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Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.

gov ESTTA Tracking number: Filing date:

ESTTA274854 03/27/2009

IN THE UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD

Petition for Cancellation
Notice is hereby given that the following party requests to cancel indicated registration.

Petitioner Information
Name Entity Address BBK Tobacco & Foods, LLP Limited Liability Partnership 3315 W. Buckeye Rd., Ste. B Phoenix, AZ 85009 UNITED STATES Edward L. Earle HBI International Legal Department 3315 W. Buckeye Rd., Ste. B Phoenix, AZ 85009 UNITED STATES marks@hbiinternational.com Phone:(602) 955-6688 Citizenship Arizona

Attorney information

Registration Subject to Cancellation
Registration No Registrant 3510830 Registration date 10/07/2008 Swedish Match Industries AB P.O. Box 84 Västra Drottningvägen 15 SE-522 22 Tidaholm, SWEDEN

Goods/Services Subject to Cancellation
Class 034. First Use: 1999/12/31 First Use In Commerce: 2007/07/10 All goods and services in the class are cancelled, namely: matches

Grounds for Cancellation
Abandonment Trademark Act section 14

Attachments

Petition for Cancellation.pdf ( 3 pages )(10701 bytes )

Certificate of Service
The undersigned hereby certifies that a copy of this paper has been served upon all parties, at their address record by First Class Mail on this date.

Signature Name Date

/Edward L. Earle/ Edward L. Earle 03/27/2009

IN THE UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD ____________________________________

BBK Tobacco & Foods, LLP Petitioner, v. Swedish Match Industries AB, Respondent. ____________________________________ In the matter of Registration No. 3,510,830 (Registered 10/07/2008) Cancellation No. _______________

PETITION FOR CANCELLATION BBK Tobacco & Foods, LLP, an Arizona limited liability partnership, having a principal place of business in Phoenix, Arizona (“Petitioner”), believes and alleges that it is or will be damaged by U.S. Registration No. 3,510,830 and hereby petitions to cancel the same. As grounds for cancellation, Petitioner alleges: 1. Upon information and belief, Respondent Swedish Match Industries AB (“Respondent”) is the owner of U.S. Registration No. 3,510,830 for matches (“Respondent’s Goods”) in International Class 34. 2. On November 10, 2008, Petitioner filed U.S. Trademark Application (Serial No. 77/611,451) for the mark “SWAN” for the following goods and services: cigarette filters, cigarette paper, cigarette papers, cigarette rolling machines, cigarette rolling papers, cigarette tubes, cigarette-rolling machines, machines allowing smokers to make cigarettes by themselves, pocket apparatus for rolling cigarettes, pocket apparatus for self-rolling cigarettes, pocket devices for self-rolling of cigarettes, pocket machines for rolling cigarettes and pocket-size cigarette rolling machines. 3. Upon information and belief, Respondent is no longer using the mark “‘THE ORIGINAL’ SWAN VESTAS MADE TO THE HIGHEST QUALITY SINCE 1883” as shown in U.S. Registration No. 3,510,830 and therefore has abandoned the mark within the meaning of Section 14 of the Lanham Act, 15 U.S.C. §1064(3). 4. As a consequence, Respondent’s Registration No. 3,510,830 is to Petitioner’s damage.

WHEREFORE, Petitioner requests that this cancellation petition be granted, and that the above-identified registration of Respondent, Registration No. 3,510,830, be cancelled.

Respectfully submitted,

Date: March 27, 2009

/Edward L. Earle/ _________________________ Edward L. Earle BBK Tobacco & Foods, LLP 3315 W. Buckeye Rd., Ste. B Phoenix, AZ 85009 (602) 955-6688 (telephone) (602) 955-3330 (facsimile) ATTORNEY FOR PETITIONER

CERTIFICATE OF SERVICE This is to certify that on the 27th day of March, 2009 a true and correct copy of the above and foregoing document, PETITION FOR CANCELLATION, was served on Respondent’s attorney and Respondent via U.S. First Class Mail, postage prepaid, addressed as follows: Swedish Match Industries AB P.O. Box 84 Västra Drottningvägen 15 SE-522 22 Tidaholm Sweden Ms. Adrienne L. White, Esq. WRB-IP LLP 1217 King Street Alexandrai, VA 22314-2926 ______/Edward L. Earle/_______ Edward L. Earle