale in January. While many of the Genuine Mazda Accessories developed for the CX-9 are standard fare—all-weather floor mats, car cover, splash guards, etc.—there are a couple that are breaking Form and function come together beautifully in a fully new ground. One such item accessorized Mazda CX-9. is a rear view mirror that displays images captured by a backup camera system—a Mazda first. Traditionally, such images are displayed on a car’s navigation system screen. Check out the full list of CX-9 accessories, and then see your dealership’s Parts Manager for more information. ■

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An integrated roof rack with crossbars accommodates other specialized accessories for bikes, skis, snowboards, and luggage.

Genuine Mazda Accessories for the 2007 CX-9
Audio/Visual/Electronic Items
• • • • • • • • • iPod® Adapter In-Dash 6-Disc CD/MP3 Changer SIRIUS Satellite Radio Receiver Kit Remote Engine Start Rear View Mirror with Display for Backup Camera System Compass Auto-Dimming Mirror with HomeLink® Compass Auto-Dimming Mirror Door Mirror with Turn Indicator Burglar Alarm

Interior Items
• • • • • • • • Tonneau Retractable Interior Cargo Cover Cargo Net Cargo Mat, Carpeted Carpet Floor Mats All-Weather Floor Mats Ash Tray Cigarette Lighter (Front) Windshield Sunscreen

Exterior Items
• • • • • • • • • • • • Fog Lights Lift Gate Garnish Car Cover Front Mask (Black Vinyl) Hood Bug Deflector Moonroof Wind Deflector Splash Guards, Black Roof Rack Roof Rack Cross Bars Trailer Hitch Receiver Trailer Hitch Receiver Cover Wheel Locks

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Safety Snapshot
2007 Mazda Vehicles vs. 2007 Competitive Vehicles
s much as Mazda buyers love their Zoom-Zoom, they also pay close attention to safety. Naturally, a discussion about current government crash test ratings can be an important part of the sales presentation, yet Mazda knows how difficult it can be keeping up with the constantly changing data. So, Mazda FUEL has compiled this comprehensive chart of current safety
NHTSA Vehicle
MAZDA3 Honda Civic Nissan Sentra MAZDA6 Toyota Camry Honda Accord Nissan Altima 2006 Mazda Tribute Honda CR-V Hyundai Santa Fe Mazda B-Series RegCab 4x2 Mazda B-Series ExtCab 4x2 Nissan Frontier ExCab 4x2 Toyota Tacoma ExCab 4x2 Mazda CX-7 Nissan Murano BMW X3 Toyota RAV4 Acura RDX Mazda MX-5 Miata Pontiac Solstice Honda S2000 Mazda RX-8 Nissan 350Z Infiniti G35 MAZDA5 Key: N/T = Not Tested

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ratings for the 2007 Mazda lineup and their main competitors. Check it out, and then share the good news with your customers! And, don’t forget to highlight the standard and available features that help Mazda drivers avoid accidents in the first place, such as Dynamic Stability Control, Traction Control, Tire-Pressure Monitoring Systems, and Mazda’s precise steering and powerful brakes.
IIHS Side Frontal Offset Rear
*** ***** **** **** ***** **** N/T ***** ***** ***** N/T N/T N/T N/T ***** ***** N/T ***** ***** N/T N/T N/T **** N/T N/T N/T

Frontal Driver Passenger
**** ***** ***** ***** ***** ***** ***** **** ***** **** ***** ***** *** ***** ***** ***** N/T ***** ***** N/T **** **** **** N/T N/T N/T **** ***** ***** ***** ***** ***** ***** **** ***** ***** **** **** *** ***** ***** ***** N/T **** ***** N/T **** **** ***** N/T N/T N/T

Front
*** **** ***** **** ***** **** N/T ***** ***** ***** ***** **** ***** ***** ***** ***** N/T ***** ***** N/T **** ***** **** ***** N/T N/T

Rollover
**** **** **** ***** **** **** **** *** **** **** *** *** *** **** **** **** N/T **** **** N/T ***** ***** ***** ***** N/T N/T G G N/T G G G N/T A G N/T A A G G N/T G N/T G G N/T N/T N/T N/T N/T N/T N/T

Side Without SAB With SAB
P N/T N/T N/T N/T N/T N/T P N/T N/T N/T N/T N/T N/T N/T N/T N/T N/T N/T N/T N/T N/T N/T N/T N/T N/T N/T G N/T N/T G G N/T G G N/T N/T N/T N/T N/T N/T N/T N/T G G N/T N/T N/T N/T N/T N/T N/T

G = Good A = Acceptable M = Marginal P = Poor

EXPLANATION OF RATINGS
NHTSA: National Highway Traffic Safety Administration, United States Department of Transportation. Star Ratings - Frontal Impact Test: Vehicle is crashed into a fixed barrier at 35 mph. The stars indicate a belted person’s chances of incurring a serious injury in the event of a crash. A serious injury is defined as one requiring immediate hospitalization and may be life threatening. One star = worst; Five stars = best. ***** **** *** ** * = 10% or less chance of serious injury = 11% - 20% chance of serious injury = 21% - 35% chance of serious injury = 36% - 45% chance of serious injury = 46% or greater chance of serious injury the highest-rated vehicles (5 stars) when involved in a single-vehicle crash. ***** **** *** ** * = Has a risk of rollover of less than 10% = Has a risk of rollover between 10% and 20% = Has a risk of rollover between 20% and 30% = Has a risk of rollover between 30% and 40% = Has a risk of rollover greater than 40%

IIHS - Insurance Institute for Highway Safety Frontal Offset Crash Rating: A vehicle moving at 40 mph is crashed into a fixed barrier. Approximately one half of the front of the vehicle impacts the barrier, hence the term frontal offset. The rating is based on three things: how well a vehicle’s front end manages the energy of the crash and limits passenger compartment intrusion; injury risk to an average driver; and performance of the vehicle’s seat belts and airbags. G = Good (best rating); A = Acceptable; M = Marginal; P = Poor (worst rating). Side Crash Rating: A moving deformable barrier with a front end that simulates a pickup or SUV weighing 3,300 pounds and traveling at 31 mph impacts perpendicularly into the driver’s side of the vehicle. Crash test dummies are seated in the driver’s seat and the rear passenger seat behind the driver. The rating is based on three things: dummy injury measures, head protection measures, and the performance of the vehicle’s structure/safety cage. G = Good (best rating); A = Acceptable; M = Marginal; P = Poor (worst rating). Sources: NHTSA Buying a Safer Car: www.safercar.gov IIHS: www.highwaysafety.org

Star Ratings - Side Crash Test: A 3,015-pound barrier moving at 38.5 mph is crashed into the side of the passenger compartment of a stationary vehicle. The stars indicate the chance of a life-threatening chest injury for a belted driver, front seat passenger, and rear seat passenger. ***** **** *** ** * = 5% or less chance of serious injury = 6%-10% chance of serious injury = 11%-20% chance of serious injury = 21%-25% chance of serious injury = 26% or greater chance of serious injury

Star Ratings - Rollover Resistance: A vehicle’s rollover resistance rating is an estimate of its risk of rolling over in a single-vehicle crash, not a prediction of the likelihood of a crash. As the following chart indicates, the lowest-rated vehicles (1 star) are at least four times more likely to roll over than

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ONYOURMARK

SevenStock

Rocks On
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The world’s best “rotor-head” festival celebrates its ninth year in fantastic style at Mazda’s North American headquarters.
ts inspiration was the famous 1969 Woodstock music festival in New York, but the ninth annual SevenStock festival was pure Zoom-Zoom culture. Held on October 27-29, 2006, at the Mazda North American Operations headquarters in Irvine, CA, SevenStock9 combined all things rotary in a weekend of spectacular car shows, Mazda racecar and product demonstrations, bands, and charity fundraising for the Juvenile Diabetes Research Foundation, which included additional funds generated by Michael Garcia from MNAO’s Technical Services department. Estimated attendance of over 5,000—plus some 500 rotary-powered vehicles—made it the largest “rotor-head” event in the world, with participants and journalists arriving from across the U.S., Japan, and Europe. “In fact, SevenStock9 was the largest and most internationally attended event to date,” organizer Berny Herrera said afterwards. SevenStock was relocated to Mazda’s main campus from Mazda Research & Development to provide more workable event space and to connect Mazda employees and executives with Mazda customers. The move also allowed Mazda employees to meet ALMS, Grand-Am, NHRA, and SCCA race teams before the SevenStock festival and to attend a special Fridaynight kart-racing challenge at nearby K1 Speed. Saturday was the big day for the public, with highlights including a car show, racecar demonstrations, and a presentation by Robert Davis, Mazda’s Senior
Photo by Koji Yamaguchi

Vice President of Product Development and Quality. Nobuhiro Yamamoto, Deputy Program Manager for RX-8 and MX-5, and Sylvain Tremblay and David Haskell of SpeedSource made additional presentations at an optional evening banquet where, as a bonus, many souvenirs, including actual SpeedSource body parts, were given away. “No other car company does what we do,” reflected Kelvin Hiraishi, Director of R&D Engineering, afterwards. “You just can’t buy this kind of enthusiasm and support—it’s ingrained in our culture.” On Sunday, the party moved to California Speedway in Fontana, CA, where SevenStock guests and the public got to drive Mazda vehicles in a special Zoom-Zoom Live event. If you missed it, start making plans for SevenStock10, set to be held around the same time next fall at Mazda’s headquarters in Irvine. With 2007 representing both the tenth year for SevenStock and the 40th anniversary of the original Cosmo rotary, you can bet it’s going to rock. Check out www.sevenstock.org for more information. ■

Held for the first time at MNAO headquarters in Irvine, CA, SevenStock9 featured row upon row of rotary-powered cars, including racers from Mazda-sponsored race teams.

Get “Revved”
Graphic novel featuring Mazda RX-8 hits the newsstands.

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he next time you pass a comic book store or newsstand, be sure to pick up a copy of Revved: The Beginning, the first book of a new graphic novel series that features the Mazda RX-8. Published by Top Cow Productions, the “Revved” series features four heroic cars that are infused with magical powers to support main character Jack James on a series of exciting and dangerous missions. In Revved: The Beginning, Jack, a disgraced former racecar driver, is forced to steal an RX-8 on display in a Las Vegas casino to clear his father’s debt. However, events take a radical turn once Jack touches the RX-8 and starts having visions of past and future events. Top Cow bills the book as “the four horsemen meet the four hundred horsepower.” To check out the first 10 pages of Revved: The Beginning, visit www.mazdausa.com/revved, or purchase the complete book online at the Top Cow Web site: www.topcow.com. ■

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Mazda Powers Up in Puerto Rico

MNAO assumes direct support of thriving island market.

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or the past 33 years, independently owned Mazda distributor Plaza Motors has successfully nurtured a huge Mazda market in Puerto Rico and the Virgin Islands. Those efforts have resulted in several notable results, including an impressive 5.7% market share—a figure larger than Mazda’s market share in the U.S. or Canada—and the MAZDA3’s proud designation as the number-five-selling vehicle in all of Puerto Rico. In fact, Plaza Motors has a lot in common with Mazda regions and dealerships in the U.S. As a U.S. Commonwealth, Puerto Rico uses U.S. currency and adheres to all of the same federal laws that govern the U.S., including emission standards and safety requirements. Therefore, Mazda vehicles on the island are based on U.S. specifications and are virtually identical to those on American streets. Sustaining a market as large as Puerto Rico’s, however, requires a good deal of support from Mazda. Until recently, this support—including vehicle supply, volume forecasting, parts, customer service, marketing materials, recall assistance, and sales and technical training—came from Mazda Corporate in Hiroshima, Japan. On September 1, 2006, however, Mazda transferred this direct support responsibility to MNAO in Irvine, CA. This change promises to deliver tremendous benefits to Plaza Motors.

“Two of the key benefits are increased attention and convenience,” explains Jim Sailer, MNAO Manager of Puerto Rico Operations. “The physical distance between Puerto Rico and Japan makes it difficult for the Mazda Corporate team to maintain constant communication with the Puerto Rican market. On the other hand, we’re only three time zones apart and, therefore, can provide more timely support.” But closer geographic proximity is just the start. When Mazda Corporate in Japan was overseeing this market, it only had one staff member dedicated to Puerto Rico, and visits to the island were made only twice a year. Now that MNAO is on board, Plaza Motors can count on a two-person staff that is committed to visiting Puerto Rico at least once a month. This new support role is equally beneficial for MNAO. “Our relationship with Puerto Rico will definitely help increase MNAO parts and vehicle sales,” says Sailer. “Equally important, it will also expand the opportunity for MNAO employees to gain a better understanding of other markets and cultures. That knowledge and understanding can be used to more effectively market to the significant Puerto Rican communities in places like New York and Miami. What we learn from direct involvement with Plaza Motors in Puerto Rico may also result in the sharing of marketing and advertising materials between the two markets and fresh insight about the Mazda brand itself. We are very optimistic about our new relationship with Puerto Rico—and what it will mean long-term for Mazda business in the Americas.” ■

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FINALSTRETCH
Detroit News named Mazda's 2007 CX-7 its first-ever

"Crossover of the Year."

Vehicles equipped with Tire Pressure Monitoring System (TPMS) feature this warning light graphic on the instrument panel.

Be Tire Pressure Smart
New Web site promotes tire safety.

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ow that colder weather is here, Mazda is joining the Alliance of Automobile Manufacturers in urging consumers to make sure they maintain proper tire pressure on their vehicles. Since many new vehicles are equipped with Tire-Pressure Monitoring Systems (TPMS), it’s especially important to understand how these systems work and their role in helping drivers maintain proper tire pressure. To support this effort, the Alliance has launched a new Web site—www.checkmytires.com—for consumers to learn about Tire-Pressure Monitoring Systems, check the weather in their hometown, and take an interactive quiz to learn about how temperature changes, safety, and fuel efficiency all play a role in maintaining proper tire pressure. Currently, about 45 percent of all new vehicles sold in the U.S. are equipped with TPMS, a figure that is expected to rise to 70 percent by September 2007. By model year 2008, all new vehicles will be equipped with the technology. Mazda models that offer TPMS right now, as a standard or available feature, include the MAZDA3, MAZDASPEED3, MAZDA5, MX-5 Miata, RX-8, CX-7, CX-9, and B-Series Truck. Check out this valuable Web site—and encourage your customers to do the same. ■

All Mazda Motorsports, All Day

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t’s tough to make it to the racetrack when you’re busy developing and marketing great vehicles, so Mazda’s racing teams and cars came to MNAO headquarters in late October, literally bringing the excitement home. Among those represented at Mazda’s first-ever Motorsports Day were BK Motorsports (ALMS, P2), Mathiasen (Champ Car Atlantic), Robert Davis Racing (SCCA T3), SpeedSource (Rolex GT), Tindol (SPEED World Challenge), and TriPoint (SPEED World Challenge). ■

Mazda MX-5 and MAZDASPEED3 Named Car and Driver “10Bests”

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Csaba Csere (left), Editor-in-Chief, Car and Driver, and Jay Amestoy, Vice President, Public and Government Affairs, MNAO at the "10Best" award presentation for the Mazda MX-5 and MAZDASPEED3 at MNAO on December 5, 2006.

he 2007 Mazda MX-5 Miata and 2007 MAZDASPEED3 have made Car and Driver magazine’s “10Best” list for 2007. With the MAZDASPEED3 receiving this recognition in its inaugural year, it's the eighth year for the MX-5 Miata. Now in its 25th year, the annual Car and Driver “10Best” competition is composed of the magazine’s editors nominating and then testing more than 50 vehicles on a road course consisting of twists and turns on less-than-perfect pavement. Each car is judged based on value, how well it performs in its respective category, and whether it exhibits standout qualities, such as styling or performance. ■

16 | MAZDA FUEL |

JANUARY/FEBRUARY 2007

MAZDAMANIA

PSHAW MOTORS

SCENICROUTE

The Time of Your Life

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Photo by roadsideamerica.com

ven though long case clocks—or grandfather clocks—date back several hundred years, their timeless beauty and flawless timekeeping are still appreciated in countless living rooms across America today. Still others aren’t kept indoors at all. One impressive model proudly braves the elements and serves as a welcome beacon to visitors of Svoboda Industries’ shop for custom wood products, called Gepetto’s Top of the Hill Shop. Although

the giant landmark—standing nearly 35 feet tall—isn’t a working grandfather clock, it does tell the right time. Where would one find this tower of time? ■ A. Kewaunee, WI B. Alton, IL C. Allen Park, MI D. Clarksville, AR See below for the answer.

FUEL Cryptogram Challenge

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hink you did a pretty thorough job of reading this issue of Mazda FUEL? Well, here’s a challenge that will test your memory, as well as your mental agility. Simply use your decoding skills to decipher this Mazda fact. Having trouble cracking the code or need to check your work? You’ll find the answer below.

A B C D E F 17 E –– –– ––
1 14 17

G H

I

J

K L M N O P Q R S 10 7

T U V W X Y Z

M A A –– –– –– –– ––
10 3 12 18 3

A A E –– –– –– –– –– ––
20 3 9 2 21 17

E S –– –– –– –– –– –– –– ––
25 21 4 16 22 18 17 7

A ––
3

M S E –– –– –– –– –– –– ––
9 5 22 10 25 7 17

–– –– –– ––
22 20 1 4

M A A ‘S –– –– –– –– –– ––
10 3 12 18 3 7

E –– –– –– –– –– ––
15 19 1 19 21 17

E S –– –– –– –– –– ––
18 17 7 22 9 20

E . –– –– –– –– –– –– –– –– ––
18 22 21 17 8 1 22 4 20

Answer: THE MAZDA NAGARE PROVIDES A GLIMPSE INTO MAZDA’S FUTURE DESIGN DIRECTION.

Answer: A. Kewaunee, Wisconsin

Makes you re-evaluate the whole SUV thing, doesn’t it?

##### 5-STAR CRASH TEST RATING / FRONT & SIDE — NHTSA* MAZDA CX-7 STARTING AT $24,345**
*Government star ratings are part of the National Highway Traffic Safety Administration’s (NHTSA) New Car Assessment Program (NCAP). **MAZDA CX-7 Grand Touring FWD with optional Technology Package as shown $30,900. MSRP excludes tax, title and license fees. Actual dealer price may vary. See dealer for complete details. Properly secure all cargo. ©2007 Mazda Motor of America, Inc.

INTRODUCING THE MAZDA CX-7 CROSSOVER SUV. Your perception of how an SUV should look, act and feel is about to get a
turbocharged jolt. CX-7 merges sports-car-inspired design with 5-passenger room in a shape that makes everything else look obsolete. Think SUVs can’t be refined? CX-7’s available leather-trimmed seating, one-touch fold-flat seats and smart use of space will change your thinking. There’s even a lockable storage bin that can hold your laptop. Available voice-activated navigation with rearview camera and Bose® Centerpoint® Surround System with AudioPilot® are further proof that this is not your typical SUV. Need more evidence? Go to MazdaUSA.com.