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In year 12 we decreased the price of whole sale shoe in North America from $48.29 in 2011 to $43.29.

Meanwhile, in year 13, we decided to increase our price based on the increase in the qualities of the shoe produced to $48.29. However, we observed that competitors are increasing their S/Q rating star by 1 point each year, and everyone is following the same trends. In fact, some increased their prices, while others keep their prices constant. In order to surprise the market, and to take advantage of the weakness we see in the market, we decreased the qualities of the shoe, so as the S/Q rating; and decreased the price from $48.29 in 2013 to $40.29 in 2014. As a result, we had the highest market share, our cash flow increased, the stock price increased from $32.26 to $41.37, and ROE increased from 13.6% in 2013 to 14.3% in year 14. We maintained celebrity appeal of 255, 315, and 390 in 2012, 2013, and 2014 respectively; while our competitors struggle to take the advantage. We built 1000 capacity each in Asia-Pacific and Latin America in year 12, purchased 2000 capacity in North America in year 13, and eventually sold 1700 capacity in North America in year 13 in order to enhance our flexibility strategy.