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MANAGEMENT 4090 SECTION E Course Outline Spring 2011 INSTRUCTOR: Dr. Brad Olson EMAIL: bradley.olson@uleth.

ca OFFICE: M 4077 CLASS TIMES: Tuesday & Thursday, 4:30 p.m. to 5:45 p.m. - Room: M 1030 OFFICE HOURS: Tuesday 1:40 p.m. to 2:40 p.m. & Thursday 3:20 p.m. to 4:20 p.m. or by appointment. TEXTS: Wheelen, T. & Hunger, J. (2010). Strategic Management and Business Policy: Achieving Sustainability, (Twelfth Edition). Upper Saddle River, New Jersey: Prentice Hall. Syllabus, power point slides etc. can be found on the Class Web Site. Olson, B. (2010). Management Policy & Strategy (Cases), Custom CoursePack. COURSE OBJECTIVES: To provide students with the knowledge to integrate core business functions and implement sound strategic decisions. Students will become familiar with the terms, concepts and theories associated with business policy and strategy. During and after this course, it is hoped that students will understand and appreciate that strategic decisions affect the entire organization, and thus learn the importance of integrating disciplines such as economics, accounting, finance, etc. Emphasis will be placed on the development of analytical skills, critical thinking, and written and oral communication skills. METHOD: To convey the foundation of business policy and strategy, I will incorporate lectures, class activities, case analyses, presentations and videos throughout the semester. The student, therefore, must be fully prepared so that he or she is aware of what is being covered in each class. COURSE REQUIREMENTS AND GRADING: Case question(s): Content exam 1: Content exam 2: Case final exam: Group case assignments: Participation: Group project/presentation: 1,000 total points 50 150 150 250 200 50 150

860 1000: Excellent - 950 1000 = A+; 900 949 = A; 860 899 = A-; 740 859: Good - 820 859 = B+; 780 819 = B; 740 779 = B-; 620 739: Satisfactory - 700 739 = C+; 660 699 = C; 620 659 = C-; 500 619: Pass - 580 619 = D+; 500 579 = D; 0 499: = Fail - 0 499 = F. MIDTERM EXAMS AND FINAL EXAM: There will be three exams given during the semester. Two will be content exams consisting primarily of multiple choice and/or short answer questions and some essay-type questions. Content exams will cover chapters assigned and material brought up in lecture but not limited to your assigned readings. The final exam will be a case analysis. We will discuss the format of the case exam during the semester. The final case exam is an individual case, thus, there shall be no assistance from others. The case for the final will be from the Ivey School of Business Website. There will be a nominal cost to download the case so this cost should be factored in your text book costs. Make-up exams will only be given in extreme circumstances. You must get approval from me before the day of the exam. I reserve the right to refuse any request for a make-up exam. No hats are allowed in the exams. IPods, cell phones and other such devices must be turned off. GROUP CASE ASSIGNMENTS AND GROUP PROJECT/PRESENTATION : Classes will be divided into groups consisting of 3, 4 or 5 members (depending on class size). The intent of these group case assignments/projects is to prepare students to work with others that have different responsibilities within a company. Therefore, groups should consist of different majors (i.e. accounting, management, finance, and marketing), if possible. Each group will participate in the group case assignments and group project/presentation. I will incorporate between 5 to 7 cases throughout the semester. I will choose two cases to grade. There is no minimum page limit; however, there will be a 10 page, double spaced, maximum limit (excluding tables, graphs, references). These assignments will be announced in class. Graded cases will be due at the beginning of class. Group cases that are late will not be accepted and thus your group will receive zero points for that case. --------------------------------------------------------------------------------------------------------The group project/presentation should be performed on a private or public company. Whether it is a private or public company, you must interview someone in management (ideally the CEO or founder) so that primary data can be collected. For the group project/presentation, your group will complete and present a feasibility study. . Your analysis could include, but not be limited to, the following: Company Analysis 1. Description of the Firm - i.e. history, product lines, scope of firm, firm size. 2. Strengths and Weaknesses

- Which functional areas within the firm are particularly strong and which are particularly weak? Why? - Financial and non-financial performance analysis - Other 3. Current Strategy - Describe the firms strategies at the corporate, business, and functional levels. Are they effective? Why? Industry Analysis: The industry analysis could be organized as follows: 1. Industry Environment - Discuss the competitors - Discuss the products and services produced by the firms in this industry. 2. Strategies in the industry - Business-level strategies being pursued by firms within the industry - What must a firm do well to compete effectively in this industry? 3. General Environment - How have the general environmental factors (i.e. demographic) influenced the industry? 4. Industry Specific Environment - i.e. Porters five forces. or could have incorporated within opportunities/threats section 5. Strategic Groups within the industry. - Identify strategic groups within the industry. 6. Industry Opportunities and Threats - What are the key opportunities and which companies are most likely to take advantage of these opportunities? - What are the key threats and which firms are likely to be most affected by these threats? Recommended Actions. Please note that the above format is just one suggestion as to how to approach your group presentation. The important point is that you incorporate concepts learned in this class. Your choice of industry and firm must be approved by the end of the fourth week of class. There will not be a formal write-up, however, you must cite and reference your sources. The group project/presentation will be graded on the quality of the content of the material as well as the content of slides and the actual presentation of the material. Finally, there will be a question/answer period. Thus, a portion of your grade will be based on how well you answer those questions. Therefore, I will need a copy of your slides and organized notes (no cue cards or hand written notes) by no later than 3:00 pm two days before the presentation. It is essential that these organized notes are clear, specific and well supported. Groups that are late will receive at a minimum 10% deduction from their

group project/presentation grade. Disorganized materials will result in points taken off. I will provide more specifics on the analysis as the semester progresses. There will also be peer evaluations for group assignments/projects. These peer evaluations will be conducted to assess individual contributions to team performance; I will adjust grades as necessary based on the peer evaluations. However, I do have the right to adjust any evaluation if I deem it unfair. CASE QUESTIONS: You will be responsible to be prepared for each case. For the cases not graded for group case assignments, I will choose at least one case where I will ask one or two questions that you (individually) will write responses to during the class period. There will be a time limit on the written responses. If you miss this class, you will receive zero points on that question(s). PARTICIPATION: Participation will be determined by your involvement in class discussions. It is recommended that you bring a name card (include you first name and your initial for your last name) for at least the first four weeks of class. Coming to class prepared (or not prepared) will increase (or decrease) your participation points. Therefore, attending and preparing for class are essential. Rudeness to the instructor or to your fellow peers will not be tolerated. Talking to classmates while the instructor or other peers are in discussion is not acceptable, and you will be marked down for such actions. The distribution of these points is solely at the discretion of the instructor . Attendance does not equal participation, meaning coming to all classes will not, in itself, warrant points associated with participation. Therefore, even if you came to every class, yet you do not participate or participate very little in relation to other students, then you should expect a small portion of participation points. ATTENDANCE: You are expected to attend each scheduled class. If you must miss a class, it is your responsibility to get notes, assignments and other information from another student. I will make announcements of any schedule or exam changes in class. ACADEMIC DISHONESTY: No form of academic misconduct will be tolerated. Please see your student handbook or school catalog for the University's policy.

4090 Section E


01/11 01/13 01/18 01/20 01/25 01/27 02/01 02/03 02/08 02/10 02/15 02/17 02/22 02/24 03/01 03/03 03/08 03/10 03/15 03/17 03/22 03/24 03/29 03/31 04/05 04/07 04/12

Introduction/Strategic Management Strategic Management Social Responsibility Social Responsibility External Scanning Internal Scanning Business Level Strategy exercise Business Level Strategy Case Analysis Content Exam # 1 Corporate-Level Strategy Corporate Level Strategy/Case Analysis Reading week Reading week Organizing for Action Organizing for Action/Case Analysis Staffing and Directing Staffing and Directing/Case Analysis Evaluation and Control Evaluation and Control/ Case Analysis Corporate Governance Corporate Governance/Case Analysis Content exam # 2 Group Project Presentations (one group) Group Project Presentations (two groups) Group Project Presentations (two groups) Group Project Presentations (two groups)


Text: Chapter 1 Text: Chapter 1 Text: Chapter 3 Text: Chapter 3 Text: Chapter 4 Text: Chapter 5 Text: Chapter 6 Text: Chapter 6 Edwards Restaurant

Text: Chapter 7 Text: Chapter 7/ Vincor

Text: Chapter 9 Text : Chapter 9/Care Canada Text: Chapter 10 Text: Chapter 10/ Loblaw Companies Limited Text: Chapter 11 Text: Chapter 11/ Carrefour China Text: Chapter 2 Text: Chapter 2/ Research In Motion


Group Project Presentations (two groups)