Citizens of the World NY

Enrollment Plan

Process and Timeline
Develop Outreach, Positioning and Messaging Strategy
Timing
PresentNovember

Engage Outreach Activities, including Hearing prep
" Present-early December

Recruitment and Parent Education

Lottery, Enrollment and Orientation

School Opening

" January-March

April-June

JuneSeptember •  School planning and parent engagement •  Community gettogether and back to school activities

Ac#vi#es(
•  Building a knowledge •  Meetings with parents, partners, elected officials. base •  Review of key documents •  Draft key positioning document •  Develop print collateral for distribution. •  Petitioning, trainings and prep for December 5th hearing.

•  Widespread outreach to Headstarts, Preschools, Churches, etc. •  Scheduled info sessions for potential parents •  Prep and distribute the application •  Develop framework for parent leadership in school.

•  Conduct lottery •  Enrollment outreach •  Family Orientation Activities, including culture training

•  Draft Outreach strategy and timeline. •  Local recruitment at Headstarts, daycares and churches. " •  Joint Public Hearing: December 5.

Ci%zens"of"the"World"NY"""

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CSD 14 Priorities

Strategy(
Engaging"core"parent" group—email," mee%ngs,"etc." Headstarts—info" sessions,"flyering," mailings"

Target(Popula#on(
Middle/Upper" income," predominantly"White" Free"and"Reduced" Lunch"

Challenges(
Wary"of"opposi%on," concerns"about" leadership" Varied"range"of" interest"based"on" opposi%on,"mostly" responsive"to"drop"in" communica%on"

Timing(
Ongoing"

JanuaryLMarch"

Local"PreLSchools— flyering,"oneLonLone" mee%ng" Churches—flyering" OneLonLOne""parent" mee%ngs" Recruiter"Canvassing" Adver%sing—local" papers"

Middle/Upper"income" Wary"of"opposi%on"

JanuaryLMarch"

All"targets,"lean" towards""La%nos"

Access"is"limited"as"far" FebruaryLMarch" as"reaching"people"

Middle/Upper"Income" Time"consuming,"most" Ongoing" ques%ons"about"the" opposi%on" All"targets" All"targets" Monitor"the" messaging" May"skew"diversity"of" applica%ons" March" FebruaryLMarch"
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Ci%zens"of"the"World"NY""

CSD 14 Outreach Targets
HEADSTARTS
–  20 Headstart programs: Target 3-5/day February 25-March 3 –  Schedule at least 2-3 information sessions/week
•  Yield approximately 150-200 applications, mostly FRL

–  Send application mailings to all Headstarts February 19-21 PRESCHOOLS –  5 private pre-schools with interest –  Calls for requests to flyer/info sessions
Yield approximately 50-75 applications

–  Send application mailings February 19-21 CHURCHES –  19 churches –  Canvas church by church with flyers and posters
Ci%zens"of"the"World"NY"" 4"

CSD 14 Advertising •  Postering business targets by street; recruiters will analyze all businesses in area, log those that are good targets
–  Broadway from Kent to Myrtle –  Metropolitan from Kent to Grand –  Bushwick Avenue from Flushing to Kingsland Avenue

•  Local papers
–  Brooklyn Parent –  Brooklyn Paper –  Brooklyn Magazine –  NY Parenting –  Block Magazine
Ci%zens"of"the"World"NY"" 5"

CSD 17 Priorities

Strategy(

Target(Popula#on(

Challenges(
Late"start,"smaller" target"than"in"CSD"14" More"research"and" introduc%ons"

Timing(
Ongoing"

Create"core" Middle/Upper" founda%on"of"contacts income,"" (Kelsey"Adams)" Headstarts—info" sessions,"flyering," mailings" Local"PreLSchools— flyering,"oneLonLone" mee%ngs" Churches—flyering" Free"and"Reduced" Lunch"

JanuaryLMarch"

Middle/Upper"income" Pu]ng"us"off"un%l" Principal"hire" All"targets,"lean" towards""Black" families"

March"

Access"is"limited"as"far" March" as"reaching"people" Ongoing" March" FebruaryLMarch" FebLMarch"
Ci%zens"of"the"World"NY"" 6"

OneLonLOne""parent" mee%ngs" Recruiter"Canvassing" Adver%sing—local" papers" Vanguard"Mailing"

Middle/Upper"Income" Time"consuming,"few" contacts" All"targets" All"targets" All"Targets" Monitor"the" messaging" Limited"local"papers," mostly"Hasidic"run"

CSD 17 Outreach Targets HEADSTARTS AND PRESCHOOLS
–  49 Headstart programs and preschools (existing database does not make the distinction, may not all be hot targets): –  Target 3-5/day from February 20-March 8 –  Schedule at least 2-3 information sessions/week
•  Yield approximately 150-200 applications

–  Send application mailings to entire list by March 1 CHURCHES –  25 churches identified –  Flyering church by church

Ci%zens"of"the"World"NY""

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CSD 17 Advertising
•  Postering business targets by street; Recruiters will analyze all businesses in area, log those that are good targets)
–  –  –  –  –  –  Empire Boulevard from Flatbush to Utica Franklin Avenue from Atlantic to Empire Blvd Flatbush Avenue from Empire to Church Bedford Avenue from Atlantic to Empire Blvd Nostrand Avenue from Atlantic to Empire Blvd Rogers Avenue from Atlantic to Empire Blvd

•  Local papers/blog
–  –  –  –  –  Brooklyn Parent Brooklyn Paper Brooklyn Magazine NY Parenting Q at Parkside
Ci%zens"of"the"World"NY"" 8"

Benchmarks •  By January 25—Information sessions scheduled, website page completed, flyers distributed. •  By February 15—20 applications received per school •  By February 28—50 applications per school •  By March 15—100 applications per school •  By March 30—200 applications per school •  By April 15—250 applications per school •  By deadline—300 applications per school

Ci%zens"of"the"World"NY""

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