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Stephanie Stoltz Interviewing Introduction  Problem Johnathon Knisely and Niki Shupien are graphic design majors at the

University of Minnesota. As president and vice president they are two extremely active members of the Graphic Design Student Association (GDSA). The GDSA offers opportunities for students to grow as designers and network with other students and professionals. However, the current group is having a difficult time recruiting more members. Therefore, an ideal solution to Johnathon and Niki’s frustration regarding a lack of recruitment would be to gather information about other successful graphic design student groups and explore their strategies for recruitment.  Goal Statement and Purpose of Interviews: Gather information through communication with students and professors in graphic design programs to determine what strategies are successful regarding recruitment for graphic design student groups. Interview Questions and Interviewees’ Information  Steven McCarthy: University of Minnesota Professor. Steven has a MFA in Design from Stanford University, a highbred program between the departments of Art and Mechanical Engineering, and a BFA in Sculpture and Drawing from Bradley University. Currently Steven is a professor of graphic design at the University of Minnesota Twin Cities. Steven has previously served as an advisor of the University of Minnesota’s graphic design club. Interview Format: I intend on conducting a personal interview with Steven in a time that is convenient for him. If I have any questions that come up after our scheduled interview time, I will contact him though email. Questions: 1. How many years did you serve as an advisor to the University of Minnesota graphic design club? Backup Question: What motivated you to serve this position? 2. What kinds of advertising were done to get students interested in joining graphic design club?

Backup Question: Were any students notified by email and/or through recommendation from their academic advisor? 3. How many members were in graphic design club when you were the advisor? Backup Question: Did you notice any trends in numbers of students or the students that were involved in graphic design club and the types of students involved were? 4. What year in school were most members of graphic design club? Backup Question: Do you think that their year in school correlated to their enthusiasm about graphic design club and its events and if so how? 5. What was the biggest challenge graphic design club faced while you served as their advisor? Backup Question: What kinds of stipulations and fees were in place regarding being a member of the graphic design club, if any? 6. What kinds of events did the members of graphic design club do while you were their advisor? Backup Question: How were these events received by students, and was there any cost involved? 7. What are some reasons you would give students if someone approached you with questions about joining graphic design club and if they should join? Backup Question: Has this happened before, and if so, was it most typically in class or with meetings with students in which you are a faculty advisor for? 8. Have you ever advertised graphic design club to your classes? Backup Question: Do you think recruitment rates would increase if student members went and spoke to graphic design classes about the student group? Lisa Musselman: Art Institute (AI) Student. Lisa is currently a senior studying graphic design at AI downtown Minneapolis. Lisa is an extremely involved student as she is not only the Student Representative for AIGA but she is also very involved in Free Arts. Interview Format: I intend on conducting my interview with Lisa via email and Facebook. Questions:

1. As a student at AI, how did you initial learn about your schools graphic design club? Backup Question: What motivated you to join the group? 2. What kinds of advertising were done to get students interested in joining graphic design club? Backup Question: Were any students notified by email and/or through recommendation from their academic advisor? 3. How many members were in graphic design club at your school? Backup Question: Did you notice any trends in student members and how those students typically participated in class discussions? 4. What events did the AI design club do to get you actively involved? Backup Question: Why do you feel these programs were successful and have they been continued after the first year? 5. When did you become the Student Representative for AIGA Minnesota? Backup Question: What interested you in this position and what are some of your tasks as Student Representative? 6. Have you noticed any trends among area graphic design student groups in terms of lack of interests as far as recruitment is concerned? Backup Question: What have these groups done or suggestions you have made to help increase recruitment? 7. What are some reasons you would give students if someone approached you with questions about joining graphic design club and if they should join? Backup Question: As an active student both in your schools program and Student Representative, what are some areas that have helped you develop most as a successful designer? 8. As a Student Representative for AIGA Minnesota what are some efforts you do to help other student groups increase members as well as AIGA student memberships? Backup Question: Do you think recruitment rates would increase if members from AIGA spoke at larger events in the beginning of the year to get students involved, and if so what would that be a realistic idea, why or why not?

Jessica Uhl: University of Minnesota Student. Jessica is a junior in the graphic design program. While Jess is very concerned about getting a job after graduation, she is not a member of Graphic Design Student Association or a student member of AIGA. My intention of interviewing her is to see why she did not join and what she would like to see if she were to join next academic year. Interview Format: I intend on conducting a personal interview with Jessica at a time in which is most convenient for her. Questions: 1. When and in what format did you first hear about Graphic Design Student Association? Backup Question: Was this method attractive to you, or were you initially turned off by it. 2. Why did you decide not to join GDSA? Backup Question: Do you feel better advertising and student members or professors telling students about the club may have made you more interested in joining? 3. Are you involved in other student groups or graphic design programs? Backup Question: When did you first hear and join these programs, and in which ways have they been beneficial to you as a student? 4. Which ways would you find recruitment for GDSA most interesting and if recruitment efforts were made in this way would you be more apt to join the group next term? Backup Question: What kinds of events would you like to see at the beginning of the semester to keep your interest in the group? 5. What are some other events that you would find most beneficial as a senior in college? Backup Question: Do you think being a student member of AIGA would be beneficial to you, why or why not? 6. If the GDSA hosted events, but occasionally with a fee would you still attend? Backup Question: What is the most amount of money you would consider paying for an event and why?

7. As a senior in college, what are you looking to do to both improve yourself as a designer as well as set you apart from other students? Backup Question: Do you feel if you became an active member in the GDSA during the 2009-2010 school year you would improve as a designer as well as gain skills that would set you apart from other students that are graduating? 8. What is one area in preparing for jobs that you feel you would need the most guidance in? Backup Question: Do feel that there might potentially be events or networking possibilities through GDSA that would be able to help guide you in your preparation for job searching?