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Introduction of the Apparel Export Manufacturing unit.

SHAHI - WHERE AESTHETICS MEETS PROFESSIONALISM History Shahi - started in 1974 at Delhi, Bangalore operations began on 1st July 1988 with 250 associates and 104 machines. Expansion by 60 times by last 30 years. Manufacture We manufacture 3 million pc of high quality wovens & knits per month and catering to all segments in the apparel industry. A whooping over 2 million square feet for wovens/knits and we manufacture 1 million pc of per month of knits & 2 million pc per month of wovens. The manufacturing units are located in Delhi, Bangalore, Tirupur and Salem. Design & Product Development Our core strength is being Product Development & Design Inputs supported by in-house studio and our offices in US & Europe. Our success being we bring the latest trends in the markets coupled with our in-depth study and shopping and create line for a particular brand 'n' to bring the newness in the ever changing fashion world. We have a dedicated knowledgeable product design team, travels worldwide to take the best of the trends and transforming to design creation with mood boards, samples and given added advantage to the customers. We believe to become partners in the progress of our customers, we have to understand the needs and deliver the latest design & product development inputs to make the journey a success.

Company Profile
Shahi, the most successful export company in India, started its new Home furnishings division in 2004.This division is currently providing complete " top of the bed " solutions to some of the most demanding names in this business by integrating traditional craftsmanship and modern technology with decades of experience in apparel, uncompromising quality control & consistency for covering a wide spectrum of furnishing fabrics and home textiles. With dedicated design & merchandising.

Company Analysis
According to the Individual - Audited financial statement for the Year of 2011, total net operating revenues increased with 30.79%, from INR 1,646.57 tens of millions to INR 2,153.56 tens of millions. Operating result increased from INR

52.89 tens of millions to INR 120.82 tens of millions which means 128.44% change. The results of the period increased 3.35% reaching INR 43.8 tens of millions at the end of the period against INR 42.38 tens of millions last year. Return on equity (Net income/Total equity) went from 20.26% to 15.26%, the Return On Asset (Net income / Total Asset) went from 7.35% to 5.09% and the Net Profit Margin (Net Income/Net Sales) went from 2.57% to 2.03% when compared to the same period of last year. The Debt to Equity Ratio (Total Liabilities/Equity) was 300.12% compared to 275.66% of last year. Finally, the Current Ratio (Current Assets/Current Liabilities) went from 1.72 to 2.31 when compared to the previous year.

Department Layout and department view
Warehouse / Production Capacity
We manufacture 3 million pc of high quality woven’s & knits per month and catering to all segments in the apparel industry. A whooping over 2 million square feet for woven’s/knits and we manufacture 1 million pc of per month of knits & 2 million pc per month of woven’s. The manufacturing units are located in Delhi, Bangalore, Tirupur and Salem.

Infrastructure
The entire Shahi organization works on a single ERP system, which unifies all the departments working. This not only makes us one of a kind but also gives us the superiority of efficient functioning. This allows us to typically handle the manufacturing, logistics, distribution, inventory, shipping, invoicing, and accounting for a company. This also synchronizes our business activities like sales, delivery, billing, production, inventory management, quality management, and human resources management. Our today's structure is in complete contrast to our yesteryears' departments, which have given way to modules like CRM, SRM, SCM and EPM, to not only give efficient services to our customers but also to deal effectively with suppliers. Our ERP functioning is cross-functional and enterprise wide. All functional departments that are involved in operations or production are integrated in one system. In addition to manufacturing, warehousing, logistics, and Information Technology, this also includes accounting, human resources, marketing, and strategic management. The atomization level that we have in Shahi is at par with the best of the best in garment industry.

The entire Shahi organization works on a single ERP system, which unifies all the departments working. This not only makes us one of a kind but also gives us the superiority of efficient functioning. This allows us to typically handle the manufacturing, logistics, distribution, inventory, shipping, invoicing, and accounting for a company. This also sychronises our business activities like sales, delivery, billing, production, inventory management, quality management, and human resources management. Our today's structure is in complete contrast to our yesteryears' departments, which have given way to modules like CRM, SRM, SCM and EPM, to not only give efficient services to our customers but also to deal effectively with suppliers.

Our ERP functioning is cross-functional and enterprise wide. All functional departments that are involved in operations or production are integrated in one system. In addition to manufacturing, warehousing, logistics, and Information Technology, this also includes accounting, human resources, marketing, and strategic management. The automisation level that we have in Shahi is at par with the best of the best in garment industry. The technological advantage with Shahi is what makes unique, with an improved business performance. Through Our Enterprise Resource Planning, we have amalgamated our company's information systems & have designed it to bind more closely, all our company functions including human resources, inventories and financials while simultaneously linking the company to customers and vendors. Manufacturing An innovative team under mature infrastructure is the pride of Shahi in fashion industry. We got 21 state-of-the-art manufacturing facilities spread across Delhi, Bangalore, Tirupur with whooping 15,000 machines installed. It is supported by the latest automatic spreaders & CAD/CAM cutting and the best of the micro-process controlled sewing machines with under-bed trimmers. The start-of-the-art sewing facilities with online checking at critical points coupled with stringent quality controls at finishing section meeting the standards of our buyers. The facilities are of most modern with a total buildup area over 4 million sq. ft. spread across India to support to manufacturing. Embroidery We are one of the largest installation of Barudan over 90 machines each of 20 heads capable of producing 9 colors, producing 1 billion stitches per day. Also new embroidery addition can support sequencing and special operations in the machine, with the above capacity we can turnaround time of an order can be shorter. Washing We have state-of-the art front loaded micro-process controlled washing facilities with a expertise of washing for various brands like Abercrombie, Replay etc., we can do the following washes in fabric & garment form Enzyme wash Acid wash Potassium permanganate wash Aged wash Vintage wash Rubber ball wash Tea stain wash

Garment Dyeing Garment pigment dyed Sulpher dyed Garment dyed over print Tie & Dye Dip Dye Fabric Processing Sarla Fabrics, the processing plant rates as one of India's foremost wet processing plant. All kinds of woven fabrics like poplin, twill, canvas, gauze etc., and made of cotton, linen, rayon and lycra blends are processed to international standards. Prints like reactive, vat color discharge on reactive grounds & pigments apart from some special printing techniques like burnt out effects on polyester-cotton blends are achieved here. In all, the unit whips out 100,000 meters of processed fabric per day. The pre-treatment section houses an Osthoff Gas Singe & Desize machine, Benninger Continuous Bleaching Range, Ben Dimensa Chainless Merceriser. The Dyeing Section has a host of machinery like a Kusters Colt Pad Batch & Benninger Wash Range, Continuous Dyeing Range, Jet Dyeing, Benninger Pad-Dry (with Kuster Padder) and Benninger Pad Steam Range. 12 Color Rotary Printing Machines, with after-treatment machines like Continuous Ager, Loop Ager, Star Agers; Polymerisers & Washing Ranges find pride of place. The designing department is computerised with small yardages tackled on a Baby-Pilot Rotary Machine. In the Finishing Section one finds Stenters, a Relax Dryer cum baker, Emerising (Peach) Machine & Preshrinking Range. Speciality finishes (apart from normal silicon or soft finishes) like easy care (Self Smoothening Rating -3-3.5), Permanent hydrophilic, Stain repellant - Teflon, Water repellent, Anti microbe or Permanent fresh & Permanent Perfume can be applied. Sarla Fabrics is equipped with an ultra-modern laboratory, with globally acclaimed equipment. The laboratory has a Datacolour Computer Colour Matching System, coupled with a Datacolour Automatic Dispenser, to eliminate any human error. There is a Mathis Padder with Dryer & Steamer and a replica pilot plant of bulk dyeing machines. Lab to Bulk co-relation is perfectly documented and remains above 95% at every time. Future Expansion - Knit Processing - We are setting-up most modern processing unit in Bangalore - Fabric processing of 10 Tons per day, 6 Tons of Yarn dyeing and garment dyeing of 3 Tons per day with a latest color kitchen with reverse osmosis plant & expected to commence production by 2007. Having Brand new Maria Costa Italian sueding machine with a capacity of 3 Tons/day. Knitting Having brand new Mayer & Cie knitting machines covering the fine spectrum of knits - Jersey, Interlock, Auto striper, Lycra, Rib & collar knitting. Special Process

Sequencing / beadwork We got the expertise & experience in the last 3 decades to handle the most complicated sequencing & beadwork, we can handle over .5 million pieces per month and spread across over India. Smocking/Shirring We are capable of producing various smocking/shirring styles with the following machines and to name a few: M/c No. DFB-1412PSSM -> 12 needle, flatbed machine with 9 different smocking cams. M/c No. DFB-1404PMD - multi-purpose machine for attaching elastic, attaching waistband, sewing the front of shirts, attaching line tapes, smocking and shirring. M/c No. DFB-1412PQ - 12 needle flatbed machine for simultaneous shirring. M/c No. MMX-3303F - 3 needle, bottom cover stitch with smocking for decorative tape binding. Manual/Hand Embroidery We have in-house capacity of hand embroidery to handle big orders. Sampling Shahi always concentrates n spends manpower/money in sampling, we have dedicated sampling units all over 300 machines for knits, woven-Men & woven-women and turning around 15,000 samples every month. The sampling units are equipped with the latest technology machines and well-experienced tailors to handle all kinds of samples with a short lead-time. We have a huge library for wovens / knits which can support the latest trends in the market and the buyers can select the fabric and make the samples with a quick turn around time. Added to that we got a huge library of trims/accessories to support the sampling. Printing We have the latest printing facilities, which can produce over 12 color 90,000 meters a day. We are also equipped with digital laboratory printing to turn-around the samples faster. Training Our most valuable asset is our Human Resource. It is imperative to develop people to take on the challenges of future. We believe that this can be achieved only by continuously honing competencies and developing individuals to take on higher roles and greater responsibilities. Businesses today have to be ready to compete. Improved transportation and communication has shrunk the world. The talk is now of "global pressures", and "world market requirements". Improving productivity is the name of the game. Shahi provides focused learning experiences to the Associates, which stimulate, support and develop their potential into work related competencies. Multi Skill training, Seminars and Workshops on relevant topics groom the Associates on required competencies.

Compliance SOCIAL ACCOUNTABILITY 8000 As a corporate citizen and a business entity that is evolving through continual improvement in ethical business, employee welfare and adherence to local and international laws has been certified SA – 8000, by Bureau Veritas Quality International (BVQI). The certification is widely accepted in the Europe & the US as a sign of a corporate body that has definite ethical business practice. It not only ensures better work environment, equal pay, grievance handling mechanism, definite disciplinary procedure, mechanism to check and address sexual harassment and healthy employee-management relationship at the Premise of manufacturing that is certified but also takes care of the supply chain, and ensure that starting from raw material supplier, accessory supplier to shipment of final product, ethical business is practiced. This is ensured in the form of Supplier Compliance. SA - 8000 has a definite audit process conducted by BVQI every six months, where associate interview is done & relevant document is reviewed, witch in turn ensures that all the clauses of the SA-8000 Standard is followed. The following are the Standards: CHILD LABOUR FORCED LABOUR HEALTH AND SAFETY FREEDOM OF ASSOCIATION DISCRIMINATION DISCIPLINARY PRACTICES WORKING HOURS REMUNERATION MANAGEMENT SYSTEM Social Accountability In charge: A responsible person is appointed as social accountability in charge to ensure that the requirement of the Clauses of SA-8000 is met at all times. Grievance Handling In charge: A qualified person is dedicated to addressing the grievance of the associates and is available during the working hours through the month. Health & Safety In-Charge: A qualified and experienced person is appointed as Health & Safety In charge to ensure that healthy and safe work environment is maintained in the factory premise. The top management, including the CEO of the company actively involves in ensuring that all the clauses of the SA – 8000 is followed strictly and sustained.

Clients
Raymonds Wills Lifestyle Future Group Levi’s…etc.

Men’s Range
Mens - Tops Products Tops Casual Wear Tops Semi Casual Wear Bottoms Casual Wear Bottoms Semi Casual Wear Casual Non Lined Jackets Materials 100% cotton, poplins, twills, light canvas Madras, special madras, seersuckers, dobbies and jacquards. Mill made chks and stripes 100% Linen, chks and stripes, solids Blended fabrics with cheif value cotton blends, in solids, checks and stripes Corduroy, Velvett Mens - Bottoms Products Tops Casual Wear Tops Semi Casual Wear Bottoms Casual Wear Bottoms Semi Casual Wear Casual Non Lined Jackets Materials All cotton woven fabrics like twills, canvas, rib stop, herring bone weave, Bedford cords, corduroys, velvet, sateen weave etc. we can also handle blended fabrics but not synthetic fabrics like 100% nylons, micro fiber filament, coated fabrics like taffeta's and talons.

Women Range
Tops Sportswear Tops Fashionwear Bottoms Casualwear Bottoms Semi Casual Wear Casual Non-Lined Jackets

Dresses Ladies Fashion Division Products Blouses Dresses Skirt Tunic Camp Shirt Materials Cotton Twill, Canvas, Cambric, Poplin, Voile, Jacquard, Texture, Yarn Dyes Cotton Spandex Cotton Nylon Spandex Cotton Poly Spandex Ringed Denim Synthetics: Moss Crape, Terry Voile, Georgette, Burnout, and Velvet Rayon Jacquard Rayon challis Ladies Speciality Division Products Woven Casual Tops Woven Casual Bottoms Knitted Tops Wrinkle Free Shirts & Blouses Dress Shirts Denim Wear Materials Cotton Voils / Cambric / Poplin / Twill / Denims / Wrinkle Free Yarn Dyed / Jacqard / Velvet / Viscous / Dobby's / Schiffly's Corduroy / Stretch / Georgette / Chiffon Womens - Bottoms Currently we have 3 bottoms factories with a total of 1500 machines. These facilities are equipped with the entire latest automatic cutting; spreading, sewing and finishing equipment

specializing in bottoms exclusively. Highly experienced and trained staff, monitors all aspects of production. We have a fully functional in house laundry which specializes in all kinds of washes from a basic softener to complicated washes including grinding, blow outs, tacking, rip and repair etc. with a capacity to wash 25000-30000 pcs per day. Future Plans - Setting up a fully integrated Denim production facility with state of the art laundry will be set up in the next 12-14 months for both wet and dry process. Sourcing Multi location product driven sourcing. Shanghai: Bottoms Weight fabrics. Mills such as Winnitex, Mingshi, Able leader, Amhot, Bondex and many more. India: Indian bottom weight fabrics and light weight fabrics - Arvind, Vardhaman, Ashima, Nahar, Baird Mcnutts India, and other mills from south India for madras fabrics chks and stripes. Pakistan: Nishat Mills, Sapphire mills. Supervision and Monitoring We have more than 100 people in the team to monitor right from sampling, patterning, and fabric sourcing, design development & merchandising. Most of the staff are with minimum of 1012 years of experience. The factories are well equipped with quality control systems with each line monitored by a QA supervisor who conduct all the inline and final inspections before offering to the buyer QC for final inspection. Products Chino shorts and pants Cargo shorts and pants Lounge pants Basic Skirts in heavy weight fabrics' upto 9 0z Cargo skirts

Materials All cotton woven fabrics like twills, canvas, rib stop, herring bone weave, Bedford cords, corduroys, sateen weave etc. we can also handle blended fabrics but not synthetic fabrics like 100% nylons, micro fibre filament, coated fabrics like taffeta's and taslons. Production Capacity Current: 350,000 to 400,000 pcs per month Future: 500,000 pcs by mid 2006. Leadtime

Normally we work on 100-110 days leadtime. Some basic fabrics can be on 80-90 days.

Introduction to Brand.

Levi Strauss & Co. (LS&CO) is a privately held clothing company known worldwide for its Levi's brand of denim jeans. It was founded in 1853 when Levi Strauss came from Buttenheim, Franconia, (Kingdom of Bavaria) to San Francisco, California to open a west coast branch of his brothers' New York dry goods business. Although the company began producing denim overalls in the 1870s, modern jeans were not produced until the 1920s. The company briefly experimented (in the 1970s) with employee ownership and a public stock listing, but remains owned and controlled by descendants and relatives of Levi Strauss' four nephews. Levi Strauss & Co. is a worldwide corporation organized into three geographic divisions: Levi Strauss Americas (LSA), based in the San Francisco headquarters; Levi Strauss Europe, Middle East and Africa (LSEMA), based in Brussels; and Asia Pacific Division (APD), based in Singapore. The company employs a staff of approximately 10,500 people worldwide, and owns and develops a few brands. Levi's, the main brand, was founded in 1873 in San Francisco, specializing in riveted denim jeans and different lines of casual and street fashion. From the early 1960s through the mid 1970s, Levi Strauss experienced explosive growth in its business as the more casual look of the 1960s and 1970s ushered in the "blue jeans craze" and served as a catalyst for the brand. Levi's, under the leadership of Jay Walter Haas Sr., Peter Haas Sr., Paul Glasco and George P. Simpkins Sr., expanded the firm's clothing line by adding new fashions and models, including stoned washed jeans through the acquisition of Great Western Garment Co. (GWG), a Canadian clothing manufacturer, acquired by Levi's. GWG was responsible for the introduction of the modern "stone washing" technique, still in use by Levi Strauss. Mr. Simpkins is credited with the company's record paced expansion of its manufacturing capacity from fewer than 16 plants to more than 63 plants n the United States from 1964 through 1974. Perhaps most impressive, however, was Levi's expansion under Simpkins was accomplished without a single unionized employee as a result of Levi's' and the Hass families' strong stance on human rights and Simpkins' use of "pay for performance" manufacturing at the sewing machine operator level up. As a result, Levi's' plants were perhaps the highest performing, best organized and cleanest textile facilities of their time. Levi's

even piped in massive amounts of air conditioning into its press plants, which were known in the industry to be notoriously hot, for the comfort of Levi's workers. 2004 saw a sharp decline of GWG in the face of global outsourcing, so the company was closed and the Edmonton manufacturing plant shut down. Dockers was launched in 1986. Sold largely through department store chains, helped the company grow through the mid-1990s, as denim sales began to fade. Levi Strauss attempted to sell the brand in 2004 to relieve part of the company's $2 billion outstanding debt. Launched in 2003, Levi Strauss Signature features jeans wear and casual wear. In November 2007, Levi's released a mobile phone in co-operation with Modelabs. Many of the phone's cosmetic attributes are customizable at the point of purchase.

Origin
Jacob Davis was a tailor who frequently purchased bolts of cloth made from hemp from Levi Strauss & Co.'s wholesale house. After one of Davis' customers kept purchasing cloth to reinforce torn pants, he had an idea to use copper rivets to reinforce the points of strain, such as on the pocket corners and at the base of the button fly. Davis did not have the required money to purchase a patent, so he wrote to Strauss suggesting that they go into business together. After Levi accepted Jacob's offer, on May 20, 1873, the two men received U.S. Patent 139,121 from the United States Patent and Trademark Office. The patented rivet was later incorporated into the company's jean design and advertisements. Contrary to an advertising campaign suggesting that Levi Strauss sold his first jeans to gold miners during the California Gold Rush (which peaked in 1849), the manufacturing of denim overalls only began in the 1870s. Modern jeans began to appear in the 1920s, but sales were largely confined to the working people of the western United States, such as cowboys, lumberjacks, and railroad workers. Levi’s jeans apparently were first introduced to the East during the dude ranch craze of the 1930’s, when vacationing Easterners returned home with tales (and usually examples) of the hard-wearing pants with rivets. Another boost came in World War II, when blue jeans were declared an essential commodity and were sold only to people engaged in defense work. From a company with fifteen salespeople, two plants, and almost no business east of the Mississippi in 1946, the organization grew in thirty years to include a sales force of more than 22,000, with 50 plants and offices in 35 countries. In the 1950s and 1960s, Levi's jeans became popular among a wide range of youth subcultures, including greasers, mods, rockers, hippies and skinheads. Levi's popular shrink-to-fit 501s were sold in a unique sizing arrangement; the indicated size was related to the size of the jeans prior to shrinking, and the shrinkage was substantial. The company still produces these unstrung, uniquely sized jeans, and they are still Levi's number one selling product. Although popular lore (abetted by company marketing) holds that the original design remains unaltered, this is not the case: the company's president got too close to a campfire, and the rivet at

the bottom of the crotch conducted the fire's heat too well; the offending rivet, which is depicted in old advertisements, was removed.

Brand USP
Levi’s Leads With Contemporary Brand Image

Authentic in style and quality as well as contemporary in design, Levi’s certainly knows how to invite its target markets to pay closer attention to it via this brand image. Catering to a large society and befitting various body shapes and sizes, Levi’s managed to make its jeans an exclusive one while shaping its brand personality amidst its target markets. Step by step, the brand added various aspects to its brand image allowing for brand loyalty from the target markets. By making sure it highlights a consistent brand personality through its brand image, this also indicates that Levi’s is giving its target market a great brand experience so that they can enjoy the similar feel and look with Levi’s.

Denizen’s Ideal Brand Image For Youths

There’s more from Levi Strauss & Co. for the wide target market around the world. In 2010, Levi Strauss & Co. gave youths around the world a one-of-akind, bold and cool jeans brand known as Denizen. Inviting them to feel the best out of the jeans, Denizen understands what youths need in a pair of jeans. There were also various ways used to connect to this target market and among them includes advertisements in the print as well as online media. Covering all target markets via various brands under Levi Strauss & Co. is an ideal approach with strong brand images implemented perfectly for each brand. This ultimately also allows the brands to move forward and become even more branded and wanted as they gain more brand loyalty, give more brand experience, and achieve brand sales. With that, the brand personality of Levi Strauss & Co. remains as one of the most lovable jeans brands in the world.

Head office
San Francisco — Corporate and Americas Division Headquarters

San Francisco, one of the United States’ most progressive and aesthetically pleasing cities, has been our home base since the company’s founding in 1853. It also serves as headquarters for both our Americas Division, which includes nearly 4,000 employees in Canada, the U.S., Mexico and Latin America, and our retail, sourcing, and manufacturing operations in 15 countries. Singapore — Asia Pacific Division Headquarters Singapore, renowned for its harmonious blend of culture, cuisine, arts and architecture, is the site of our Asia Pacific Division headquarters, established in 1995. We employ more than 4,500 people throughout this region, with offices in Australia, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Pakistan, the Philippines, South Africa, Taiwan and Vietnam, in addition to Singapore.

Levis Strauss India Pvt Ltd (Corporate Office) Opposite Mcdonalds, Linking Road, Bandra West, Mumbai – 400050

Logo & Mission statement

“The Mission of Levi Strauss & Co. is to sustain responsible commercial success as a global marketing company of branded apparel. We must balance goals of superior profitability and return on investment, leadership market positions, and superior products and service. We will conduct our business ethically and demonstrate leadership in satisfying our responsibilities to our communities and to society. Our work environment will be safe and productive and characterized by fair treatment, teamwork, open communications, personal accountability and opportunities for growth and development.”

Team management @ the head office
Levi’s believe that business can drive profits through principles, and that our values as a company and as individuals give us a competitive advantage.

Empathy — walking in other people’s shoes Empathy begins with paying close attention to the world around us. We listen and respond to the needs of our customers, employees and other stakeholders. Originality — being authentic and innovative The pioneering spirit that started in 1873 with the very first pair of blue jeans still permeates all aspects of our business. Through innovative products and practices, we break the mold. Integrity — doing the right thing Integrity means doing right by our employees, brands, company and society as a whole. Ethical conduct and social responsibility characterize our way of doing business. Courage — standing up for what we believe It takes courage to be great. Courage is the willingness to tell the truth and to challenge hierarchy, accepted practice and conventional wisdom. It means standing by our convictions and acting on our beliefs. We are the embodiment of the energy and events of our time, inspiring people from all walks of life with a pioneering spirit. Generations have worn Levi’s® jeans, turning them into a symbol of freedom and self expression in the face of adversity, challenge and social change. Our customers forged a new territory called the American West. They fought in wars for peace. They instigated counterculture revolutions. They tore down the Berlin Wall. Reverent, irreverent — they took a stand.

Tags Lines and advertisements.

Retail outlets – National & International