Victory Redevelopment

April 25, 2013

TIF Board Update

Due Diligence Summary
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Trademark Property Company
ƒ Manage Design & Technical feasibility studies; Market leasing presence Cushman & Wakefield ƒ Assist Trademark in their efforts throughout the Design & Technical Studies ƒ Manage City communication and TIF compliance Stantec (w/Belle Firma) ƒ Explore design concepts for Victory Park Lane, Olive Street and the Park ƒ Develop concepts for a family of coordinated signage, wayfinding, pageantry and identity elements that define the District ƒ Develop strategies for identifying and distinguishing the District from the areas and uses surrounding it RTKL Associates, Inc. ƒ Using Block D as an example, define a conceptual approach for ground floor façade articulation, building materials, tenant signage location, lighting effects, tenant storefront character and tenant servicing ƒ Develop recommended conceptual designs for a temporary retail building that can be used throughout the district to activate vacant parcels Halff Associates, Inc. (w/Savant Group, HWA Parking) ƒ Assess the effects on the Victory Park development of the 1999 Parking Agreement ƒ Develop a shared parking analysis ƒ Explore design concepts for Victory Park Lane, Houston Street, Victory Avenue & Olive Street ƒ Perform district wide Traffic Impact Analysis for non-event and event circulation ƒ Prepare Traffic Management Plan for events in the Victory District ƒ Prepare bicycle access plan with concepts for bicycle access between Katy Trail & the park in Victory CityDesign Studio ƒ Provide peer review to consultants throughout design studies

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Team & Assignment Summary

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Due Diligence Summary
ƒ ƒ ƒ ƒ ƒ ƒ ƒ ƒ ƒ ƒ Design Workshop – August 14-16, 2012 Continued City Discussions on Workshop Results, Planned Next Steps and Compliance – September 2012 Finalize Proposed Redevelopment Plans and Design Workshop Package – October 2012 Block D/Cinema Design Workshop - October 2, 2012 Victory Technical Studies Discussion with Halff & Hillwood – November 9, 2012 Released Design & Technical Consultants – November 28, 2012 Marketing Alliance Meeting with Victory Tenants – December 4,2012 TIF Board Meeting/Update – December 19, 2012 Consultants Present Preliminary Concept Ideas – January 10, 2013 Consultant & Stakeholder Meeting – January 15-16, 2013 ƒ ƒ ƒ ƒ ƒ ƒ ƒ ƒ ƒ Meeting with LAZ to discuss Valet & Parking Management – January 25, 2013 Consultants Present Concept Development Ideas – February 7, 2013 Event Traffic Observation at Dallas Mavericks Game – February 11, 2013 CityDesign Studio Meeting to Review Progress & Procurement Office Check-In – February 19, 2013 Weekly Calls & Check-Ins with Consultants – March 2013 Present Recommended Budget to Consultants – March 6, 2013 Parking Meters Meeting with City of Dallas Staff – March 20, 2013 Review Draft Technical Memorandum with COC – March 27, 2013 Update City of Dallas staff on progress of Design & Technical Studies – March 28, 2013

Highlights of Process To Date

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Key Initiatives
ƒ Circulation
ƒ ƒ ƒ Two-way Traffic Bicycle Access Pedestrian Access

ƒ Parking
ƒ ƒ Current & Future Parking Shared Parking Analysis

ƒ Retail Analysis
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Tenant Storefront Redesign/Program Complete Block D Retail & Activate Vacant Lots Merchandise Strategy & Program

ƒ Urban Neighborhood Design
ƒ ƒ ƒ Placemaking & Redesign Victory Park Lane Park Redesign Signage & Wayfinding Elements
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Circulation

Victory

AAC

Current One-Way Traffic

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Circulation

Two-Way Traffic - Non Event

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Circulation

Two-Way Traffic – Event

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Circulation

Two-Way Traffic – Event

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Circulation
Improve Bicycle Circulation focused on Victory Park Linkage

Bicycle Access

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Circulation

Pedestrian Access – Katy Trail Terminus

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Circulation
Seek Operational and Traffic Calming improvements on Olive St.

Pedestrian Access - Olive Street Connection

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Parking

Current & Future Parking

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Parking

Shared Parking Analysis

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Retail Analysis
ƒ ƒ ƒ ƒ Tenants thrive when they can express their own brand / identity The base building architecture needs to frame the tenant storefront expression Both need to co-exist to create an interesting and vibrant “downtown” at the base of the building Office entries should take minimal frontage, but utilize portals, canopies and building identity/ address to stand out among the storefronts

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A tenant design criteria will guide retailers on what is required to create a high quality storefront within the frame created by the base building The overall goal is to prevent uniformity in expression, to “ legislate serendipity” to ensure that stores are different from one another, but adhere to an overall high quality standard Standard glass storefronts need not be provided by the landlord

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Tenant Storefront Redesign/Program

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Retail Analysis

Tenant Storefront Redesign/Program

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Retail Analysis

Tenant Storefront Redesign/Program

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Retail Analysis

Tenant Storefront Redesign/Program

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Retail Analysis

Complete Block D Retail

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Retail Analysis

Activate Vacant Lots

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Urban Neighborhood Design

Placemaking & Redesign Victory Park Lane

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Urban Neighborhood Design

Placemaking & Redesign Victory Park Lane

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Urban Neighborhood Design

Park Redesign

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Urban Neighborhood Design

Park Redesign

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Urban Neighborhood Design

Signage & Wayfinding Elements

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Urban Neighborhood Design

Signage & Wayfinding Elements

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Urban Neighborhood Design

Signage & Wayfinding Elements

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Questions & Answers

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