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Panel Book

December 2008

INTRODUCTION TO XCEL-ONLINE SURVEYS
• India Online Panel being integrated by Market Xcel Data Matrix Pvt. Ltd., India


• •

Will help clients and customers gather respondent input faster
Will let Market Xcel offer client a different and unique product Will provide Market Xcel an opportunity to server clients on a comparatively low, yet competitive price Will provide the similar advantages of offline data collection methodologies like – demographic spread, reliability of data, validity of respondents, bias reduction

XCEL-ONLINE SURVEYS ADVANTAGES
• Sources of recruitment – Online (93%) & In-person (7%)


Representative Sample
Highly profiled sub-panels: Personal; Employment; IT; HH Technology; Finance; Automotive; Leisure , Shopping & Entertainment; Automotive; Ailment


Governed by rules of MRSI & member of ESOMAR, CASRO & AIMRI
Multiple identity procedures to detect fraudulent respondents at the time of registration


High response & completion rate
Full fieldwork report that includes multiple data points

PANEL PROFILE (GENDER)
National
Male Female Ahmedabad Bangalore
17%

11 Most Surveyed Cities
Male
85% 79% 80% 79% 83% 81% 87% 82% 84% 77% 81%

Female
15% 21% 20% 21% 17% 19% 13% 18% 16% 23% 19%

Chandigarh Chennai Delhi
83%

Hyderabad Jaipur Kolkata Lucknow Mumbai Pune 0% 25%

50%

75%

100%

PANEL PROFILE (AGE)
National
18-24 25-34 35-44 45+

11 Most Surveyed Cities
18-24 25-34
55% 47% 56% 53% 53% 57% 58% 50% 57% 49%

35-44
34% 41% 31% 33% 34%

45+
7% 4% 7% 4% 7% 6% 8% 7% 8% 5% 5%3% 6% 3% 9% 6% 8% 3% 9% 6%

Ahmedabad
7%

5%

Bangalore Chandigarh Chennai
55%

33%

Delhi Hyderabad Jaipur Kolkata Lucknow Mumbai Pune 0%

35% 33% 35% 31% 36%

53%

36%

7% 4%

25%

50%

75%

100%

PANEL PROFILE (INCOME)
National
<10,000 25001-50000 >750001 10001-25000 50001-75000 Ahmedabad Bangalore
8% 21% 37%

11 Most Surveyed Cities
<10,000 25001-50000 >750001
18% 21%
18% 22% 15% 29% 22% 23% 22% 15% 19% 35% 34%

10001-25000 50001-75000
25% 24%
24% 22% 25% 37% 36% 39% 42% 26% 26% 8%11% 8% 11% 10% 7% 7% 9% 10% 14% 19% 7% 8% 22% 24% 17% 9%11% 7%8% 7%12%

39% 35%
42% 40% 36%

10%

24%

Chandigarh Chennai Delhi

Hyderabad Jaipur
Kolkata Lucknow Mumbai Pune 0%

9% 15%
11% 10%

25%

50%

75%

100%

PANEL PROFILE (MARITAL STATUS)
National
Single/Never Married Sperated/Divorced Married Widowed Ahmedabad
5% 3% 26%

11 Most Surveyed Cities
Single/Never Married Sperated/Divorced
67% 70% 74% 70% 76%

Married Widowed
32% 30% 26% 29% 23%

Bangalore

Chandigarh
Chennai
74%

Delhi Hyderabad Jaipur Kolkata Lucknow Mumbai Pune 0% 25%

69%
74% 75% 68% 74% 77%

31%
25% 25% 31% 25% 23%

50%

75%

100%

PANEL PROFILE (CHILDREN IN HOUSEHOLD)
National
Do not have children Have children

11 Most Surveyed Cities
Do not have children Have children

Ahmedabad Bangalore
17%

78% 82% 82% 80%

22% 18% 18% 20%

Chandigarh Chennai Delhi
83%

85%
84% 83% 85% 81%

15%
16% 17% 15% 19%

Hyderabad

Jaipur
Kolkata Lucknow Mumbai Pune

84%
85%

16%
15%

0%

25%

50%

75%

100%

PANEL PROFILE (EDUCATION)
National
Grad./PG Prof. Some College Up to 10 class Grad./PG General Upto12 class

11 Most Surveyed Cities
Grad./PG Prof. Some College Up to 10 class Grad./PG General Upto12 class

Ahmedabad
1% 6% 23% 34%

43% 49% 33% 38% 39%

40% 29%

11%5% 17% 4% 18% 8% 21% 6%

Bangalore Chandigarh Chennai Delhi

34%

36%
46% 36% 38% 36%

34%
29% 39% 39% 32%

22%

6%

35%

Hyderabad

21% 4% 16% 7% 18% 4% 24% 6%

Jaipur
Kolkata Lucknow Mumbai Pune

41%
38%

39%
35%

14% 5%
21% 4%

0%

25%

50%

75%

100%

PANEL PROFILE (OCCUPATION STATUS)
National
Self employed/Own Business Employed with an org. Unemployed Student Homemaker/Housewife

11 Most Surveyed Cities
Self employed/Own Business Employed with an org. Unemployed Student Homemaker/Housewife

Ahmedabad Bangalore
3% 12%

15% 10% 13% 11% 10% 13% 13% 14% 15% 12% 8%

41% 51% 33% 44% 39% 39% 34% 29% 45% 42% 38% 6%

3% 7%

37% 27% 45%

3% 5% 3% 5% 2% 2% 3% 1% 5% 3% 4%

Chandigarh Chennai
37%

8% 5% 5% 7% 6% 5% 6% 12%

31% 44% 41% 42% 50% 31% 37% 38%

40%

Delhi Hyderabad Jaipur Kolkata Lucknow Mumbai

7%

Pune

0%

25%

50%

75%

100%

CONTACT US

Aakash Bhasin Head – Online Research aakash@market-xcel.com +91 11 42343504 R Vishal Oberoi Director - Client Services vishal@market-xcel.com +91 11 42343501

Market Xcel Data Matrix Pvt. Ltd. 16, LGF, Sant Nagar, East of Kailash New Delhi 110065 INDIA

http://www.market-xcel.com

http://www.xcel-onlinesurveys.com

info@market-xcel.com