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Music magazine Billboard, has used a medium shot photograph of the inconic pop singer Lady Gaga.

This adheres to the principles of The Male Gaze, Maslows Hierachy of Needs and the notion of Hyper Reality, methods used to attract the intended demographic of young woman.

Both media and society persist on portraying women in ways that depict them as submissive and vulnerable objects. The depiction of women shot in such a way to enhance the passive, defenceless look, use the Male Gaze approach. The Male Gaze theory states that women, such as the image of Lady Gaga are photographed in ways that objectify them, as their bodies and head are usually canted in a way to present women as submissive and vulnerable to the viewer, this method is a polar opposite of the male role, which is depicted as a dominant and powerful role. These image classifications reinforce the ideology to the reader, for instance young women, that in order to be success as Lady Gaga, she must learn to be subordinate to men, this ideology supports the hegemonic values of society. The image of Lady Gaga although shot at eye level is in line with the Male Gaze as she is pulling at her shirt to reveal flesh in her chest area, which is a seductive gesture to the male viewer and to women as they would aspire to look like her as men are attracted the the singer. The singer Lady Gaga is an aspirational figure to young women, as she is successfully famous. The dream of fame is important to many teenage girl, and many readers spire to be like the celebrities within the magazines. Hence, to have the main image of a celebrity is a good selling point as the consumer gets a sense of fulfilment, as they can momentarily buy into the dreams and aspirations of the magazine. This follows Maslow’s Hierarchy of Needs concept that states there are five things a human needs to live a fulfilled life, following food and shelter at the very top self-actualisation.

The uses and gratification theory explains why people consume magazines and other medias, and what they get from them. For instance within the Billboard magazine the consumer receives material from the cover line “how she writes top hits” which is information the intended demographic would like to know, hence the magazine is bought. The magazine also provides entertainment to consumers whilst giving information at the same time. This leads to social interaction as people can talk about what they have read or seen on TV the day before, however this has changed dramatically with the improvements of digital technology which has enabled more TV channels, hence it is unlikely that many people have watched the same TV programme but have a wider choice of idol. Consumers gain personal identification from such magazines, the consumer aspires to be like the celebrity due to their own desire for success. Though, media consumption has changed in the recent years with the introduction of the internet and Google in 1990’s. This has enabled exchange to happen, the ability to use the media interactively and produce both active audiences and consumers. Consumers are able to log on to the Billboard magazine to download content.

Social theorist Jean Baudrillaed explainend that the advances in media technology have changed the representations of reality, particularly in the way females are photographed, creating a simulation of idealised reality, rather than the reality itself. The progression of technology such as the internet and photoshop, can be said to have changed how women are viewed and treated within society. Women are seen as an object rather than a person, which has also been influenced by representations from the media which have created a Hyperreal Reality. For instance, the medium shot of Lady Gaga, has clearly been airbrushed to make her eyes and teeth whiter, even out the colour of her skin and her waist cinched in, in order to create a Hyper Real image. Women in society come in variousl shapes and sizes, with blemishes and so forth, however, society has an idealised version of women which is supported with air brushing the images used in magazines and posters. Thus the woman of the real world will never look like the image of the women in magazine, as the celebrities/models themselves have been stripped of