WEB 2.0* – EVERYTHING YOU ALWAYS WANTED TO KNOW…AND MORE!

For: ASPA 2009 Annual Conference Governance in the Midst of Diversity March 22, 2009

By: Andrew Krzmarzick,   Senior Project Coordinator Graduate School, USDA

*There’s nothing to fear…so be courageous!

Source: Flickr - Khalid Almasoud's Photostream

AGENDA
Background Four Generations/Generation C Blogs eBooks (Calameo, Slideshare) Mobile Phones Podcasts RSS Social Bookmarking Brainstorming/Application What’s Web 2.0? Before You Begin Social Networking (Facebook, Twitter) Videos (YouTube, Vimeo) Virtual World (Second Life) Web‐Based Calling Webcasts/Webinars Wikis

FOUR GENERATIONS
Veterans:   1920s‐1940 Baby Boomers:  1940‐1960 Generation X:  1960‐1980 Millennials:   1980‐2000 Millennials:   1980 2000

Web 2.0 Users?
Source: Washburn, E. Are You Ready for Generation X? Changing World View – The Five Generations, Physician Executive. January‐February 2000.

A NEW GENERATION How about “Generation C” ?

“…an avalanche  g of consumer generated  ‘content’…” Two drivers: (1) Our creative urges (2) Content‐creating tools

Trendwatching.com, Feb 2004

Generation C By Dan Pankraz

FACT: GEN C is a mindset g g covering digital creatives aged 10-35

Source: Flickr – lyzadanger’s photostream

“GENERATION C” G C
Someone of ANY age  who is actively using social media  and engages others on the Internet  with a "2.0" mindset: creative, collaborative  and community‐oriented.

“GENERATION C” G C
Generations Explained
Generation Name* G ti N * Gen Y (Millennials) Gen X Younger Boomers Older Boomers Silent Generation G.I. Generation Birth Years, A Bi th Y Ages i 2009 in Born 1977-1990, Ages 18-32 Born 1965-1976, Ages 33-44 Born 1955-1964, Ages 45-54 Born 1946 1954 Ages 55 63 1946-1954, 55-63 Born 1937-1945, Ages 64-72 Born -1936, Age 73+ % of total adult population 26% 20% 20% 13% 9% 9% % of internet-using internet using population 30% 23% 22% 13% 7% 4%

58%

Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total internet users, and margin of error is ±3%. *All generation labels used in this report, with the exception of “Younger -” and “Older -” Boomers, are the names conventionalized by Howe and Strauss’s book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069 (Perennial, 1992). As for “Younger Boomers” and “Older Boomers”, enough research has been done to suggest that the two decades of Baby Boomers are different enough to merit being divided into distinct generational groups.

WHAT’S WEB 2.0?

Imagine an Internet… Imagine an Internet

WHAT’S WEB 2.0?
“Five thousand years ago,  the marketplace was the  the marketplace  as the  hub of civilization,  a place to which traders  returned from remote lands  t d f   t  l d   with exotic spices, silks,  monkeys, parrots, jewels – and fabulous stories. df b l i In many ways, the Internet more  resembles an ancient bazaar…”

WHAT’S WEB 2.0?
“Webolution”
Reversal of  Industrial  Revolution? 50% of U.S.  50% of U S   Teleworking by 2015?

WHAT’S WEB 2.0
Collaboration + Interaction = Web 2.0 
“With the new, function‐ rich infrastructure of  Web 2.0, government no  longer needs to work on  its own to provide public  value.”
‐Anthony Williams Co Author  Wikinomics Co‐Author, Wikinomics
New Paradigm is led by author and strategist Don Tapscott. Launched Government 2.0: Wikinomics, Government & Democracy research program to identify and analyze emerging opportunities to harness new models of collaboration to transform the public sector.

BEFORE YOU BEGIN…
1. Why? Tie to mission, goals, objectives, needs, gaps. 1 Ti  t   i i  g l   bj ti   d  g 2. Who? Champion, contributors, constituents.  3. What? Content is the key to success. 4. How?
Decide which tools best meet goals.

5 When? C t     h d l  t  i l t  d  l t   5. Create a schedule to implement and evaluate. 

BEFORE YOU BEGIN…
1. Why?  Tie to mission, goals, objectives, needs, gaps. 1 Ti  t   i i  g l   bj ti   d  g
• • • Transparency Accountability Participation • • • • Recruitment Retention Efficiency Effi i Communication
Millennials Gen X Boomers

BLOGS
What is a Blog?
a. an online journal or diary j y b. a “time bandit” that thwarts  my team’s productivity c. abbreviation for “web log” d. a creature from a bad sci‐fi movie

BLOGS
g g Which of the following have a Blog?
a) Environmental Protection Agency b) Transportation Security Agency c) Los Angeles Fire Department d) Cit   f L S ll  IL City of LaSalle, IL e) State of Massachusetts f) All  f  h  Ab All of the Above

BLOGS
Transforming Government

40+ Federal blogs…
and counting

http://www.usa.gov/Topics/Reference_Shelf/News/blog.shtml

BLOGS
Step 1:  Pick a Blog Platform Step 2:  Create an Account Step 3:  Name Your Blog Step 4:  Produce Content Step 5:  Publish Post!

BLOGS

http://generationshift.blogspot.com

EBOOKS

MOBILE PHONES/DEVICES
What has your Cell Phone taught  you lately?
“Most cell phones today have  more computing power 
than was available to  NASA during the 

• Audio Books • Podcast Briefs (i.e. Guide by Cell) ( y ) • Text Message Tips • Entire Classes????

Apollo space program…”
h f ‐ Wes Ferguson, Author of  Moving at the Speed of Creativity

MOBILE PHONES
According to figures from Eurostat:* • Tops in Europe is Luxembourg with 158 mobile subscriptions per 100 people, closely followed by Lithuania and Italy. • In Hong Kong the penetration rate reached 139.8% 139 8% of the population in July 2007 2007. • Over 50 countries have mobile phone subscription penetration rates higher than that p p p of the population and the Western European average penetration rate was 110% in 2007. • U.S. currently has one of the lowest rates of mobile phone penetrations in the industrialised world at 85%.

http://en.wikipedia.org/wiki/Mobile_phone

MOBILE PHONES

PODCASTING
Q. What’s the difference between  Q  Wh t’  th  diff  b t   a podcast and a vodcast? A. Podcast = Audio Vodcast = Video
Downloadable

PODCASTS
Transforming Government

PODCASTS
Step 1:  Pick a Platform Step 2:  Create an Account Step 3:  Create Your Call Step 4:  Start/Record Call Step 5:  Edit and Post!

RSS
What does RSS stand for?
a) b) c) d) ) Like K.I.S.S., only R.S.S. Rhapsodically Syncopated Sound Really Simple Syndication None of the above

SOCIAL BOOKMARKING

SOCIAL VIRTUAL NETWORKS
Who in this room has the  most connections/friends on: NOT JUST FOR KIDS!!!

SOCIAL VIRTUAL NETWORKING
Transforming Government

SOCIAL VIRTUAL NETWORKS

Transforming Government?!

SOCIAL VIRTUAL NETWORKS
Transforming GS?

VIDEOS
Why/How do you use Wh /H  d    

?

YOUTUBE
Transforming Government

VIRTUAL WORLDS
What s the coolest name for an  What’s the coolest name for an  avatar in Second Life?
a. I h b d I Ichabod Issachar h b. Siegfried Lactanoid c. Zedeka Nadezda d. Horatio Fizelmeister
Second Life Avatar

VIRTUAL WORLDS
Transforming Government

WEB‐BASED CALLING B

WEBCASTS & WEBINARS
Q. What’s the difference between  Q  Wh t’  th  diff  b t   a webcast and a webinar?
A.  Webcast = One‐Way Webinar = Interaction

WIKIS
What in the world is a Wiki? Wh t i  th   ld i    Wiki?
a. an online encyclopedia b. a web‐based tool where multiple users  create, publish and edit information t   bli h  d  dit i f ti c. a Hawaiian word for “fast”  d. all of the above

WIKIS
Transforming Government

WIKIS
Step 1:  Pick a Wiki Platform St     Pi k   Wiki Pl tf Step 2:  Create an Account Step 3:  Set Up Your Wiki Step 4:  Produce Content St  5   Edit  d P t! Step 5:  Edit and Post!

BRAINSTORMING/APPLICATION
y g g 1. Why? Tie to mission, goals, objectives, needs, gaps. 2. How?
Decide which tools best meet goals.

Blogs eBooks Mobile Phones Podcasts RSS

3. What? Content is the key to success. 3  What? Content is the key to success 4. Who? Assign owner/contributors; define audience.

Social Bookmarking Social Virtual Networking Videos

5. When? Create a schedule to implement and evaluate. Virtual Worlds (Second Life)  Wh ?
Web‐Based Calling Webcasts/Webinars Wikis

WEB 3.0? 30

• 3‐D 3D • Mobile • Aggregation

IN CLOSING
What makes the flag on the mast to wave?  Courage! Wh   k   h  fl     h       ?  What makes the elephant charge his tusk  in the misty mist, or the dusky dusk?  in the misty mist  or the dusky dusk?  Courage! What makes the muskrat guard his musk? Courage!  What have they got that I ain't we all got?  yg g

Courage! g

THANK YOU!
FOR MORE INFORMATION: ANDREW KRZMARZICK (202) 314‐3479 ANDREW_KRZMARZICK@GRAD.USDA.GOV HTTP://GENERATIONSHIFT.BLOGSPOT.COM

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