Table of contents: Introduction2 1 Identify the different external environmental forces and its impact on business organization.3 1.

1 Company profile: London Wildlife Trusts3 1.2 Company overview: London Wildlife Trusts..3 1.3 Business external environment4 1.4 How external environment forces affects on business..8 1.5 How external environment Impacts on business organization.10 2 Formulate a business strategy that will enable the organization to respond and its SWOT analysis..14 2.1 Organization Vision, Mission and Values..14 2.2 Strategic plan..15 2.3 SWOT Analysis...19 Conclusion.20 Bibliography .21

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Introduction: Business strategy is an integral part of any business organization. Without proper business strategy no one can sustain in these competitive worlds. Business strategy is mainly designed to achieve an organization objective. Business strategy creation is a core management function. Business strategy mainly helps to develop organizations existing performance. It helps to management how to achieve organization objectives. "Strategy is the purpose of the essential long-term objectives of a venture and the acceptance of Path of events and the allotment of wealth essential to bring out this objective.-Chandler (1962)

This assignment includes analysis of the business external environment of this organisation by analysis of the micro and macro environments and using different analysis techniques. Such as: SWOT Analysis, PESTLE Analysis etc. This also covers formulates a business strategy of the organization,

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1 Identify the different external environmental forces and its impact on business organization: 1.1 Company profile: London Wildlife Trusts: To meet the requirements, the researchers are required to study a certain corporation to get proper information. The researchers choose London Wildlife Trusts, UK for this case study. The access of the researcher to this organization are allowed, that prevail the whole information needed to study the organizations. 1.2 Company overview: London Wildlife Trusts: London wildlife trust is crooked 100 years old this year. London wildlife trust established on 16 may, 1912. On this time a banker, landowner, naturalist and scientist named Charles Rothschild is mainly hold for a essential idea: to recognize and guard the very finest of the UKs wilds paces.

Around 47 Wildlife Trusts existing from the Royal Society of Wildlife Trusts; London Wildlife Trust is one of them. London Wildlife Trust is mainly developed their nationwide network of local nature conservation charities. London Wildlife Trust covers the whole UK, including the islet of men. They work hard for an environment prosperous in wildlife for everyone. London wildlife trust is the largest UK voluntary organization; they work with more than 800,000 members whether they are in the countryside, in municipality or at sea. London wildlife
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trust maintain more than 150,000 members belong to their junior branch, Wildlife Watch. They managed around 2,200 nature assets cover more than 90,000 hectares; they believe that they always stand up for wildlife; they motivate citizens about the natural planet and they promote sustainable livelihood. 1.3 Business external environment: External factors that may possibly affect an organization construct positive the external environment. The wildlife trust mainly determines their different external environmental factors. These are: Macro environmental factors. Micro environmental factors. Here we discuss about the macro and micro environmental factors: Macro environmental factors: Macro environmental factors are also called societal factors. Here we discuss the macro environmental factors: Demographic Environment: Cultural Markets Residents Age Mix Learning groups House outline Geographic inhabitants Shifts Universal Populations Growth Economic Environment: Explanation monetary concerns for Marketers: Economic growth Shifting Consumer expenditure pattern Income allocation Income Modification: worth Marketing, investments, liability, Credit accessibility
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 Natural Environment: These factors are affecting the Natural Environment: Increased greenhouse gasses Governmental interference Environmentally Sustainable Strategies Lack of Raw Materials Technological environment: Accelerating speed of technical change Changeable R&D budgets Increased guideline of technical change Indefinite opportunities for modernism Political Environment: Comprise Laws, Government organization, Etc. that control & edge Organizations in a known civilization : Growing Legislation Varying Government Agency Enforcement comprise Enlarged importance on principles & communally accountable events Cultural Environment: Cultural Values of a Society Peoples View of Themselves Peoples View of civilization Peoples View of environment Peoples View of Others Peoples View of the world Peoples View of business

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Source: www.docstoc.com

Micro environment factors: Here we discuss about the micro environmental factors: Customers: Business always needs customers. Customers are the key for any business organization. London wildlife trust always tries to maintain customer "wants and needs" and provide excellent customer service. Employees: Employee plays a vital role in micro environmental process. London wildlife trust maintains relevant skills and experience. They follow some specific rules and regulation such as- Training and development; motivational activities develop, skills or experience etc. Because it will affect customer service. Suppliers: Suppliers are also important part of any organization. London wildlife trust always maintains good supplier relationship. Supplier's behavior always directly impacts the business activities. Shareholders: Shareholders are always focusing on organizations profit. If they are not satisfied than it is not a good sign for any organization. London wildlife trust is also aware of shareholders requirements.
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 Media: Media is playing an integral part of any growing business organization. If media attention is positive for any organization than t it makes otherwise break an organization. London wildlife trust always maintains good public relationship. Competitors: London wildlife trust always tries to maintain or improve its position within the market. London wildlife trust concentrates on some specific activities such as competitor's activities, competitors market position, and change in trading conditions, consumer behavior or technological developments. Here we show the figure of micro environment:

Source: www.blogspotmicro.com

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1.4 How external environment forces affects on business: London wildlife trust always believe that whats affecting us now, and its important to know what changes may occur that will affect us in the future. They always focus on these factors that may have an effect on them and their business. Here we discuss about the forces of external environment which is affects on our business organization: Political, legal & regulatory: Political, legal & regulatory is always big concern for any business organization. It is mainly happen when change political parties in Government changes. London wildlife trust always aware of political, legal and regulatory frameworks. Economic: Economist are always believe that a perfect business organization pick up the best economic condition. London wildlife trust always concern about their economic position. Because it affects directly for any business organization. Ethical & Social responsibility: London wildlife trust always maintains some ethical and social responsibility. These are; Love London frogs 2013 Owl prowl 2011 Garden for a living London Climate change Save our seas Technological: Technologically sound is required for any business organization. London wildlife trust is one of the best technologically sound organizations in this world. Competitive: Competitive is an integral part of any business organization because it helps to set the charge of services. Nowadays competitive pricing is used more for service has reached a level of equilibrium. It is directly affected on business organization. Socio-cultural: London wildlife trust maintains some socio-cultural activities. These are Community engagement Outdoor learning Volunteering Youth engagement Barking riverside conservation.

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Here we show the figure of external environment forces:

Source: www.studyblue.com

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1.5 How external environment Impacts on business organization: Here we discuss that how external environment Impacts on business organization: Assessing the macro environment: London wildlife trust always maintains some rules and regulation to assess their macro environment impacts. Here we show a chart: Pestle analysis factors Potential Impact H- High M- medium L Low UUndetermined Time Frame: 0- 6 month 6-12 months 12-24 months 24+ months Type: Positive + Negative Unknown Impact: Increasing > Unchanged = Decreasing < Unknown Relative Importance: Serious Significant Lessimportant Unidentified Implication and Importance

Political Economic Socio-cultural Technical Ecological Legal Political

London wildlife trust follows these charts because it helps them to identify the external environment impacts. They mainly maintain PESTLE analysis model. PESTLE analysis helps to analyze the overall scenario of organization and building different scenarios for possible future conditions. Here we show the figure of PESTLE analysis model:

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 Assessing the micro environment: London wildlife trust used porters five forces model for micro environment assessment. Here we discuss about the micro environment impacts: Why five forces model is used: It helps to management decision making process. (Weak forces return could be high) It helps to expand new project establishment process. It helps to identify the competitive strategy

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Here we show the figure of five forces model:

Source: studyaddons.blogspot.com Here we discuss five forces model: Threat of new entry: The threat of new entry is mainly depend on the fences for inflowing the market such as: Economies range Product separation Capital necessities Switching expenditure Access to allocation channels Government strategy Threat of substitute products Bargaining power of customers: Customers always expected higher quality from firms, Quality is improve if: Customer power is concerted in few hands Customer earns low earnings Customer information about alternatives
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 Low exchange expenses Bargaining power of suppliers: Bargaining power of suppliers would be superior if, Only some huge suppliers are existing Unique differentiations products Rivalry among existing firms: Reasons for having soaring rivalry in some businesses are, High numeral of rivals. Low industry expansion pace. High fixed expenditure (Operating gearing). Low discrimination of products. Low switching outlay.

In 2009 PricewaterhouseCoopers (PwC) revealed that 27%. London wildlife trusts are worried about the impact of biodiversity failure on their business growth scenario. Here we show the figure of external environment impacts on London wildlife trusts:

Source: www.londonwildlifetrust.com.

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2 Formulate a business strategy that will enable the organization to respond and its SWOT analysis: 2.1 Organization Vision, Mission and Values: London wildlife trust is one of the best wildlife trusts in this world. London wildlife trust maintains their goodwill throughout the world because they always aware of their vision, mission and values. Here we discuss about their vision, mission and values: Vision: London wildlife trust always believes that team work and unity is the key to success. London Wildlife Trusts vision is a London wealthy in biodiversity, where entrance to superiority natural green breathing space is an accurate for all. There are many obstacles to recognizing this vision: the sound effects of climate transform financially viable collapse and growing population. But we trust this arrangement could assist to construct it occur. Vision for whole world:: An environment affluent in wildlife for each person. Vision for London: A town where all citizens fortune wildlife and natural places. Mission: To promotion to shelter Londons wildlife and natural places. To connect, motivate and facilitate Londoners to study about and improve their local atmosphere. To organize land for wildlife with local associates to high values. To increase people consciousness and persuade policy-makers so that intelligent assessment are made regarding Londons wildlife and natural places and peoples entrance to it. Values: Integrity: London wildlife trust always follows such kind of procedure which is directly involved in actions and decisions; it should be open and transparent for all. Inclusivity: London wildlife trust always believe that Londoners have a accurate to entrance open, excellence natural places in their local spot.
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 Resilience: London wildlife trust will battle to preserve London as a significant residence for wildlife. Regard: London wildlife trust always feels for Londons wild plant life and nature, and their environment, are an important part of the city and have an accurate to prosper. 2.2 Strategic plan: Here we discuss about the strategic plan of London wildlife trust: Goals: The London Wildlife Trusts Goals is: To generate A Living countryside
To protected livelihood Seas

To motivate citizens about the natural planet To promote individual action for wildlife and the environment Strategies: London wildlife trust always believes that a proper strategy can get the benefits for them. Thats why they formulate a strategy for 2015. Here we discuss about the strategies of London wildlife trust: Across London strategy: Bring their vision for sea green communications in conduct that resound with Londoners life and seize explanation of growth in the environmental progress. Organize and develop their core wildlife sites to reveal best perform in metropolitan nature protection managing. London wildlife trust one of the national strategy should be focus on encourage wider environment organization from side to side Living Landscapes, Enhance community consciousness of the worth of Londons biodiversity and the payback of lively commitment in biodiversity maintenance. London wildlife trust need to use persuade to entrench the vision for green communications in Londons strategy and scheduling frameworks so that it is essential to explanation land-use growth and organization performs. Promotion to understand the vision for Londons sea green road and rail network.

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 Organization internal strategy: London wildlife trust need to focus on their existing nature reserve portfolio, analyze through the achievement and divestment of landholdings and the acceptance of healthy organization campaign for all their sites. Formulate all their behavior environmentally sustainable and decrease their carbon footstep to excellent stages. London wildlife trust need to develop their strategic and prepared businesses to get better information and ability and construct maintain for realizing shared plans. Enhance the image of underrepresented crowd in their work so that the whole things they do supplementary exactly reveal Londons inhabitants. London wildlife needs to focus on their hard work on distribute the Strategic Plan by: Need to develop skillful employee to execute these strategic plan perfectly Need well-informed people who are dedicated to reach their strategic plans London wildlife trusts concentrate on their strategic release of development and services to the mainly well-organized altitude; Empowering employees and volunteers; London wildlife trust need to ensure on their management, traditions, structure and operational follows transport their actions in the most well-organized and effectual ways. Measures & targets: Here we discuss about the London wildlife trust targets & measures: Standing up to development threats: Development threats are one of the big facts in our natural environment. London Wildlife Trust is the only sovereign tone of voice footing up only for the capitals biodiversity in the features of these threats. Creating exemplary wildlife sites: London wildlife trust one of the main target is to create exemplary wildlife sites. Londoners know how to get used to their
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performance in the features of environment change. They will expand their landholdings to generate exemplary sites for wildlife. Talking to a wider audience: London wildlife trust need to talk with wider audience. They target next five years, on this time they will widen their follower base. In tune with Londoners: Nowadays peoples are not proper connected with natural beauty. They believe that wildlife as dangerous, dirty and not convenient. London Wildlife Trust use appropriate means to raise consciousness of this needs. Encouraging local action: London wildlife trust target to encourage the local people. They developed relationship with local establishment and reveal that they can convey their nature protection goals efficiently. Desired outcomes: Here we discuss about the desired outcomes of strategic plan: Communicating wildlife benefits: London wildlife trust helps to people to raise awareness and energetically attractive with Londoners is significant to wildlife protection. Tackling climate change: London wildlife trust is able to impact of climate change on Londons natural environment by the plan, execution and organization of green communications, creation our operation sustainable and attractive followers at their exemplary sites. Results: Here we discuss the results of strategic plan; Better at business: London wildlife trust get better at business when people will be constrict throughout the phase of this plan, with an unfavorable outcome on nature protection agencies, local power programmed and funding schemes. They will become more flourishing at protected contacts and they will have their profile as a excellence contributor of nature protection services. London needs them: Londons wildlife trust faces very severe challenges in the subsequently five years. London Wildlife Trust has never been additional wanted

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or additional significant to the prospect of Londons wildlife and the life of Londoners in our immense city. Here we show the figure of strategic planning cycle:

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2.3 SWOT Analysis: Here we discuss about the Strength, Weaknesses, Threats and Opportunities of London wildlife trust: Strength: R and D approximately complete Foundation for well-built management squad Excellence Location facility Well-rounded and managed business Honestly impact the happiness of Londoners Develop nature of wildlife for livelihood. Weaknesses: Lack of consciousness surrounded by potential consumers Lack of well-built marketing expertise Overdependence on a small number of employees Promising new skill may shift marketplace in original instructions Opportunities: London Wildlife Trust presents a range of opportunity for participation at planned and sensible levels. These include: Corporate relationship develop Member of staff volunteering and squad structure Project support for developing wildlife globally Recover IT intended for wildlife Trailing plant house farm bird food Rental venue for develop new location.

Threats: London wildlife trusts know about their future threats. These are: Lack of land for develops such kind of wildlife projects.

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 Some competitors are not maintaining good quality service than it affect all well established wildlife trust.
Biodiversity Action Plans Unitary Development Plans Planning Policy Guidance 17 (sport and recreation) Change climate

Londons Wasteland Biodiversity Action Plan External environmental factors

Conclusion: London Wildlife Trust follows proper business strategy because they believe that without perfect execution of business strategy no one cans successes. London wildlife trust mainly concentrates on their economic development procedure. London wildlife trusts feel that natural change is not good for anyone but no one comes forward to take challenge it. Nowadays they face lots of problems for developing their existing wildlife projects. Their business strategies is mainly surrounding in wildlife. After 2015 they can take the challenges of change climate particularly for Londoners because their business strategy is perfectly executed. Nevertheless London Wildlife Trust provides an environment affluent in wildlife for each person.

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Bibliography: Bertrand, N. (editor) (2002) Deptford Creek Life on the Edge Creek side Education Trust Ltd. ISBN: 0-9542098-0-X Department of Environment, Food and Rural Affairs (2002), Headline Indicators of Sustainable Development for the UK- www.sustainable-government.gov.uk. Department of the Environment, Transport and the Regions (2000), Planning Policy Guidance Note 3: Housing www.planning.odpm.gov.uk Department of the Environment, Transport and the Regions (2000), Our Towns and Cities: The Future - Delivering an Urban Renaissance Department of Transport, Local Government and the Regions (2001), Planning: Delivering a fundamental change www.odpm.gov.uk Department of Transport, Local Government and the Regions (2002), Green Spaces, Better Places Report of the Urban Green Spaces Taskforce www.urban.odpm.gov.uk Frith, M., Sinnadurai, P. and Gedge, D. (1999), Black redstart an advice note for its conservation in London London Wildlife Trust www.blackredstarts.org.uk Gedge, Dusty (2002), Roofspace a place for brownfield biodiversity? pp 69-74 Ecos Volume 22 issue 3/4 BANC Grant, G., Engleback, L., and Nicholson, B. (2002), Green roofs; their existing status and potential for conserving biodiversity in urban areas. Report for English Nature, Ecoschemes Ltd, & Engle back Studios
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Greater London Council (1986), A Nature Conservation Strategy for London: Woodland, Wasteland, the Tidal Thames and two London Boroughs. Ecology Handbook No.4 London Biodiversity Partnership (2000), The London Biodiversity Audit Volume 1 of the London Biodiversity Action Plan www.lbp.org.uk London Biodiversity Partnership (2001), The Action Volume 2 of the London Biodiversity Action Plan www.lbp.org.uk Mabey, Richard (1999) The Unofficial Countryside. Pimlico. ISBN: 0-7126-6506-4
Website:

Website: www.londonwildlifetrust.com. www.blogspotmicro.com www.studyblue.com studyaddons.blogspot.com www.docstoc.com

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