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Warren Zenna

303 West 76 Street, 1A, New York NY, 10023 917-701-0130 warren.zenna@gmail.com @warrenzenna

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EXPERIENCE 2012 Present WOODS, WITT, DEALY & SONS New York, NY Managing Director, Digital/ Mobile Strategy Practice Build WWDS Digital capabilities to ensure that the agency is able to provide clients with the most current and innovative digital marketing services possible. Hiring and managing talent, building skills within the organization as well as serving as a thought leader on emerging technologies and trends and how they can demonstrably build our clients' businesses. Cultivating an integrated 360 approach to digital marketing encompassing content, social, mobile, discovery and analytics. 2009 2012 PHONEVALLEY (MOBILE ARM of PUBLICIS GROUPE) New York, NY VP Mobile Strategy Initiated built and lead the Strategy/Business Development practice group in the US. Trusted Mobile Strategist for the PG, Astra Zeneca, Novartis and Eaton accounts. Personally attained Global Preferred Agency status for PG. Work alongside the CEO to drive industry thought leadership and operational efforts of the growing York office. Member of the Senior Leadership Team. Senior strategic mobile lead for the Duracell/Powermat brand launch iCrossing New York, NY Director, Strategy & Business Development Lead BD Strategist for Pharmaceutical and Technology vertical Quarterback on all new client initiatives bundling iCrossings 360 service offering of Search, Web/Content strategy, SM integration and Social Media integration. Zeta Interactive New York, NY Director of Business Development Senior Business Development Director in the New York office of Zeta. Opened and Lead Development and Strategy for key accounts including an overhaul of entire web presence for Readers Digest, a refreshed digital Strategy for Yellowbook USA and a Cause Marketing platform for Diageo corporate. IMC2 New York/ Dallas Director of Business Development Launched IMC2s multimedia content deployment strategy from the ground up. Developed the Go to Market strategy and messaging platform for Vivilogue. Created a gaming strategy for Ricoh Corp for Global Sales Rep Training initiatives.

2007-2008

2005-2007

2003 2005


Education SYRACUSE UNIVERSITY Syracuse, NY Bachelor of Fine Arts / Advertising Design Concentration: Communications (SI Newhouse School of Communications), Broadcast, Ad and Graphic Design Minor English Lit ADDITIONAL INFORMATION Community Service Leader / New York City Conversational Spanish