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J o hn Simmons S I 5 2 0 : G raphic Design Final Project

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Logotype font: Helvetica abcdefghijklmnopqrstuvwxyz - 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ - 0123456789 Complimentary Harmony

CMYK: 0.100.100.0 RGB: 227.6.19 HEX: E30613

CMYK: 85.50.0.0 RGB: 29.113.84 HEX: 1D71B8

CMYK: 0.0.0.75 RGB: 100.99.99 HEX: 646363

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V & S Ma r keti ng a n d D esign is my gir lfr iends fr eelance design a n d mar keti ng so l uti on com pany. It stands for Vitkin and S i m mo n s (ou r l a st n a mes, even though Im not r eally involved) . I c h ose bl ue a n d red to cr eate contrast and sym bolize the 2 d i f fe ren t a sp e cts (ma r keting and design) of the com pany. This i s a l so th e i nsp i ra ti on for the stagger ed look of the logotype. S h e p rovi de s two d i fferent ser vices that ar e som ewhat sim ilar, bu t u n i qu e i n th e i r ow n r ight. I chose to use im ages of Ann A r b or fo r the mai n h e a der s because that is wher e she is based o u t o f, a n d w he re most clients ar e fr om as well. I c h ose H el veti ca b e ca use of its m oder n look, ver satility, and r e a da b i l i ty. Wi th H el vetica you can use differ ent styles of the s a me fo n t (I use d co n d ensed, r egular, and light) and each has a ver y d i fferen t fe e l . T h e web fonts ar e set to helvetica and g a ramon d resp e cti vel y, but will default to ser if, and sans- ser if i f t h o se a re n o t ava i l a ble.

Heading 1 - Helvetica Condensed 24pt.


Heading 2 - Helvetica Condensed 20pt.
Heading 3 - Helvetica Condensed 18pt.
Paragraph Text - Garamond 14pt. Fo o t e r Tex t - H e l ve tica 1 4 p t. email@address.com - Garamond 14pt.

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