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Part 2 - Evaluating an existing public health campaign

Insight. How significant was this to the success or otherwise of this campaign. Why/why not
Campaign Examples: http://www.youtube.com/watch?v=-F4t8zL6F0c http://www.youtube.com/watch?v=1MF4sCvkAAA http://www.walk.com.au/wstsd01/page.asp?PageID=260

Insight. How significant was this to the success or otherwise of this campaign. Why/why not

How is this campaign delivered? Website, TV
and cinema commercials, Social media (Eg. Facebook), Brochure, Poster, Event, Other _________

How is this campaign delivered? Website, TV
and cinema commercials, Social media (Eg. Facebook), Brochure, Poster, Event, Other _________

Details including target audience (Eg.
Children, teenagers, parents, smokers) How do you know? (Eg. the language used, the types of things in
the campaign, time the campaign is being advertised on TV, types of movies the campaign is advertised in)

Details including target audience (Eg.
Children, teenagers, parents, smokers) How do you know? (Eg. the language used, the types of things in the
campaign, time the campaign is being advertised on TV, types of movies the campaign is advertised in)

I/we say this is the target audience because…

I/we say this is the target audience because…

What is the name of the campaign? _____________________ Which health issue is being addressed in this campaign? ____________________

How do you know? (Eg. the language used, the types of things in the
campaign, time the campaign is being advertised on TV, types of movies the campaign is advertised in)

How do you know? (Eg. the language used, the types of things in the
campaign, time the campaign is being advertised on TV, types of movies the campaign is advertised in)

I/we say this is the target audience because…

How is this campaign delivered? Website, TV
and cinema commercials, Social media (Eg. Facebook), Brochure, Poster, Event, Other _________

How is this campaign delivered? Website, TV
and cinema commercials, Social media (Eg. Facebook), Brochure, Poster, Event, Other _________

I/we say this is the target audience because…

Details including target audience (Eg.
Children, teenagers, parents, smokers)

Details including target audience (Eg.
Children, teenagers, parents, smokers)

Insight. How significant was this to the success or otherwise of this campaign. Why/why not

Insight. How significant was this to the success or otherwise of this campaign. Why/why not

Final evaluation of an existing public health campaign Overall, I/we think….. because…. because...

Adapted by C. Perry with permission from © HookED, Pam Hook, 2011. All rights reserved.