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  • Social Media Toolkit Guide

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    Felicity
    23 views22 pages
    This document provides guidance on creating and managing social media content for organizations. It includes tips on different types of social media content like discussions, promotions, news stories and events. It also provides recommendations on content scheduling, measurement and using tools like Hootsuite to manage multiple social media accounts. The document aims to help users develop a social media strategy and content plan to engage audiences across various social media platforms.

    Original Description:

    For our University 50H class at CSU Fresno, we made this booklet, which is a social media handbook for the nonprofit organization Encourage Tomorrow. The handbook covers the basics of Facebook etiquette and marketing techniques, social media planning options, and HootSuite.

    Original Title

    University 50 Social Media Toolkit for Encourage Tomorrow

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    © Attribution Non-Commercial (BY-NC)

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    This document provides guidance on creating and managing social media content for organizations. It includes tips on different types of social media content like discussions, promotions, news stories and events. It also provides recommendations on content scheduling, measurement and using tools like Hootsuite to manage multiple social media accounts. The document aims to help users develop a social media strategy and content plan to engage audiences across various social media platforms.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    23 views22 pages

    Social Media Toolkit Guide

    Uploaded by

    Felicity
    This document provides guidance on creating and managing social media content for organizations. It includes tips on different types of social media content like discussions, promotions, news stories and events. It also provides recommendations on content scheduling, measurement and using tools like Hootsuite to manage multiple social media accounts. The document aims to help users develop a social media strategy and content plan to engage audiences across various social media platforms.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 22

    A

    Social Media
    Toolkit

    Compiled by


    Acknowledgements






    Creative Commons License

    Contents
    -















    -
    Introduction














    Content Type
    Discussion and
    Questions









    Promotion of web
    content









    Kinds of Facebook Content







    Content Type
    News Story










    Promotion of an event



    Fundraising











    Continued: Kinds of Facebook Content

    7
    Facebook dos & Donts


    Social Media Content Do's Social Media Content Don'ts






























    Other Facebook Tips


    Facebook Content Type Statistics






    Engagement Points signify a combination of Facebook Comments and Likes for any given post. Data was
    obtained by following 10 sample stations on Facebook for four weeks and logging the engagement each type of post
    produced.



    Making Social Media Goals

    Step
    Description
    Goals
    Audience





    Story



    Schedule


    Tools
    Measurement






    Continued: Making Social Media Goals
    Campaign Outline

    Introduction to Social Media Planning

    NCME Handbook Tactics and Tools Worksheet


    Social Updates Social Updates Social Updates

    Rich Media Rich Media Rich Media

    Website Content Website Content Website Content

    Other Other Other






    -
    Example: NCME Handbook Tactics and Tools Worksheet

    Social Updates Social Updates Social Updates



    Rich Media Rich Media Rich Media






    Website Content Website Content Website Content

    Crummy media solutions Social Media Calendar


    Month January Theme: Events:

    Month February Theme:

    Month March Theme:





    Month January Theme: Events:




    Example: Crummy media solutions Social Media Calendar






    HootSuite













    How to Use your Hootsuite account

    Continued: How to Use a Hootsuite account

    Continued: How to Use a Hootsuite account




    Conclusion

    Login Information and Notes


    Account Username password Notes

    Endnotes

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