Australian views on Julian Assange

Mid April 2013
UMR Contact Details: Level 1, Suite 105, 332-342 Oxford Street, Bondi Junction NSW 2022 Australia Phone: (02) 9386 1622 www.umr.com.au

Methodology
 1,000 interviews  Nationally representative sample interviewed online

 Age: 18+
 Fieldwork: 15-18 April 2013  Data is weighted and matched with ABS census data to ensure a nationally representative sample  Online panel members are primarily recruited offline and by invitation only ruling out self-selection issues associated with online methodologies  Maximum margin of error at 95% confidence level: ±3.1% (n=1000)

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Key findings

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Positive opinion of Wikileaks founder Julian Assange
Generally speaking, do you have a positive or negative opinion of Wikileaks founder Julian Assange?

Trend
+34% +13% +16% +19% +14%

NET Positive: +14%

Positive Negative 26% Positive 40% I don't know who that is 7% Unsure 27% 24% 51% 40% 27% 43% 27%

Negative

44%

40% 26%

25%

Dec-10

Mar-12

Apr-12

Sep-12

Apr-13

Base: All

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Opinion in detail – age and gender
Generally speaking, do you have a positive or negative opinion of Wikileaks founder Julian Assange?

Positive

Negative

48% 42% 37% 32% 27% 25% 26% 40% 40% 27% 30%

24%

Male
Base: All

Female

Under 30

30-49

50-69

70+
5

Opinion in detail – vote
Generally speaking, do you have a positive or negative opinion of Wikileaks founder Julian Assange?

Positive

Negative

59%

42% 29%

40% 27% 12%

Labor
Base: All

Coalition

Greens
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Opinion in detail – geography
Generally speaking, do you have a positive or negative opinion of Wikileaks founder Julian Assange?

Positive

Negative

44% 35% 31%

42% 27% 33% 27%

44% 39% 30% 23%

41%

21%

22%

NSW

VIC

QLD

WA*

Other

Metropolitan Regional

Base: All; *caution: small base

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Potential Senate support
Recently, Wikileaks has announced that Julian Assange plans to run for a seat in the Australian Senate. If he were to run, how likely would you be to vote for him and the Wikileaks Party?

NET Likely: -37%

TOTAL Likely 26%

TOTAL Unlikely 63%

Unsure 10%

Base: All

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Support trend
Recently, Wikileaks has announced that Julian Assange plans to run for a seat in the Australian Senate. If he were to run, how likely would you be to vote for him and the Wikileaks Party? NET Likely

-36%

-30%
TOTAL Likely TOTAL Not likely

-37%

61%

57%

63%

25%

28%

26%

Apr-12*

Sep-12*

Apr-13

*Asked: Recently, Wikileaks has announced that Julian Assange is planning to run for a seat in the Australian Senate. How likely would you be to vote for him?
Base: All 9

Support in detail – age and gender
Recently, Wikileaks has announced that Julian Assange plans to run for a seat in the Australian Senate. If he were to run, how likely would you be to vote for him and the Wikileaks Party?

TOTAL Likely 65%

TOTAL Not likely 68% 60% 47%

79%

61%

40% 31% 22% 28% 21%

19%

Male
Base: All

Female

Under 30

30-49

50-69

70+
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Support in detail – vote
Recently, Wikileaks has announced that Julian Assange plans to run for a seat in the Australian Senate. If he were to run, how likely would you be to vote for him and the Wikileaks Party?

TOTAL Likely

TOTAL Not likely 71%

61% 47% 42% 27% 22%

Labor
Base: All

Coalition

Greens
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Support in detail – geography
Recently, Wikileaks has announced that Julian Assange plans to run for a seat in the Australian Senate. If he were to run, how likely would you be to vote for him and the Wikileaks Party?

TOTAL Likely

TOTAL Not likely

66%
57%

66%

67%

66%
60%

67%

36%
23% 22% 24% 18% 27%

26%

NSW

VIC

QLD

WA*

Other

Metropolitan Regional

Base: All; *caution: small base

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Wikileaks Party an unlikely prospect
If a Wikileaks candidate was to run, but the candidate wasn’t Julian Assange, how likely would you be to vote for the Wikileaks Party?

NET Likely: -47%

TOTAL Likely 20%

TOTAL Unlikely 67%

Unsure 14%

Base: All

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By age and sex
If a Wikileaks candidate was to run, but the candidate wasn’t Julian Assange, how likely would you be to vote for the Wikileaks Party?

TOTAL Likely

TOTAL Unlikely 85%

66%

67%

71%

55%

60%

23%

29% 17% 22% 15% 13%

Male

Female

Under 30

30-49

50-69

70+

Base: All

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Support in detail – vote
If a Wikileaks candidate was to run, but the candidate wasn’t Julian Assange, how likely would you be to vote for the Wikileaks Party?

TOTAL Likely 65%

TOTAL Not likely 77%

41%

44%

19%

15%

Labor
Base: All

Coalition

Greens
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By state and region
If a Wikileaks candidate was to run, but the candidate wasn’t Julian Assange, how likely would you be to vote for the Wikileaks Party?

TOTAL Likely 71% 65% 63% 65%

TOTAL Unlikely 69% 63% 70%

23% 17%

23%

20%

20%

19%

9%

NSW

VIC

QLD

WA*

Other

Metropolitan Regional

Base: All. *Caution: small base

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About UMR
Australia's Leading Research and Issues Management Company UMR is the company of choice for leaders and decision-makers, because we turn high quality information into useful hard-headed strategic advice. UMR has provided significant insights, advice and campaign management to decision-makers who have brought about major change in Australia and New Zealand for Governments and business. UMR is a full-service opinion, issues management and campaign company, based in Australia and New Zealand, working across the Asia Pacific region. We specialise in political research and campaigns, corporate reputation, issues management and social marketing. We have over 20 years experience developing a deep understanding of the views and opinions of Australians and New Zealanders. Our team of expert researchers are seasoned professionals who combine extensive experience with a deep understanding of the public mindset.

Contact: Level 1, Suite 105 ● 332-342 Oxford Street ● Sydney NSW 2022 ● AUSTRALIA Tel: +61 2 9386 1622 ● Fax: +61 2 9386 1633 ● Email: reception@umr.com.au

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THANK YOU

UMR Contact Details: Level 1, Suite 105, 332-342 Oxford Street, Bondi Junction NSW 2022 Australia Phone: (02) 9386 1622 www.umr.com.au

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