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Globalization, once thought as a concept has become a sheer reality at the end of the twentieth centuary. This phenomenon coupled with the advancement in Information and Communication Technologies (ICT) has revolutionized the business as well as the educational organizations across the globe. More and more organizations are taking competitive advantages to get the edge over their competitors. The current globalization thrust to the World economy is being driven by the Internet technology. The swiftness and accessibility of the network have made the ubiquitous computing (24/7) as a milestone in globalization. This has further resulted in the emergance of an Internet based world of e-economy, e-business and e-education. Infact, educational sector is the one that has radically revised the teaching and learning strategies with the one aim to provide the better service to the learners and to develop the current capacity building of the nations through the intensive use of the ICT. The information technology in teaching and learning has created a need to transform how students from higher institutions learn by using more modern, efficient, effective and cost-effective alternatives in the form of e-learning.
The field of education, as noticed recently, has been affected by both revolutions of technology and communications. Therefore, many technological advancements (TAs) and communication tools or channels (CTC) such as computers, internet, multimedia, virtual reality, or virtual classroom and so on, up to the elearning as the most recent TA, has been introduced to the field of education in the recent years. Accordingly, TAs have been used by educators in teaching situations in both classroom sitting and in online teaching cases as shown in the literature, in order to enhance learning process at the final stage (e.g. Becker, 1991; Sandholtz, Ringstaff & Dwyer, 1994; Bates, 1995; Baylor & Ritchie, 2002; Crow, Cheek & Hartman, 2003; Jhosta, 2005; Abrami, Bernard, Borokhoski, Tamin, Surkes, & Zhang, 2006; Chen, & Jones, 2007; Hickey & Mercer, 2008; Stiffler. E-Learning, as one of those TAs, has also been introduced to the field of education and has been used in a teaching/learning setting, and associated with teaching methods and pedagogies, so that, they come along each other, and were influenced by each other as well.
g. Accordingly. Webb. management sciences and ICT domains. specialists have discovered that attitude . Social scientists such as Fishbein and Ajzen. Significant relationships have been found between computer attitudes and users’ satisfaction with IS/IT. should technology change pedagogy. affective (emotional or feeling segment) and behavioural (an intention to behave in a certain way or direction) (Rosenberg and Hovland. Webb. 1994). Thompson et al. and Jones. The two concepts are not similar. people. 1996). 1980). some expressions in question formats came out. Literature Review Consumer Attitude’s Attitudes are positive or negative evaluations of object. 2007). or situation that predisposes us to feel and behave toward them in positive or negative ways (Ajzen and Fishbein. 1995. For instance. 2004. or the other way around. In other words. Measuring attitudes has an important role in analyzing consumer behaviour because it is known the fact that there is a strong connection between attitude and behaviour. 1996. (e. The three basic components of attitudes are cognitive (opinions or beliefs segments). Rainer and Miller.Consequently. (1975) in their Theory of Reasoned Action (TRA) that postulates that belief about an object leads to an attitude and this further leads to behavioural intentions regarding the object and finally these intentions affect the actual behaviours toward the object of target. Studying attitudes remained an important segment by several researchers of organizational behaviour. perceived performance and system usage in a number of studies (Compeau and Higgins. it is interesting to note that the focus of teaching / learning according to Saengsook (2006) has shifted from traditional methods to more dynamic ones with the assistance of new technologies which requires new theories and practices to be designed and developed in order to fit the new generation of technology in a digital e-world. 1960). It has been hypothesized that attitudes affect users’ behavioural intention which affect users’ actual use of the technology (Rainer and Miller. we can predict the behaviour from attitudes. 2002. & Cox. or can pedagogy lead technology.
Azjen’s contribution consists of adding to the formula of TRA another concept – the perceived behavioural control which refers to “an individual’s perceived ease or difficulty of performing the particular behaviour. one developed by Rosenberg and the other by Fishbein. The Rosenberg model is built on two variables: the perceived utility of the object and the value of importance. we can acquire a full indicator of a probable behaviour using the utility perceived by the consumer – in this situation the student using an e-learning system – and the importance given by the consumer to this utility. There are two models which measure attitude. 1991. The attitude towards behaviour is a result of consumer’s beliefs and evaluations. the connection with the behaviour can be identified using the Theory of reasoned action (Ajzen and Fishbein. 1975). 1980): behaviour intention depends on the attitude towards behavior and on subjective norms. . The perceived utility from the Rosenberg model corresponds to the consumer belief in the Fishbein model. whereas evaluations stand for the extent to which these features are important or not.indicates in a certain degree the possibility of adopting certain behaviour. Talking about e-learning. It is assumed that perceived behavioural control is determined by the total set accessible control beliefs – an individual’s beliefs about the presence of factors that may facilitate or impede performance of the behaviour” (Ajzen. which refers to the extent to which is important for the consumer to obtain the advantages expected from using the object. Adapting the Rosenberg model to the case of students’ attitude towards elearning.188). p. proposing an analysis of attitudes through the consumer’s beliefs and evaluations. The Fishbein model offers a different perspective. a favourable attitude of students shows a greater probability that they will accept the new learning system. Once the attitude measured. An extension for this theory was proposed by Icek Azjen in 1985 and is known as The Theory of Planned Behavior. The consumer’s beliefs refer to the probability accepted that the object has certain features. The subjective norms represent “the person’s perception about the opinions of close social environment regarding the option of adopting or not a certain behaviour” (Ajzen and Fishbein.
various universities have established many web-course learning systems. It has certainly changed the way we acquire knowledge. E-learning is seen as a future application worldwide as it promotes life long learning by enabling learners to learn anytime and anywhere. which is used to deliver and management contents and learning. And with the popularity of E-learning increasing among academic and training institution. However. As a result many e-learning facilities ended up as merely file servers . can no longer provide the processes required to sustain the interest of a student as he learns. With the global communication and Internet connection speed. learning. because these systems related to E-learning are mutually independent with . share and interact with people from all walks of life across the world. the traditional E-learning system. For this reason. roll management systems and digital library systems. integrated E-learning platform appears as a result of the efforts to make a step forward towards a more effective and quality. Recently. blogs and personal pages have recently emerged as popular uses of the Internet for people to learn. It is very important to design an efficient E-learning platform for teaching. teaching affairs management systems. so more and more universities have been invested a huge amount of resources to implement their elearning platform or environment .E learning E-learning is the use of telecommunication technology to deliver information for education and training. learning and knowledge building have become a highly integrated and interactive global process. From the beginning of this century. But the E-learning environment has not been built up. resources. web content has grown richer and more interactive for users. and administration. And E-learning platform is becoming a field of research that deserves the attention of the teaching and research community. Learning is no longer the same as before that limited to lessons in the classroom. This paper discusses the findings from a study investigating the factors that influence the utilization of E-learning. E-learning presents an opportunity to enhance learning as to create environments where students and teachers can share knowledge.
. Teachers are more willing to build a network classroom based on a personal website with security risks for interaction with students.inconvenient software.
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