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A Project Report On Business Exposure With references to Parle Products Pvt. Ltd. D Realization Media Pvt. Ltd. Pune.

Europa Locks, Bhosari , Pune. Volkswagen, chakan, Pune. Submitted to University of Pune By
JAMADAR SAIFALLI RAFIK S.Y.B.B.M Roll no. Under guidance of Prof. Aishwarya Patil

Through Smt. Kashibai Navale College Of Commerce Erandwane, Pune-411004 (2012-2013)

SINHGAD TECHNICAL EDUCATION SOCIETYS

SMT. KASHIBAI NAVALE COLLEGE OF COMMERCE


(Affiliated to University of Pune and Recognized by Govt. of Maharashtra) 19/15 Erandwane Smt. Khilare Marg. Off Karve Road. Pune 411004.

Date: 5th April 2013

CERTIFICATE
This is to certify that JAMADAR SAIFALLI RAFIK has successfully completed his Project work entitled BUSSINESS EXPOSURE in partial fulfilment of SY BBM(IB)program for the year 2012-2013. He has worked under our guidance and direction.

Prof. Aishwarya Patil (Project Guide)

Dr. S.V.Deshpande (Principal)

Date: Place:

I would like to express my gratitude to all those who gave me the possibility to complete this project. I take this opportunity to express my profound gratitude and deep regards to my guide and my Aishwarya Patil, for her exemplary guidance, monitoring and constant encouragement throughout the course of this . The blessing, help and guidance given by her time to time shall carry me a long way in the journey of life on which I am about to embark.

I also take this opportunity to express a deep sense of gratitude to Company Mentor Name, Designation, Company Name, for his/her cordial support, valuable information and guidance, which helped me in completing this task through various stages.

I am obliged to staff members of (Company Name), for the valuable information provided by them in their respective fields. I am grateful for their cooperation during the period of my assignment.

Our classmates have been of great help to me during the project work. My ideas were shaped and relined progressively through our discussions with them from time to time. I heartily appreciate their contribution and thank them too.

Lastly, I thank almighty, my parents, brother, sisters and friends for their constant encouragement without which this assignment would not be possible.

Place:- Pune Date:-

Jamadar Saifalli Rafik S.Y.B.B.M

OBJECTIVES
The Industrial visit was held considering certain aims and objectives to know following points regarding the industry:Companys Background Companys Management Companys Product Production Process And Techniques Quality Management Techniques Marketing and Distribution Strategies Safety Techniques

With the above points we could explore the different modes and means of production process at each and every stage also a brief study over quality management could b done.

INDEX
SR.NO 1. 2. 3. 4.

NAME OF THE INDUSTRY


Parle Products Pvt. Ltd. Realization Media Pvt. Ltd.

Page

Europa locks
Volkswagen

Parle Company
Name of the company : Parle Products Pvt. Ltd. Established in the year : 1929 Founder of the company : Narottamdas Chauhan Chairman : Sharad Chauhan Directors : 1) ANUP Chauhan 2) Amol Chauhan 1st Brands : Parle Glucose & Parle Monaco. Multimillion US $ company. Market leader in many products. Won acclaim at the Monde selaction since 1970. 40% share of the total biscuit market. 15% share of the total confectionery market. 14 manufacturing units for biscuits and 5 manufacturing units for the confectioneries and more than 50 CMUs ( Contarct Manufacturing Units ) which are in,

No. of CMUs

City

5 8 2 4 4 9 5 6 4

Delhi Uttar Pradesh Rajasthan Madhya Prades Bihar Andhra Pradesh Maharastra Gujarat Karnataka

Name :
Parle Biscuits Private Limited.

Logo :

Registered Office :
Parle Biscuits Pvt. Ltd. Nirlon House, 254-B. Dr. Annie Besant Road,Worli, Mumbai-400025, Maharastra.

Tel - (022) 4931841. (022) 2493 3089, (022) 2493 4885 Fax - (022) 4933630.

Works :
Lao More Biscuits Pvt. Ltd. Parle Biscuits Pvt. Ltd. Near Gayatri Mandir , Plot No 1010-B 1011-A , Phase 4 G.I.D.C Naroda. Ahmedabad.

Regional Sales Offices:


Delhi Parle Products Pvt. Ltd. Pankaj Plazel Site No 37/38.Plot No-15, Flat No-106/206,Locat shopping center, Kalkoyee, New Delhi 110019 Tel-(011) 6472884,

Mumbai

Parle Products Pvt. Ltd. Tejpal Road, North Level crossing, Vile-Parle (E), Mumbai - 400 057.

Branch in Gujarat:
Ahmedabad Nadiyad Bhavnagar Bhuj

Branch in India:
Gujarat Mumbai Rajasthan Bangalore Uttar Pradesh Madhya Pradesh Maharashtra Tamilnadu Andhra Pradesh Karnataka

COMPANY PROGRESS OUT OF INDIA


USA AUSTRALIA DUBAI SRI LANK SOUTH AFRICA

Narottam Das Chauhan thought that something should be made for children. So , to fulfill his ambition , the first factory of Parle was established in Germany in the year 1929.

A long time ago, Parles first factory set up in Mumbai in 1929 to manufacture toffees. The British ruled India a small factory was set up in the suburbs of Mumbai city to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition, This company called Parle Products survived and succeeded by adhering to high quality and improvising from time to time.

A decade later in 1939 Parle Products began manufacturing biscuits in addition to sweets and toffees. Having already established a reputation for quality, The Parle brand name grew in strength with this diversification Parle glucose and Parle Monaco were the first brands of biscuits to be introduced which later went on to become leading names for great taste and quality.

GOAL :
To meet the need as the as the house and gind dietler wayes to Offer cose effectives solution. As the main aim of the pune products ltd. Is to achieve its goal by maintaining teaching position in the world of biscuits products throughout the India and they have gained bath name as well as fame in the world of biscuits products.

MISSION :
he company first mission is delivering products of the highest quality ; continues innovation and improvement are made with the active support of the companies research and development centre .

To become a number one in the biscuit industry. To work with efficiency. To sell the product to consumer at reasonable price.

GAS POWER WATER

GAS:
The daily requirement of the production is not sufficient by Gujarat GAS Ltd. The provide the gas supply through well maintain pipelines.

POWER:
The electricity Electricity Board. is procured via Gujarat

WATER:
The daily water requirement of the production is not by the supply of water made by the G.I.D.C. to the industrial users.

Just as your family has many special loved one. Parents Grand Parents Brother and Sister Mumbai Village Parle- (PROMOTERS) 1) Shri Sharadbhai Chauhan 2) Shri Rameshbhai Chauhan 3) Shri Vijaybhai Chauhan Production Manager: Shri Dhiranbhai Thakkar Maintenance Manager: Shri Mukundbhai Goswami. DIRECTOR: 1. Shri Rajkumar Ghumanani 2. Shri Vinodbhai Ghumanani 3. Shri Manoharbhai Choithai 4. Shri Sadhubhai 5. Shri Harishbhai Chelkani (Deputy Director) (Deputy Director) (Deputy Director) (Director) (Co-Ordinator)

Parle-G has been awarded at the monde international institute for quality selection 2003 1) SMOOTHIES: Grand Gold Medal 2) MONACO (BISCUITS): Grand Gold Medal 3) MARIE-CHOICE (BISCUITS): Gold Medal

4) PARLE-G MAGIX (BISCUITS): Gold Medal 5) FHN-CENTER (BISCUITS): Gold Medal

6) CHOCO-LATE (BISCUITS): Gold Medal

Chairman

Managing Director

General Manager

Asst. General Manager

Marketing Department

Senior Manager

Sales Manager

Production Manager Marketing Manager

Sales Executive

Executive

Marketing Executive

Pilot Salesman

Officers

Strength :The biggest strength of Parle Products is that they are India'slargestmanufacturerofbiscuitsand confectioneries, for the almost 80 years. Makers of the worlds largest selling biscuit, Parle-G, a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even the remotest villages of India, the company has definitely come a very long way since its inception.

Weakness :As such Parle company is not having any weakness. Parle Company very well knows how to treat their customer in a very good manner.

Opportunity :To aware people about superior products and provide them qualitative products as we know that parle-g and other confectionary products are targeted to urban areas only so, they can catch the new customers I the newly developed areas in the ruralpart with developed of Indian economy

Threats :-

Regional trade blocks agreement can change parameters and trade competitives. Increse in protectionism policies through non-tariff bariares.

Production Department

Production Manager

Deputy Manager

Executives

Supervisor

Workers

Baking & Cooling Department

Mou ling Department

Mixing Department

Office Department Packing Department

Raw Material

Marketing Department

Controlling Department

Main Department

Inquiry

PARKING

Office

Introduction : Production is the conversion of raw material in to finished products and is also spaken of as manufacture good. The plant is organized and operated primarily with object of producing goods.

The company has wide range of products. There are items which are available in size. Basic raw-material : Wheat Sugar Vanaspati Milk Salt Process of Production : The raw-material required by Parle Products is as under. Start: 1. Raw Material Testing: After requires the raw material all the materials are testing in the deb. 2. Mixing: After testing the raw material all the raw material are mixing by machine process.

3. Molding: When the process of mixing after this product molding in the die for Parle-G 4. Baking: When the process of molding after this biscuits own in the burner machine. The machine is 155 feet long with 6 burners. 5. Cooling: When the process of baking is over after this biscuits provide in cooling zone this biscuits cooling in 3 min 4 sec. 6. Packing:

When the products process are finish that they were arrange the product and the all product are packing in the boxes.

Parle Biscuits Pvt.Ltd. Production is the conversion of raw-material in to finished products and is also spaken of manufacture good. The company gets raw materials from Gujarat and any other state company is checking of the every raw materials.

Basic Raw Material : Wheat:


For proteins that will help you grow wheat

Vanaspati & Sugar:


For energy.

Salt, Vitamins and Minerals :


For development used.

Milk:
For calcium to build health bones.

Every raw materials use for Parle Biscuit Product. There is most important material making biscuits process.

Parle Products has one factory at Mumbai. That manufactures biscuits and confectioneries while another factory at Bahadhirgarh in haryana manufactures biscuits. A part form this Parle has manufacturing facility at Neemrana in Rajasthan and at Banglore in Karnataka. The factories at Bahadugarh and Neemrana are the largest such manufacturing units for biscuits and 5 manufacturing units for confectioneries on contract.

Manager has to keep at all production process control. All Parle Products are manufacture under the most hygienic conditions. Grate care is exercised in selection and quality control of raw materials packing materials, rigid qualities standards are ensured at every stag of the manufacturing process. Every batch of biscuits & confectioneries are thoroughly checked by expert staff using most modern equipment.

Parle-G: Wheat Flour, Sugar, Edible Vegetable Oils, Invert Syrup, Skimmed Milk Powder, Salt, Leavening Agents, Permitted Emulsifier, Flavors and Dough Conditioners.

Monaco: Wheat Flour, Edible Vegetable Oils, Sugar, Salt,Invert Syrup, Leavening Agents, Lactic Acid, Permitted Emulsifier, Flavours and Dough Conditioners.

CHOCO: Wheat flour, Sugar, Edible vegetable oils, Cocoa Solids, Milk products, Invert syrup, Salt, Leavening agents, Permitted emulsifier, Calcium & Iron salts, Vitamins and Dough conditioner. Contains Permitted Natural Colour and AddedFlavours. Best before 6 months from packaging.

MAGIXCASHEW:

Wheat flour, Sugar,Edible vegetable oils, Cashew Bits, Milk products, Invert syrup, Salt, Leavening agents, Permitted emulsifier, Calcium & Iron salts, Vitamins and Dough conditioner. Contains Added Flavours. Best before 6 months from packaging.

PARLE-GMILKSHAKTI:

Wheat flour, Sugar, Edible vegetable oils, Invert syrup, Milk products, Salt, Honey, Leavening agents, Permitted Emulsifier, Calcium & Iron salts, Dough conditioners and Vitamins. Contains added flavours .

Krackjack:
Wheat Flour, Sugar, Edible Vegetable Oils, Invert Syrup, Skimmed Milk Powder, Salt, Leavening Agents, Lactic Acid, Permitted Emulsifier, Flavours and Dough Conditioners.

MARIECHOICEBISCUITS:
Wheat flour, Sugar, Edible vegetable Oils, Invert syrup, Leavening agents, Milk products, Salt, Permitted emulsifier & Dough conditioners. Contains permitted natural colour and added flavours. Best before 6 months from packaging.

Hide&Seek:
Wheat Flour, Sugar, Edible Vegetable Oils, Invert Syrup, Skimmed Milk Powder, Salt, Leavening Agents, Lactic Acid, Permitted Emulsifier, Flavours and Dough Conditioners .

FunCenter:
Wheat Flour, Sugar, Edible Vegetable Oils, Invert Syrup, Skimmed Milk Powder, Salt, Leavening Agents, Lactic Acid, Permitted Emulsifier, Flavours and Dough Conditioners.

MonacoBites:
Wheat flour, Edible vegetable oils, Processed cheese, Sugar, Salt, Leavening agents, Invert syrup, Spices, Permitted Emulsifiers, Lactic acid, Dough conditioners and Antioxidants.

FunCenter:
Wheat Flour, Sugar, Edible Vegetable Oils, Invert Syrup, Skimmed Milk Powder, Salt, Leavening Agents, Lactic Acid, Permitted Emulsifier, Flavours andDoughConditioners.

Jeffs:
Wheat Flour, Edible Vegetable Oils, Spices, Salt, Sugar, Invert Syrup, Leavening Agents, Lactic Acid, Permitted Emulsifier, Flavours and Dough Conditioner.

Sixer:
Wheat Flour, Edible Vegetable Oils, Sugar, Salt, Invert Syrup Leavening Agents, Permitted Emulsifier, Flavours and Dough Conditioners.

Poppins:
Sugar, Liquid Glucose, Acidulant, Edible Vegetable Oils, Edible Starch, Contains Permitted synthetic food colours and added flavours.

Mango bite:
Sugar, Liquid Glucose, Acidulant, Mango Solids, Edible Vegetable Oils, Edible Starch, Permitted Flavours and Colours.

Rol-a-cola:
Sugar, Liquid Glucose, Acidulant, Edible Vegetable Oils, Edible Starch, Permitted Flavours and Colours.

Orange Candy:
Sugar, Liquid Glucose, Acidulant, Edible Vegetable Oils, Edible Starch, Permitted Flavours and Colours

TYPE OF PRODUCT

Fun Centre

Mango Bite

Melody Monaco

candy Toffees

Sixer

Cheeslings

Hide & Seek Orange Parle-G

Marie Choice

Rol-a-Cola

Krackjack

Kismi Bar

Poppins

Parle Biscuits Pvt. Ltd. Indias highest production capacity 1,00, 000 ton per annum. The companys total turn over per year is 120 corers ton per year. Per day the company turns over 36 tone corers. The companys total turn over per month is 9.50-corer turn. Parle is a large selling Biscuits. Then companys total production per day of Biscuits 58 to 59 lake.Every day 3.5 to 4 lake packets are pre paid.
Particular Amount per 100g Daily Value in %

Total Calorie Calories from fat Total fact Saturated fat Poly unsaturated fat Mono unsaturated fat Cholesterol Total carbohydrate Sugars Dietary fiber Protein Sodium

450cal 126cal 140g 6.4g 0.8g 6.8g 00. Mg 75.2g 26.0g 2.4g 6.5g 270. mg

22.5% 21.0% 21.0% 9.0% 1.2% 10.2% 0.0% 25.1% 8.7% 6.0% 13.0% 11. %

Parle

Products

has

one

factory

at

Mumbai.

That

manufactures biscuits and confectioneries while another factory at Bahadhirgarh in harridan manufactures biscuits. A part form this Parle has manufacturing facility at Neemrana in Rajasthan and at Banglore in Karnataka. The factories at Bahadugarh and

Neemrana are the largest such manufacturing units for biscuits and 5 manufacturing units for confectioneries on contract. All these factories are located at strategic locations, so as to ensure a constant output & easy distribution. Each factory has state-of-the-art machinery with automatic printing & packaging facilities. Manager has to keep at all production process control. All Parle Products are manufacture under the most hygienic

conditions. Grate care is exercised in selection and quality control of raw materials packing materials, rigid qualities standards are ensured at every stag of the manufacturing process. Every batch of biscuits & confectioneries are thoroughly checked by expert staff using most modern equipment.

Parle biscuits Pvt. Ltd. There are two shift to take work from the workers and they are in very proper time it is 12 hours and the workers have to work during that period of shift only. They have not a continuous process. The time of the shift are also very properly because they set for the help of the workers. They are as follows. 1st SHIFT 8:00 A.M. To 8:00 P.M 2nd SHIFT 8:00 P.M To 8:00 A.M

Advertising can be defined as the non personal presentation and promotion of idea, good or services by an identified sponsor. It is an impersonal presentation where a standard or common message regarding the merits, price and availability of product or service is given by the producer. The advertisement builds pull effect as advertising tries to pull the product by directly appealing to customer to buy it.

Advertising is the important of Marketing advertising is the process of communicating persuasion information about a product to target market by means of the written and spoken word, and by visual materials. Without advertising is not possible of the marketing. There are many types of advertising likes as economics times, website news, television news, radio and banner, etc. Running a business without advertising is just like looking at a girl in the dark you know what you are looking but she doesnt know.

Televition :In diffrant channels like zee tv,sony,star plus,and local channel etc.all the channel advertising them.

Radio :Advertising also in different radio channel like my f.m., mirchi,city,etc

Trade Promotion :The promotional techniques or tool offered to middlemen or distribution channel such as wholesalers, retailers etc. are known as trade promotion. The purpose of trade promotion is to push the product fast through channel. The intermediaries such as wholesalers and retailer guide the customers to select the product so promotional incentives are offered so that they pursue the customer to select our.

Direct Marketing :Direct marketing is the use of consumer- direct channels to reach and deliver goods and services to customers without using marketing middlemen. Direct marketers can use a number of channels to reach individual prospects and customer: direct mail, catalog marketing, telemarketing, interactive TV, kiosks, web sites and mobile device. They often seek a measurable response, typically a customer order, through directorder marketing.

Publicity :Publicity is a non-paid form of impersonal communication. It is just like advertisement except that advertisement is a paid form whereas publicity in nonpaid form for example, some events is covered in news and technology of any product is discussed in news free of cost.

Public relation means building good relations with the Companys various publics by obtaining favorable, publicity, building up a good corporate image and handling off unfavorable, stories, and events.

Public relations and another mass promotion tool, which undertakes building good relations with the companys various public by obtaining favorable publicity, building up a good corporate image, and handing or handling off unfavorable rumors, stories and events.

Public relationship department may perform any or all of the following functions: Press relations and press agency creating and placing news worth information in the news media to attract attention a person, product or service. Product publicity-publicizing specific products. Public affairs-building and maintaining national or local community relations. Lobbying building and maintaining relations with legislators and government officials to influence legislations and regulations.

Investor relations maintaining relationships with shareholders and others in the financial community.

Development public relations with donor or members of nonprofit organizations to gain financial or voluntary support. The public relations department may take into consideration the following public relation decisions:

1. 2 3

Setting public relations objectives. Choosing public relations message and vehicle. Implementing the public relations plan.

Evaluating public relations results.

The Parle Biscuits is world number on selling. This Biscuits is sweet and healthy. The company appointed so many distributors in foreign countries like USA, Srilanka, Dubai, South Africa, and Australia etc. Most the companys products are exported to foreign buyers either directly in case of big orders of through distributors.

Distribution channels are in company to retailers. Company to distributors, distributor to agency provide agency to shopkeeper and also provide shopkeeper to customers. The stockiest will be provided to retailer.

Personal selling is the interpersonal arm of the production mix.Advertisingconsistsofoneway,non-personal communication with target consumer groups.

In contrast personal selling involves two ways, persona; communication between salespeople and individual customerwhether face-to-face, by telephone, through videoconferences or by other name. Personal selling can be more effective then advertising in more complex selling situations. Sales people can probe customers to learn more about their problems; they can adjust the marketing offers to fit the special needs of each customer and can negotiate terms of sales. They can build long-term personal relationships with key decision makers.

Public relations professionals use several tools and one of the major tools is news. They find or create favorable news about the companys audits, products or peoples. Sometimes news stories occur naturally and sometimes the public relations persons can suggest events or activities that would create news. SPEECHES can also and company publicity. questions form the media sales meeting and these companys image. create and greatly increase product Company executives must answer or give talks at trade associations or events can either build or hurt the

Another common public relations tools is SPECIAL EVENTS, ranging from news, conference, press tours, grand openings and fireworks displays to laser show, hot air balloon releases, multimedia presentations and star-studded spectacular shows, or educational programs designed to reach and interest the target public.

Parle is not only nation market but international market of starch. It has a large field of marketing the international business also improves the financial conditions of the country.

The Parle products is not only sold in India but also in other countries USA, Australia, Dubai, Srilanka, Even the more sophisticated markets like USA And Australia, now relish Parle Products.

Parle Biscuits and confectionaries are fast gaining acceptance in international market. Many Parle products have also won gold, silver and bronze medals at the monde selection Parle has initiated the process of getting ISO 9000 certification Now using more modern technique for capacity expansion. We have begun spreading our wings and are going global.

ParleG has been a strong house hold name a cross. India the great taste high nutrition and the international quality makes ParleG a winner. No wonder its the India putted leader in the Biscuits category for decides. ParleG is consumed by people of all ages from the rich to the poor living I cities and in villages while some have it for break fast for others it is a complete whole some meat for some its the best accompany for chill while for some. Its a way of gating charged whenever they are law on energy. Its also often highly recommend by dieticians and medical practitioners. It is widely a likely and eaten across India be any city village town etc.

The over all responsibility of manufacturing are interested to vice president who is supported by different functional health leaking after oral solids, quality control production planning and control and utilities. Personal department is the main part of the each and every company without the person company can do nothing and can not earn profit.

For the purpose of basic training. The bulk desperation is given before the assignment of the job. The key personnel are sponsored for training schedule by out side institution. Agencies for the purpose of training necessary follow up are taken form. The training so as given the benefits tot other effective working in the same factory

When there is new employees come to the company. So employees provide three days compulsory training. Then personal concerned are kept under the constant supervision and guidance subject to examination from time. They have full facility training room at Naroda and they give class room training and also practical training to them.

As the company employees are the main part of the company of how many number of they are in the factory is very important Parles total employees are 120 which permanents. The company provides them good atmosphere and salary.

The company has good relationship with his employees. It provides them insurance also company tries to give them basic facility. Every employee gets uniform from the company. Aim to increase employees salary. 120 people working in that department most of them are classifies in three different groups, supervisors, engineers, workers.

Parle Biscuits Pvt. Ltd. Branch of Ahmedabad is located in Naroda G.I.D.C. is a industrial area and near the Ahmedabad city. So the employees or engineers needed are easily available. To recruit new employees they give advertisement in Parle related newspapers and finally they get best employees to work every member of employees comes to the Ahmedabad city area.

Parle staff members and workers are provide clean aprons caps, uniforms and foot wears. The company gives good salary to their employees and maintain good relation with them, separate growing rooms are providing before entry in to the plant.

A qualified person is appointed to visit the factory daily. Every different and indirect employee is subjected to techniques. The medical report shall cover various aspects viz, eye sight, blood pressure, physical fitness etc.

The personnel is where respect the medical exemption reports not found satisfactory i.e The physical fitness of the personnel is not as per the required standard are to be duet with by affecting necessary trades or other wise as deemed fit in to the context at the circumstances.

The company provides them good atmosphere and salary. Every employees get uniform form the company. Aim to A increase employees salary.

By doing an extensive research over all the aspects I come to the conclusion that subject to the mentioned conditions and circumstances the project is definitely economically and socially viable.