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MCN 333-NEW MEDIA COMMUNICATION 60 Hrs In the world of corporate globalization, media that can be made or used

with the help of computer plays an important role in interacting with the audience in the digital form. This latest communication technology is most important for students, both because they are the biggest players and the decision makers for the future of New Media -A field in which the medium is becoming the message. Objectives: To introduce students to personal and participatory media-To expose students to the socio-cultural and political dimension of new media -To help students acquire conceptual, linguistics and visual skills required for new media communication Course Approach Online exposure through web presentations, power point tools and multimedia presentations will equip students with the required update in technology. They will also have to represent themselves through creative presentations like pop-up captions, contextual advertising, content contribution to websites and New Media art. Module I –Introduction Understanding new media- Difference between new media and old media- Rise of Internet - Globalisation of communication - Liberalizing political controls on media Virtual space or cyber space – Digital democracy – Digital divide – Influence of new media on politics, economy and societies - Cyberjournalism – E-newspaper – Internet TV – Internet radio- Wiki – New media terminologies - Cyberculture Module II –Blogs Difference between blogs and websites - Origin of blogs - Power of blogs - Blogs as personalized journalism - Effect of blogs on political and social events - Famous bloggers - Capitalization of blogs - Misuse of blogs - Blog as mass media - Blogs as watchdogs Blog as a parasitic medium on the Internet - Categorization of blogs - Blogs as virtual libraries of intellect - Corporate blogging – Blogging as internal communication - Social network services and blogs. Mobile Phones Introduction to SMS text - Linguistics in SMS text - Use of emoticons - SMS grammar Graphitic representation of texts - Picture messages - Coding in SMS text -Rise of mobile phone captured films and pictures - MMS benefits and controversies - Questions on privacy and legality - Advertising using SMS - Internet accessibility on the mobile phone - iPods: functions and potentials - Convergence and mobile technology. Module III –New Media and Business Consumer societies and new media - E–commerce, trading, booking, management extensions - Video conferencing, Travel booking and hotel business - Online shopping Customer care - Online forms and reply - E-governance: potentials and criticism. – YouTube - Podcasting - Hypertext fiction - Email- Viral marketing - Chat – Interactive CD ROMs –

Module IV – Writing and Design for online medium Interactivity in new media- Interactivity from Content – Linear writing v. interactive writing – Writing in interactive media- Grammar of interactivity – Choosing interactive content – User’s grammar – Writers grammar – Computer v. TV screen – Interactive story telling – CD ROM v online – Writing and World Wide Web - Writing for online portals, e-newspapers, journals – E-content writing, Language, presentation - Content for digital technology. Conceptualising websites - Web layout - Aesthetics for online portals: design, layout, colour, graphics and visual information - Product oriented communication –– Visual design – Instructional design Note: The students need to be trained in the basics of HTML, FrontPage, Photoshop, and Flash. These are expected to be taught in the workshops. To ensure students learn these applications and programmes, classroom projects should be given as part of CIA. Practicals: Students should develop individual websites with journalistic content with self-written text and their own visuals (self-clicked photographs etc). This should form 25% of assessment. Students should be assessed on layout, content and presentation and more importantly their communicative value. This can also be a group project with maximum of three students per group. Students should be given a project to launch using only the new media. 25% of the assessment should be based on that. Assessment of both these student works should be done people from the industry. Bibliography 1.Bob Dematteis, Andy Gibbs Michael Neustel (Eds).2004. The Patent Writer; How to write Successful Patent Applications, London Square One Publishers. 2.Bonime, Andrew, and Ken C Pohlmann. Writing for New Media. New York: John Wiley, 1998. 3.Brain R Holloway. Technical Writing Basics: A Guide to Style and Form (2nd Edition). 4.Bruce Ross-Larson, Writing For The Information Age, London W.W. Norton & Company. 5.David Ingre Survivor’s Guide To Technical Writing, London. South – Western Educational Publishing. 6.Geralad J.Alred, Charles T. Brusaw, Walter E. Oliu, St. Martin’s Hand Book of Technical Writing Press, London St. Martins Press. 7.Gurak, Laura J and John M Lannon. A Concise Guide to Technical Communication. Longman: New York, 2001. 8.Heinich, Robert, Michael Molenda, and James D Russell Instructional Media. New York. Macmillan, 1993. 9.Jason Whittaker Web Production for writer & Journalist, London Routledge. 10.Kamalipour, Yahya R. ed. Global Communication. Australia: Wadsworth, 2002. 11.Matt Young Technical Writer’s Handbook: Writing With Style and Clarity, New York University Science Books.

12.Stafford, Marla R, and Ronald J Faber. Advertising, Promotion and New Media. New Delhi: Prentice Hall of India, 2005 13.Ward, Mike. Journalism Online. Oxford: Focal Press, 2003. 14.Watson, James Media Communication 2 ed. Palgave, 2003. 15.William Sanborn Pfeiffer Technical Writing: A Practical Approach (5th edition) New York Prentice Hall.