Action Principles

How Americans Get Rich

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Table of Contents
1. Set Goals......................................................................6 2. Divide and Conquer ...................................................7 3. Write A Personal Mission Statement ..........................8 4. Follow Through ..........................................................9 5. Embrace the Hard Work...........................................10 6. Don’t Complicate Matters .........................................11 7. Commit to Never Ending Improvement..................12 8. Be Frugal ...................................................................13 9. Make Today Special..................................................14 10. Record Your Thoughts..............................................15 11. Persist to Win ............................................................16 12. In Business, All Are Not Equal ................................17 13. Risk Failure ................................................................18 14. Get Tough..................................................................19 15. Be the Valued Employee ..........................................20 16. Find Another Job.......................................................21 17. The Wide World of Business ...................................22 18. Stop Wasting Time ....................................................23 19. Spread Your Enthusiasm...........................................24 20. Applaud the Beginner ..............................................25 21. Give Yourself the Gift of Self-Reliance....................26 22. Lead by Example ......................................................27 23. Control Conflict .........................................................28 24. Listen to Your Instincts .............................................29 25. Keep Pushing ............................................................30 26. Style and Attitude and Work Matter ........................31 27. Donald J. Trump: Get Tough ...................................32 28. Buying and Selling Businesses.................................33 29. Be Proud....................................................................34 30. Be Decisive................................................................35 31. Three Rules for Business Success............................36


32. Embody Integrity.......................................................37 33. Stay Centered.............................................................38 34. Love Many Things.....................................................39 35. Forget Everybody ......................................................40 36. Maintain Your Presence............................................41 37. The Business Doesn’t Matter....................................42 38. Appreciate Your Appeal ...........................................43 39. Develop Your Sense of Humor................................44 40. Create a Winning Team............................................45 41. Show Loyalty .............................................................46 42. Advance Your Career................................................47 43. How to Delegate.......................................................48 44. How to Manage Projects ..........................................49 45. Develop Your Special Talent....................................50 46. Copy Success.............................................................51 47. Develop Winning Habits ..........................................52 48. Salespeople Rule .......................................................53 49. Accept Hard Work ....................................................54 50. The Boss is The Rainmaker .....................................55 51. Communicate with Ease ...........................................56 52. Helping Troubled Employees ..................................57 53. Imitation before Innovation .....................................58 54. How to Choose a Partner.........................................59 55. Invest In Your Future................................................60 56. Retire Early ................................................................61 57. Have Faith .................................................................62 58. Your Core Values ......................................................63 59. How to Build a Team...............................................64 60. Look in the Mirror.....................................................65 61. Imagine ......................................................................66 62. Hold Sacred ...............................................................67 63. Focus on Your Strengths ..........................................68 64. Understand Courage .................................................69 65. Sandra Day O’Connor: Aim High ............................70 66. Run the Short and Long Roads................................71


...........98 94....92 88.............................75 71............................ A Few Important Words ........................... Supervise ...........94 90..........73 69..............................84 80.......91 87...............96 92.87 83....................... Deal With It............86 82...................................85 81....................80 76......103 99.................... Write Your Elevator Pitch ................................................ Thank Your Ancestors ..... Do What You Love Doing............88 84......102 98..............................93 89.............................................................................................................................................................................. Read.................................................78 74....... Aim for the One Percent ................ Advertising Basics ..................101 97............ Fire Quickly ...........81 77...............72 68...............................95 91............ Embrace Technology ...............105 4 . Magnify Your Effectiveness .......... Appreciate Your Customer ............................. Read..........................82 78...................89 85........................... Start a Business Now......... Ask a Lot of Questions....................................................................................................................77 73....................... Hire Slowly......... American Business Slogans...................................................... Raise Your Prices................................................104 100.................... Read......... The Example of Wal-Mart ............................90 86...................... Jack Welch: Self-Confidence ........... Become an Action Principles® Champion........... Close the Door on Regrets...... Build Networks ............................................................... Start Your Revolution..... Read Biographies................79 75........................... The Typical American Millionaire... Invest in Commercial Property ...................................... Act With Boldness................. Heed the Warnings ................... Learn..........74 70............................................... Your One Life ........................99 95...................67.................................. Be Open to New Ideas ............... Go for the BIG Fish...83 79.76 72...............................100 96............. Go Green ................97 93.

Bill FitzPatrick • Bill FitzPatrick. always improving. They charge a fair price. you don’t need luck. a tough.How Americans Get Rich As you read How Americans Get Rich. You can do this. You can have a prosperous life and make a difference in your 5 . They keep their businesses moving forward. They build repeat business from a satisfied customer base. thoughtful. I will be honored to be your teacher. I will not wish you good luck. learn from your mistakes and persist. They copy the leaders in their industries. If you are an Action Principles® Champion. You can do this. Follow the Action Principles and these How Americans Get Rich principles. There have been self-made successful people from every era of history and from every country. They make money and they invest. spiritual person of action. work hard. Write down your goals. in Hanoi or Havana or Halifax. Watch my free instructional videos. Appreciation and respect will be yours. usually in real estate. you realize that what successful people have done and are doing in America. you can do wherever you live. They offer a product that people want to buy.

or don’t plan. is where you’ll go. Commit your mind and actions to do what it will take to succeed. so don’t be shy. Plan to do what the average person has done once and do it again and again until you become a millionaire. Write it down. Set a goal of working 20% more. These are your goals. Average people work forty hours a week.Set Goals You have one life. hoping that this single investment will ensure a comfortable retirement. Plan for it. What you plan. Average people buy one house. Dream big. You need the time and the resources to develop your individual potential and special talent. Average people watch twenty hours of television each week. working fifty hours and using the extra income to invest. Set a goal to watch ten hours and use the other ten hours more constructively. 1 6 . Set a goal right now to rise above the average and live an extraordinary life.

many of the goals you set will seem ambitious. You willingly work extra hours. You learn the fast food business from the ground floor up and inside and out. realistic. On the road to your future. You are known and liked by the national corporation. You react with an understanding smile when a child spills a milkshake. 7 2 .Divide and Conquer Initially. clean rest rooms and empty grease traps. You mop floors. You become the irreplaceable employee. You start by owning one. You become a shift supervisor and then assistant manager and then manager. divide your journey into short trips. This is good. Now. with your feet firmly planted on the ground. achievable objectives. make your plans. You confidently borrow the money to buy your first store. You get a job at McDonald’s. You pick up litter in the parking lot. Take your goal and divide it into meaningful. You network with other store managers and store owners. Reach for the stars. Then. You volunteer to do the jobs that average employees avoid. you invest in a second and third and fourth store. You want to own several McDonald’s franchises.

stop to think about who you were. Some lucky few are able to call you parent or boss. What mistakes did you make? What slights did you commit? Are you enjoying your days? Did you stop long enjoy to savor your tea? Did you stop to smell the rose? Did you see the children laughing? You can describe the ideal you. Keep writing and refining and living. While average people are idle. Or. spiritual person of action.Write a Personal Mission Statement There is an ideal you. Be the confident. 3 8 . Everything about you spells success from your home and your car. You can keep a diary or scrapbook. to your office. You are a tough. who you are now and the ideal you. You are admired and respected. you pursue your ideal. Others are proud to call you friend. thoughtful. You are prosperous. ideal you. you can simply write a page or a paragraph. You have much and are able to share often. Every day.

not just at the end of a job. It is bettering the standard. It is always performing above and beyond expectations. It is the florist who calls the week after the wedding. but every night.Follow Through Follow through is the secret weapon of the highly successful businessperson. 4 9 . It is doing the optional. It is openly and honestly talking with a customer who has a problem and doing your best to correct it. It is the wow factor. It is the contractor who cleans up. It is the car salesperson or the real estate agent who doesn’t treat you like a one time opportunity but as a lifetime customer. It is the restaurant manager who visits every table after every meal. It is making the customer feel special and important. It is appreciating and respecting your customer.

you embrace. If you are working for the right company. clean-up. some see it as a comfortable meeting place where friends co-mingle in a commercial environment. encouraging an individual to personal excellence. The business becomes incidental to the social. the workplace is not a proving ground. You excel by working hard at the harder aspects of your job. Often. Rather. you give yourself a competitive advantage over average workers. appreciate and reward your hard work. your bosses will acknowledge. Many average workers are clock watchers. dealing with problem employees. solving customer complaints and soliciting new business. If you actually concentrate on working while you are at work. 5 10 .Embrace the Hard Work You excel by not being an average worker. Think followup. They are focused on avoiding criticism while waiting for their next paycheck. What the average worker avoids.

you think. Following The Action Principles®. You buy six properties. you plan and you act. Running a business is not complicated. learn and accomplish. thoughtful. You find a way. You offer a quality product at a fair price. spiritual person of action. You identity the leaders in your industry and you do what they are doing. Becoming financially independent is not complicated. You don’t sit around sharing ignorance with your friends. You research. There are those who listen. What others have done. There are those who talk accomplishment. you are a tough. 6 11 . You find knowledgeable teachers and mentors. pay off your debts. Average people buy one house in the hope of a comfortable retirement. they can find excuses for inaction.Don’t Complicate Matters Average people often complicate business matters because within those complications. you can do. and create a family financial empire. You appreciate your customers. You listen.

You attend to the details. second rate and quitting are not options. Through your example. Maybe the work ethics of some recruited staff do not match expectations.Commit to Never Ending Improvement It’s fun and exciting to plan and open a business but after a few months. You maintain the standards. you do that. You can’t yawn and shrug your shoulders. you may have to make improvements again and again. With the slow creep of discouragement. If you need to find new suppliers and new employees and new ways to promote your products or services. You don’t turn a blind eye to anything. reality starts to kick in. some customer interest will wane. To keep to a steady course and strive toward excellence. 12 7 . It’s seems a small fact that the flowers in the beds outside the office are dead. After the novelty wears off. you are responsible for the energetic or toxic atmosphere in your workplace. For the extraordinary. average people quit and settle for mediocrity. Suddenly updating the website is no longer a priority. Ownership and management responsibilities are demanding. Perhaps several vendors should not have been so highly recommended. You are the boss. You allow discontent among staff to fester. It gets easy to overlook the smudges on outgoing correspondence.

8 13 . Everyone will accept a leader who sacrifices along with the troops for the good of all concerned. Everyone should be engaged in looking for ways to cut costs and rewarded for sharing their suggestions. No one likes a cheap person.Be Frugal Employees understand that your company is in business to make money. You see litter and you pick it up. Give yourself a day or two to consider the purchase and if you can still justify the item. You can eat in the company cafeteria. Don’t be impulsive. Think before you make major corporate purchases. You can fly coach. You don’t need a private bathroom or reserved parking space. An effective manager sets the example for employees. then buy it knowing that you will use it. Corporate frugality is a team effort. You make money by generating revenue and by looking for ways to reduce the unnecessary. Get everyone involved. especially frivolity and waste.

Every day. Order pizza for the office. You must never allow yourself to fall into a depressing rut of sameness. If an employee has done an exceptional job. You make yourself tough by doing something that is personally difficult for you to do. 9 14 . today you will watch your diet and take a short walk. bring a rose home for the wife and a movie for the kids. If you have been putting off making personnel changes.Make T oday Special You list and tackle your responsibilities head on. just do it. You embrace hard work. At the end of every day. Life doesn’t just happen to you. If you want to generate additional business. you follow up with your old clients and make the effort to reconnect. make the small effort to publicly praise him or her. You have planned to make today and every day special. you choose a new challenge for yourself. If you have been neglecting your health. you sleep well with a feeling of accomplishment.

It is who you are. When you aren’t at your desk working. What catches your eye? Is it the layout of an ad or a retail floor plan or a combination of words or colors? Is it a new piece of equipment or a website? What do you see that is efficient or smart or high tech? Record your thoughts You aren’t just a person of action. underline.Record Your Thoughts You will have lots of ideas. You are always alert and aware and your subconscious mind is always churning out new ideas and new possibilities for increasing income or decreasing expenses. highlight. Make a habit of writing them down. You are a thinking person of action. Circle. You are focused on success. Take some notes. cross out and expand your thinking. 10 15 . Review your notes. Have your paper and pen and pencil and marker available. You are exceptional. you are probably still thinking about business. Your mind is focused on improving your business. You can’t help it.

you are in pain. there is no doubt. It will never be over until you say that it is over. Or. To walk ten miles. Take a deep breath. Any particular day may be tough and demand your best effort and concentration. Get good. you take a step and then a step. Keep trying. suck it up and do it. Either way. You have twenty emails to answer. You face a pile of papers on your desk. Be good. You pick up the first paper and deal with it. After eight miles. It would be easy to find an excuse to stop and few average people would blame you. with patience and honest hard work. After six miles you are tired. 16 11 .Persist to Win You will be successful. You want to make ten cold calls today. but you take another step. You will never give up. Do it knowing that what you are about to do may advance your cause only slightly or have no effect at all. Winners persevere and take another step. give up. You respond to the first email. you take another step. the rewards of persistence will burst forth or slowly emerge. Of this. You pick up the next paper. You make the first call. However. you win.

Their performance is marginal at best. They are moving forward. These are self-reliant people capable of decisive action. you will find that workers are divided into three categories: 10. They are content to be promoted when someone in front of them is fired. there is the top twenty percent of pro-active achievers. 70. All Are Not Equal In business. Through their own fault or no fault of their own. They are risk averse. 20. They are in control. study. They dare and attempt and sometimes fail and learn and try again. They research. Then. ten percent of workers are self-absorbed by their own nonwork related problems. quits or dies. plan and act. They are the corporate leaders and successful entrepreneurs. They work hard enough to not get fired. It is difficult for them to concentrate on doing their jobs.In Business. 17 12 . They are ambitious. They spend what they make and have little if anything saved for investment. reactive and let circumstance and events shape their futures. in all countries and throughout all of history. Seventy percent of people are average.

plan and then take the risk. Pushing yourself beyond your comfort zone may be difficult but it can also be exhilarating and profitable. Get out now. It isn’t always easy to try new things without proven guarantees. Research. You love your job. Your boss at the flower shop announces that she will be retiring and selling the business. Make an offer to buy the company. You are working for a poorly performing company. Sadly. The extraordinary person accepts the fact that the real economic protection for themselves. If it were easy.Risk Failure Average people are risk averse. the average majority would do it. Find another job or start your own business You are alert and aware to opportunities. their families and their futures lies in their self-reliance and. 18 13 . Take the risk. to face the unknown. Sales are dropping. You are alert and aware to problems. They will cling to the perceived safety of the status quo. Your suggestions for corrective action are ignored. They delude themselves into believing that big companies will always be there to protect them. You don’t ignore the warning signs. often. their willingness to change. everybody. Take the risk. many have learned otherwise.

second guessing or complaining. You may bang your knees and skin your knuckles. Climb over the wall. Partners and employees may disappoint you. get ready and get tough. You have hit the wall. You will lose a big deal. customers. This is the wall. Get tough. suck it up and do what you know you have to do to succeed in business. clients or patients will switch to your competitors. You will introduce products or services that will fall flat and cost you time and money. The world of business is not waiting anxiously for your amazing personal contribution. The time to prove yourself is at hand. 14 19 . And. Pay the price. Others have gotten over that wall and you can learn from them. Without whining. You are being tested. Push over because all self-made successful people have been there. there will be other walls blocking your path. you might be passed over for promotion. For no good reason. So. This is the price that you are being asked to pay.Get Tough On your way to extraordinary. You need to climb over it. yes.

First. You must see yourself and your environment not only as it is. seek the changes which will allow you to be all that you can be as an athlete and a person. but for there to be growth. 15 20 . there must be change. You seek the changes necessary to reach the better you so that you can play your part in being a better sportsperson and role model. Doing little with your life is much easier and safer than taking risks. Since you seek growth. but also as it could and should be. Instead.Be the Valued Employee The status quo may be comforting. you change yourself. you must seek change. Can you change your day and spend more time with your family? Can you change your standard lunch routine and take a walk? Can you volunteer to coach and mentor those behind you who are just learning the game? What are the possible consequences of not changing? Realize that many people don’t make plans because they don’t want to risk any change. but then you will be a small person.

being an extraordinary worker. you may be highly recruited and can’t resist the pay.Find Another Job It may be time to look for a new job if: Your current job lacks challenges and is boring Your co-workers aren’t achievement oriented The company isn’t ethical The quality of your products or services is declining Your extra effort is not recognized. a superstar. tense and always in crisis mode The economic outlook for your industry is poor Upper management is jumping ship The company is not continually upgrading and investing back Of course. benefits and perks offered by another company. Go for it. 16 21 . appreciated and rewarded You and the boss’s son are vying for the same promotion The atmosphere is chaotic.

We may be different in very small ways but. To think otherwise is a mistake. Yes. “yes. in Nairobi. we are remarkably the same with the same fears and dreams and aspirations. the real estate agent who patiently shows a young couple twenty houses and then another twenty houses is likely to sell them a home. as humans. in Lima. You will be able to think. this is what I believe. the shopkeeper who offers quality goods and appreciates his customers is successful. 22 17 . in Hanoi.The Wide World of Business From anywhere in the world. the apartment building owner who insists on a high standard of maintenance will have her units filled with happy tenants. in Sydney.” Yes. you will have a positive response. the salesperson who follows up with customers to be sure that the product has met their expectations is successful. Yes. as you read The Action Principles® and the How Americans Get Rich tips. Yes.

To improve your own efficiency and that of your valued staff. 23 18 .Stop Wasting Time As a business executive. However. as well as to root out the do-nothings and the perfectionists. motivation or interest Socializing during work time Personal business on the Internet Inability to make decisions. you should be aware of the following time wasters: Not planning or prioritizing tasks Misaligned priorities Mistakes Perfectionism Equipment failure Not listening or ignoring instructions Pointless meetings Lack of self-discipline. Focused hard work is the honorable path and the sure path to success. Time wasted is gone forever. you appreciate the value of time. delegate or to say “No” Procrastination Inattention or dozing off In the short run the time wasters may seem like they are beating the system. time waster have few friends except each other and no respect.

You are going to start believing in your own wonderful financial future. Now. After your twenty minutes of quiet time each day. This is really going to happen. 24 19 . You really are going to be appreciated and respected. Smile. encourage. You really are going to be financially independent. it is much easier to reach out and help others. passion. Enthusiasm. You really are going to be surrounded by wonderful family and friends. give. you will feel recharged and ready to take on the challenges on your road to success.Spread Your Enthusiasm After a few months of reading your Action Principle® and How Americans Get Rich tip every day. You will know that the only thing that stands between you and the accomplishment of your goals is a bit of time. This is all good. optimism. something wonderful is going to happen. a zest for life and a positive mental attitude fill you with energy. Show them the potential that they have to live full lives of prosperity and peace. support and spread your enthusiasm. when you see and believe all that you can do. motivation.

Every self-made. Your job as a business leader is to recognize potential. 20 25 . A beginner makes a rookie mistake. frustrated and more interested in making excuses than making amends? Remember. successful person has had his or her own beginning. that beginner was us. And. How does the beginner react to your correction? Does he act defensively? Is he angry. They can look ridiculous and they can be annoyingly frustrating. it would be difficult or impossible to change this type of person. at one time.Applaud the Beginner Beginners make lots of mistakes. Who is a good listener? Who appears to learn quickly? Who shows talent? Who volunteers? Who could you stand to work with all day? Who is a younger version of you? This is the beginner to nurture and applaud.

Get involved and you may put yourself ahead of the curve rather than find yourself dragged along behind it. You may not. What are the best in your business thinking and doing? These leaders are writing and speaking and you should be reading and listening. Alert and aware. Take responsibility for your own career. Give yourself the gift of self-reliance and you won’t be taken for granted. You must know your industry. it is naïve to believe anything except that you work for youself. The Internet is changing everything. Be prepared. where it is headed and how you can profitably find your place. prepare yourself.Give Yourself the Gift of Self-Reliance Change happens. you may get passed by or even run over. If you are standing still. You may be saved by the action of others. In the real world of business. 21 26 . Open your eyes and your ears. Economies are globalizing.

when you’ve been in the trenches. gotten a little banged and bruised yourself.Lead by Example If all you do is talk. coach or manager. Show how it’s done. This is how a leader acts. ask for their ideas and understand their concerns. You are a veteran and carry the status necessary to command. it is important to walk the factory floor and get out into the field. Lead by example. employees are apt to dismiss your wisdom or completely ignore you. counselor. As a teacher. Sometimes. Get to know your employees. you’ve earned the right to be taken seriously. walked the talk. 22 27 . All your motivational slogans and rallying cries will go for nothing. You don’t hide in your office.

28 23 . Relax. cut corners and take unfair advantage. Breathe deeply and let it go. Release the stress from your feet. Is the conflict personal or permanent? You don’t want to get bogged down by pettiness. neck and your head. Your first instinct is to retaliate but never retaliate in anger. arms. the crude and the obnoxious. At home. trunk. some may be jealous of your progress and ultimate success. release the pressure and consider your options. you may be subject to those who gossip. legs. At any time you may encounter the rude. the rock in the middle of stream allowing everyday frustrations and stress to wash by you. hands. You may not always like what is happening but this too will pass. What would be your best course of action to defuse the situation so that you can move forward? You must be the example. Since you are ambitious.Control Conflict Welcome to modern living. In the workplace. You do this for yourself. your employees and your family. seeing in you what they were unable or unwilling to do. your contribution may be unappreciated and you may suffer disrespect.

She is a good worker. Do not hire him. There may be family pressure to hire your troubled bother-in-law. you know it will work. Many times you don’t have to do lot of soul searching. you instinctively know what will work and what won’t. then go ahead and do it. 24 29 . You make her an offer to work for your company. You drive by an old building and you immediately see this building transformed into your next successful business location. You are a business person and not a social worker. she smiles and solves the problem. When business is slow. Odds are. You don’t have to call a committee meeting before you take action. If you do feel it. You get the facts. You observe an enthusiastic young woman working at your local coffee shop. You feel it in your gut. Find some other way to help him. You know this is a bad idea. While others are skeptical and hesitant. know it. you’ll be right. she finds chores to do. When a customer has a problem.Listen to Your Instincts As your knowledge base grows. You know what to do.

You are that somebody willing to take the risk of starting a business. with each challenge faced. Because you validate their own inaction. and you still believe. You may not succeed immediately. You put your name forward for that raise or promotion. If it were easy. you ask another ten. everyone would do it. average people will agree with your choice to delay or avoid. the rewards for success wouldn’t be as pleasant. it is persistent effort that separates winners from losers. If it were easy.Keep Pushing To push yourself beyond your comfort level is a must as you travel up the ladder of success. They are content with the sameness of today being like yesterday. Yet. If you want to take the easy road. However. Understand that no one wants to face rejection again and again. you will find many to support your reasoning. you gain strength. 25 30 . Average people don’t want to push or be pushed. You may take a few lumps as you move along the learning curve. If ten customers tell you no.

Stand tall. It is a style and an attitude. They always will. 31 . The man of confidence wearing a two hundred dollar suit will look much better than the slouching weakling in the two thousand dollar suit.Style and Attitude and Work Matter Following The Action Principles . An exceptional man or woman will succeed at any business any where. you can be a waiter ® 26 or a taxi driver or a shop keeper or a contractor or a commissioned salesperson and achieve financial independence by working hard and investing. It is having a goal and working passionately toward that goal. The ambitious young office cleaner with a plan to building a building maintenance company is a much better prospect for financial and personal success than the depressed middle age lawyer whose office he is cleaning. smile and get busy. They always have.

Trump For a nation. drive. while keeping the big picture in mind at all times. even when they are under attack. toughness means avoiding complacency. “No. It is looking at an adversary across the desk and saying. In business. commitment.27 Donald J.” 32 . toughness means playing by the rules but also putting those rules to work for you. and the courage to follow through on things you believe in. Donald J. It is being who you really are. It is solving problems instead of letting them fester. simply. even when society wants you to be somebody else. Toughness is knowing how to be a gracious winner … and rebounding quickly when you lose. Trump Businessman Get T ough Toughness is pride. meeting and solving problems head-on.

When you are known as a capable. it may be advantageous for you to acquire your competitor’s business or. but at times. there may be opportunities to share ideas and ways to combine your strengths for mutual benefit. these opportunities do materialize. Perhaps on your path to wealth. if you are following The Action Principles® philosophy of self-improvement and service to others. you probably aren’t going to be working forever. successful businesspeople are always thinking about investing and divesting. Since there is usually enough new and underserved business to go around. This is the plan. Not always. to sell your business to your competitor. In business and in life. honest and respectful businessperson. the odds are that you can peacefully co-exist with others in your industry. 33 28 . Since there are economies to be gained from greater size.Buying and Selling Businesses You don’t have to crush your competitors. You may wish to retire early and have the time and the resources necessary to fully develop your special talents to better the world. at some point.

Be proud of who you are for good reasons. dynamic work environment. you have more because you do more when more is needed. 34 29 . Many employees can’t stand the pressure of working in a competitive. You delay gratification and invest. can find employment elsewhere. You are a volunteer who is generous with your time and resources.Be Proud You exercise and watch what you eat and how you dress and how you treat others. perpetually waiting for the next paycheck. You employ a staff that wants more than being ordinary and they expect and receive above average compensation. often working just hard enough to not get fired. You are a demanding employer. There is no secret to your success. You set the bar high for yourself and you expect the same from your workers. You are a listener. Take joy in doing an exceptional job. Be proud of yourself and your company or keep changing until you are. These average employees. You are ambitious and goal oriented. You are a leader in your industry. You study and work hard.

When a dangerous job has to be done quickly. You can become a perfectionist. 30 35 .Be Decisive The United States Marines are a rapid deployment force. Don’t over analyze. go. You have to plan and take decisive action. In business. Don’t procrastinate. Take action. In combat. you have to train every day to be prepared to meet the challenges of the marketplace. go. you’ve got to take action and adapt to the environment and the circumstances as you find them. Marine battle planners look for a seventy percent advantage and then they go. the generals frequently call them. They train every day to face all types of scenarios. you can’t plan for every possible eventuality. Do what needs to be done and get it done. The Marines have to be ready to fight anywhere under any conditions. They have to be adaptable and decisive. No one is going to come up to you and hand you a bag of money.

You can do more. Copy success. Don’t fool yourself. Offer a quality product or service that the market demands at a fair price. Say thank you. you can start a business and get to work. Find the leaders in your industry and do what they are doing. You do not need to do more. Appreciate your customer. as an alert and aware consumer. If possible. Very simply. You can search the world for hidden secrets. Or. make them your mentors. 31 36 .Three Rules for Business Success You can spend years in business school studying complicated economic theories. 3. Simply start and continue to do what you know you should be doing. Ask for more business. 2. you already know what characteristics make a business successful. There are three simple rules required of all successful businesses: 1.

You can recommend unnecessary services. You will be rich but reviled. In the short run. many will relish your demise. In the long run. Your word and your handshake should mean everything. It is much better to live by a code of honor and core values. you may think that taking advantage is an advantage. 32 37 . You know the right thing to do. It is much better to be a serious person who takes his business seriously. You can decide to set the standard for your industry and maintain your core values. You can feel good about who you are and how you earn a living. Eventually. You can cut corners on your products. others will have noticed your duplicity and may plot against you.Embody Integrity You can take advantage of customers who aren’t knowledgeable or particularly sophisticated. You can be deceptive in your advertising.

Naps aren’t only for children and meditation isn’t only for monks.” If you are overworked. your natural inclination will be to try to do more. your efficiency and productivity will diminish. As a successful person. You need days off and you need vacation time. However. there comes a point when enough is enough and when you must save yourself and say. 33 38 . “no. Find your calm center where you can recharge your batteries. All those forced to be around you will suffer. you’ll need to leave work alone. Your health will be affected. Whether that’s playing golf or sailing or lying on the beach or gardening or doing nothing. do it. put away the cell phone and just retreat to where you can find your own way to relax. need sleep and are stressed and angry. there will always be demands on your time from competing interests.Stay Centered As a successful person. The work and the problems and the opportunities will all be there tomorrow. At times. forget the email.

You can love that you are providing good jobs. You can love the challenge of creating and building your business. You are in control. You can love the high standard of living resulting from your hard work. you can find a lot to love. You can love the opportunity to be a leader to your employees and a positive example for those in your industry. 34 39 . You can love the feeling of power that self-reliance gives you. You can make the choice to take early retirement. benefiting the local economy and community while allowing your workers their chance to live happy and productive lives. You can love the feeling of pride that comes from offering a quality product or service to your valued customers. develop your special talents and build a solid financial estate.Love Many Things Being a successful businessperson. success in business can mean more than money. But. laying a smoother road for your heirs to follow.

Find ways for those with influence to sample your product and talk about it. magazines and television. many with little or no interest in your product or service through traditional mass media advertising. You can never be all things to all customers. Some have unreasonable expectations. Start the buzz. Not all employees are created equal. You are in business to make money.Forget Everybody Rather than trying to reach everybody. All customers are not always right. Introduce yourself and company to the individual websites and blogs and reporters with a specific interest in your field. 35 40 . Some bring to the workplace personal issues far beyond your control to correct. You are in business to make money. newspapers. you might be much more effective by finding online niche markets. Sometimes your better course is severing ties with a perpetually disgruntled customer and finding a new one. Sometimes you have to make personnel changes.

it is not the trappings of accomplishment and wealth that will bring you respect.Maintain Your Presence You are a successful business person with a nice house. car. You are a proud example of a leader. You have strong quiet. It is your confident presence that says that you belong where you are. You have diplomas and awards. open minded and a good listener. vendors and your customers. You work hard and you appreciate those around you: employees. Praise or criticism does not affect you because you know who you are. You have studied your business inside and out. 36 41 . You act naturally and relaxed. clothes and jewelry. However. You are curious. You have nothing to prove or defend. You willingly share your enthusiasm and good fortune. You are like a steel bar wrapped in cotton. hands and steady eyes matched with a gentle smile.

37 42 . The moral is that if the business doesn’t matter you should choose something that you love doing.The Business Doesn’t Matter The business that you choose doesn’t matter. you will soar far above the average. When you love your work. There are wealthy lawyers in Cleveland and prosperous sports therapists in Moscow. The business doesn’t matter but your style and attitude do matter. With The Action Principles® and the three simple rules of business as your guides. The motivated cab driver in Caracas will make more money than the lazy lawyer in Caracas. work doesn’t seem like work. There are five thousand different types of businesses and people have gotten rich from all of them. You can sell wine in Buenos Aires or tires in Nairobi or arrange lunch dates in Yokohama.

Appreciate Your Appeal
Likeability is an important business asset. Consumers have a choice to whom to give their money. Let them give you their money because they like you. As much as possible, learn your customers’ names and use their names when you see them. Greet them with a smile and a warm handshake. All of your customers should be continually reminded that you appreciate their business whether that’s selling pizza, fixing their car, selling their homes or teaching them yoga. Always, follow up. Your appeal pays dividends. Satisfied customers know you, trust you and are the easiest to sell additional products and services. Satisfied customers are also your best source for testimonials and referrals. Be charismatic. Appreciate your appeal. Enjoy the profits.



Develop Your Sense of Humor
Business is serious. You need to make money to pay your bills and for investment. If you have employees, you are obligated to stay financially solvent for them as well as yourself. What’s funny about this? Probably a lot. You will experience weird customer requests, orders that are completely bungled and misinterpreted directions. There are times when all you can do is throw your hands up in the air and have a good laugh. And, sometimes good humor is the best method for getting everyone back on track. It’s great when the boss knows how to take a joke on himself. Together as a team, you work very hard to get an important job done. When you are finished, you exhale in relief, let the tension go, feel good and you want to laugh. This is the basis of camaraderie. Everybody should go for a meal together to celebrate. There are times to be serious and there are times when you can lighten up. Let’s not fool around here. Well, maybe just a little. 44


Ross Perot American Business Leader

Create a Winning T eam
You can do a lot by yourself but much more by assembling a winning team. Start by being the example. Be ready to work harder than anyone else. Accept that all people have strengths and weaknesses. Understand that talent comes in all shapes, sizes, races, religions, and both sexes. Be aware. You are always looking for talented, enthusiRoss Perot astic people to hire. Surround yourself with people who accept challenges and aren't afraid to carry more than their own weight. Seek people who are smart, tough, self-reliant and who hate to lose. Look for people who were achievers since childhood.
As you must keep training and improving, give your employees the same opportunities to develop and hone their skills.


41 46 . It is much more cost and time effective to keep existing customers satisfied than to search constantly for new business. Thank them. You need your core of loyal veteran workers to set the example and lead the way for new hires.Show Loyalty Build employee loyalty through fair dealing. It is much more cost and time effective to retain loyal employees than constantly hiring and training new employees. keep them informed and in the loop. With good news or bad. you have to give it first. Most consumers are not natural risk takers and will remain loyal to brands that consistently deliver a quality product or service. Loyalty is a two way street. Reward them. Make everyone feel that they are a part of an important team doing honest work. It is easier to sell to a loyal repeat customer than to try to sell to someone new. To get it. Let employees know that you appreciate their efforts.

You know who you are and where you are going. blogs and journals. vendors. This is how you’ll get ahead. You have your goals and objectives and to-do lists.Advance Your Career You are a self-reliant. investors and other businesspeople. politicians. partners. You can take courses and join and participate in trade associations. To get ahead. teachers. You are alert and aware. take-charge person on a mission to build your career. You have identified the leaders in your industry and you know what they are doing. You are hard working and opportunistic. and thank them. clerics. such as: executives. Good things will happen because you make them happen. you can read business books. Listen. From your research. financiers. Let your bosses know that you aspire to greater things. You don’t sit still and hope that some lucky opportunity will befall you. 47 42 . Seek their counsel and ask for their help. Always be on the lookout for people who can advance your career. Self-promotion is a good thing. you know what it will take to reach the next leadership level of responsibility and income. consultants.

which means learning how to delegate assignments. Precisely explain your expectations for the task. Be sure the employee understands the requirements and due date. plan and improve organizational efficiency. You assign tasks that are cost and time effective for others to do for you. You also delegate tasks that employees can do better than you. follow up. Match the right person to the right task. Establish a realistic completion time. Say thank you. 43 48 . Ask the employee to assume responsibility for the task. This will help you to concentrate on what you do best and allows you to think. Encourage feedback if problems arise.How to Delegate You can get more done with others’ help. Periodically.

what other resources are needed? Which team members are needed to complete the project? Do all team members understand their specific tasks? Is there any flexibility in the completion of the project? How will progress be monitored? How will final completion be measured? When you have these answers. which is your success. ask yourself these questions: Exactly what has to be done? How important is completion to me and/or the company? Who is responsible for completion of the project? Is there a start date or a deadline? What is the estimated time allocated to complete the project? What is the cost and is sufficient capitol available? Besides money. You have specific projects to manage and complete as you steadily progress along the path to your ultimate career success. 44 49 . This is not you. you will be on the road to project success. For each specific project.How to Manage Projects Unaccomplished people are aimlessly content to watch their lives drift by.

if used. In the corporate world. With your work ethic and core values.Develop Your Special T alent There is something special about you that makes you one in ten thousand. If you own your own business. It will be your goal to join this elite group. This is sad. your entry is almost guaranteed. You will know what your leaders do and how much they earn. 45 50 . This does not have to be you. The vast majority of people never find the time or have the resources to identify and develop their special talent. will better mankind. you are even better positioned to define your own financial future. You have a special talent which. you are going to rise quickly to the top twenty percent of your profession. You will have the time and the resources necessary to find and develop your special talent.

To find the superstars in your industry. seminars and conventions. take them to breakfast or lunch. When you find suitable role models. You learn all you can about sales and you find the leaders in your industry. read your trade publications and identify all trade websites and blogs.Copy Success You learn all you can about your product and your customers’ needs. what would they do if they were you? This is called copying success. Ask and listen. Join all applicable trade associations and participate in meetings. What are their thoughts on where your industry is headed? What do they see as future challenges in the industry? Who were your role models’ role models? And. Don’t be shy about asking for advice and networking assistance. Most successful people will be flattered and not annoyed by your attention. you must follow-up with a thank you and this is also copying success. maybe most importantly. 46 51 . Find out what they are doing and do what they are doing. Of course.

47 52 . This list helps you to separate the urgent from the important from the routine. you look for small ways to challenge yourself and spoil yourself. What can you do to make more money and advance your career? You work from a prioritized to-do list. Be honest with yourself. There are personal areas that need improvement. what tasks are you avoiding? Should you be cold calling or following-up or soliciting new business or making personnel changes? Today is day one. Should you be dieting or exercising or reading more? Should you be spending more quality time at home with those who truly love you? Today is day one of your thirty-day quest to develop a new winning habit.Develop Winning Habits Every day. Every day. where you are now and where you are going. you can choose to invest one month in the formation of new. positive habits and become a better. you stop to think about where you have been. No one is perfect. No one knows you better than you. At work. happier and more successful person. In this defining moment.

you can be a successful commissioned salesperson. You are among the elite. If you have the courage to talk to customers about buying a quality product or service at a fair price.” 48 53 . If you can understand and accept the following little reality of marketing. partners or venture capital. Most people can’t do this job. You are your own business. You have all you need – you. Some won’t. All the jobs in the company depend on the sales force’s ability to sell. your fortune is make. They take rejection personally. “Some will. You don’t need advanced college degrees. This is why sales people are highly paid professionals.Salespeople Rule Every company relies on its sales force. They can’t knock on doors. A person who can bring in business is a very valuable asset. They can’t work alone. So what? Next.

you don’t need a lot of motivating. Some people are productive only half of the time. Many people don’t work very hard at work. You want to work at work. The rest of the time they are engaged in nonbusiness activities.Accept Hard Work You know and accept the value of hard work. Because you are goal-oriented. Almost all jobs have tedious or arduous aspects to them and it’s human nature to avoid these more difficult jobs. Appreciate that some may praise your hard work while some. What others avoid can become your opportunity to profit. even though these are the tasks which may be the most productive for the company. The salesperson doesn’t want to take the extra time to explain the extended warranty. The auto mechanic is too busy to follow-up and check if his customers from last week are satisfied. Over time. may resent your willingness to do more than is required or expected. this willing to work harder and attend to details can make a big difference in your career advancement and ultimate success. especially less ambitious co-workers. 54 49 . The real estate agent doesn’t want to show a house on a Sunday night. You have accepted hard work.

Guess who? It is the boss who has the responsibility of making it rain with a steady stream of business. you may want to work on the crew but your real job is knocking on doors and always. The chiropractor needs patients. someone has to bring in the customers. until your business is well established. The owner of the landscaping company may enjoy mowing lawns but someone has to find the lawns to mow. your primary function. 50 55 . perhaps your only function. If you own a house painting company. Without customers. you may fancy yourself a chef but your real job is to make samplers into regular diners who will also recommend your great food to all of their friends. The caterers need functions. If you own a restaurant. will be as the rainmaker. As the boss. always trying to get the next job.The Boss is The Rainmaker In a small company. The law office needs clients. you have no business.

how will you sound. Have a comfortable yet firm handshake. fingers. Breathe and relax. Keep your hands open and exposed. chin. Keep your chin up. People who are in agreement with each other will usually be mirroring each other’s moves. Stand up straight. Plan what will you wear. Make your speech short and conversational. create a better rapport with your audience by coming out from behind the podium. Tell stories. Introduce yourself. torso. Listen and don’t interrupt. Before you ever open your mouth. mouth. Smile. 56 51 . speech or presentation. your body is communicating your interest and your power. Nodding your head shows that you are listening and are interested. Before a big interview. forehead. Respect others’ personal space. legs and toes. using the theater of your mind. Take a deep breath and relax your body from the top of your scalp.Communicate with Ease Body language is important. Don’t preach. shoulders. you can mentally rehearse and practice. how will you stand and sit and how will you be warmly received. cheeks. neck. arms. When you are giving a presentation. eyes.

Helping T roubled Employees One troubled employee can poison a work environment for everyone. As an owner or manager you must remain aware of all of your leadership obligations. You must be alert. Be fair but be firm and. You are running a business. you can have compassion and you can offer some therapeutic suggestions but individuals must solve their own problems. 52 57 . bring the employee into the office and have him read the policy. If an employee becomes self-absorbed by his or her own personal. Act sooner rather than later. He should understand that he will be treated with respect in turn for respecting your role in the counseling process and his possible termination. don’t allow the situation to fester or linger. At the first sign of concern. compassionate and decisive. for the sake of all. outside problems. aware. Have a personnel policy in place to deal with troubled employees. Answer his questions regarding his rights and responsibilities.

you double your challenges. even if you succeed at the convincing. Copy it. You want to research and stick closely to the tested. you have to make them buy from you. Then. When you invent something. You first have to convince customers that they want your new or better something. Follow it. In general. Did you acquire skills working as a child in a family business? Can you take over an established family business? Does your uncle or your neighbor or your brother-in-law or a former classmate have connections to assist your business? There is a proven path to follow. you are an entrepreneur and not an inventor. After your business is established.Imitation before Innovation See what others have done. when starting your own business. Again. See what you can do. this is best done after your business is established. don’t forget any networks or connections that may give you an advantage in starting your own business. 58 53 . don’t fix it. there will be plenty of opportunities for you to innovate and try new ideas. If it works. As you think about entrepreneurial opportunities.

always offering each other objectivity and positive reinforcement. 54 59 .How to Choose a Partner A partner is someone joining you on your journey to financial independence. Select a partner whose style and attitude is compatible with your own. your partner should be likewise. Partnerships that go bad can be a nightmare. The idea is that you both stand to achieve more with the help of each other. You should expect that your partner would be a professional who would support The Action Principles®. Allow these core values to provide a framework for working together. Choose wisely and benefit. You will meet regularly and exchange information in a supportive environment of mutual respect and trust. Partnerships are a two way street. You should feel secure when bouncing ideas off your partners and you should never feel hesitant to push one another. You have complimentary skills. Good partnerships are a blessing. There must be a shared vision and a comfortable balance of power. If you are an ambitious hard worker.

average people spend every dime with nothing reserved for retirement. They will assume it was through inheritance or luck and they would be wrong.Invest In Your Future Regardless of their annual income. They hope that their companies or the government will take care of them in their old age. The rewards of hard work and investing can be powerful. A self-reliant person thinks differently. wanting what they want now. Average people typically work forty hours a week and feel satisfied and exhausted. They are forward thinkers. They realize the time value of money and how sound investments made today can have a compounding return tomorrow. In marked contrast. Self-reliant workers typically work fifty hours a week and use the extra twenty percent in income to invest in a mutual fund or real estate or in their own businesses. 60 55 . but too late. Average people think in terms of immediate gratification. Average workers without investments may have to work until the day they die. how the selfreliant accomplished what they did. selfreliant workers may be in a comfortable financial position to retire in only a few decades. Average people will wonder.

These men and woman love their jobs. This is the plan. You will work hard for fifty or more hours a week for twenty or thirty years. maybe not. if you work for yourself as an entrepreneur. You may love your job enough to never retire. It’s tough to launch a singing. rich and retired. but not if you are young. It is a young person’s plan to make. 56 61 . The average age of Untied States Senators and Supreme Court Justices is nearly seventy. Or. Summer Redstone was one of the most influential men in Hollywood into his eighties. early retirement can be your specific goal. early retirement might never happen. If you work for someone else. These are nice options for those with sufficient investment income. acting or artistic career. Volunteers can assist with many problems in the world. sell the business and retire. Retiring early doesn’t just happen. However. Maybe you’d like just to relax and play golf or be more involved with your grandchildren. writing.Retire Early Kirk Kirkorian kept building Las Vegas hotels into his nineties. Invest. It’s easier to give your time if you already wealthy.

Have faith in yourself. Persist. Some doubters will be your family members. observe and study. you will meet many doubters. Only those with faith will try and try again. when you dare and challenge and test the status quo. but only those with faith can sustain their efforts for the long haul. When you venture out beyond where average people are comfortable. Believe in yourself. Go for it. Some will be skeptics who are jealous of your courage and your willingness to take risks. You have seen what others have done and you see no reason why you can’t do the same.Have Faith Anyone can be hard working and motivated for a little while. proceed anyway. trying to protect you. Have faith. Will your new business succeed? Will your investments prove wise? Will you retire early. You research. and will your special talents be developed and recognized? Have faith. Some will be pessimists who always look at the bad side of everything. 62 57 . You may need a thick skin to listen and then.

Your Core Values As a successful businessperson. you will: Embody professionalism Perform confidently Face fear and danger Accept adversity Work hard Focus on results Remain alert and adaptive Take responsibility Lead by example Commit to self-improvement Seek knowledge Maintain a positive outlook Stay faithful and loyal Display honor and integrity Act respectfully Volunteer selflessly 63 58 . a self-confident individual and a decent human being.

59 64 . Then pull together to leave the past behind and move on to new challenges. each individual must subscribe to the principle of putting the team first. Consumers have a choice. Individual strengths must be identified and appropriate roles assigned. Ideas. everyone should band together to figure out what went wrong. Each must be willing to make occasional personal sacrifices. Responsibility and accountability must be accepted. When mistakes are made and business is lost. Everyone should take a personal and team pride in beating the competition and being the choice. salvage what you can and make amends. Those with experience must be willing to teach and assist beginners. Everyone commits to doing his or her individual best to work to a high standard. suggestions.How to Build a T eam To build a strong business team. The team’s mission must be outlined and understood through clearly defined goals. reasoned criticism and questions must be encouraged. respect one another and share the credit for the greater good of all.

When you are successful.Look in the Mirror Look in the mirror. 65 60 . What is your best hair style and fashion style? Are you too flashy or too plain? Ask knowledgeable friends you trust. You must know what characterizes the style and attitude of a winner in your profession. you can look well groomed. Go through your trade publications. your best self. or change until you do. You are who you appear to be. Whether you are a soldier. Your manners should be impeccable. First impressions are lasting and all impressions are important. Keep improving. Look the best that you can look. farmer or bank president. stay alert at industry meetings and find the people who have already done what it is that you want to do. others will turn to you as the good example. Copy them in manner and dress. confident person capable of taking immediate action to achieve a worthy goal? You should. Set the example. Do you see an Action Principles® Champion? Do you see a tough. Like what you see. thoughtful spiritual person of action? Do you see a fit. Be yourself. well dressed and confident.

live comfortably and still have 15% .Imagine You are what you think about all day long. a tough. See yourself as a successful businessperson. stop imagining and do it.20% extra to invest. So. See yourself as a respected member of your community. think of yourself as an Action Principles® Champion. spiritual person of action. See yourself having enough to give back to those deserving who are less fortunate. You have the free will to choose who you will become. a leader in your industry. See yourself as a hard worker with enough money to pay your bills. thoughtful. Now. 61 66 . See yourself earning in the top twenty percent of your profession. See yourself as appreciated by your family and friends because you are strong and confident enough to be selfless.

You will give honest recommendations. safe work environment where all employees can prosper. You will lead and insist upon on a team effort to provide a clean. Your good name and your solid reputation will be held sacred. which means not just perceived value. You will still build your business for the longer haul based on honesty and integrity. whether that means more business for you or not is not relevant. 62 67 . You will be truthful. When you make a promise to a customer. but real value to your customers.Hold Sacred Your word is your bond. You will probably be so successful in business and investing that you will have the option of early retirement after twenty or thirty years. You will do your best to offer the highest quality goods and services. you will never betray that trust. When customers put their trust in you. you will do everything in your power to deliver what is expected and more.

when necessary. You will find the leaders and in your industry and you will listen to them. You are able to step back. Focus on these strengths. You have a personal mission to complete. surf websites and will participate in trade-related blogs. 68 63 . volunteer Your strength is that you are not greedy.Focus on Your Strengths You are not some little grey man hiding at a desk in the corner trying to avoid notice and additional work. Others know what to expect of you. hard worker who will concentrate on the difficult aspects of your job and who will. You will read books related to your industry. They put you among the elite. You will share. You have goals and objectives. Your strength is that you are an ambitious. You are consistent. You are determined to make your one life meaningful. Your strength is that you know what you want to accomplish. Your strength is that you are willing to learn. You don’t grab more than you need. You are the person who will stand for what is right.

” It will be perfectly natural for you to second guess your own decisions? Did you do the right thing by choosing the more difficult path? It would have been so much easier just to have just stayed at home. Now. with courage. Your faith may be tested. then. you may feel crazy to keep going. “I told you so. with plenty of pot holes and boulders to avoid. You may try again and still meet defeat. More likely. as most do. With the best of intentions.Understand Courage Rarely will you find a perfectly smooth straight road to financial success. Have. No one expects you to be more than you expect for yourself. Many around you will be quick to say. If you are making the same mistakes again. 64 69 . When you hit a wall. However. if you are learning from your mistakes. you will risk and fail. you are crazy. courage. face your fears and do it. it will be easy to quit. You will be delayed. It will take courage to be a contrarian. to carry on and persist. you will become a seasoned veteran and your persistence will pay off. the road will be curved.

but have a hand in shaping it. Sandra Day The individual can and does make a O’Connor difference. devotion to excellence in all things. Supreme Court Aim High The habit of always doing your best regardless of how unimportant the task is a habit of the successful. or private realm. If you strive for excellence you can and should have a substantial impact on the world in which you live. Justice of the U. S.65 Sandra Day O’Connor Former Assoc. Whether the individual acts in the legal. one concerned and dedicated person can meaningfully affect what some say is an uncaring world. governmental. The individual can make things happen.” As his career attests. 70 . So be a full participant in life’s opportunities. complex world of ours. It is the individual who has acted or tried to act who will not only force a decision. It’s the individual who can bring a tear to our eyes and cause us to take pen in hand. even in this populous. Aim high. As Abraham Lincoln once said: “I always prepared myself for the opportunity I knew would come my way. even when it seems that the world will little note nor long remember the small tasks in which you find yourself engaged. can have its rewards.

Do it and feel good about doing it. well groomed and well spoken. to get married or to graduate. Starting today. Your future will be based on the decisions you make today and live every day. optimistic and happy today. You must do your best to make the best of each day. Success is lived today and every day. the cumulative effect of good days will be a wonderful life of respect and accomplishment. You can decide to work hard and share. Your future is the long road.Run the Short and Long Roads Today is the short road. You can decide to be well read. You can decide to be fit. You don’t have to wait for a promotion. today. Your life is a succession of days. On the long road. You can decide to be positive. you can make the choice to tackle something personally challenging that you have been avoiding. You can decide to change poor habits into winning habits starting today. 66 71 . Success is not a distant goal.

Talk to your customers about their preferences. If you have to worry if your message is in good taste. Focus. Talk with and not at your audience. Keep it clean and honest. Know your target audience.Advertising Basics Know your business. Find your niche and the media that targets your niche. At a minimum. it isn’t. Your logo. website and advertising should be simple and direct. Know your brand. slogans. stationary. Set measurable objectives. No business can be everything to everybody. Find the leaders in your industry and design your advertising campaign around their online or offline strategies. Do your research. so ask for testimonials and start the buzz. Satisfied customers are your best advertising. keep running the same ad until it stops working. They should compliment each other. 72 67 . Know the media. What is your Unique Value Perspective [UVP]? Your UVP is the single compelling reason why a consumer would choose your product or service over your competitors. colors. it will take 7-12 consistent impressions before you are noticed and more to be memorable. When you produce an ad that delivers the desired result.

With hindsight. Well. You can’t do everything. Stop to look at all that you have accomplished. you might want to shake your head in disbelief at how good those missed opportunities look now. The building that you didn’t buy or the domain name that you didn’t register or the excellent worker that you didn’t hire could all be big regrets. but you can and have done something.Close the Door on Regrets Smart people still do a lot of dumb things. Close the door on regrets. Stop looking back and keep looking forward. or you can simply get over it. you can kick yourself forever. You can learn from the obvious signs that you missed and do better at your decision making the next time. You a player in the game and you have had successes. time moves on. The past is the past. Successful people still make a lot of terrible business decisions. The important point to remember is that you aren’t a bystander who will never know victory or defeat. 68 73 .

Raise your prices and be seen as a premium brand in your industry. produce the lowest profit margins. Follow the advice of the luxury goods maker. “Quality is remembered long after price is forgotten. they will grumble about everything and. give yourself a raise and then prove that you’re worth it. Let them go.” 69 74 . you can’t be shy. Raise your prices. Gucci. Bargain hunters will balk at the price increases but bargain hunters are probably not your target audience. Raise your prices.Raise Your Prices Being an entrepreneur. you’ve got to ask for it. You want to deal with the consumers who insist on dealing with the best. If the bargain hunters are also cheapskates. If you want more. in most cases.

Six percent are Ph. have a college degree and are still working.s.D. Two-thirds of millionaires work between 45 . 75 70 . Half of millionaires’ wives work and most are teachers.55 hours per week. Two-thirds of millionaires work for themselves. The majority of millionaires never received even a single dollar in inheritance or any money for college. There are over eight million millionaires in the United States. He is a fifty-seven year old married male with three children. Eighty percent are first generation affluent. Six percent hold medical degrees.7 million and an average annual household income of about $250. Ninety-seven percent own a home.000. Most are entrepreneurs who own their own businesses.The Typical American Millionaire The typical American millionaire actually has a net worth of $3. Most invest 15% . Eighteen percent have master's degrees.20% of their income. Eight percent have earned law degrees.

You can work to raise money for investment and manage your investments. If you have to work fifty hours per week rather than forty. You do what you have to do. make a plan and execute that plan. Average people waste a lot of time.71 Act With Boldness If you want to be in the elite. It takes a plan. figure out how you can advance your career and act. health and spiritual needs. you can work to pay your bills. If you are well organized. know your product. 76 . you have to be self-reliant. It takes sacrifice. If you like your job. You will still have time to fulfill your family.” Rich people own real estate. If you are a business owner or salesperson. It takes boldness. you are prepared to do that. remember these ten important words: “Know your customer. Every day will bring you one day closer to your goals. so figure out how you are going to raise downpayment capital to acquire investment real estate. ask all to buy. social. figure out an exit strategy and act by getting another job or starting your own business. It takes a will. If you dislike your job.

tempting you back to your old ways of easier days. The status quo. the top twenty percent will seem like a very easy target to hit. have to change again and once again. of the few who do. you should attain all of the material wants and needs for yourself and your family. the known and the predictable. the convenient. You will feel the pull drawing you. as the U. Routines are hard to change. Navy Seal Commandos say. the 99% simply continue to do what they've always done: the easy. only one percent will ever take the action recommended. But. One Percent! What about the other 99%? Good.” What do you really need? If you are in the elite top 20% of achievers.Aim for the One Percent Success writers from Napoleon Hill to Anthony Robbins have freely admitted that most people will never read their books and. “The only easy day was yesterday. You may make a change and. bad or indifferent. 77 72 .” has an extremely strong pull. which means “things as they are.S. You will enjoy a comfortable life. then. By aiming at the top one percent.

advertising reps. promoters. You don’t like working in a hardware store and you’d love working in a bird sanctuary. Find the work you love and go for it. groundskeepers and team executives. If you love soccer. writers. There is an entire world wide industry of people making a good living from the sport of soccer. you should be able to work in the field as many people do. Would you love to be an actor or arrange adventure travel trips or design jewelry? There are people successfully doing all of these things. 73 78 . photographers. You made a mistake going to law school because you’d love being a personal trainer. They are salespeople who sell equipment. When you do what you love. They are coaches and trainers.Do What You Love Doing There are a few people making a lot of money as professional soccer stars. You have one life. work doesn’t seem as much like work. You hate being a bus driver but you’d love being a portrait painter. They are: announcers.

listen to your customers. you may encounter the grumpy plumber. your success relies on your ability to convince them to choose to spend their money with your company. As a businessperson. Make good on mistakes and reward loyal customers whenever possible. Pay attention to complaints.Appreciate Your Customer People have money and they choose how to spend it. When they do choose you. To build your customer base. Keep reminding yourself that without customers. The larger the company. Thank them for their honest input. You know that too many businesses treat you like they are doing you a favor. Every day. Appreciate the customers you have. you have no business. you know how successful businesses operate. smile and be appreciative. 74 79 . the disinterested clerk or the rude secretary. This is a mistake and a sign that the large company may be losing touch and business. As a consumer. the more detached the employees may be from service to the individual customers.

One hand washes the other. Ask for testimonials and referrals. Networking is a two way street. Hand out lot of impressive businesscards. suppliers. You are not a monk living alone in a mountain cave. It should be a long list. Be able to explain clearly what you do. Cultivate relationships. Volunteer for committees. shippers. Become involved in local business groups. Speak up. You should make a solid impression on those linked to you. Learn who the powerful people are in your community and court their support. You get what you give. Practice remembering names. You are a businessperson in the real world. Join trade associations. 80 Build Networks 75 . You need to form satisfactory relationships and connect with lots of people: customers. All networks begin with you as a strong link. Don’t make people have to guess what you do and what you’d like them to do for you. Ask for the business. If people smile when they see you enter a room. technicians and even competitors. competent and helpful. Keep in touch. he will expect you to reciprocate. Think likeable. If someone gives you a prospective lead. you are a good networker.

you want new workers to be smart and hard working. You want sales people who are knowledgeable and ambitious. You want workers who will comfortably coexist with present staff. They should not need a lot of hand holding and can either hit the ground running or learn quickly. What do you think about what they think? 81 76 . You want to hire people with the right qualifications for the right job. you have to be the best yourself. You want customer service employees who are problem solvers and who follow up. you want to retain them by offering competitive salaries. Frequently. Ideally. which is taking money away from them. is a lot easier than firing. which is giving people money. benefits and perks. You want front counter staff to be pleasant and accommodating. your best new hires will come from the recommendations of existing employees and from your own networking. You want executives with good communication skills who will get up from behind their desks and lead. Hire slowly. If you want the best. Between the first and second interviews. When you have acquired a winning staff.Hire Slowly Hiring. ask prospective employees to read The Action Principles®.

have shown repeatedly that their job performance was unsatisfactory. A laid-off employee is released for business rather than personal reasons. If you expect trouble. Do not disparage the problem employee. They may be missing during work hours or. deceptive or dishonest practices. This person may be given an excellent reference. have a witness present. The termination should not come as a complete surprise.Fire Quickly There is a difference between laying off and firing an employee. severance package and grace period to find a new job. Document everything. a final warning will carry a thirty-day grace period to correct the problem or be terminated. The fired employees should have received prior written warnings regarding their behavior or performance. These workers may have been involved in unsafe. He should be escorted to his work area to collect personal items and immediately escorted out of the building. This is a difficult part of a manager’s job. Do it. 82 77 . Normally. Their image or manner may be unprofessional. Call him to the office and be short and to the point. The business may be in a slump or the employee’s position may have become redundant. Don’t linger. Explain benefits to which the employee may be entitled and how references will be handled. You fire employees for personal reasons.

Seek assistance if you have questions about ethics. 5. 7. Be honest and fair. abuse or conceal information. Never discriminate. 6. 78 83 . 3. Never ask someone to act unethically. 8. 10. 9. 2. even if someone else tells you to. 4. Cooperate with any investigation of possible ethics violations. Follow the law at all times. Never act unethically. Avoid conflicts of interest between work and personal life. misrepresent. Report ethics violations. Never manipulate.The Example of Wal-Mart Here is the ethical behavior expected from those who work for the world’s largest retailer. Wal-Mart: 1.

They relish the intellectual combat that enriches ideas. and wearing ambition on one’s sleeve can have the same effect. 84 . They determine the ultimate openness of an organization and its ability to learn. Legitimate self-confidence is a winner. Don’t ever compromise “being you” for any job in any institution.79 Jack Welch Former Chairman of General Electric Self-Confidence Arrogance is a killer. The true test of self-confidence is the courage to be open – to welcome change and new ideas regardless of their source. How do you find them? By seeking out people who are comfortable in their own skin – people who like who they are and are never afraid to show it. There is a fine line between arrogance and self-confidence. Self-confident people aren’t afraid to have Jack Welch their views challenged.

You want to know lots of things because you want to do lots of things. You must do the studying. You try to understand why happy people are the way they are. Keep repeating this fact to yourself and you may save yourself a lot of educational time and money. You are proud and confident in your self-education. You question why civilizations rise and fall. You read. Going to a prestigious university used to mean that you had privileged access to the world’s best teaching. You question. You are curious to know how and why some people get rich. a motivated student equipped with broadband can get a better education than a lazy Ivy League student. You listen. Your life must be a never ending thirst for knowledge. You contribute. You must make your diplomas and degrees worth more than the value of the paper.Learn All education is ultimately self-education. You had an advantage. Today anywhere in the world. 85 80 . The job of the teacher is to guide and motivate. You learn. You hang out with smart people. Those days are gone forever.

When you are the head teller. observing operations and asking a lot of questions. There is no time to be shy. You are a student taking a course. You are asking lots of questions and tailoring the course to suit your objectives. ask. You must do your own research. Most successful people are happy to assist enthusiastic students who approach them with respect and say thank you. Based on the information you receive. you want to be the manager and then the president of the bank.Ask a Lot of Questions You are a clerk working in a bank. This is your career. There is no book to tell you how to do this. you will take action. There is no such thing as mental telepathy. If you want something. You are the opposite. You want to be the head teller. Average students sit like stone statutes in class trying to avoid making eye contact with the professor. 81 86 . People are not mind readers. ask. You have a lot of questions to ask and a lot of listening to do.

There were also dictators and despots but we can be grateful that the good of the human spirit usually does triumph. 87 82 . most famous business leaders have written autobiographies to show you the way to achieve your own success. Take advantage. their style and their attitudes have been researched and recorded. you are lucky.Read Biographies The lives of the greatest people ever to walk the earth have been documented. In the libraries. there were heroes who shaped the world. From Confucius to Caesar to Jesus to Leonardo Da Vinci to Abraham Lincoln to Mother Teresa. on the web. their lives. heed the warnings and stand on guard. in the bookstores. Why and how did they do what they did? You can choose to read all about it and be inspired From all countries and in all times. The work is there. As a business person. You can read the history. All education is self-education. Who are your heroes? Who are the people who have already done what it is that you now want to do? Learn about them. it is there. Besides biographies.

you lose. 83 88 . Go to local business meetings and industry conventions. You. Learn from your competitors. Find out about the new products and services being offered by the innovators in your industry. If you snooze. You aren’t afraid to hear the truth and learn. Stick to your three basic business principles but also look for new ideas and ways to adapt those ideas to further your enterprise. Listen to your mentors. are not waiting. The business world is changing at lightening speed. Average people are waiting in hope that good fortune will find them.Be Open to New Ideas The implementation of knowledge is what separates you from the average and is a straight line to your success. an Action Principles® Champion. We are at the dawn of a new Industrial Revolution. Talk to your customers and vendors. You are identifying the next step toward your goal and you are taking it. Read your trade publications and blogs.

You made a mistake. Be real.Heed the Warnings As an Action Principles® Champion. heed the warnings. You spend a lot of time and a lot of money opening a new location. If you find your products are inferior or your staff is leaving on masse or your few customers are complaining. some of these ideas will be bad. your wallet may be lighter and your ego may be bruised. lose time. you realize your error. Even the best and the brightest make mistakes. Be tough. Get out. Heed the warnings. 84 89 . Survive to succeed another day. However. Be smart. After a few months. You will have lots of ideas. Do not throw good money after bad by trying to save a failed strategy. Bite the bullet. always researching and learning. Yes. You have high hopes but hope doesn’t pay the bills. you will be curious. Pull the plug. some very bad. Many of these ideas will be good and will improve your business and advance your career. Heed the warnings. Take your medicine. lose money and feel humbled.

Built for the road ahead. Where low prices are just the beginning. Verizon. When you care enough to send the very best. Gillette razor. Chevrolet. Microsoft.Y. All the news that’s fit to print. Home Depot. The power to be your best. Make progress every day. The proud. Expect more. Hallmark. The few. Pontiac. Times. Walt Disney World. Where do you want to go today? Visa.S. Pay less. Apple. Solutions for a small planet. N. Always low prices.American Business Slogans Ford. 90 85 . Make the dream come true. We are driving excitement. Wal-Mart. Cadillac. The heartbeat of America. Creating a higher standard. Army. U. U. No surprises.S. Holiday Inn. Marines. It’s everywhere that you want to be. Target. The best a man can get. IBM. Be all you can be.

This is a very good reason why the average person is going nowhere fast. No excuses. Never waste time. Read forty books on a subject and you will be a world authority on that subject. Read. make that goal to do a lot more reading. If you are going to set a new goal for yourself. magazines and on the web for you to read. Read. Read every day. 86 91 . Always Bring A Book. Read forty books on small business. They read. Read forty books for pure enjoyment. Read forty biographies. Read forty books on real estate investing. A-B-A-B. Everything you need and want to know is in books. Read There is one significant characteristic that separates smart people from the crowd.Read. Educate yourself. newspapers. Smart people read. The average person reads one book a year. Never be bored. e-books. Never be alone.

perhaps to arrange a follow-up communication. conversational and unrehearsed. What do you do? How do you do it? What is your Unique Value Perspective that separates you from the average? What benefit will the listener derive from further association with you? Move quickly from who you are to how you can help them. impressive. You may want to write different variations for different prospects and situations.Write Your Elevator Pitch Imagine being caught in an elevator alone with a top executive from your firm or that one client that you’ve been trying to reach. Hence. It may take you a few tries to get the proper words and tone. friendly. What would you say? Many times you will have an opportunity to expand your network by pitching new prospects on exactly who you are and what you do. interesting and brief. You have two minutes. you need an elevator pitch. Write your elevator pitch before you need it and keep rehearsing it until it sounds warm. direct. 92 87 . All the writing and editing and practicing is worth the investment. Your objective is to exchange businesscards and. Your favorable first impression must be professional: simple. 80 – 200 words is a good length.

You establish an immediate.” and “Thank you. “Take me. Be that one person who will step forward. It is easy to say.A Few Important Words Good manners open doors and are welcomed anywhere. it is up to me.” and “May I help you?” and “What do you think?” Say them anyway.” Live by these important ten two-letter words. children and company.” Remember the Golden Rule. It may be more difficult to say to say. Be sure that your manners and language are impeccable. That’s important! 88 93 . “Please.” Say them.” Any time you give your word. positive rapport with people by remembering and using their names and the names of their spouses. “If it is to be. mean it. “I’m sorry. volunteer for a hard job and say. “Do unto others as you would have them do unto you.

Go Green
It’s good for you, your family, the world and your business’s bottom line. Being environmentally conscious can be referred to as eco-capitalism, sustainable business or simply called going green. Many small businesses have reported energy savings of 20%-30% simply by becoming more conscientious. This means adopting measures, such as using more energyefficient lighting, turning down the thermostat, turning off lights, and recycling. Being green is a team effort. Encourage everyone to participate. Buying new appliances is a smart strategy, since many new models are significantly more energy efficient. Easy first steps might be using water filters rather than plastic water bottles and reusable coffee cups rather than polystyrene foam cups. Making electronic copies rather than hard copies and using email more than snail mail are good options. Choosing to drive hybrid corporate vehicles is an increasing popular corporate choice. Supporting vendors who are supporting the environment is always a smart idea. Today, half of all consumers don’t care about green but this number is changing as people become more aware of man’s impact on Mother Earth. The good news for businesspeople is that half of their buyers do care and half of that number or 25%, a huge niche market, would specifically select a product or service because it was environmentally friendly. 94


Start a Business Now
You can’t just think about starting a small business. At some point, you need to take action. You need to find a way. Here are some suggestions: You can start a business at home. You can start a business on the Internet. You can start an eBay business. You can start a business with a mall cart. You can start a business on the street. You can start a business at swap meets. You can start a business at flea markets. You can start a business with garage sales. You can start a business by sub-letting part of a store. You can start a business part-time. Expand your thinking. You can put yourself in business as a taxi driver, waiter or commissioned salesperson. Find yourself a lawn mower, and start knocking on doors. With the mindset of an Action Principles® Champion, you can start many businesses right now! Select choices over excuses. 95

Thank Your Ancestors
Whatever country you are from, whatever race, whatever tribe, whatever religion, give thanks. You are a survivor. You come from strong stock. Your ancestors weren’t weak or lazy or stupid. Your ancestors were strong, hard-working and intelligent. They survived. Over the last decades and centuries and millenniums, living was difficult. Yet, your ancestors dodged all of the arrows and bullets, bowed when they had to bow, fought when they had to fight, met all of the challenges of getting food, clothing and shelter. They survived. If you are an Action Principles® Champion, you will feel obligated to honor your ancestors by working hard and adhering to your core values. You will be a strong link, furthering the course of mankind by continuing to improve as you survive. Do good work, live an honest life and pass it on.



you should immediately take corrective or supportive action. give suggestions or warnings to employees needing remediation and in public. 97 92 . In private. rude and self-involved? Are customers greeted with a hello when entering the store? Are customers thanked following a purchase? Are the employees attractively and appropriately dressed? Is an apology offered if a customer has had to wait or for any other inconvenience? Do the employees appear knowledgeable about what they are selling? Do employees care enough about their jobs to offer feedback? Do employees make an effort to increase sales for the company by suggesting complimentary items or upgrades? Following your continual observation.Supervise You can’t become so preoccupied with your own work that you presume that others are doing their jobs. Do the employees appear cheerful and helpful and ready to help or bored. You’re the boss and supervision is an important managerial responsibility. praise exemplary behavior.

Some salespeople sell house trailers and some salespeople sell shopping malls. chances are you’ll catch only those little fish. why not you? 98 93 . The sales volume of your entire house trailer selling career might not equal the sale of one shopping mall. sounding like they sound and doing what they are doing. It is how big business is done. Start hanging out with them and looking like they look. If you want to land the big fish. You may be destined to succeed in the big leagues but you have to put yourself in place to make the big deals. Don’t sell yourself short. You want to be at right place at the right time to make your elevator pitch for your next big deal. you’ve got to go where the big fish swim and have the correct bait. wear the right clothes and carry the right accessories. Somebody is going to make the next big deal. and having a power breakfast at the right restaurants.Go for the BIG Fish Tf you are fishing for minnows. This is not all superficial. enjoying the museum. You may look like you belong if you drive the right car. Copy success by finding the people who are making the big deals. You may find your best prospects while playing golf at the country club.

An assistant can free your time. You can’t teach someone to be intelligent. During the interview process. This person represents you. 99 94 .Magnify Your Effectiveness As a successful businessperson. Are you hiring someone to answer your email or willing to pick up your dry cleaning or both? How many late nights or how much travel may be required? The right assistant is a valuable asset who will magnify your effectiveness. you must clearly outline your expectations with a detailed job description. The best time to hire an assistant is before he or she is needed and not in the middle of a crisis. you accomplish a lot and with a personal assistant you can do even more. Hire an assistant carefully because you will be spending a lot of time with this person. You can teach an assistant your job. An assistant’s style and attitude are at least as important as an impressive resume. that twenty percent which is often the most productive. pleasant. An assistant frees you to do the more difficult parts of your job. helping you reclaim more of your personal life. well mannered. ethical or hard working.

you won’t be a business owner without problems. Don’t let small problems linger and fester into unmanageable crises. 100 95 . You will be a business owner who knows how to deal with the problems you have. if necessary. How serious is the problem? Is it permanent or personal? Can you handle the problem yourself or should you enlist the support of others? Have you dealt with a similar problem in the past? How would your heroes and mentors resolve this problem? Use your quiet time to clarify the exact problem. Deal with it. follow-up. Consider solutions. Choose your best option and take decisive action. Brainstorm. adjust and move on. Make a decision. Begin by precisely defining the problem. Take the lead.Deal With It As an Action Principle® Champion. eliminate extraneous aspects and develop possible strategies. Analyze the problem from different perspectives. Review. Project the consequences of different strategies.

96 101 . Be there. Start some international buzz.Embrace Technology Don’t be left behind. linked through a common interest or event. Modern technology is evolving quickly making the entire world your marketplace. sometimes millions. The world is listening. the Internet was the secret world of the nerd and the hipster. Sites like YouTube and Facebook and MySpace are creating social networks of thousands. Say something. What are the best and the brightest innovators in your industry imagining and doing? It’s probably something that’s wireless and probably involves video. Yesterday. your company website or blog or podcast can reach potential buyers anywhere from eight to ninety-eight. Get the right hardware and software and stay in tune with the changes. Today.

such as Starbucks and McDonalds. a store. Perhaps. 102 97 . long term tenants for your properties. office building or warehouse for your business. You can buy commercial property. As an Action Principles® Champion. you can be their commercial real estate link and secure solid. you. In your local business networks. However. You will have an investment with a great tenant. the retiring entrepreneur/real estate investor may be wealthy. it’s great to have both investments. being alert and aware. study American companies. Be smart. If you are living in a foreign country. find their location requirements and offer your local expertise as a commercial property developer for their franchisees.Invest in Commercial Property If you are an entrepreneur. It is not unusual for a retiring entrepreneur/real estate investor to find that the value of his commercial real estate investment far exceeds the value of his business investment. you aren’t content to work in a jewelry store or muffler shop or beauty salon when you can own the businesses and the real estate. Contact these companies. retail block. with ambition. The retiring employee may be left with little. you may find up and coming entrepreneurs. you are in an excellent position to supercharge your financial plans. forethought and action.

Then. they fight you. 98 103 . Of course. Then. they laugh at you. ever self-reliant. and find the supporters and the money to proceed. you will dare to challenge your status quo. You will persevere as you are banged and bruised along the learning curve. Every business starts with one person’s idea that sounds crazy to the risk adverse. you win. you are a contrarian. But. Then. once you succeed.Start Your Revolution Gandhi said of the revolutionary. See what others can’t. Through trial and error. Succeed like few others. You will research. you eventually win. Do what others won’t.” Starting your own business. a revolutionary. everyone will swear that they were on your winning side from the beginning. “First they ignore you.

The Action Principles® have been translated into over twenty languages. If you work for or own a business willing to advertise in or sponsor a printing of The Action Principles®. We welcome your promotional ideas and your hard work. As a person of influence. Please join us. don’t forget to write and post your own Action Principle®. we need assistance to translate the “How Americans Get Rich” segments and to subtitle our video lessons. correctional facilities and social agencies. online. in print or on your blog. Visit BillFitzPatrick. Also. thank you. Thank you. please do so and thank you. If you can advertise this non-profit work on your website. If you have the expertise to add to this for further information. ® 99 Action Principles 104 . Not everyone has Internet access. thank you. churches. And. if you can interest others in reading and discussing The Action Principles®. so we distribute tens of thousands of Action Principles® books each year through schools. offline. Your donations are needed and appreciated. thank you.Become an Action Principles® Champion Champions are working together in an international effort to change the world.

Success allows you to free yourself from the endless treadmill of consumerism. Because of who you have chosen to become. You shared. is life enhancing. appreciation and respect. You made a difference.Your One Life You are an Action Principles® Champion. It is your blessing to share your resources and time with those deservedly in need. in business and in your personal life. while wanting and needing less. Having more. You are free to be happy. You worked hard with what you had. Your one life was important. You will receive gifts that money can’t buy: love. Your one life was exemplary. you are an accomplished person. This is to be your legacy. 100 105 . Money will be a smaller reward of your success. It is liberating.

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