You are on page 1of 24

Updated 3/27/2009

© 2008 Your Marketing Lab Inc. – All Rights Reserved 2

Index

INTRODUCTION................................................................................................................ .....................1 ABOUT YOUR MARKETING LAB INC.................................................................................................................1 COURSE REGISTRATION, COSTS & GUARANTEE............................................................. ...........2 COURSE REGISTRATION....................................................................................................................................2 YML COURSE PLUS™...................................................................................................................................2 COURSE COSTS..............................................................................................................................................2 SATISFACTION GUARANTEED.............................................................................................................................2 LEARNING SYSTEM TRACKS............................................................................................ .................3 CUSTOM CURRICULUM & TRAINING PROGRAMS................................................................. .....4 COURSE SCHEDULE........................................................................................................................ ......5 COURSE CALENDAR............................................................................................................. ................7 APRIL 2009..................................................................................................................................................7 MAY 2009....................................................................................................................................................7 COURSE DESCRIPTIONS & DETAILS........................................................................................... .....8 Benefits, Not Features: The Cornerstone Marketing Technique to Explode the Growth of Your Business. ...................................................................................................................................... .......8 Choosing the Right Clients Before the Wrong Ones Choose You.......................................... ...............8 How to Write a Killer News Release and Get it to the Top of Google News........................................8 Communicating Unique Value – How to Create a Value Proposition................................ ..................9 Compensation & Incentive Programs.......................................................................................... ........9 Create A Brochure That Won’t Embarrass You................................................................ ....................9 Create Bullet-proof Financial Projections....................................................................................... ....9 How To Become a Marketing Blogoholic..................................................................... .......................9 How to Create and Profit from Joint Ventures & Strategic Alliances ........................ .........................9 Human Resources - HELP....................................................................................................... ..........10 Human Resources - In Depth.................................................................................................... .........10 Interviewing & Hiring Sales People..................................................................................... .............10 It’s a Numbers Game - Building a Sales Pipeline........................................................... ...................10 Learn to Write A Case Study That’s A Real Success....................................................................... ....10 Marketing to your Strengths............................................................................................................... 11 Overview of Human Resources: Why It’s Important In Your Business........................... ....................11 Prepare Your Business for Sale (Learn What Buyers Want!).............................................................. 11 Qualifying & Closing Skills – Red Light/Green Light.............................................................. ..........11 Setting…and Achieving…Goals............................................................................................ .............11 The 8 Essential Elements of a Natural Marketing Mindset........................................................... .....12 The 11 Essential Components of an Effective Marketing Strategy........................................... ..........12 The Essential Components of a Complete Business Plan........................................ ..........................12 Time Management..................................................................................................... ........................12

Online Marketing - Harness the Power of Video............................................................. ..................12 YML PARTNERS - INSTRUCTOR PROFILES................................................................... ...............14 REBECCA BARTH..........................................................................................................................................14 REBECCA BLACKWELL..................................................................................................................................14 ERIK BUNAES .............................................................................................................................................15 STEVEN DONALDSON....................................................................................................................................16 TIM LAW....................................................................................................................................................16 JOYCE LILLIS...............................................................................................................................................16 CHRISTINE MORGENWECK..............................................................................................................................17 CHRIS PAREJA, CBC....................................................................................................................................17 KAY PAUMIER..............................................................................................................................................18 SONIA SIMONE.............................................................................................................................................18 SCOTT STIEFVATER........................................................................................................................................19 GIL ZEIMER.................................................................................................................................................19

Introduction
Your Marketing Lab (YML) is an online resource to help business owners and entrepreneurs develop more effective marketing capabilities. Our live, online webinar-format courses are taught by knowledgeable, experienced experts. We refer to this group as our Marketing Partners. In fact, they are Your Marketing Partners, and they’re here to help you and your business develop effective marketing skills and solutions to help you meet your goals. Our online courses are each designed to cover a very specific aspect of marketing, and be relevant and useful today to business owners and entrepreneurs. They are short, practical and inexpensive ways to gain new marketing skills, increase marketing knowledge and improve marketing effectiveness. YML Course Plus™: All of the courses we offer feature YML CoursePlus™. To help you get more out of each course, we give you more of an opportunity to use the material you learn and to get help and feedback on using what you learn. What is YML Course Plus™? In addition to the regular course and its content, we give you a one hour follow-up session with the instructor, to answer questions, review course material or just get feedback on your efforts to implement what you learned during the course. These are scheduled for the same time of day as the course, on a day exactly two weeks after the course. All courses will also include course hand outs which could include templates, samples, questionnaires, outlines or notes which help you remember, learn and use the material you learn in each course. Become a member of Your Marketing Lab today – as all YML members receive a 25% discount off the price of all courses – among many other benefits! Click here to sign up now! For more information about our services or courses, to register for courses online or to become a YML member, please visit www.YourMarketingLab.com or email us at info@YourMarketingLab.com. Thank you! From the Team at Your Marketing Lab: Erik Bunaes Co-Founder, Your Marketing Lab Inc. 415.595.6813 Erik@YourMarketingLab.com Rebecca Blackwell Co-Founder, Your Marketing Lab Inc. 303.907.3941 Rebecca@YourMarketingLab.com

About Your Marketing Lab Inc.
Your Marketing Lab is an accessible resource of marketing expertise and services for business owners and entrepreneurs. This unique, online resource enables business owners and entrepreneurs to develop effective marketing capabilities and tools, while also providing a platform for input, feedback, assistance and collaboration among members of Your Marketing Lab. Annual memberships begin at $49. For more information, please visit www.YourMarketingLab.com. To keep up with the latest news, visit the YML Blog at www.NaturalMarketingBlog.com.

1 © 2008 Your Marketing Lab Inc. – All Rights Reserved – 09/2008

Course Registration, Costs & Guarantee Course Registration
To register for any course, visit us online at www.YourMarketingLab.com; click on the “Learning Lab System” tab in the Main Menu and then follow the registration links. If you need registration assistance, please call 303.907.3941 (Rebecca) or 415.595.6813 (Erik), or send an email to CourseRegistration@YourMarketingLab.com. After registration, you will receive an email confirmation that contains all the course details, including course access information. On-line payment for all courses is handled using PayPal.

YML Course Plus™
All of the courses we offer feature YML CoursePlus™. To help you get more out of each course, we give you more of an opportunity to use the material you learn and to get help and feedback on using what you learn. What is YML Course Plus™? In addition to the regular course and its content, we give you a one hour follow-up session with the instructor, to answer questions, review course material or just get feedback on your efforts to implement what you learned during the course. These are scheduled for the same time of day as the course, on a day exactly two weeks after the course. All courses will also include course hand outs which could include templates, samples, questionnaires, outlines or notes which help you remember, learn and use the material you learn in each course.

Course Costs
All courses are priced at $87 and include YML Course Pus™.

Satisfaction Guaranteed
Your Marketing Lab works hard to ensure the highest quality education and training courses. In fact, we guarantee your satisfaction. If you take a course and are not satisfied with your experience, we will gladly refund the entire cost of the course. It’s as simple and risk-free as that!

Learning System Tracks
Your Marketing Lab offers a wide variety of marketing courses touching on many different aspects of marketing. To help business owners and entrepreneurs decide which courses might best meet their learning and training needs, we have combined certain courses into cost effective systems – Tracks – to help take your business to the next level. Of course, we can always assist you in developing your own custom educational or training program to meet the needs of you or your staff. Want to register for a track but have a scheduling conflict with one or more of the course dates? Don't worry! All courses are recorded and available for playback to all registered participants within 48 hours after the scheduled course date. Track 1 – First Steps Track 1 is designed for entrepreneurs just starting a business, for business owners just taking over a business (whether by acquisition, promotion or whatever), or for anyone who has been in business for a while but has never undertaken these critical first steps. 1. Marketing to Your Strengths 2. The 11 Essential Components of an Effective Marketing Strategy 3. Communicating Unique Value – How to create a Value Proposition 4. The Essential Components of a Complete Business Plan 5. Time Management 6. Benefits, Not Features: The Cornerstone Marketing Technique to Explode the Growth of Your Business Track 2 - Sales Focus & Increasing Sales Track 2 is about building sales. 1. It’s a Numbers Game - Building a Sales Pipeline 2. Qualifying & Closing Skills – Red Light/Green Light 3. Setting and Achieving Goals Track 3 - Experienced business owners Track 3 is geared toward the more experienced business owner, manager or entrepreneur. 1. Interviewing & Hiring Sales People 2. Compensation & Incentive Programs 3. Prepare your Business for Sale (Learn what buyers want!) 4. Create Bullet-proof Financial Projections 5. Joint Ventures/ Strategic Alliances Track 4 - Marketing & Promotional Materials Track 4 is about marketing tools and materials for the growing business. 1. How To Become a Marketing Blogoholic 2. Create A Brochure That Won’t Embarrass You 3. Learn to Write A Case Study That’s A Real Success 4. Benefits, Not Features: The Cornerstone Marketing Technique to Explode the Growth of Your Business 5. Online Marketing: Harness the power of Video

Custom Curriculum & Training Programs
Unsure which courses are best for you and your business? Contact us for a complimentary assessment to discover which courses are right for your professional goals - or for the professional development of your staff. To schedule a complimentary consultation, please contact either Rebecca Blackwell or Erik Bunaes using the contact information below: Rebecca Blackwell Co-Founder of Your Marketing Lab 303.907.3941 Rebecca@YourMarketingLab.com Erik Bunaes Co-Founder of Your Marketing Lab 415.595.6813 Erik@YourMarketingLab.com

Course Schedule
BENEFITS, NOT FEATURES: THE CORNERSTONE MARKETING TECHNIQUE TO EXPLODE THE GROWTH OF YOUR BUSINESS.
Wednesday, December 10, 5:00 pm PST, (8:00 pm EST)

COMMUNICATING UNIQUE VALUE – HOW TO CREATE A VALUE PROPOSITION
Tuesday, February 3, 2009, 6:00 pm PST (9:00 pm EST) Tuesday, April 7, 2009, 11:00 am PST (2:00 pm EST)

HOW TO WRITE A KILLER NEWS RELEASE AND GET IT TO THE TOP OF GOOGLE NEWS COMPENSATION & INCENTIVE PROGRAMS CREATE BULLET-PROOF FINANCIAL PROJECTIONS HOW TO BECOME A MARKETING BLOGOHOLIC HUMAN RESOURCES – HELP HUMAN RESOURCES -

Wednesday, April 22, 2009, 6:00 pm PST (9:00 pm EST) Thursday, February 12, 10:00 am PST (1:00 pm EST) Thursday, February 19, 6:00 pm PST (9:00 pm EST)
IN

Thursday, March 19, 6:00 pm PST (9:00 pm EST)

DEPTH

INTERVIEWING & HIRING SALES PEOPLE IT’S A NUMBERS GAME - BUILDING A SALES PIPELINE LEARN TO WRITE A CASE STUDY THAT’S A REAL SUCCESS

Wednesday, February 4, 2009, 1:00 pm PST (4:00 pm EST)

PREPARE YOUR BUSINESS FOR SALE (LEARN WHAT BUYERS WANT!)
Thursday, March 12th, 2009, 8:00 am PST (11:00 am EST)

QUALIFYING & CLOSING SKILLS – RED LIGHT/GREEN LIGHT THE ESSENTIAL COMPONENTS OF A COMPLETE BUSINESS PLAN
Tuesday, February 17, 2009, 6:00 pm PST (9:00 pm EST)

TIME MANAGEMENT
Tuesday, March 10, 2009 6:00 pm PST (9:00pm EST)

* Remember that all courses come with YML Course Plus™ included at no additional charge.

Course Calendar April 2009
Monday Tuesday Wednesday
1

Thursday
2

Friday
3

6

7

8

9

10

13

14

15

16

17

20

21 Create Bullet-proof Financial Projections

22

23

24

27

28

29

30

May 2009
Monday Tuesday Wednesday Thursday Friday
1

4

5

6

7

8

11

12

13

14

15

18

19

20

21

22

25

26

27

28

29

Course Descriptions & Details
Benefits, Not Features: The Cornerstone Marketing Technique to Explode the Growth of Your Business.
Many businesspeople have heard of "selling benefits, not features," but few put it into practice. Sonia Simone will teach you the Remarkable Communication "Selling Flowers" technique to turn this time-worn marketing cliché into powerful, effective reality for your business. Using the Selling Flowers technique will radically transform your marketing message to show your customers the incredible value you have to offer. If you don't know quite what to say (or how to stay it) in your marketing, you'll come out of this class with the principles that will let you start creating strong, effective marketing messages right away." Course Length 60 minutes. YML Partner: Sonia Simone.

Choosing the Right Clients Before the Wrong Ones Choose You
Most businesses struggle to find the right clients, or start out with the right clients by luck, only to run out of connections and new prospects a short time later. By using the strategies covered in this presentation, many companies are seeing increased revenues, and are closing more profitable business in a shorter amount of time. What will we cover? 1. Entrepreneurial Traps 2. Developing a profile 3. Understanding how your prospects buy 4. Matching your sales process to their buying process 5. Building a prioritized prospect matrix 6. Figuring out if you have chosen the right clients
Course Length 60 minutes. YML Partner: Chris Pareja.

How to Write a Killer News Release and Get it to the Top of Google News
A news release is one of the easiest, most cost-effective ways to get media attention for your product or service. Today, the news release is also a great way to increase your Website’s ranking in the search engines. But how do you write that killer news release, that one-in-a-hundred that stands out in the crowd? In this live, 60-minute webinar we’ll show you how to develop and distribute a news release that will get noticed, effectively tell your story, and help your search engine rankings. Topics include: 1. 2. 3. 4. 5. The key elements of a news release The news release “template” Writing an effective headline and lead How to optimize the release for the search engines How to distribute the news release for maximum effectiveness.

Course Length 60 minutes. YML Partner: Kay Paumier.

Communicating Unique Value – How to Create a Value Proposition
A value proposition includes the entire package of benefits a company promises to deliver to its customers with its products or services. It includes more than just product or service-specific benefits, and is essentially an outline of the entire relationship and benefits a customer can expect from a company. Take this course to learn how to develop a value proposition that grabs customers, addresses their needs, and appeals to their sensibilities. Course length 60 minutes. YML Partner: Rebecca Blackwell.

Compensation & Incentive Programs
The two biggest challenges in managing sales teams are compensation programs and territory assignments. In this course, we will teach you how to develop a compensation program with set incentives that truly motivate your sales people. This way they will focus on closing business and not worrying about how they will be compensated. With the right compensation program your sales people will be motivated and focused to meet and exceed their sales quotas that generate the greatest revenue for the company. Course length 60 minutes. YML Partner: Joyce Lillis.

Create A Brochure That Won’t Embarrass You
A brochure may be the first thing someone reads about you. It’s your first “touch point” and it may be your only opportunity to impress them. So how do create an effective brochure that strikes the perfect balance between branding your company and selling your product? Is there a formula? Is it trial-and-error? Find out “the secret sauce” by attending this online course. Course length 60 minutes. YML Partner: Gil Zeimer.

Create Bullet-proof Financial Projections
Are you launching a business, looking for investors or planning to ask a bank for a business loan? It all takes money, and whether the capital you need is yours, investors’, or a bank’s, you better have a detailed plan on how you’ll use it and what the return on that investment will be. In this 90-minute course we’ll show you what it takes to build bullet-proof financial projections and outline the assumptions you have made to support your numbers. Course length 90 minutes. YML Partner: Erik Bunaes.

How To Become a Marketing Blogoholic
What is a blog? Why have over 113 million of them been published online? Who writes them? Who reads them? And how can you use the power of a blog to expand your digital footprint, add daily or weekly updates about your business, brand yourself, and sell more of your product or service than you ever imagined? We’ll take you through the process of creating your own blog. Course length 60 minutes. YML Partner: Gil Zeimer.

How to Create and Profit from Joint Ventures & Strategic Alliances
This course will feature a variety of ideas, actions and strategies that will allow you to effectively team up with other businesses/entrepreneurs in ways that are win-win for everyone involved.

You will learn actionable methods that allow you to quickly and effectively move your business to a much higher level of profitability while assisting others to do the same. Course length- 60 minutes. YML Partner: Tim Law.

Human Resources - HELP
This course will assist you in determining what HR policies and procedures you need in your business and what you can do legally as a business owner. The pros and con of not having a handbook/procedures manual to the size of the handbook will be discussed. Other topics will include disciplinary action; confidentiality agreements; performance reviews etc. Course length 60 minutes. YML Partner: Christine Morgenweck.

Human Resources - In Depth
This course is a more in-depth look at Human Resources. Now that you have employees/consultants and need to have a more structure environment, you may need to know Human Resources options your company can employ. Topics include how to give stress free performance reviews; how to document discipline action up to and including termination that will keep you out of court; how to evaluate your hiring practices; how is marketing linked up to human resources and how human resources does effect your bottom line. Course length 60 minutes. YML Partner: Christine Morgenweck.

Interviewing & Hiring Sales People
Need to hire sales people? That’s easier said than done. Interviewing sales people can be a challenge because if they have any sales ability at all they will be very strong interviewers. How do you determine whether they are qualified in sales skills; building a pipeline, qualifying and closing techniques, etc. Learn how to ask the right questions and how to evaluate their true talent so you can make a qualified decision. Course length 60 minutes. YML Partner: Joyce Lillis.

It’s a Numbers Game - Building a Sales Pipeline
How do you build a sales pipeline? It’s not just building a pipeline of potential clients but it is building the best possible pipeline of potential clients that will purchase your product or service. Why do some of your salespeople have a very strong pipeline, yet never manage to meet their sales targets? Learn how to build an effective pipeline and how to question your sales team on their monthly revenue projections. Course length 90 minutes. YML Partner: Joyce Lillis.

Learn to Write A Case Study That’s A Real Success
Case studies (or success stories) are snapshots of what your company does best. Showcasing powerful case studies is a perfect way to tell the world about your products or services in a specific situation. Did you help a client increase sales by more than 10%? Did you substantially boost your own company’s standing through a successful engagement with a client? Did you turn around a project that was failing? These are all examples of possible case studies. Learn the formula for success stories so you can write case studies for yourself.

Course length 60 minutes. YML Partner: Gil Zeimer.

Marketing to your Strengths
Learn to clearly articulate why a particular marketing strategy is a good fit for you by being specific about which core strengths that strategy requires. Learn how to identify your core strengths, and how to capitalize on them to make the most of each strategy you choose. Course length 60 minutes. YML Partner: Rebecca Blackwell.

Overview of Human Resources: Why It’s Important In Your Business
In this course you will learn the importance of having solid Human Resources policies and procedures. Whether you have one employee or several, having excellent HR skills are important from keeping your business in compliance with state and Federal laws to marketing to profits. We will discuss recruiting, selecting and hiring practices; compensation; and compliance issues (I-9s and affirmation information; posters; the difference between a consultant and an employee) etc. Course length 60 minutes. YML Partner: Christine Morgenweck.

Prepare Your Business for Sale (Learn What Buyers Want!)
Research indicates that as many as 12 million businesses will be sold in the next decade. However, research also shows that as many as three-quarters of all businesses that are put up for sale, will never be sold. If you hope to sell your business in the future, take this course now to start preparing your business for sale, whether you hope to sell next year or in 5-10 years. Learn strategies to build and position your business in a way that helps you maximize its value and appeal to potential acquirers. Course length 60 minutes. YML Partner: Erik Bunaes.

Qualifying & Closing Skills – Red Light/Green Light
Qualifying a potential client is not always the hard part. It is learning how to recognize if your qualification process will lead to closing the deal. Learn how to use effective listening skills to recognize when someone has decided NOT to purchase your product or service. Learn how to ask the right questions to turn the red light to green so you can move forward in closing the deal or just move on to the next potential client. Don’t waste precious time hoping you will close deals - use the valuable qualifying and closing skills we’ll teach you in this course to improve the effectiveness of you and your sales team. Course length 60 minutes. YML Partner: Joyce Lillis.

Setting…and Achieving…Goals
You have probably heard about a Harvard study that showed that 3% of graduates had specific goals and wrote them down. This 3% earned an average of 10 times more than 83% of the graduates who did not goals defined. If the average Harvard graduate earns $100,000 a year, the decision to “skip” this critical planning step can cost millions! Do you have your goals written down? Do you know how to start? Have you updated them recently? Learn how to create

specific, measurable goals that you and your team can use as a guidepost for the next month, quarter, and year. Course Length 60 minutes. YML Partner: Rebecca Barth.

The 8 Essential Elements of a Natural Marketing Mindset
Build a marketing plan from your strengths, passions and the essential nature of your business or profession. No matter what your business is, you are always marketing. Here’s how to make marketing an intentional, enjoyable exercise. Course length 60 minutes. YML Partner: Rebecca Blackwell.

The 11 Essential Components of an Effective Marketing Strategy
An effective marketing strategy is critical for any business to grow and survive. It lays out goals, responsibilities, strategies, tactics, performance metrics and deadlines. This class explains the 11 critical components of a complete marketing strategy, and will help participants understand how to develop a deliberate marketing strategy to help them meet their goals. Course length 90 minutes. YML Partners: Rebecca Blackwell & Erik Bunaes.

The Essential Components of a Complete Business Plan
Don’t build a business plan that sits on the shelf collecting dust. Build a living, breathing, active business plan that people will want to invest in. This is not a one-time exercise, but a written plan spelling out exactly how you are going to build your business. It includes a financial plan, capital requirements, deadlines, ROI targets, org charts (for now and the future). It includes a detailed discussion of customer needs, tastes, buying habits and preferences, and how you plan to meet those needs, and meet those needs better than your competition. Course length 90 minutes. YML Partner: Erik Bunaes.

Time Management
It’s true…there is never enough time to do everything. However, we all have the same 24 hours. Why do some succeed more and others less? Learn how to prioritize time in order to achieve the most significant results in the categories that have the highest impact on your life, both personally and professionally. Course Length 60 minutes. YML Partner: Rebecca Barth.

Online Marketing - Harness the Power of Video
Learn to increase your web site’s conversion rate by harnessing the persuasive power of video. We will teach you the basics of planning for and developing a video (or series of videos) and then how to integrate those videos into your current website to achieve your maximum online ROI. In this course, you will hone a vision for several videos that fit your unique value offering and enhance your online marketing strategy.

We will discuss critical design elements of online video as well as guide you through a brainstorming process that determines the most effective pace, duration and placement of your videos by focusing on their ultimate goal - increasing sales. Course Length 60 minutes. YML Partner: Scott Stiefvater.

YML Partners - Instructor Profiles Rebecca Barth
Rebecca is a recognized leader in the property management industry, with over 15 years of hands-on experience. She has led both sales and operation teams to surpass goals and expectations, and was actively involved in both acquisitions and dispositions of properties. She was a senior regional manager in charge of stellar results with 3 regional managers, 12 states, and 30 properties on her team. In addition, she has held many leadership positions, such as President of local industry chapters, and has held a variety of industry-specific designations. She also was highly involved in the sale of a private REIT to another company, during which one of her chief objectives was to maintain positive employee involvement in the transition. In 2005, Rebecca’s priorities shifted with the birth of her son. Since that time, she and her husband Mark set a family vision of both being at home to raise their child. She and her husband quit their jobs and changed their lifestyles. Now, she and her husband own a small property management company that they run from home, and Rebecca has built a successful network marketing business. She also consults with companies in the property management business and network marketing teams regularly. She does all of this while always prioritizing time with her son first. Because of this delicate work/life balance she has created in her own life, she now speaks and trains others on a variety of personal development topics, such as time management and goal setting. She is passionate about helping others deliberately choose the life of their dreams. She regularly works with network marketing teams, and also tailors speeches to specific industries. For example, she works frequently with a software company, training inexperienced computer users on how to use a software system, while making the training fun, exciting, and tailored to needs of each group she trains. After more than 15 years of leading and training informally, Rebecca has recently taken her gift of making any topic fun, exciting, and motivating to a more formal level, creating amazing results for her clients. If you and your organization are looking for a fresh way to motivate, train, and teach, you will want to contact Rebecca Barth today at RebeccaBarth@YourMarketingLab.com You can also visit her on the web at www.rebeccabarth.com.

Rebecca Blackwell
Rebecca is the Co-Founder of Your Marketing Lab Inc. She has extensive experience working in the corporate and entrepreneurial sectors, which has given her deep insight and a broad perspective for working with people at all stages of their own personal and professional development. She has worked in the manufacturing sector as a software-training consultant in which she was charged with training various levels of management, technicians, and engineers on implementation of a company-wide lean manufacturing program. She also was a Human Resources Director for a financial group, and a Business Development Director for a local consulting group. She has also owned and operated a successful coaching practice and has served in various leadership positions for local non-profit organizations. Most recently, Rebecca served as the Colorado Divisional Diva for A Boutique for the Soul, an organization of woman business owners dedicated to growing their businesses through networking and relationship building.

The common thread throughout very professional endeavor has been a passion for growth and development – in individuals and in whole organizations. She is a change agent who believes that we all hold within our reach the experience of having lived an extraordinary, successful life. Rebecca has a BA in Organizational Communications and a BS in Psychology, from Metropolitan State College of Denver, is an avid reader and a musician, and lives with her husband and three children in Brighton, Colorado. Contact Rebecca at: Rebecca@YourMarketingLab.com.

Erik Bunaes
Erik has more than two decades of corporate experience – both domestically and internationally - in the financial services and management consulting industries. This includes work at Marsh & McLennan and Towers Perrin, as well as an exciting ride in Silicon Valley with insurance portal InsWeb.com during the dot-com boom in the late 1990’s. Most recently, at Towers Perrin, Erik served a roster of clients generating more than $2 million in annual revenue and put together a number of innovative deals during his seven year tenure. These included building an online insurance marketplace to serve members of a professional services community, developing carrier relationships for a ground-breaking, point-of-sale auto insurance service, moving a $35 million auto warranty program to a new carrier, and helping launch more than seven different agentdriven insurance programs. He traveled extensively throughout the western US region developing new business and managing existing client relationships. Erik then decided to embrace his entrepreneurial spirit, and launched Endorphin Advisors. This boutique management consulting firm serves start-up, small and medium-size service industry businesses up to $25 million in revenue, and is particularly effective in the business-to-business arena. Endorphin Advisors focuses largely on two main areas: 1. Business Planning & Business Plans: We help businesses plan for - and successfully navigate - the key lifecycle stages which face every business. These include start-up, growth, obtaining funding/capital, stagnation, acquisitions and the sale of the business. 2. Marketing Services: We are a virtual marketing department for small and medium sized businesses – particularly service industry businesses. We develop marketing strategy and create collateral such as web sites, presentations, brochures, proposals, press releases/packages and case studies. For more about Endorphin Advisors, please visit: www.EndorphinAdvisors.com. In 2007, Erik co-founded – along with Rebecca Blackwell - Your Marketing Lab Inc. Erik is a passionate advocate for continuous learning and setting – and exceeding – long-shot goals in both his professional and athletic pursuits. He holds a B.A. in English from St. Lawrence University and an M.B.A. from the Leeds School of Business at the University of Colorado at Boulder. He studied French at the University of Grenoble in France, and has worked abroad in both London and Paris. Erik is an avid and experienced cyclist and an

accomplished, veteran alpine ski racer. With more than 25 years of alpine racing experience, one of Erik’s personal goals is to again coach alpine ski racing. Erik currently lives in Marin County, California with his wife, his son and his yellow lab. Contact Erik at: 415.595.6813 or Erik@yourmarketinglab.com.

Steven Donaldson
Steven Donaldson has over 25 years of experience in brand development, marketing strategy and design including work with Ask Jeeves, Cost Plus World Market, Fetzer Winery, Hewlett Packard, John Muir Health, Wells Fargo, Pet Food Express, U.C. Berkeley Haas School of Business and Visa International. He is a member of the Business Marketing Association and hosts a monthly branding round table in Palo Alto and is the author of over 15 articles on branding and marketing available on the Radiant Brands website. His firm, Radiant Brands (formerly BGDi), creates unique customer-focused brands through naming, brand identity, communications and interactively on the web - anywhere customers connect to one brand experience. Steven's goal is to guide senior management in creating brands that empower their business through all brand touchpoints customers experience. For more information, see www.radiantbrands.com.

Tim Law
Tim Law’s long time passion and experience has been in education as a teacher and coach. Over the last decade, he has re-focused his efforts in developing his marketing and business skills and put together Success Learning Systems. It features a variety of skill sets of people he has interviewed in many disciplines. The goal of this particular part of his business is to help connect other businesses and entrepreneurs with each other in joint ventures and strategic alliances. Since the leverage potential with these forms of business can be huge, he has also joined these with no cost teleseminars in order to interview and promote others in what their passions are. For more information, please visit: http://www.successlearningsystems.com Contact Tim at: Tim@YourMarketingLab.com

Joyce Lillis
Joyce Lillis has over 25 years experience working with Fortune 500, midsize and entrepreneurial companies in both the technology and services sectors. Lillis started her career in technology at Olympia USA, responsible for product launches, training, documentation and marketing materials. In 1984, after several years at Olympia she joined McDonnell Douglas to establish and manage a training and documentation department. In 1985, she managed a department that completed an online tutorial that was successfully brought to market, and was then recruited to join Compaq Computer Corp., based in Houston, Texas, to build the New Jersey/Pennsylvania territory. After qualifying and authorizing 70 dealers in her territory and leading the country in sales she was promoted to Director of the Eastern Region. Lillis hired, trained and directed a sales force that closed the

first worldwide contract for the company. Lillis was promoted to Vice President of Sales of the Eastern Region responsible for a team of 400 sales and support employees that generated $2.7 billion dollars in sales in 1996, a 51% increase over the previous year. After 12 years at Compaq, she was recruited by Staff Leasing in Bradenton, Florida to serve as Senior Vice President of Sales to manage a 700-person sales and support staff. Lillis introduced a variety of business processes, including revised compensation plans, and professional development programs, and devised a restructuring of the field organization that resulted in consecutive annual revenue increases of 30% and 28%. In 2000 Lillis was recruited to build a sales organization and launch an e-commerce software product for The SoftAd Group established in 1985 and headquartered in San Francisco. She built a national sales organization, implemented sales processes and compensation plans and launched the company’s e-commerce product in three vertical markets. A Certified Master Coach and a member of the International Federation of coaching, Lillis now operates a professional consulting and coaching practice, J. Lillis consulting counseling leading corporate professionals to enhance their professional and personal lives. For more information, see www.jlillis.com.

Christine Morgenweck
Christine is a human resources professional and small business consultant with twenty years experience and holds an advanced degree in the field of human resources. She helps small companies run a more effective and efficient shop, while increasing their sales and helping with staff morale. She has also worked in Fortune 100 Companies in the Human Resources Department. Some of the areas in which she specializes are: hiring the right employees for your company, ensuring you are in compliance with state and federal regulations (I-9s forms, posters etc,) as well as showing you how to document discipline problems in your workforce to help you stay out of litigation. Christine can also assist you in updating or writing your handbook or procedure manual and present various training workshops in your company. Possible topics of these seminars might include communication among staff members and customers; performance reviews, marketing strategies and making the company environment a place where your employees want to come to work and your customers want to buy. Contact Christine at: Christine@YourMarketingLab.com.

Chris Pareja, CBC
Chris has specialized in expanding businesses’ bottom lines for more than 16 years in a variety of marketing, management and sales positions. Before launching LeadGenaires, a results-driven marketing agency, he served as Vice President of Business Development at Kassner, where he generated new marketing and design projects with companies such as Intel, ACCPAC, TechVentures Network and C&C Group. He has also served as a business development consultant; Vice President of Marketing and Sales for Flowtix-Small Business Solutions; the Director of US and Canadian Field Marketing for NAME Solutions Corp.; plus several marketing and sales positions for Cambridge Technology Partners (now part of Novell). Chris founded B2B Power Exchange, a lead exchange forum for business development professionals targeting mid-sized and larger companies; is a former Board Member at Business Marketing Association’s

Northern California Chapter and is former Co-Chair of the East Bay IT Group’s Sales & Marketing Special Interest Group. He has spoken on the subjects of results-oriented marketing programs and integrating marketing and sales at SDForum, EBIG, CommArt, TechVentures, Heald College and Northwestern Polytechnic University; been quoted and had an article published in the East Bay Business Times. He is also the author of the upcoming book: “Blueprint for Marketing and Sales Alignment.” Contact Chris at chris@leadgenaires.com (or chris@b2bpowerexchange.com). For more information, please visit: www.leadgenaires.com and www.b2bpowerexchange.com.

Kay Paumier
For more than 20 years, Kay Paumier has been helping small and mid-sized companies become better known, more credible and more successful. She has worked with companies in a wide variety of industries including technology, healthcare, professional services, consumer products and not-for-profits. Kay has generated coverage for these organizations in publications such as BusinessWeek, The Economist, Fortune Magazine, Investor’s Business Daily, Newsweek; Scientific American and The Wall Street Journal; on national TV news; on the covers of leading trade publications and in innumerable other “hits.” She is the founder and president of Communications Plus, a PR agency. Previously she worked at three PR firms: D-A-Y, Russom & Leeper and Ruder & Finn. Her services include: 1. Media relations (working with reporters) 2. Writing (news releases, stories, Website content) 3. Product and company launches 4. Presentations (PowerPoint and scripts) 5. Product reviews A trained teleclass leader, Kay has taught PR workshops for more than 15 years: at UC Extension (Berkeley and Santa Cruz) and at the San Jose State University Professional Development Center. Kay has also provided in-house training for technology PR firms with offices in Palo Alto, Santa Clara and New York. She has earned the Accredited Public Relations (APR) certification from the Public Relations Society of America (PRSA). To contact Kay, e-mail kay@communicationsplus.net or call 510-656-8512.

Sonia Simone
Sonia has been writing professionally for 20 years, and has been a professional marketer for about 12. She started in the toughest B2B environment there is—selling to government agencies across North America. Since then, she's worked with organizations of all sizes, including micropreneurs, fast-growing mid-size companies, and vast state- and province-wide government agencies. She's also marketed extensively to

affluent consumers, creating hundreds of millions of dollars in business for an upscale travel company, and taking that company from #2 in its space to a dominating 68% of market share. Sonia founded Remarkable Communication in 2007 to coach small businesses in how to use simple, cost effective marketing techniques to create more repeat and referral business. She has a special interest in social media and content marketing, and Sonia is an Associate Editor at Copyblogger, a member of the Technorati Top 100. Sonia has particular expertise in creating "path to purchase" communication systems using autoresponders, newsletters and blogs. She also loves to help businesses build stronger, more loyal relationships with customers by creating more remarkable communication. Contact Sonia at Sonia@YourMarketingLab.com For more information, please visit: http://www.remarkable-communication.com

Scott Stiefvater
Scott started Blue Sky to serve the video production needs of businesses, government agencies and nonprofit organizations in the San Francisco East Bay. Areas of expertise: Concept to completion production of videos for marketing, training and other business applications. Services offered: Design, planning, shooting and editing. Production of testimonials and case studies, video resumes and profiles, training and instructional videos, capital campaign videos, employee inspiration and tribute videos, video of and for corporate events. Publishing to DVD, web and live presentation. Contact Scott at scott@blueskyvideopro.com. For more information, please visit: www.blueskyvideopro.com.

Gil Zeimer
With over 25 years of copywriting expertise, Gil’s unique background includes writing in general ad agencies, sales promotion, direct response and digital media. For the first half of his career, he worked as an ad agency copywriter at BBDO, Grey, Ketchum, Bozell & Jacobs, The Bloom Agency, and Cohn & Wells RSCG. For the second half, he’s been a highly prolific freelance copywriter. And he’s won more than 25 major industry creative awards, including 5 CLIOs. As both an ad agency copywriter and a freelance copywriter, Gil has produced results for a diverse group of clients, such as Red Sail Sports, Wells Fargo, PricewaterhouseCoopers, Palm, Ericsson, Intel, Intuit, Oracle, Symantec, Levi Strauss, Hewlett-Packard, FedEx Freight, Safeway, Charles Schwab, and Visa, among others. Areas of expertise: Food and Packaged Goods, Alcoholic Beverages, Insurance Services, Healthcare, Financial Services, Fashion and Retail, Utilities, Hotels & Travel, Technology, Automotive, Broadcasting, Shipping & Transportation.

Contact Gil at: Gil@YourMarketingLab.com For more information, see www.Zeimer.com.